Must-Know Social Media Video Statistics [Current Data]

With sources from:,,, and many more

In this post, we will explore a comprehensive collection of compelling statistics that highlight the undeniable impact of social media video in today’s digital landscape. From the impressive engagement rates to the increasing consumer preferences for video content, these statistics shed light on the growing significance of video as a powerful marketing tool across various social media platforms.

Statistic 1

"85% of all internet users in the United States watched online video content monthly on their devices. (Source: Statista, 2018)."

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Statistic 2

"Social media video generates up to 1200% more shares than text and image content combined. (Source: WordStream, 2020)."

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Statistic 3

"Social media posts with video have 48% more views. (Source: HubSpot, 2020)."

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Statistic 4

"54% of consumers want to see more video content from a brand or business they support. (Source: Oberlo, 2021)."

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Statistic 5

"Videos attract 300% more traffic and help to nurture leads. (Source: MarketingSherpa, 2020)."

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Statistic 6

"Social media videos on Facebook alone get 135% more organic reach than a photo post. (Source: Social Media Today, 2021)."

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Statistic 7

"110 million people watch at least one video monthly on Twitter. (Source: Databox, 2022)."

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Statistic 8

"Users spent a total of 3.5 billion hours per month watching videos on Facebook. (Source: Social Media Today, 2020)."

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Statistic 9

"72% of customers would rather learn about a product or service by way of video. (Source: HubSpot, 2021)."

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Statistic 10

"92% of marketers say that video is an important part of their marketing strategy in 2022, up from 78% in 2015. (Source: HubSpot, 2022)."

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Statistic 11

"Over 2 billion logged-in users visit YouTube each month and every day people watch over a billion hours of video. (Source: YouTube, 2021)."

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Statistic 12

"85% of businesses use video as a marketing tool. (Source: Wyzowl, 2021)."

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Statistic 13

"Instagram’s potential advertising reach is 1.16 billion users, and video plays a key role in content strategy. (Source: Hootsuite, 2021)."

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Statistic 14

"93% of brands acquired a new customer because of a video on social media. (Source: Social Media Week, 2020)."

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Statistic 15

"About 83.3% of marketers believe that video marketing gives a good ROI. (Source: Biteable, 2020)."

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Statistic 16

"Videos in LinkedIn posts are shared 20x more than other types of content. (Source: LinkedIn, 2022)."

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Statistic 17

"75% of all video plays are on mobile devices. (Source: eMarketer, 2021)."

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Statistic 18

"In 2022, 82% of all consumer internet traffic will come from video. (Source: Cisco, 2020)."

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Statistic 19

"TikTok, a video-centric platform, reached over a billion users in just four years. (Source: Wallaroo, 2021)."

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Statistic 20

"Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform. (Source: Pinterest Business, 2019)."

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In conclusion, the overwhelming statistics presented clearly demonstrate the undeniable power and effectiveness of video content in social media marketing. From higher engagement rates and organic reach to increased views, shares, and lead generation, the data underscores the significant impact of incorporating video into a brand's marketing strategy. As user preferences continue to shift towards video consumption on various platforms, businesses and marketers are wise to prioritize this powerful medium to effectively reach and engage their target audience.

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