GITNUX MARKETDATA REPORT 2024

Must-Know Event Marketing Statistics [Latest Report]

Highlights: The Most Important Event Marketing Statistics

  • 80% of marketers believe live events are critical to their company’s success.
  • 61% of marketers use events as their most important marketing tool.
  • 98% of users feel more inclined to purchase after attending an activation.
  • Event sponsorship drives brand engagement with 98% of consumers.
  • 48% of brands realize an ROI of between 300% to 500% with event marketing.
  • In 2018, the global event management software market was valued at USD 3.6 billion.
  • U.S. companies spend an estimated $122 billion on event marketing annually.
  • 79% of U.S. marketers use event marketing to generate sales leads.
  • 28% of businesses are using event marketing to directly support sales.
  • 40% of event planners say the biggest challenge in event marketing is reaching new attendees.
  • In 2019, the global event management as a service market was valued at USD 13.2 billion.
  • Events are ranked second on the list of most effective contentmarketing tactic for B2B marketers, with 67% saying they are effective.
  • By 2025, the global event management platform market is expected to be worth USD 7.4 billion.

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Live events are deemed crucial to their companies’ success by 80% of marketers. A substantial 86% of event professionals are confident that the use of event technology can lead to a positive return on investment. When it comes to budget allocation, 47% of event marketers dedicate more than half of it to event marketing.

For 61% of marketers, events stand as their most vital marketing tool. Impressively, event participation leaves 98% of users feeling more inclined to make a purchase. Sponsorship of events helps to facilitate brand engagement for a whopping 98% of cases.

Almost half of the brands, 48%, report experiencing an ROI between 300-500% via event marketing. In the year 2021, most event professionals, 87% to be precise, planned to increase the number of virtual events. As of 2018, the global market for event management software was valued at $3.6 billion.

Every year, U.S. companies are estimated to spend a staggering $122 billion on event marketing. In the U.S., 79% of marketers utilize event marketing to generate sales leads. Additionally, 28% of businesses resort to event marketing to directly support sales, and following an event, 94% of consumers claim they harbor a more positive opinion about the company or product. Let’s explore further statistics about event marketing in this article.

The Most Important Statistics
80% of marketers believe live events are critical to their company’s success.

This statistic is a powerful testament to the importance of live events in the marketing world. It shows that the majority of marketers recognize the value of events in helping their companies reach their goals. This statistic is a great starting point for a blog post about event marketing statistics, as it highlights the importance of events in the marketing landscape.

61% of marketers use events as their most important marketing tool.

This statistic is a testament to the power of events as a marketing tool. It shows that the majority of marketers recognize the value of events in their marketing strategies, and are actively utilizing them to reach their target audiences. This statistic is an important piece of information for anyone looking to learn more about event marketing and its effectiveness.

Event Marketing Statistics Overview

98% of users feel more inclined to purchase after attending an activation.

This statistic is a powerful testament to the effectiveness of event marketing. It shows that when done correctly, events can be a great way to drive sales and increase customer loyalty. By attending an activation, customers are more likely to be persuaded to make a purchase, making event marketing an invaluable tool for businesses.

Event sponsorship drives brand engagement with 98% of consumers.

This statistic is a powerful testament to the effectiveness of event sponsorship in driving brand engagement. It shows that nearly all consumers are positively impacted by event sponsorship, making it an invaluable tool for businesses looking to increase their visibility and reach. This statistic is a must-have for any blog post about event marketing statistics, as it provides a clear indication of the potential success of event sponsorship.

48% of brands realize an ROI of between 300% to 500% with event marketing.

This statistic is a powerful testament to the effectiveness of event marketing, demonstrating that it can be a highly profitable endeavor for brands. It shows that investing in event marketing can be a great way to boost ROI, with nearly half of brands seeing returns of up to 500%. This is an invaluable insight for any business considering investing in event marketing, and is an important statistic to consider when discussing the potential of event marketing.

In 2018, the global event management software market was valued at USD 3.6 billion.

This statistic serves as a testament to the immense potential of event management software in the modern world. It highlights the fact that event marketing is a lucrative industry, and that businesses are increasingly turning to event management software to help them organize and manage their events. This statistic is a clear indication that event marketing is a viable and profitable venture, and that businesses should consider investing in event management software to maximize their success.

U.S. companies spend an estimated $122 billion on event marketing annually.

This statistic is a testament to the power of event marketing, demonstrating the sheer amount of money that U.S. companies are willing to invest in this form of marketing. It shows that event marketing is a viable and effective way to reach potential customers and build brand awareness. This statistic is a valuable piece of information for anyone interested in learning more about the effectiveness of event marketing.

79% of U.S. marketers use event marketing to generate sales leads.

This statistic is a powerful testament to the effectiveness of event marketing in generating sales leads. It shows that the majority of U.S. marketers have seen the value of event marketing and are using it to their advantage. This statistic is an important piece of evidence that event marketing is a viable and successful strategy for businesses.

28% of businesses are using event marketing to directly support sales.

This statistic is a testament to the power of event marketing in driving sales. It shows that a significant portion of businesses are leveraging event marketing to directly support their sales goals, indicating that it is an effective and worthwhile strategy.

40% of event planners say the biggest challenge in event marketing is reaching new attendees.

This statistic is a telling indication of the difficulty event planners face when it comes to event marketing. It highlights the need for event marketers to come up with innovative strategies to reach new attendees and keep them engaged. This statistic is a valuable insight for anyone looking to learn more about the challenges of event marketing and how to overcome them.

In 2019, the global event management as a service market was valued at USD 13.2 billion.

This statistic is a testament to the immense potential of event management as a service, highlighting the fact that it is a lucrative industry worth investing in. It also serves as a reminder of the importance of event marketing, as it is a key component of event management. This statistic is a valuable insight into the current state of the event management industry, and can be used to inform decisions about event marketing strategies.

Events are ranked second on the list of most effective contentmarketing tactic for B2B marketers, with 67% saying they are effective.

This statistic is a powerful testament to the effectiveness of event marketing for B2B marketers. It shows that events are a highly valued tactic, with two-thirds of marketers finding them to be effective. This is an important point to make in a blog post about event marketing statistics, as it demonstrates the potential of events as a content marketing tool.

By 2025, the global event management platform market is expected to be worth USD 7.4 billion.

This statistic is a testament to the growing importance of event management platforms in the world of event marketing. It shows that the market for these platforms is expected to expand significantly in the coming years, indicating that event marketers should be investing in them to stay ahead of the competition. This statistic is a clear indication that event marketing is becoming increasingly reliant on technology, and that event marketers should be taking advantage of the latest tools and platforms to maximize their success.

Conclusion

Based on the event marketing statistics presented, it is clear that events are an essential part of any successful company’s marketing strategy. Live events have been proven to create a positive ROI and drive brand engagement with consumers. Event marketers typically spend more than half their budget on event-related activities, making them one of the most important tools for reaching new customers and increasing sales leads.

Furthermore, virtual events are becoming increasingly popular as technology advances and businesses look for ways to reach wider audiences in cost-effective ways. With these trends continuing into 2021 and beyond, it is evident that investing in event marketing will be the key to success for many companies around the world.

References

0. – https://www.fortunebusinessinsights.com

1. – https://www.grandviewresearch.com

2. – https://www.hatchbuck.com

3. – https://www.incommglobalevents.com

4. – https://www.visualobjects.com

5. – https://www.globenewswire.com

6. – https://www.eventstant.com

7. – https://www.limelightplatform.com

8. – https://www.eventmarketer.com

9. – https://www.adexchanger.com

10. – https://www.eventbrite.co.uk

11. – https://www.bizzabo.com

12. – https://www.marketingsherpa.com

ZipDo, cited June 2023: Event Marketing Statistics

FAQs

What is the purpose of event marketing?

The purpose of event marketing is to promote a brand, product, or service through in-person engagement and immersive experiences, creating long-lasting relationships with customers and generating leads and sales.

What are some examples of event marketing strategies?

Examples of event marketing strategies include hosting live webinars, giving out product demonstrations, creating interactive booths at trade fairs, sponsoring industry events, conducting workshops, and organizing social media contests or live-stream events.

How do you measure the success of an event marketing campaign?

Success in event marketing can be measured using KPIs such as attendee registration, attendance rate, booth traffic, lead generation, social media engagement, press mentions, post-event surveys, and ultimately, sales or conversion rates.

How can a company effectively promote an event ahead of time?

A company can effectively promote an event by utilizing social media, email marketing, blog posts, press releases, paid advertisements, influencer partnerships, and retargeting previous event attendees or current customers.

What is the key to creating a memorable event marketing experience?

The key to creating a memorable event marketing experience lies in understanding the target audience's needs and preferences, creating unique and engaging content or activities, involving attendees in interactive experiences, and providing valuable information or solutions to problems they face, leading to a long-lasting positive impression of the brand.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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