GITNUX MARKETDATA REPORT 2024

Marketing To Moms Industry Statistics

The Marketing to Moms Industry is projected to continue growing as this demographic exerts significant purchasing power and influence.

Statistic 1

"Moms control 85% of household purchases."

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Statistic 2

"Moms spend about 2 hours per day shopping online."

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Statistic 3

"Moms account for $2.4 trillion in spending power annually in the USA."

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Statistic 4

"31% of Moms use mobile device to research or purchase products."

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Statistic 5

"64% of Moms ask other mothers for advice before they purchase a new product."

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Statistic 6

"63% of Moms use social media for their retail and brand-related information."

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Statistic 7

"Moms spend 6.1 hours per day on average with digital media."

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Statistic 8

"46% of Moms rely on recommendations from influencers."

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Statistic 9

"62% of Mom's household shopping is done online."

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Statistic 10

"Moms represent a $2.05 trillion market and they make approximately 75% of buying decision for the family."

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Statistic 11

"71% of Moms research product info from blogs before purchasing."

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Statistic 12

"33% of millennial Mom's preferred interaction with brands via social media."

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Statistic 13

"Mom's use of online radio has increased by 20%, reaching 61% in the last decade."

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Statistic 14

"49% of brands have not yet realized how to effectively engage with moms digitally."

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Statistic 15

"22% of women say being a mom is the most important aspect of their identity."

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Statistic 16

"On average, Moms of today carry 78% more purchasing power than their individual spending reveals."

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Statistic 17

"40% of moms who view content on Pinterest eventually make a related purchase."

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Statistic 18

"73% of moms identify themselves as the primary shopper in the family."

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Statistic 19

"Only 19% of moms believe advertisers understand them."

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Statistic 20

"Millennial moms contribute approximately $750 Billion to the U.S economy annually."

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