GITNUX MARKETDATA REPORT 2024

Dating Industry Statistics

The dating industry is a multi-billion dollar market with an estimated annual revenue of over $3 billion in the US alone, driven by the increasing popularity of online dating platforms and mobile apps.

Highlights: Dating Industry Statistics

  • In 2020, the online dating industry was worth 602 million dollars in the U.S.
  • The global online dating market is expected to be worth $9.202 billion by 2025.
  • As of 2020, Tinder was the most popular dating app in the United States with 7.86 million users.
  • In 2020, 30.4 million U.S. users accessed online dating services.
  • Men make up 52.4% of online dating users compared to 47.6% who are women.
  • For those 55 to 64-years-old, online dating usage has doubled from 6% to 12% from 2013-2015.
  • In 2017, the online dating industry in the U.S. was worth $3 billion.
  • Around 40% of American couples now first meet online.
  • 49 million people from the United States have tried online dating.
  • There are 2,500 dating sites in the U.S. and 5,000 in the world.
  • Revenue in the 'Online Dating' segment is projected to reach US$3,241m in 2021.
  • User penetration in the 'Online Dating' segment will be 7.8% in 2021 and is expected to hit 8.5% by 2025.
  • The worldwide revenue of $2.912 bn in the 'Online Dating' segment in 2021.
  • Twice as many relationships start online than in the previous decade.
  • 60% of same-sex relationships started online.
  • The dating services industry in the U.S. is projected to be worth $2.5 billion.
  • By 2040, it’s expected that 70% of couples will have met online.
  • Males aged between 18-24 years old are the most likely to use online dating apps.
  • 22 percent of online daters have asked someone to help them create or review their profile.
  • About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps.

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The Latest Dating Industry Statistics Explained

In 2020, the online dating industry was worth 602 million dollars in the U.S.

The statistic “In 2020, the online dating industry was worth 602 million dollars in the U.S.” indicates the total value of the online dating market in the United States during that year. This figure represents the combined revenue generated by various online dating platforms and services operating in the country. The significant size of the industry highlights the growing popularity and widespread usage of online dating platforms, driven by factors such as increasing digitalization, changing social norms, and the convenience of connecting with others online. This statistic serves as a quantitative measure of the economic impact and scale of the online dating industry within the U.S. in 2020.

The global online dating market is expected to be worth $9.202 billion by 2025.

This statistic indicates the projected value of the global online dating market by the year 2025, estimated to reach $9.202 billion. This figure highlights the significant growth and potential of the online dating industry, driven by factors such as increasing internet and smartphone penetration, changing cultural norms around dating, and the convenience and accessibility offered by online dating platforms. The anticipated market value suggests that online dating services continue to attract a large consumer base, providing opportunities for dating platforms to innovate, expand, and cater to the evolving needs and preferences of users worldwide.

As of 2020, Tinder was the most popular dating app in the United States with 7.86 million users.

The statistic indicates that as of 2020, Tinder, a mobile dating application, had the highest number of users among dating apps in the United States, with a total of 7.86 million active users. This figure suggests that Tinder was the most widely used platform for online dating in the country during that period. The large user base signifies the app’s popularity and widespread acceptance among individuals seeking potential partners or connections. This statistic provides insight into the significant role that Tinder played in the online dating landscape within the U.S. in 2020, highlighting its dominance in the market and relevance to a substantial portion of the population.

In 2020, 30.4 million U.S. users accessed online dating services.

The statistic that in 2020, 30.4 million U.S. users accessed online dating services indicates a significant prevalence of online dating usage within the United States during that year. This high number suggests that a large portion of the population turned to online platforms to seek romantic or social connections. The popularity of online dating services in 2020 could be attributed to various factors, such as the convenience, accessibility, and wide range of options provided by these platforms. Additionally, the statistic highlights the evolving social dynamics and behaviors towards dating and relationships, showcasing a shift towards digital mediums for meeting and connecting with potential partners.

Men make up 52.4% of online dating users compared to 47.6% who are women.

The statistic indicates that there is a slightly higher representation of men (52.4%) compared to women (47.6%) among online dating users. This suggests that there is a relatively balanced gender distribution in the online dating environment, with a slightly higher proportion of men participating in online dating platforms. This information can be useful for understanding the demographics and user base of online dating services, potentially informing marketing strategies and platform design to cater to the preferences and needs of both male and female users.

For those 55 to 64-years-old, online dating usage has doubled from 6% to 12% from 2013-2015.

The statistic suggests that the percentage of individuals aged 55 to 64 who use online dating platforms has doubled from 6% to 12% between 2013 and 2015. This significant increase over the two-year period indicates a growing acceptance and adoption of online dating among this particular age group. The data implies a shift in societal attitudes towards online dating, with more middle-aged and older individuals embracing this digital approach to finding romantic connections. The trend also highlights the potential for online dating platforms to cater to a broader demographic, presenting opportunities for further growth and engagement within this age category.

In 2017, the online dating industry in the U.S. was worth $3 billion.

The statistic that the online dating industry in the U.S. was worth $3 billion in 2017 indicates the significant economic impact of this industry during that year. This figure represents the total revenue generated by online dating platforms, including subscription fees, advertisements, and other sources of income. The large value underscores the popularity and widespread use of online dating services in the United States, reflecting the increasing trend of individuals turning to digital platforms to meet potential partners. The $3 billion valuation also suggests the competition and growth opportunities within the online dating sector, as companies continue to innovate and expand their services to attract a larger share of the market.

Around 40% of American couples now first meet online.

The statistic that around 40% of American couples now first meet online highlights the increasing trend of using online platforms to find romantic partners. With the rise of dating apps and websites, more people are leveraging technology to connect with potential matches. This digital shift in how couples meet reflects the evolving landscape of modern relationships, indicating a departure from traditional in-person encounters. The statistic underscores the significant role that online platforms play in initiating relationships and shaping romantic connections in contemporary society.

49 million people from the United States have tried online dating.

The statistic that 49 million people from the United States have tried online dating indicates a substantial portion of the population has engaged with online dating platforms at some point. This suggests a widespread acceptance and utilization of online dating as a method for individuals to connect with potential romantic partners. The large number of people who have tried online dating reflects the increasing prevalence and normalization of this type of social interaction, potentially driven by factors such as technological advancements, changing societal norms, and the convenience and accessibility that online dating platforms offer. The statistic underscores the significant influence of technology on modern relationships and the evolving landscape of dating practices in contemporary society.

There are 2,500 dating sites in the U.S. and 5,000 in the world.

This statistic indicates the abundance and popularity of dating sites both in the United States and globally. With 2,500 dating sites in the U.S. alone, it suggests a high demand for online dating platforms among the American population. The fact that there are 5,000 dating sites worldwide highlights the widespread use of these platforms around the globe. This statistic underscores the significance of online dating in today’s society, reflecting the increasing trend of people turning to the internet to meet potential partners and explore romantic relationships.

Revenue in the ‘Online Dating’ segment is projected to reach US$3,241m in 2021.

The statistic ‘Revenue in the ‘Online Dating’ segment is projected to reach US$3,241m in 2021′ indicates the estimated total revenue generated within the online dating industry for the year 2021. This projection suggests that online dating platforms are expected to generate a substantial amount of revenue, amounting to $3.241 billion. This figure reflects the financial value of the services provided by online dating websites and apps, taking into account subscription fees, advertising revenue, and other income sources. The growth in revenue within the online dating sector highlights the increasing popularity and widespread adoption of digital platforms for meeting romantic partners, illustrating the significant market demand for online dating services in the contemporary digital landscape.

User penetration in the ‘Online Dating’ segment will be 7.8% in 2021 and is expected to hit 8.5% by 2025.

The statistic indicates that in 2021, 7.8% of the total population are users of online dating platforms, and this user penetration rate is projected to increase to 8.5% by 2025. This suggests a growing trend in the adoption of online dating services over the coming years. The increasing user penetration rate could be attributed to various factors such as the convenience, accessibility, and acceptance of online dating platforms in society. The projected growth in user penetration implies a potential expansion of the online dating industry and highlights a shift towards digital methods of forming relationships and connections.

The worldwide revenue of $2.912 bn in the ‘Online Dating’ segment in 2021.

The statistic ‘The worldwide revenue of $2.912 billion in the ‘Online Dating’ segment in 2021′ represents the total amount of money generated from online dating services globally within the year 2021. This figure indicates the significant financial impact and popularity of online dating platforms, reflecting a growing trend of individuals utilizing digital platforms to seek romantic relationships and connections. The sizable revenue suggests a strong market demand for online dating services, potentially driven by factors such as changes in societal norms, advancements in technology, and the convenience and accessibility offered by online dating platforms. This statistic underscores the economic significance of the online dating industry and highlights the continued growth and relevance of digital platforms in the modern dating landscape.

Twice as many relationships start online than in the previous decade.

The statistic “Twice as many relationships start online than in the previous decade” indicates that there has been a significant increase in the number of relationships that begin through online platforms compared to the prior ten years. This suggests a notable shift in how people are meeting and forming romantic connections, likely influenced by the rise of technology and the widespread use of dating apps and websites. The expanding digital landscape has provided individuals with more opportunities to connect with potential partners digitally, leading to a doubling in the prevalence of online-initiated relationships compared to the earlier era. This trend underscores the increasingly important role that online platforms play in modern romance and dating culture.

60% of same-sex relationships started online.

This statistic indicates that a significant portion, specifically 60%, of same-sex relationships have originated through online platforms. This suggests that online spaces have become a prominent avenue for individuals within the same-sex community to connect and form romantic relationships. The percentage highlights the impact of digital technology in facilitating the formation of relationships within this demographic, potentially due to factors such as increased accessibility, wider reach, and a sense of safety and belonging that online platforms can provide for marginalized communities. It also implies a shift in societal norms and the evolving landscape of dating and relationship formation in modern times, emphasizing the importance of understanding and utilizing digital resources for connection and community-building.

The dating services industry in the U.S. is projected to be worth $2.5 billion.

The statistic that the dating services industry in the U.S. is projected to be worth $2.5 billion reflects the estimated market size and economic impact of dating platforms and services in the country. This figure suggests that there is a significant demand for online dating and matchmaking services, as well as related activities such as dating events and coaching. The size of the industry indicates a thriving market for individuals seeking romantic connections through digital platforms, and highlights the economic opportunities and competition in providing services to meet this demand. Additionally, the projected value of $2.5 billion indicates the potential for continued growth and innovation within the dating services industry as technology and consumer preferences evolve.

By 2040, it’s expected that 70% of couples will have met online.

The statistic that by 2040, it’s expected that 70% of couples will have met online suggests a significant shift in how people form romantic relationships. This projection indicates a growing trend towards utilizing online platforms and dating apps to meet potential partners. Factors such as increased internet connectivity, the widespread popularity of dating websites and apps, and changes in social norms may contribute to this anticipated rise in online dating success. The statistic implies that online matchmaking services will continue to play a crucial role in bringing people together, highlighting the evolving landscape of modern relationships and the increasingly digital nature of human connection.

Males aged between 18-24 years old are the most likely to use online dating apps.

The statistic that males aged between 18-24 years old are the most likely to use online dating apps suggests that within the specified age bracket, young adult men exhibit a greater inclination towards engaging with online dating platforms compared to other age and gender groups. This trend indicates a targeted demographic segment that is particularly receptive to utilizing online dating services for social connections and romantic interactions. Factors such as digital nativity, social preferences, and relationship-seeking behaviors among young adult males may contribute to their higher likelihood of utilizing online dating apps. Understanding and acknowledging this trend can provide valuable insights for dating app developers, marketers, and social researchers looking to cater to the needs and preferences of this specific demographic group.

22 percent of online daters have asked someone to help them create or review their profile.

The statistic stating that 22 percent of online daters have asked someone to help them create or review their profile indicates a substantial portion of individuals seek external assistance in fine-tuning their online dating presence. This finding suggests that many individuals value the input and feedback of others in optimizing their profiles to present themselves in a more appealing and authentic light. Seeking external help in crafting online dating profiles may reflect the importance placed on making a positive first impression and increasing the chances of connecting with potential partners in the competitive landscape of online dating platforms.

About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps.

The statistic “About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps” indicates that approximately 22% of individuals in the age group of 18 to 24 years old are currently using mobile dating applications. This suggests that mobile dating apps have become increasingly popular among young adults, with nearly a quarter of individuals in this age range utilizing these platforms to meet potential partners or engage in relationships. The widespread use of mobile dating apps among young adults reflects a shift in how individuals seek romantic connections, with technology playing an increasingly prominent role in the dating landscape for this demographic.

References

0. – https://www.www.kaspersky.com

1. – https://www.www.ibisworld.com

2. – https://www.www.pewresearch.org

3. – https://www.www.pewinternet.org

4. – https://www.buildfire.com

5. – https://www.www.eharmony.com

6. – https://www.www.statista.com

7. – https://www.stanford.edu

8. – https://www.www.grandviewresearch.com

9. – https://www.www.datingsitesreviews.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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