Campaign performance is being shaped by numbers that are hard to ignore, like $766.7 billion in global retail e-commerce sales forecast for 2026 alongside $10.1 billion in expected spend on campaign management software in 2025. At the same time, only 23% of marketing budgets are being protected from waste due to measurement gaps, even as 22.0% and 31.6% growth trajectories are forecast for marketing automation and analytics from 2024 to 2030. Let’s connect these shifts to what marketers are actually doing in campaigns and where the real leverage is.
Key Takeaways
- 22.0% CAGR expected for the marketing automation software market from 2024 to 2030
- 31.6% CAGR expected for the marketing analytics market from 2024 to 2030
- 10.4% CAGR expected for the email marketing market from 2024 to 2030
- 83% of marketers say they use data to target ads or campaigns (UK survey)
- 72% of marketers say improving personalization is a top priority (global survey)
- 77% of marketers say they use marketing automation software
- 70% of B2C marketers say they measure campaign performance at least monthly
- 74% of marketers say they have experienced improved lead quality due to using marketing automation (survey)
- 4.6x higher conversion rates for companies using ABM vs those not using ABM (Gartner cited by a trade source)
- Average CPC in search ads in the US is $1.16 (2023)
- $10.1 billion global campaign management software spend is forecast for 2025 (vendor research)
- Email marketing costs are 60% less than traditional marketing channels (benchmark)
- 3.7% share of internet traffic from bots in 2024 was blocked by major anti-bot tools (industry report)
- US email deliverability: Gmail spam rates were around 0.1% for some major senders per Google transparency reports (benchmarking)
- 29% of marketers report using clean rooms for ad measurement or audience activation (2024 survey)
Marketing leaders are investing in data and automation as faster, better personalization boosts performance.
Related reading
01 · Category
Market Size6 stats
01
22.0% CAGR expected for the marketing automation software market from 2024 to 2030
02
31.6% CAGR expected for the marketing analytics market from 2024 to 2030
03
10.4% CAGR expected for the email marketing market from 2024 to 2030
04
$14.3 billion global market size for digital advertising in 2023
05
$415.1 billion global retail e-commerce sales in 2021
06
$766.7 billion global retail e-commerce sales forecast for 2026
Interpretation
Market Size Interpretation
From a market size perspective, fast growth across key digital segments stands out, with marketing analytics projected to rise at a 31.6% CAGR from 2024 to 2030 alongside 22.0% CAGR in marketing automation and a steadily expanding digital advertising base, where global digital advertising reaches $14.3 billion in 2023 and retail e-commerce grows from $415.1 billion in 2021 to an expected $766.7 billion by 2026.
02 · Category
User Adoption6 stats
01
83% of marketers say they use data to target ads or campaigns (UK survey)
02
72% of marketers say improving personalization is a top priority (global survey)
03
77% of marketers say they use marketing automation software
04
57% of marketers say they use marketing automation to nurture leads through the buying journey
05
78% of B2B organizations use marketing automation (email marketing, lead nurturing, or scoring)
06
62% of marketers report using a customer data platform (CDP) or plan to implement one
Interpretation
User Adoption Interpretation
For user adoption, marketers are clearly leaning into automation and data-driven targeting, with 83% using data to target ads and campaigns and 77% already using marketing automation, while 62% use or plan to use a CDP to make personalization and adoption stick.
03 · Category
Performance Metrics5 stats
01
70% of B2C marketers say they measure campaign performance at least monthly
02
74% of marketers say they have experienced improved lead quality due to using marketing automation (survey)
03
4.6x higher conversion rates for companies using ABM vs those not using ABM (Gartner cited by a trade source)
04
48% of marketers say they use A/B testing to optimize campaign performance (survey)
05
65% of marketers say personalization increases customer engagement
Interpretation
Performance Metrics Interpretation
Performance Metrics show strong adoption and benefits, with 70% of B2C marketers tracking campaign performance at least monthly and 65% seeing personalization boost engagement, while ABM users also report 4.6x higher conversion rates than those that do not.
More related reading
04 · Category
Cost Analysis10 stats
01
Average CPC in search ads in the US is $1.16(2023)
02
$10.1 billion global campaign management software spend is forecast for 2025 (vendor research)
03
Email marketing costs are 60% less than traditional marketing channels (benchmark)
04
Marketers report spending 17% of their budgets on email marketing (survey)
05
The average CTR for display ads is 0.46% (2023)
06
A 1-second delay in mobile page load time can reduce conversions by 27% (peer-reviewed study)
07
61% of marketers say data quality issues significantly increase costs (survey)
08
$1.4 million average annual cost of poor data quality for enterprises (industry study)
09
45% of marketing leaders cite labor cost increases as the top driver of rising marketing expenses (2024 survey)
10
23% of marketing budgets are wasted on ineffective campaigns due to measurement gaps (2023 industry survey)
Interpretation
Cost Analysis Interpretation
Across cost analysis, the data points to avoidable expense pressure as faster mobile experiences and better data and measurement can directly protect ROI, with a 1-second mobile load delay cutting conversions by 27% and marketers reporting 23% of budgets wasted due to measurement gaps.
05 · Category
Industry Trends3 stats
01
3.7% share of internet traffic from bots in 2024 was blocked by major anti-bot tools (industry report)
02
US email deliverability: Gmail spam rates were around 0.1% for some major senders per Google transparency reports (benchmarking)
03
29% of marketers report using clean rooms for ad measurement or audience activation (2024 survey)
Interpretation
Industry Trends Interpretation
Industry Trends are pointing to cleaner and more reliable digital measurement as 29% of marketers now use clean rooms for ad measurement or activation and major anti-bot tools blocked 3.7% of internet traffic from bots in 2024 while Gmail spam rates for top senders hover around 0.1%.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Engström. (2026, February 13). Campaign Statistics. Gitnux. https://gitnux.org/campaign-statistics
MLA
Marcus Engström. "Campaign Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/campaign-statistics.
Chicago
Marcus Engström. 2026. "Campaign Statistics." Gitnux. https://gitnux.org/campaign-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+12 additional datasets cited (not shown individually)