Summary
- • Affiliate marketing spending is projected to reach $8.2 billion by 2022.
- • 81% of brands and 84% of publishers leverage the power of affiliate marketing.
- • In the US, affiliate marketing accounts for 16% of all online orders.
- • Affiliate marketing generates an average of 15-30% of all sales for advertisers.
- • The affiliate marketing industry is expected to grow to $6.8 billion by 2020.
- • Over 50% of affiliate-referred traffic comes from mobile devices.
- • 35% of affiliate marketers earn over $20,000 a year.
- • 38% of marketers call affiliate marketing one of their top customer acquisition methods.
- • 71% of publishers earn the majority of their income from affiliate marketing.
- • 52% of affiliate marketers prioritize content marketing as their primary strategy.
- • The average order value for affiliate marketing is $88.
- • E-commerce retailers earn $16 for every $1 spent on affiliate marketing.
- • 80% of brands use affiliate marketing to promote their products.
- • 89% of advertisers find affiliate marketing excellent for their overall marketing strategies.
- • 38% of marketers at the e-commerce giant Amazon make more than $20,000 a year.
Imagine a world where spending $8.2 billion only leads to exponential growth and success – welcome to the realm of affiliate marketing! With 81% of brands and 84% of publishers tapping into its power, its no wonder that in the US alone, affiliate marketing accounts for 16% of all online orders. From generating 15-30% of all sales for advertisers to an expected industry growth of $6.8 billion by 2020, these statistics paint a vivid picture of the affiliate marketing landscape. So, grab your mobile device, prioritize content marketing, and join the 71% of publishers earning the majority of their income from this dynamic field – after all, with a $16 return for every $1 spent, why wouldnt you dive into this profitable pool of possibilities?
Affiliate marketing spending projections
- Affiliate marketing spending is projected to reach $8.2 billion by 2022.
- The affiliate marketing industry is expected to grow to $6.8 billion by 2020.
- The global affiliate marketing spending is slated to hit $12 billion by 2022.
- The affiliate marketing industry is projected to grow to $6.8 billion by 2020.
- The affiliate marketing industry has a 7% compound annual growth rate (CAGR).
- In the EU, affiliate marketing is estimated to account for €12 billion by 2021.
- In the UK, affiliate marketing spend is expected to reach £700 million by 2022.
Interpretation
As the world of affiliate marketing continues to expand at a rapid pace, one thing is clear: the numbers don't lie. With spending projected to hit billions in various regions by the early 2020s, it's evident that businesses are recognizing the power of affiliate partnerships in driving their success. The industry's healthy compound annual growth rate only reinforces the idea that this marketing strategy is here to stay. So, while some may view affiliate marketing as merely a trend, these statistics paint a picture of a thriving and lucrative sector that smart businesses are eager to capitalize on.
Industry statistics in the US
- 35% of affiliate marketers earn over $20,000 a year.
- The average order value for affiliate marketing is $88.
- E-commerce retailers earn $16 for every $1 spent on affiliate marketing.
- 38% of marketers at the e-commerce giant Amazon make more than $20,000 a year.
- For every $10 spent in affiliate marketing, retailers generate $135 in revenue.
- 72% of consumers are familiar with affiliate marketing.
- 62% of businesses with an affiliate program see an increase in sales.
- Amazon Associates has over 900,000 affiliate members worldwide.
- 46% of affiliate marketers use technology to improve their efficiency.
- The average commission rate for affiliate marketing is between 5% and 30%.
- 80% of the affiliate programs use revenue sharing or pay per sale (PPS) as their payment model.
- 36% of affiliates promote between 1-10 products.
- 65% of affiliate marketers are between the ages of 25 and 44.
- Beauty and fashion are the top-performing categories in affiliate marketing, with an average order value of $37.74.
- 80% of advertisers run email campaigns as part of their affiliate marketing strategies.
- 44% of consumers make a purchase after seeing an influencer’s recommendation.
- For every $1 spent on affiliate marketing, the average return on investment (ROI) is $6.85.
- 92% of affiliate marketers leverage multiple affiliate marketing strategies.
- The health and wellness industry has the highest average affiliate commissions, at 25%.
- 49% of consumers have made a purchase based on a social media influencer's recommendation.
Interpretation
In the complex world of affiliate marketing, where numbers dance like acrobats on a tightrope of profitability, it's evident that success is not a mere stroke of luck but a curated symphony of strategy and innovation. With 35% of affiliate marketers fetching a tasty $20k annually and e-commerce retailers basking in a golden return of $16 for every marketing dollar spent, it's a veritable feast for those who dare to navigate the digital realm. From Amazon's legion of marketers reaping rewards to the allure of beauty and fashion categories with their enchanting $37.74 order values, the stage is set for a grand show of commerce. So, as the age-old adage goes, in the kingdom of affiliate marketing, he who steers the ship of technology, diversifies with finesse, and taps into the persuasive magic of influencers reigns supreme in a land where ROI whispers sweet nothings of $6.85 for every marketing dollar spent.
Market share and order attribution
- In the US, affiliate marketing accounts for 16% of all online orders.
- Affiliate marketing generates an average of 15-30% of all sales for advertisers.
- Over 50% of affiliate-referred traffic comes from mobile devices.
- Affiliate marketing drives 16% of all e-commerce orders in the US and Canada.
- Affiliate marketing accounts for 15% of digital media revenue.
- 15% of the total digital media advertising revenue comes from affiliate marketing.
- The gaming industry sees the highest conversion rates in affiliate marketing, at 25.3%.
- Affiliate sales account for 16% of all e-commerce orders in the US and Canada.
- The tech industry accounts for 31% of all affiliate marketing spending.
- 12% of affiliate marketers generate 90% or more of their revenue through affiliate programs.
- 65% of consumers have made a purchase after clicking on an affiliate link.
- 16% of all online orders in the US are attributed to affiliate marketing.
Interpretation
In a world where clicks and conversions reign supreme, affiliate marketing emerges as the unsung hero of the digital era, driving a staggering 16% of all online orders in the US and Canada. With an average of 15-30% of sales for advertisers, this digital dynamo is not to be underestimated. Mobile devices are the trusty steeds of over 50% of affiliate-referred traffic, showing that convenience truly is king in the realm of e-commerce. The gaming industry, ever the dark horse, boasts the highest conversion rates at 25.3%, proving that sometimes the odds are in your favor. As the tech industry accounts for a hefty 31% of affiliate marketing spending, it's clear that this form of digital alchemy is not just a passing trend—it's the real deal. So next time you're tempted to brush off affiliate marketing as just another cog in the online machine, remember this: 65% of consumers have clicked, purchased, and proven its power. Trust in affiliates, for they hold the keys to the kingdom of digital revenue.
Marketing niches and preferences
- 81% of brands and 84% of publishers leverage the power of affiliate marketing.
- 38% of marketers call affiliate marketing one of their top customer acquisition methods.
- 71% of publishers earn the majority of their income from affiliate marketing.
- 52% of affiliate marketers prioritize content marketing as their primary strategy.
- 80% of brands use affiliate marketing to promote their products.
- 89% of advertisers find affiliate marketing excellent for their overall marketing strategies.
- 83% of brands use content marketing to promote their affiliate programs.
- 48% of affiliate marketers report that social media drives the most sales.
- 61% of marketers struggle to find relevant data for their affiliate programs.
- 80% of brands have affiliate programs.
- 40% of revenue of the world’s leading companies is generated through affiliate marketing.
- Bloggers earn over $1,000 per month on average from affiliate marketing.
- 54% of publishers prioritize affiliate marketing as a revenue stream.
- 65% of brands have an affiliate program in place.
- 81% of brands rely on affiliate marketing to drive traffic and increase sales.
- 51% of affiliate marketers focus on content marketing as their primary strategy.
- 13% of publishers generate 30% or more of their revenue through affiliate marketing.
- 49% of consumers admit that they trust the recommendations of influencers for purchase decisions.
- 48% of affiliate marketers use social media as their primary distribution channel.
- 57% of affiliate marketers offer monthly payments to their affiliates.
- 64% of publishers believe that affiliate programs are one of the most effective marketing strategies.
- 47% of affiliates promote between 11-50 products.
- The beauty industry spends the most on affiliate marketing, with an average order value of $74.50.
- 34% of affiliate marketers promote between 51-150 products.
- 29% of affiliate marketers use paid search as part of their promotional efforts.
- 24% of affiliate marketers use SEO as their primary acquisition channel.
- 70% of publishers say that deep linking is their most significant business challenge.
- 68% of affiliate marketers rely on revenue sharing as their preferred payment model.
- The education industry has the highest average affiliate commission rate, at 15%.
- 90% of advertisers find affiliate programs effective in achieving their marketing goals.
- 30% of affiliate marketers focus on review-style content to promote products.
- 72% of affiliate marketers plan to increase their use of video marketing.
- 58% of affiliate marketers work with at least 4 different merchants.
- 31% of consumers are more likely to buy a product through an affiliate link.
- 70% of advertisers believe that affiliate marketing is important for their overall marketing strategy.
- 46% of marketers consider affiliate marketing a top customer acquisition method.
- 84% of publishers use affiliate marketing to monetize their content.
- The fashion industry spends the most on affiliate marketing, with an average order value of $48.30.
- 41% of affiliate marketers use display advertising as a promotional channel.
- The top 3 affiliate marketing niches are fashion, health, and travel.
- 2 out of 5 marketers consider affiliate marketing one of the most cost-effective ways to acquire new customers.
Interpretation
In a world where brands and publishers are quick to leverage the power of affiliate marketing, it's no surprise that the numbers speak volumes. With 81% of brands and 84% of publishers diving into the affiliate marketing pool, it's become a crowded but profitable arena where 40% of revenue for leading companies is generated. From prioritizing content marketing to driving traffic and increasing sales, it's clear that affiliate marketing is more than just a passing trend – it's a serious business strategy that bloggers are making over $1,000 a month on and consumers are trusting for purchase decisions. So, as 46% of marketers consider it a top customer acquisition method, perhaps the real question is not if you should jump on the affiliate marketing bandwagon, but how fast can you get there?