GITNUX MARKETDATA REPORT 2024

Account Based Marketing Industry Statistics

Account Based Marketing industry statistics show that companies using ABM experience a 171% increase in annual contract value.

Statistic 1

"By the end of 2020, 92% of B2B companies already had an account-based marketing (ABM) program,"

Sources Icon

Statistic 2

"Nearly 70% of marketers said improving sales and marketing alignment was the top benefit of implementing ABM,"

Sources Icon

Statistic 3

"About 77% of ABM practitioners achieved 10% or more deals with their ABM campaigns,"

Sources Icon

Statistic 4

"87% of B2B marketers agreed that ABM delivers higher ROI than any other marketing activities,"

Sources Icon

Statistic 5

"63% of businesses planned to increase their ABM budget in 2020,"

Sources Icon

Statistic 6

"Only 20% of companies have had an ABM program for more than two years,"

Sources Icon

Statistic 7

"When it comes to ABM selection, 64% of B2B marketers use a blend of both individuals and account selection,"

Sources Icon

Statistic 8

"69% of companies that use ABM reported that they saw improved annual customer lifetime value,"

Sources Icon

Statistic 9

"Around 50% of companies are planning or have ongoing ABM pilot programs,"

Sources Icon

Statistic 10

"91% of companies using ABM were able to identify and close high-value deals,"

Sources Icon

Statistic 11

"High performing organizations are twice as likely to use ABM for their marketing efforts,"

Sources Icon

Statistic 12

"70% of ABM marketers are focused on driving sales and marketing alignment,"

Sources Icon

Statistic 13

"64% of marketers say that ABM should align sales and marketing goals,"

Sources Icon

Statistic 14

"34% of marketers say their ABM efforts are organization wide,"

Sources Icon

Statistic 15

"52% of companies categorize their investment in ABM as a high priority,"

Sources Icon

Statistic 16

"The average B2B decision-making group consists of six to ten members, This is a key group for ABM strategies,"

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!