In the competitive world of marketing, understanding and effectively targeting the mom demographic is crucial for brands seeking success. By delving into industry statistics related to marketing to moms, businesses can gain valuable insights to enhance their strategies and connect with this influential consumer segment. Join us as we explore the latest trends, numbers, and insights shaping the marketing to moms landscape in this blog post.
The Latest Marketing To Moms Industry Statistics Explained
Moms control 85% of household purchases.
The statistic that “Moms control 85% of household purchases” indicates that mothers have significant influence and decision-making power over the majority of purchasing decisions within their households. This statistic suggests that mothers play a key role in determining what products or services are purchased for the household, including items such as groceries, clothing, home goods, and other consumer goods. Understanding this statistic is important for businesses and marketers in tailoring their products and marketing strategies to effectively target and appeal to this influential segment of consumers.
Moms spend about 2 hours per day shopping online.
The statistic that “Moms spend about 2 hours per day shopping online” indicates the average amount of time that mothers allocate to making online purchases on a daily basis. This statistic suggests that mothers are significantly engaged in e-commerce activities, potentially due to the convenience and accessibility of online shopping platforms. The figure of 2 hours per day underscores the impact of online shopping on the daily routines and consumption patterns of mothers, highlighting the shift towards digital retail experiences. This statistic can inform businesses and marketers about the potential opportunities to target and engage with this demographic online, as well as guide strategic decisions in terms of product offerings, marketing strategies, and customer service for this consumer segment.
Moms account for $2.4 trillion in spending power annually in the USA.
The statistic “Moms account for $2.4 trillion in spending power annually in the USA” highlights the significant economic influence that mothers have in the United States. This figure represents the total amount of money that mothers have available to spend on goods and services each year. Moms play a crucial role in driving consumer spending, as they make purchasing decisions not only for themselves but often for their families as well. Marketers and businesses often target this demographic due to their substantial purchasing power, recognizing the impact that mothers have on the economy through their spending habits. Understanding and catering to the needs and preferences of mothers is crucial for businesses seeking to effectively reach this key consumer group and capitalize on their influential role in driving economic activity.
31% of Moms use mobile device to research or purchase products.
The statistic “31% of Moms use a mobile device to research or purchase products” indicates the prevalence of smartphone or tablet usage among mothers for shopping-related activities. This data suggests that a significant portion of mothers are leveraging technology to inform their purchasing decisions, whether through researching product information or directly making purchases on their mobile devices. The trend highlights the important role that mobile devices play in modern consumer behavior, particularly among this demographic group. This statistic underscores the need for businesses to optimize their online presence and shopping experiences to cater to the preferences and behaviors of mothers who are increasingly turning to mobile devices for shopping purposes.
64% of Moms ask other mothers for advice before they purchase a new product.
The statistic reveals that a significant proportion, specifically 64%, of mothers seek advice from other mothers before making a new product purchase. This finding suggests that mothers place value and trust in recommendations and experiences shared by fellow mothers when considering new products. The high percentage highlights the importance of peer-to-peer recommendations in influencing the decision-making process of mothers, potentially indicating a strong network of support and information-sharing within the maternal community. This statistic may have implications for marketers targeting mothers as a key consumer demographic, emphasizing the significance of word-of-mouth and social influences in reaching and resonating with this group.
63% of Moms use social media for their retail and brand-related information.
The statistic that 63% of Moms use social media for their retail and brand-related information indicates a significant reliance on social media platforms as a source of shopping and product information among mothers. This finding suggests that a majority of mothers actively engage with social media channels to gather information about brands, products, and retail offers, highlighting the influence and importance of digital platforms in shaping consumer behavior. For businesses targeting this demographic, understanding and leveraging social media platforms effectively to engage with mothers could be crucial in reaching and appealing to this segment of the market.
Moms spend 6.1 hours per day on average with digital media.
The statistic ‘Moms spend 6.1 hours per day on average with digital media’ indicates the average amount of time that mothers dedicate to consuming digital media each day. This statistic suggests that digital media plays a significant role in the daily lives of mothers, encompassing activities such as using smartphones, computers, tablets, and watching TV shows or videos online. The amount of time spent on digital media by mothers can have implications for various aspects of their lives, including potential impacts on productivity, social interactions, and overall well-being. Understanding these digital media consumption patterns can be valuable for marketers, policymakers, and researchers seeking insights into how technology usage influences individuals in different demographic groups.
46% of Moms rely on recommendations from influencers.
The statistic that 46% of Moms rely on recommendations from influencers indicates that a significant proportion of mothers seek advice and guidance from individuals on social media platforms who are influential in specific niche areas such as parenting, beauty, or lifestyle. This suggests that influencers play a significant role in shaping consumer behavior and decision-making among this demographic group, potentially influencing their purchasing choices, parenting practices, and lifestyle decisions. The reliance on recommendations from influencers highlights the growing importance of social media influencers as trusted sources of information and opinion for mothers seeking guidance and validation in various aspects of their lives.
62% of Mom’s household shopping is done online.
The statistic indicates that a significant portion, specifically 62%, of the household shopping done by moms is conducted online. This suggests that a majority of moms prefer the convenience and efficiency of online shopping compared to traditional brick-and-mortar stores. Factors contributing to this trend could include the ease of comparing prices, access to a wide range of products, time-saving benefits, and the ability to shop from the comfort of home. The statistic also reflects the growing trend of e-commerce and the shift towards digital shopping experiences in today’s society. Ultimately, this data highlights the importance of online platforms for moms in fulfilling their household shopping needs.
Moms represent a $2.05 trillion market and they make approximately 75% of buying decision for the family.
This statistic suggests that mothers have significant influence over purchasing decisions within the household, as they are estimated to make around 75% of buying choices. With a market representation of $2.05 trillion, moms are a crucial demographic for businesses looking to target consumers. Their purchasing power and decision-making authority signify their importance as a key market segment. Understanding the preferences, behaviors, and needs of mothers can be essential for companies aiming to effectively market products and services to families and households.
71% of Moms research product info from blogs before purchasing.
The statistic indicates that 71% of Moms engage in researching product information from blogs prior to making a purchase decision. This suggests that blogs are an influential source of information for this demographic when it comes to informing their buying choices. The high percentage implies that Moms value the content and insights provided by blogs, perhaps finding them to be more relatable and trustworthy compared to traditional advertising or other sources of product information. This data highlights the significance of blogs as a marketing tool in reaching and influencing the purchasing decisions of Moms.
33% of millennial Mom’s preferred interaction with brands via social media.
This statistic indicates that one-third of millennial mothers have a preference for engaging with brands through social media platforms. This suggests that social media is a significant channel for brands to reach and connect with this particular demographic group. The high percentage of millennial mothers who prefer social media interaction implies that brands can effectively use platforms such as Facebook, Instagram, and Twitter to engage with this audience and potentially influence their purchasing decisions. Understanding this preference can help companies tailor their marketing strategies to effectively reach and resonate with millennial mothers through social media platforms.
Mom’s use of online radio has increased by 20%, reaching 61% in the last decade.
The statistics show that over the last decade, there has been a notable increase in the percentage of moms using online radio, with a growth of 20% to reach a level of 61%. This suggests that online radio has become increasingly popular among moms as a source of entertainment and information. The upward trend in usage indicates a shift in consumer behavior towards digital platforms for accessing music, news, and other radio content. This data highlights the importance of online radio services in reaching and engaging with the mom demographic, making it a key channel for marketers and content creators targeting this audience.
49% of brands have not yet realized how to effectively engage with moms digitally.
The statistic “49% of brands have not yet realized how to effectively engage with moms digitally” suggests that a significant portion of brands are struggling to connect with mothers through digital platforms. This indicates that there is a gap in understanding or execution when it comes to engaging with this key consumer demographic online. Brands may be missing out on opportunities to effectively reach and communicate with mothers through digital channels such as social media, email marketing, or online advertising. Addressing this gap in digital engagement with moms is essential for brands to successfully connect with and cater to this influential demographic in the modern digital landscape.
22% of women say being a mom is the most important aspect of their identity.
In statistical terms, 22% of women report that being a mom is the most significant aspect of their identity. This statistic suggests that nearly a quarter of women prioritize motherhood as a fundamental part of who they are. It indicates that for a substantial portion of women, being a mother plays a central role in shaping their sense of self and identity. This finding can provide insight into the values and priorities of women in society, highlighting the significance and importance of motherhood as a defining aspect of identity for many individuals.
On average, Moms of today carry 78% more purchasing power than their individual spending reveals.
This statistic indicates that despite the amount of money moms are seen to be spending individually, the collective purchasing power they hold is actually 78% greater. Essentially, this means that moms as a demographic are not only making significant purchases for themselves but are also influencing a considerable amount of spending in various markets. This could be attributed to their roles as primary decision-makers for household purchases, as well as their influence on family spending habits. By considering the cumulative impact of their purchasing decisions, it becomes evident that moms play a substantial role in driving economic activity and shaping consumer trends.
40% of moms who view content on Pinterest eventually make a related purchase.
This statistic indicates that 40% of mothers who engage with content on the social media platform Pinterest end up making a purchase related to the content they viewed. This suggests a strong influence that Pinterest has on purchasing decisions among this particular demographic. Marketers can leverage this information to tailor their advertising strategies and create targeted campaigns on Pinterest to effectively reach and convert mothers into customers. Understanding the buying behavior of this group on Pinterest can help businesses to better market their products or services to this audience and drive sales.
73% of moms identify themselves as the primary shopper in the family.
The statistic that 73% of moms identify themselves as the primary shopper in the family indicates a strong trend towards mothers taking on the responsibility of making purchasing decisions for their households. This statistic suggests that the majority of mothers feel empowered or obligated to manage the shopping needs of their families, including grocery shopping, household items, and other necessities. This insight into consumer behavior highlights the significant role that mothers play in household decision-making and reinforces the idea that they are often the key influencers when it comes to shopping choices and budget allocation within the family unit.
Only 19% of moms believe advertisers understand them.
The statistic stating that only 19% of moms believe advertisers understand them suggests a significant disconnect between mothers and the marketing messages targeted towards them. This low percentage indicates a lack of perceived empathy and consideration from advertisers in addressing the specific needs and preferences of this demographic group. The statistic highlights the importance for advertisers to conduct thorough audience research and develop more targeted and relevant marketing strategies that resonate with mothers to build trust and loyalty among this influential consumer segment.
Millennial moms contribute approximately $750 Billion to the U.S economy annually.
The statistic that millennial moms contribute approximately $750 billion to the U.S. economy annually highlights the economic power and significance of this demographic group. Millennial moms, typically defined as women born between 1981 and 1996, play a substantial role in driving consumer spending, workforce participation, and entrepreneurship. This sizable contribution underscores the influence of millennial moms as key decision-makers in household spending, major contributors to the labor market, and drivers of innovation in various industries. Their economic impact reflects the changing dynamics in family demographics, employment trends, and market preferences, emphasizing the importance of understanding and catering to this influential consumer segment for businesses and policymakers alike.
References
0. – https://www.www.wordstream.com
1. – https://www.www.convinceandconvert.com
2. – https://www.www.emarketer.com
3. – https://www.www.mother.ly
4. – https://www.www.socialmediatoday.com
5. – https://www.www.pbs.org
6. – https://www.www.adweek.com
7. – https://www.www.linkdex.com
8. – https://www.www.thinkwithgoogle.com
9. – https://www.www.marketingdive.com
10. – https://www.www.smamarketing.net
11. – https://www.www.webfx.com
12. – https://www.www.mediapost.com
13. – https://www.info.zimmercommunications.com
14. – https://www.www.martechadvisor.com
15. – https://www.www.socialmediaexplorer.com
