GITNUX MARKETDATA REPORT 2024

Must-Know Buy Now Pay Later Statistics [Current Data]

Statistic 1

"The global BNPL market is growing at a compound annual growth rate (CAGR) of 21% from 2021 to 2028."

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Statistic 2

"BNPL services are most commonly used for purchases of apparel and beauty products, representing 30% of the total BNPL transactions."

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Statistic 3

"The average transaction size for BNPL services is $200."

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Statistic 4

"By 2025, the BNPL market is expected to reach $680 billion in transaction volume."

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Statistic 5

"BNPL services accounted for 2.1% of global e-commerce transactions in 2020."

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Statistic 6

"One-third of U.S. BNPL users are considered financially vulnerable."

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Statistic 7

"42% of BNPL users have made a late payment on a BNPL loan."

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Statistic 8

"25% of BNPL users have more than one BNPL account."

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Statistic 9

"20% of BNPL users have been denied additional credit due to poor repayment behavior."

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Statistic 10

"BNPL transactions make up 10% of Afterpay's total payment volume."

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Statistic 11

"Europe is the largest market for BNPL, followed by North America."

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Statistic 12

"50% of merchants reported an increase in average order value (AOV) after implementing BNPL options."

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Statistic 13

"55% of small businesses report considering adopting BNPL services in the next year."

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Statistic 14

"As of 2021, 45% of U.S. consumers had used a BNPL service."

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Statistic 15

"Klarna, a leading BNPL provider, has over 90 million global active users and processes 2 million transactions per day."

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Statistic 16

"Millennials and Gen Z are the primary users of BNPL services, representing 75% of the user base."

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Statistic 17

"Australia is one of the fastest-growing markets for BNPL, with a projected 15% annual growth rate."

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Statistic 18

"60% of BNPL users have admitted to spending more than they would have if they had to pay upfront."

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Statistic 19

"Late payment fees from BNPL services contributed to $680 million in total revenue in the past year."

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Statistic 20

"Retailers offering BNPL options saw a 20-30% increase in conversion rates."

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