Digital marketing is an ever-evolving field that has seen tremendous growth in recent years. According to the latest statistics, digital advertising spend reached $333.25 billion in 2020 and it is projected that by 2023, digital marketing spending will surpass 50% of the total global ad market. Content marketing generates over three times as many leads as outbound marketing while users spend about 2 hours and 24 minutes on social media per day on average. Additionally, 81% of marketers found that increased traffic occurred with as little as six hours a week invested in digital marketing information and email campaigns have an average ROI of 3,800%.
Mobile accounts for approximately 56% of total internet ad spending while according to Google’s B2B study 46% of B2B buyers are millennials. Video Marketing also proves beneficial generating 66% more qualified leads per year compared to other forms or content creation whereas Marketing automation spending is expected to reach $25.1 billion annually by 2023 which shows its importance within Digital Advertising Strategies today . Furthermore 80 %of users recall a video ad they viewed in the past 30 days whilst Global influencer marketing is projected to become a $5-10 billion market by 2020 showing how powerful this form can be when used correctly alongside Social Media where 72 %of Marketers believe their efforts have increased website traffic significantly . Gen Z & Millennials watch videos 54 %to learn about products/services , Voice searches account for 50%, 87 %Marketers use visuals & Conversion rates for personalized experiences are almost 6x higher than generic ones . Finally Ecommerce sales globally predicted at 4 92 trillion dollars 2021 & 91 percent B2B marketers using content strategies show why Digital Advertising should not be overlooked if you want your business grow successfully.
This statistic is a testament to the immense growth of digital marketing in 2020. It shows that businesses are increasingly recognizing the potential of digital marketing and investing in it to reach their target audiences. This statistic is a clear indication that digital marketing is here to stay and will continue to be a major part of the marketing landscape in the years to come.
It is projected that by 2023, digital marketing spending will surpass 50% of the total global ad market.
This statistic is a testament to the immense growth of digital marketing, and its potential to become the dominant form of advertising in the near future. It is a clear indication that digital marketing is becoming increasingly important for businesses, and that companies should be investing more in this area to stay competitive. This statistic is a powerful reminder of the importance of digital marketing, and should be taken into account when discussing the growth of digital marketing.
Digital Marketing Growth Statistics Overview
Content marketing generates over three times as many leads as outbound marketing.
This statistic is a powerful testament to the effectiveness of content marketing in generating leads. It highlights the potential of content marketing to drive growth and reach new audiences, making it an invaluable tool for digital marketers. By showcasing this statistic, the blog post can demonstrate the importance of content marketing in the digital marketing landscape and its potential to help businesses reach their goals.
Users spend about 2 hours and 24 minutes on social media per day on average.
This statistic is a powerful indicator of the potential reach of digital marketing campaigns. With users spending an average of two hours and twenty-four minutes on social media each day, businesses have a significant opportunity to reach their target audience and increase their visibility. This statistic is a key factor in understanding the potential of digital marketing growth.
According to Google’s B2B study, 46% of B2B buyers are millennials.
This statistic is significant in the context of digital marketing growth statistics because it highlights the importance of targeting millennials in B2B marketing strategies. As the largest generation in the workforce, millennials are increasingly becoming the primary decision makers in B2B purchases, making it essential for digital marketers to understand their preferences and behaviors in order to effectively reach them.
Video marketing generates 66% more qualified leads per year.
This statistic is a testament to the power of video marketing in generating leads. It shows that video marketing is an effective tool for businesses to reach out to potential customers and increase their customer base. This statistic is an important reminder that video marketing should be an integral part of any digital marketing strategy, as it can help businesses to grow and expand their reach.
Marketing automation spending is expected to reach $25.1 billion annually by 2023.
This statistic is a testament to the growing importance of marketing automation in the digital marketing landscape. As businesses continue to invest in marketing automation, it is clear that this technology is becoming increasingly essential for companies to stay competitive and maximize their marketing efforts. This statistic is a clear indication that digital marketing is here to stay and will continue to grow in the years to come.
80% of users recall a video ad they viewed in the past 30 days.
This statistic is a testament to the power of video advertising in the digital marketing landscape. It shows that video ads are an effective way to reach potential customers and leave a lasting impression. This is an important statistic to consider when planning a digital marketing strategy, as it demonstrates the potential for video ads to be a successful part of any campaign.
Global influencer marketing is projected to become a $5-10 billion market by 2020.
This statistic is a testament to the immense growth of influencer marketing, and its potential to become a major player in the digital marketing landscape. It speaks to the power of influencers to reach and engage with audiences, and the increasing importance of leveraging influencers to reach potential customers. As such, it is an important statistic to consider when discussing the growth of digital marketing.
72% of marketers believe that their social media marketing efforts have increased website traffic.
This statistic is a testament to the power of social media marketing in driving website traffic. It shows that the majority of marketers have seen tangible results from their efforts, indicating that social media is an effective tool for increasing website traffic. This is an important statistic to consider when discussing digital marketing growth, as it demonstrates the potential of social media marketing in driving website traffic.
According to a study, 54% of Gen Z and Millennials watch videos to learn about a product or service.
This statistic is a clear indication that digital marketing strategies should focus on video content to reach Gen Z and Millennials. With more than half of this demographic turning to videos to learn about products and services, it is essential for businesses to create engaging video content to capture their attention and drive conversions.
Conversion rates for personalized website experiences are almost 6x higher than generic ones.
This statistic is a powerful indicator of the potential for digital marketing growth. It demonstrates that personalizing website experiences can have a dramatic impact on conversion rates, and that businesses should prioritize this approach in order to maximize their return on investment. By leveraging the power of personalization, businesses can unlock a wealth of opportunities for growth and success.
By 2021, global retail e-commerce sales are predicted to reach $4.92 trillion.
This statistic is a testament to the immense potential of digital marketing in the retail e-commerce space. It shows that the industry is growing at an exponential rate and is set to become a major player in the global economy. This is a great opportunity for businesses to capitalize on this growth and leverage digital marketing to reach new customers and increase their sales.
91% of B2B marketers use content marketing.
This statistic is a testament to the power of content marketing in the B2B space. It shows that the vast majority of B2B marketers recognize the value of content marketing and are actively utilizing it to reach their target audiences. This statistic is an important indicator of the growth of digital marketing, as it demonstrates that content marketing is becoming an increasingly popular tool for businesses to reach their goals.
71% of marketers say mobile marketing is key to their overall marketing strategy.
This statistic is indicative of the importance of mobile marketing in the digital marketing landscape. It shows that the majority of marketers recognize the value of mobile marketing and are incorporating it into their overall marketing strategies. This is an important point to consider when discussing digital marketing growth, as it demonstrates the need for businesses to stay up-to-date with the latest trends and technologies in order to remain competitive.
Conclusion
The statistics presented in this blog post demonstrate the immense growth of digital marketing over recent years. Digital advertising spend reached $333.25 billion in 2020, and is projected to surpass 50% of the total global ad market by 2023. Content marketing generates three times as many leads as outbound marketing, while users are spending an average of 2 hours and 24 minutes on social media per day. Additionally, email has a high ROI at 3,800%, mobile accounts for 56% of internet ad spending, 46% of B2B buyers are millennials and video content can generate 66% more qualified leads than other forms of content each year. Furthermore, marketers have found that increased traffic occurs with just six hours invested into digital information weekly; automation spending is expected to reach $25 billion annually by 2023; 80% recall viewing a video advertisement within 30 days; influencer marketing will become a multi-billion dollar industry soon; 72 percent believe their social media efforts increase website traffic; 54 percent watch videos to learn about products or services offered and voice searches account for half all searches today. Finally 87 percent use visuals in campaigns while conversion rates for personalized experiences are almost 6x higher than generic ones – indicating that ecommerce sales could reach nearly 5 trillion dollars globally by 2021 – 91 percent utilize content strategies – 71 say mobile plays an important role overall strategy wise
These figures show how rapidly digital technology has been adopted across industries worldwide – from retail eCommerce stores through to B2B businesses – making it essential for companies looking to stay competitive now and into the future
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ZipDo, cited June 2023: Digital Marketing Growth Statistics
