GITNUX MARKETDATA REPORT 2024

Must-Know B2B Marketing Statistics [Latest Report]

Statistic 1

"51% of B2B marketers plan to increase their content marketing budgets."

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Statistic 2

"70% of B2B buyers watch videos as part of their product research."

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Statistic 3

"90% of B2B buyers are more likely to purchase after a positive social interaction."

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Statistic 4

"52% of B2B buyers say they expect half of their purchases to be made online by 2025."

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Statistic 5

"Companies with aligned sales and marketing teams enjoy 36% higher customer retention rates."

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Statistic 6

"92% of B2B marketers use social media to distribute their content."

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Statistic 7

"67% of the buyer’s journey is now done digitally."

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Statistic 8

"B2B email marketing campaigns see a 23% higher open rate when compared to B2C campaigns."

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Statistic 9

"66% of B2B marketers use webinars as a key tactic."

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Statistic 10

"74% of B2B buyers conduct more than half of their research online before making an offline purchase."

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Statistic 11

"61% of B2B marketers report that lead generation is their top challenge."

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Statistic 12

"Businesses using marketing automation see 451% increase in qualified leads."

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Statistic 13

"B2B buyers read an average of 13 content pieces before deciding on a vendor."

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Statistic 14

"72% of B2B buyers use mobile devices to research products."

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Statistic 15

"38% of B2B organizations plan to grow the proportion of their budget devoted to data-driven marketing."

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Statistic 16

"73% of marketers believe their efforts through email are effective."

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Statistic 17

"80% of B2B marketers use LinkedIn for their social media marketing."

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Statistic 18

"B2B companies that blog generate 67% more leads than those that don't."

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Statistic 19

"64% of B2B marketers outsource their content creation."

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Statistic 20

"57% of B2B marketers say SEO generates more leads than any other marketing initiative."

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