Summary
- • 86% of B2B marketers use content marketing as part of their strategy
- • 70% of B2B marketers say their content marketing is more successful compared to one year ago
- • 65% of B2B companies have a dedicated content marketing team
- • B2B companies with blogs generate 67% more leads per month than those without
- • 93% of B2B marketers use email to distribute content
- • 72% of B2B buyers are most likely to share useful content via email
- • 47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson
- • 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement
- • 59% of B2B marketers say email is their most effective channel for revenue generation
- • 81% of B2B marketers say their most used form of content marketing is email newsletters
- • 31% of B2B marketers say email newsletters are the best way to nurture leads
- • 87% of B2B marketers say email is one of their top free organic distribution channels
- • 78% of marketers have seen an increase in email engagement over the last 12 months
- • B2B marketers who use segmented campaigns note as much as a 760% increase in revenue
- • Personalized email messages improve click-through rates by an average of 14% and conversions by 10%
Move over Beyoncé, because in the world of B2B marketing, statistics are the new queen bees! Did you know that 86% of B2B marketers are hitting the jackpot with content marketing, while 70% are outshining their past selves with soaring success rates? With 65% having a dedicated content team and companies with blogs raking in 67% more leads per month, it’s clear that the B2B realm is buzzing with strategic brilliance. So grab your coffee and get ready to dive into a world where 93% of marketers prefer email, 79% swear by events, and 67% are using the magic of ABM for jaw-dropping ROI. It’s time to turn these stats into strategies, folks!
Account-Based Marketing
- 70% of B2B marketers have increased their use of ABM over the past year
- 87% of B2B marketers say ABM delivers a higher ROI than other marketing activities
- 91% of companies using ABM increase their average deal size, with 25% reporting an increase of 50% or more
- 67% of brands leverage ABM to align sales and marketing teams
- 41% of B2B marketers worldwide said they would increase spending on ABM
- 60% of companies that use ABM for at least a year report a revenue increase of at least 10%
- 84% of businesses say ABM provides significant benefits to retaining and expanding existing client relationships
- 61% of B2B marketers report increased conversion of qualified leads through ABM
Interpretation
In a world where acronyms rule the marketing landscape, ABM is the shining star that seems to be spelling success for B2B marketers everywhere. With a whopping 70% increasing their usage over the past year, ABM is clearly not just a passing trend but a strategic powerhouse. And with 87% touting its higher ROI, it's no surprise that companies are seeing their deal sizes balloon. The real magic, however, lies in how ABM is forging bonds between sales and marketing teams, aligning them like synchronized dancers. So as 41% of marketers gear up to pour more dollars into this ABM goldmine, perhaps it's time for the rest to jump on the bandwagon before they're left in the dust of missed opportunities.
Content Marketing
- 86% of B2B marketers use content marketing as part of their strategy
- 70% of B2B marketers say their content marketing is more successful compared to one year ago
- 65% of B2B companies have a dedicated content marketing team
- B2B companies with blogs generate 67% more leads per month than those without
- 93% of B2B marketers use email to distribute content
- 72% of B2B buyers are most likely to share useful content via email
- 47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson
- 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement
Interpretation
In the elaborate dance of B2B marketing, content is king, queen, and the entire royal court. A whopping 86% of B2B marketers are wisely investing in the magic of storytelling to woo potential clients. It seems their efforts are not in vain, as 70% report an uptick in content marketing success, proudly flaunting their dedicated content marketing teams like prized possessions. B2B companies with blogs are striding ahead, reaping a 67% increase in leads - a fact that surely has the non-bloggers green with envy. Email remains the trusty steed of distribution, with 93% of marketers utilizing it like a trusty sword in battle. In this world where knowledge is power, B2B buyers wield their content consumption as a shield, demanding to be courted with 3-5 pieces before they even consider the sales pitch. Traditional ads are bowing out, making way for the regal procession of articles that 80% of business decision-makers prefer. So, dear marketers, sharpen your quills and craft your tales wisely - for in this kingdom, content reigns supreme.
Email Marketing
- 59% of B2B marketers say email is their most effective channel for revenue generation
- 81% of B2B marketers say their most used form of content marketing is email newsletters
- 31% of B2B marketers say email newsletters are the best way to nurture leads
- 87% of B2B marketers say email is one of their top free organic distribution channels
- 78% of marketers have seen an increase in email engagement over the last 12 months
- B2B marketers who use segmented campaigns note as much as a 760% increase in revenue
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10%
Interpretation
In a digital world where attention spans are shorter than a goldfish's memory, B2B marketers have found solace in the trusty companion of email. With numbers like these, it's no wonder email is hailed as the reigning champion of revenue generation, content marketing, lead nurturing, organic distribution, and engagement enhancement. It seems that in the battle for business success, a well-crafted email campaign is the knight in shining armor, armed with the powerful swords of segmentation and personalization. So, as we wade through the sea of marketing tactics, let us not underestimate the humble email, for in its simplicity lies a force to be reckoned with.
Lead Generation
- 61% of B2B marketers report that generating high-quality leads is their biggest challenge
- 68% of B2B businesses use strategic landing pages to acquire leads
- 53% of marketers say half or more of their budget is allocated to lead generation
- 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation
- 79% of B2B marketers say event marketing drives the most leads
- 63% of marketers say generating traffic and leads is their top challenge
- Only 5% to 10% of qualified leads successfully convert for B2B companies
Interpretation
In the high-stakes world of B2B marketing, it seems the quest for quality leads is akin to chasing a unicorn through a maze of strategic landing pages. With more than half of marketers designating a lion's share of their budgets to this pursuit, one can't help but wonder if the real challenge lies not in the generation of leads, but in the elusive nature of quality data. As B2B professionals navigate the ups and downs of event marketing and traffic generation, it's a sobering thought that only a small fraction of promising leads will ultimately seal the deal. It appears in this arena, the path from potential to profit is paved with both promise and peril.
Marketing Technology
- 93% of B2B companies believe AI will drive growth for their organization
- 61% of marketers say artificial intelligence is the most important aspect of their data strategy
- 80% of B2B marketing executives predict AI will revolutionize marketing by 2020
- 84% of B2B marketers use marketing automation software
- 75% of marketers say they currently use at least one type of marketing automation tool
- 91% of users believe that marketing automation is 'very important' to the overall success of their marketing across channels
- 63% of companies that are outgrowing their competitors use marketing automation
- 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing
Interpretation
In a world where statistics can either make your eyes glaze over or make you want to shout "Eureka!" from the rooftops, the rise of artificial intelligence in B2B marketing is the spark that ignites both fear and excitement in the hearts of business professionals. As 93% of B2B companies eagerly await the growth that AI promises, it seems that we may be on the cusp of a marketing revolution where machines play matchmaker between companies and their customers. With 84% of executives predicting this AI-driven transformation by 2020, it's clear that the future belongs to those who embrace the digital companionship of marketing automation. After all, when 67% of marketers see a 10% boost in sales opportunities through lead nurturing, it's hard to argue with the power of algorithms as the new superheroes of the business world. So, buckle up, dear marketers, for the AI-powered rollercoaster ride of data-driven dreams and dazzling results awaits!
Sales and Marketing Alignment
- B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth
- Companies with aligned sales and marketing teams are 67% better at closing deals
- 65% of sales reps say they can't find content to send to prospects
- Only 8% of companies say they have strong alignment between their sales and marketing teams
- When sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates
- Companies with strong sales and marketing alignment achieve a 20% annual growth rate
- Aligned organizations achieved an average of 32% annual revenue growth, while less aligned companies reported an average 7% decline in revenue
- 56% of aligned organizations met their revenue goals, and 19% beat their goals
- Companies with tightly aligned sales and marketing functions experience 36% higher customer retention rates
- B2B organizations with tightly aligned sales and marketing operations achieved 27% faster three-year profit growth
- Aligning sales and marketing teams can help businesses become 67% better at closing deals
- Companies with strong sales and marketing alignment are 58% more effective at retaining customers
- Businesses with aligned sales and marketing teams are 67% better at closing deals
- Organizations with tightly aligned sales and marketing functions enjoyed 36% higher customer retention rates
- 85% of marketers with an SLA think their marketing strategy is effective
Interpretation
In a world where sales and marketing often seem to speak different languages, these statistics serve as a powerful reminder of the importance of alignment in B2B organizations. The numbers don't lie – from faster revenue growth to better deal-closing rates and higher customer retention, the benefits of a harmonious relationship between sales and marketing teams are crystal clear. So, to all the sales reps struggling to find content, and to the companies with only 8% claiming strong alignment, it's time to bridge the gap and reap the rewards of collaboration. After all, with a 20% annual growth rate and a 36% higher customer retention rate on the table, who wouldn't want to be a part of that success story? It's time to align, shine, and watch those revenue goals get not just met, but surpassed.
Social Media Marketing
- 80% of B2B leads come from LinkedIn
- 40% of B2B marketers say LinkedIn is the most effective social media platform for generating high-quality leads
- 75% of B2B buyers use social media to support purchase decisions
- 84% of C-level and VP-level buyers are influenced by social media when purchasing
- 73% of B2B marketers use video in their content marketing strategy
- 96% of B2B marketers use social media in their content marketing strategy
- 83% of B2B marketers use social media ads
- 55% of B2B buyers search for information on social media
- 93% of B2B companies use LinkedIn for marketing purposes
Interpretation
In a world where B2B marketing is no longer just about business suits and handshakes, it's evident that social media is the new frontier for lead generation and decision-making. LinkedIn has become the undisputed champion of B2B networking, with statistics showing its dominance in generating high-quality leads and influencing top-level buyers. Video content is the new currency of content marketing, while social media ads have become a staple in capturing the attention of B2B buyers. As the digital landscape continues to evolve, it's clear that B2B marketers who ignore the power of social media and platforms like LinkedIn, do so at their own peril. In this era of social media supremacy, the numbers speak for themselves - it's time to embrace the digital age or risk being left behind in the dust of outdated strategies.