Market data
Marketing Advertising
Explore marketing advertising statistics and market research reports with sourced data and trend analysis.
Latest update:
Lars Eriksen
Statistics · 2026
Coupon Marketing Statistics
Most shoppers act like coupons are default shopping mode with 9 out of 10 consumers using discounts in 2024 and 43% buying only when a deal is available, yet retailer ROI can swing wildly due to waste, fraud controls, and cannibalization. This page pulls together the latest benchmarks, including smart coupon growth to $6.1 billion by 2030 and the impact of targeted offers on redemption and spend, so you can see what actually works and what quietly drains margin.
Statistics · 2026
Social Media Video Statistics
Video is no longer just “another format” with 68% of consumers preferring it for learning about products and short clips on TikTok earning a 6.2% average engagement rate, while marketers push for more volume since 71% plan to increase video use in 2024 or beyond. See how platform behavior and spending are converging, from Reels and shoppable video boosting intent to video analytics reaching a $4.1 billion market in 2023.
Statistics · 2026
B2B Marketing Statistics
With 65% of B2B buyers preferring to research online instead of speaking to sales early, winning comes down to how well your digital and marketing automation engine turns attention into qualified demand. Get the 2025 flavored benchmarks across ABM, AI, personalization, webinars, and analytics including a forecasted $1.7T worldwide B2B marketing spend so you can spot what to double down on next.
Statistics · 2026
Short-Form Video Statistics
Short-form video ad revenue is projected to hit $100 billion globally by 2025 while CPM on Instagram Reels averages $10 higher than feed, flipping how brands judge where profit really comes from. You will also see why YouTube Shorts creator payouts reached $1 billion and why 75% of marketers plan to raise short-form ad budgets, not just test them.
Statistics · 2026
Online Reputation Statistics
With 91% of consumers relying on the internet before they buy and 53% reading online reviews at least sometimes, a single Yelp rating shift can move real revenue. See how review behavior, social media scale, and even privacy and platform enforcement risks are reshaping the signals brands need to protect, with the online reputation management market forecast to reach $15.4B by 2030.
Statistics · 2026
Email Open Rate Statistics
Financial services still average just 18.0% email open rates, yet personalization and segmentation can push opens dramatically higher, while deliverability and consent rules decide whether those opens even have a chance. If you want to see which levers marketers actually prioritize for lift, from subject line testing and mobile engagement to triggered campaigns, this page connects the benchmarks that most directly move open rates.
Statistics · 2026
Data-Driven Marketing Statistics
Marketing analytics is moving from “nice to have” to a performance lever, with 67% of CMOs expecting increased investment and 77% of marketers already using or planning CDPs, while conversion can slip by up to 27% from a single second of mobile delay. This page connects the dots between measurement, automation, personalization, and outcomes like above average profitability so you can see which tactics actually hold up under the numbers.
Statistics · 2026
Press Release Industry Statistics
With AI expected to drive 5.5 times more PR and communications content creation use cases by 2025 alongside 73% of PR pros relying on newswires at least occasionally, press releases are being produced and distributed faster than the measurement systems built to track them. This page connects the $2.8 billion global media monitoring market in 2023 with coverage decay that averages 50% within 24 hours so you can see how today’s budgets, compliance rules, and channel choices shape what actually gets picked up.
Statistics · 2026
Audience Statistics
From 4.95 billion internet users and 7.10 billion mobile phone users to 540 million monthly active users on X, Audience statistics 2024-2025 reveal where attention is actually going. You will also see why engagement is still only about 1.5% on average for brand posts, even as personalized experiences and short-form video push users to take action.
Statistics · 2026
Digital Advertising Operations Industry Statistics
Programmatic advertising is now the operating backbone, with US display buys reaching 81% programmatic in 2023 and global ad spend forecast to top $1 trillion by 2027, while format behavior keeps flipping priorities. Expect sharp contrasts like 70% of CTV inventory in 15 to 30 second spots, outstream video taking 55% of video inventory, and podcast host read ads delivering 40% higher effectiveness, alongside the measurement and privacy pressures that are reshaping how Digital Advertising Operations teams run campaigns.
Statistics · 2026
Digital Advertising Statistics
Online advertising keeps climbing while costs swing sharply, from a US video CPM of $10.12 to $2.26 for display, and social engagement averaging 4.74% across platforms. This page breaks down the latest market totals and how first-party data, CDPs, and generative AI are reshaping targeting as ad blocking costs publishers an estimated $15.0 billion globally in 2023.
Statistics · 2026
Digital Marketing Growth Statistics
Video reaches 89% of businesses and personalized emails can deliver 6x higher transaction rates, but mobile can quietly sabotage the funnel with conversion rates 64% lower than desktop and 53% of visits abandoned when pages miss the 3 second load mark. This page pulls together the sharpest 2025 through 2024 growth signals so you can spot where marketing spend, targeting, and lifecycle automation are actually moving revenue.
Statistics · 2026
Conversion Rate Statistics
B2B conversion varies wildly by intent, from 7.3% for content downloads and 4.5% for tech demos to a standout 27% follow up after trade shows, helping you pinpoint where pipeline actually turns into revenue. You will also see why account based marketing can convert at 3x the rate and how SaaS landing pages average 4.5% on free trials, so you can stop guessing and prioritize the highest lift moves for 2025.
Statistics · 2026
Creative Marketing Agency Industry Statistics
Mobile is already powering 52.5% of global web traffic while global social media reaches 4.88 billion active users, yet the real budget battleground keeps shifting to video, measurement, and smarter funnels, where landing pages with 1 to 2 calls to action can outperform cluttered pages. For Creative Marketing Agency leaders balancing paid search costs, TikTok news and usage adoption, and rising demand for SEO and analytics talent, these 2025-leaning benchmarks turn industry noise into practical direction.
Statistics · 2026
Out-Of-Home Advertising Industry Statistics
OOH advertising is already proving harder to ignore than TV and it keeps widening the gap, reaching 90% of US urban adults weekly and generating 5.1 trillion global audience impressions in 2023, with DOOH brand recall lifting 76% versus 52% for static. Get the country by country benchmarks and the why behind them, from transit and retail dwell time to programmatic DOOH scaling and ROI, including US OOH spend forecasted to rise to $10.2 billion by 2027.
Statistics · 2026
Campaign Statistics
See how campaign performance hinges on what you can measure and automate, from $10.1 billion in forecasted campaign management software spend for 2025 to 77 percent of marketers already using marketing automation and 74 percent reporting improved lead quality. Then run the cost pressure test on attention and data quality, where a 1 second mobile page delay can cut conversions by 27 percent and nearly 61 percent of marketers say data issues significantly increase costs.
Statistics · 2026
Brand Loyalty Statistics
See why the most recent loyalty patterns reward the brands that earn trust, not just attention. With 81.2% of smartphone users loyal to Apple citing ecosystem integration as the top retention factor and community and values alignment pushing repeat behavior by up to 24% and 3.2x advocacy, the page connects what people feel to what they actually buy.
Statistics · 2026
Small Business Marketing Budget Statistics
With SMB marketing budgets averaging $25,000 annually for 1 to 9 employee businesses, plus digital channels taking 46% of spend, this page shows exactly where money goes and why some categories spend much more than the baseline, like tech startups at $45,000 and e commerce at $40,000. It also breaks out the ROI behind the allocation, where marketing ROI averaged 5:1 in 2023 and PPC delivers $2 for every $1 spent, so you can spot which budget splits are paying off and which are likely just noise.
Statistics · 2026
Media And Advertising Industry Statistics
Global digital ad spend is projected to reach $835 billion by 2028 with 10.2% CAGR, but consumer patience is thinning fast with 49% of US shoppers using ad blockers and 41% skipping short video ads under 15 seconds. This page connects platform power and audience behavior, from CTV completion rates of 92% to why editorial content earns 81% more trust than ads, so you can see where attention is being won and where it is being lost.
Statistics · 2026
Personal Branding Statistics
Personal branding that stays consistent and human can lift engagement by 3.5x and increase brand recall by 65%, yet the same profile also has to win recruiters and algorithmic search at the same time. Expect practical, credibility building stats like LinkedIn profiles with photos getting 21 times more views and personal brand podcasts monetizing 22% faster, so you can choose the tactics most likely to turn visibility into opportunities.