Research team

Sophie Moreland

Sophie Moreland

Industry Analyst at Gitnux

Sophie Moreland is an Industry Analyst at Gitnux and tracks beauty and personal care technology, DTC brands, and wellness markets. She trained in Consumer Psychology and Marketing, holding a Master's in Consumer Psychology and a Bachelor's in Marketing. Earlier, she spent five years at a beauty industry consultancy in London leading trend forecasting before freelancing as a beauty market analyst.

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About Sophie

Background & expertise

Sophie Moreland works as an Industry Analyst at Gitnux, covering beauty and personal care technology, direct-to-consumer brands, and wellness market trends. Academically, she is grounded in Consumer Psychology and Marketing, with a Master's in Consumer Psychology and a Bachelor's in Marketing. Previously, she spent five years as a consumer research analyst at an independent beauty industry consultancy in London, where she led trend forecasting projects and produced annual reports on beauty technology adoption, ingredient innovation, and DTC brand performance. She subsequently worked as a freelance beauty market analyst contributing category assessments to consumer goods trade journals and investor presentations. At Gitnux, she applies her consumer research training and deep beauty sector knowledge to produce accurate, data-driven reports on personal care and wellness market dynamics.

Published work

Articles by Sophie

Reports written or fact-checked by Sophie Moreland