Account Based Marketing Industry Statistics

Account Based Marketing industry statistics show that companies using ABM experience a 171% increase in annual contract value.

Statistic 1

"By the end of 2020, 92% of B2B companies already had an account-based marketing (ABM) program,"

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Statistic 2

"Nearly 70% of marketers said improving sales and marketing alignment was the top benefit of implementing ABM,"

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Statistic 3

"About 77% of ABM practitioners achieved 10% or more deals with their ABM campaigns,"

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Statistic 4

"87% of B2B marketers agreed that ABM delivers higher ROI than any other marketing activities,"

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Statistic 5

"63% of businesses planned to increase their ABM budget in 2020,"

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Statistic 6

"Only 20% of companies have had an ABM program for more than two years,"

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Statistic 7

"When it comes to ABM selection, 64% of B2B marketers use a blend of both individuals and account selection,"

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Statistic 8

"69% of companies that use ABM reported that they saw improved annual customer lifetime value,"

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Statistic 9

"Around 50% of companies are planning or have ongoing ABM pilot programs,"

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Statistic 10

"91% of companies using ABM were able to identify and close high-value deals,"

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Statistic 11

"High performing organizations are twice as likely to use ABM for their marketing efforts,"

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Statistic 12

"70% of ABM marketers are focused on driving sales and marketing alignment,"

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Statistic 13

"64% of marketers say that ABM should align sales and marketing goals,"

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Statistic 14

"34% of marketers say their ABM efforts are organization wide,"

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Statistic 15

"52% of companies categorize their investment in ABM as a high priority,"

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Statistic 16

"The average B2B decision-making group consists of six to ten members, This is a key group for ABM strategies,"

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