GITNUX MARKETDATA REPORT 2024

Must-Know Affiliate Marketing Statistics [Current Data]

Statistic 1

"Affiliate marketing generates a 400% return on advertising spend (ROAS) on average."

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Statistic 2

"In the United States, spending on affiliate marketing is projected to reach $8.2 billion by 2022."

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Statistic 3

"35% of affiliates earn over $20,000 annually."

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Statistic 4

"Fashion is the most popular affiliate marketing category, accounting for 18.7% of affiliate campaigns."

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Statistic 5

"90% of advertisers consider affiliate marketing as important or very important to their overall marketing strategy."

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Statistic 6

"94% of publishers use more than one affiliate program."

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Statistic 7

"5-10% of an online publisher’s revenue comes from affiliate marketing."

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Statistic 8

"The majority (42%) of affiliate marketers prefer to promote 1-10 products, while 32.69% promote 11-20 products."

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Statistic 9

"45% of affiliate programs use multi-channel attribution."

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Statistic 10

"Non-coupon sites represent 68% of the total affiliate revenue generated by the top 20 US retailers."

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Statistic 11

"In 2021, Awin’s (an affiliate marketing network) global advertiser count exceeded 15,000, with more than 225,000 publishers."

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Statistic 12

"Approximately 17% of marketers use at least one affiliate marketing platform."

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Statistic 13

"In 2020, 43.47% of global affiliate clicks occurred on desktop devices, whereas 56.53% happened on mobile devices."

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Statistic 14

"Click-through rates (CTR) for emails are 70% higher in affiliate marketing campaigns when compared to other marketing campaigns."

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Statistic 15

"The average conversion rate for affiliate marketing is between 0.5% to 1%."

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