Digital Marketing Growth Statistics [Fresh Research]

Statistic 1

"Digital advertising spend reached $333.25 billion in 2020."

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Statistic 2

"It is projected that by 2023, digital marketing spending will surpass 50% of the total global ad market."

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Statistic 3

"Content marketing generates over three times as many leads as outbound marketing."

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Statistic 4

"Users spend about 2 hours and 24 minutes on social media per day on average."

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Statistic 5

"According to Google’s B2B study, 46% of B2B buyers are millennials."

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Statistic 6

"Video marketing generates 66% more qualified leads per year."

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Statistic 7

"Marketing automation spending is expected to reach $25.1 billion annually by 2023."

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Statistic 8

"80% of users recall a video ad they viewed in the past 30 days."

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Statistic 9

"Global influencer marketing is projected to become a $5-10 billion market by 2020."

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Statistic 10

"72% of marketers believe that their social media marketing efforts have increased website traffic."

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Statistic 11

"According to a study, 54% of Gen Z and Millennials watch videos to learn about a product or service."

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Statistic 12

"Conversion rates for personalized website experiences are almost 6x higher than generic ones."

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Statistic 13

"By 2021, global retail e-commerce sales are predicted to reach $4.92 trillion."

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Statistic 14

"91% of B2B marketers use content marketing."

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Statistic 15

"71% of marketers say mobile marketing is key to their overall marketing strategy."

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