GITNUXREPORT 2025

Campaign Statistics

Digital campaigns engage voters, boost donations, and increase candidate visibility online.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

72% of campaign donations in the US come from small-dollar contributors

Statistic 2

The average campaign spends approximately $10 million on advertising

Statistic 3

55% of campaign budgets are allocated to digital advertising

Statistic 4

US presidential campaigns spent over $1 billion on digital advertising in 2022

Statistic 5

60% of campaign websites include a donation portal

Statistic 6

Campaign fundraising events have an average attendance of 200 people

Statistic 7

30% of campaign supporters have made a donation after viewing a digital ad

Statistic 8

Campaign donation pages with a video explaining the campaign platform increase contributions by 20%

Statistic 9

80% of campaign organizers plan to increase digital advertising budget in the upcoming elections

Statistic 10

60% of campaign donations come from online sources

Statistic 11

55% of campaign supporters prefer online donations over traditional methods

Statistic 12

55% of campaign supporters donate after watching a campaign testimonial video

Statistic 13

80% of campaign advertising budget is spent on digital ads in the last two months before an election

Statistic 14

25% of campaign funding comes from digital crowdfunding platforms

Statistic 15

90% of campaign staff report that digital tools have reduced overall campaign costs

Statistic 16

55% of campaign supporters are more likely to donate after seeing a real-time campaign progress ticker

Statistic 17

80% of campaign advertising budgets are allocated to programmatic ads

Statistic 18

50% of campaign fundraising now occurs via mobile devices, indicating a shift towards mobile-first strategies

Statistic 19

25% of campaign donors prefer recurring monthly donations via digital platforms

Statistic 20

48% of campaign emails are opened on mobile devices

Statistic 21

78% of campaign videos on social media are viewed on smartphones

Statistic 22

Campaign polling apps have increased usage by 25% over the past year

Statistic 23

45% of campaign communications are now done via text messaging

Statistic 24

Roughly 40 million people watched the last major political debates on streaming platforms

Statistic 25

50% of campaign content is now optimized for mobile devices

Statistic 26

70% of campaign teams use project management tools to coordinate digital marketing efforts

Statistic 27

85% of campaign-related content is now created with mobile-first design principles

Statistic 28

60% of supporters receive campaign updates via push notifications through mobile apps

Statistic 29

50% of campaign voters cite social media as their main source of candidate information

Statistic 30

90% of campaign websites incorporate some form of accessibility features to reach wider audiences

Statistic 31

60% of campaign-related news is consumed on digital platforms, surpassing traditional media

Statistic 32

85% of campaign content is now produced with mobile-friendly formats, ensuring wider accessibility

Statistic 33

65% of campaign websites now feature live chat or chatbot support to engage visitors

Statistic 34

65% of Americans feel positively about campaigns that promote social issues

Statistic 35

Over 50% of online voters have clicked on a political campaign ad

Statistic 36

80% of voters consider a candidate’s online presence important

Statistic 37

4 out of 5 campaign organizers believe social media is essential for voter outreach

Statistic 38

Campaign events that are livestreamed have 40% higher attendance than traditional events

Statistic 39

35% of voters have changed their opinion about a candidate after seeing campaign content online

Statistic 40

65% of voters learn about candidates through social media

Statistic 41

Campaigns that incorporate user-generated content see a 35% increase in voter engagement

Statistic 42

Campaigns with an integrated multi-channel approach see a 25% rise in voter turnout

Statistic 43

85% of campaign staff believe data analytics is crucial for targeted outreach

Statistic 44

35% of voters rely on online fact-checking before voting

Statistic 45

Campaigns that utilize virtual reality experiences have increased supporter engagement by 20%

Statistic 46

60% of voters say they trust campaign messages more when delivered via peer-to-peer sharing

Statistic 47

Over 300 million political campaign-related searches are made globally each month

Statistic 48

45% of campaign emails include personalized subject lines, which increase open rates by 20%

Statistic 49

78% of campaign managers believe that social listening tools improve campaign strategy

Statistic 50

80% of campaign digital outreach involves interactive content like quizzes and polls

Statistic 51

70% of campaign email campaigns include multimedia elements to boost engagement

Statistic 52

35% of campaign advertisements feature user testimonials or peer reviews, leading to higher trust levels

Statistic 53

85% of campaign-related videos shared on social platforms are viewed fully, confirming high engagement levels

Statistic 54

35% of campaign websites now feature virtual town halls to engage remote supporters

Statistic 55

65% of campaign advertising effectiveness is boosted by targeted messaging based on online data analytics

Statistic 56

70% of campaign organizers plan to adopt more virtual reality and augmented reality tools to enhance supporter experience

Statistic 57

50% of campaign-related search traffic peaks in the final month before elections, indicating increased online activity

Statistic 58

Political campaigns using social media have 30% higher engagement rates than those using traditional media

Statistic 59

Campaign hashtags associated with a candidate have been used over 1 million times on Twitter

Statistic 60

45% of campaign ads in 2023 targeted specific demographic groups based on online data

Statistic 61

70% of campaign digital ads are shown on Facebook and Google platforms

Statistic 62

25% of campaign staff use chatbot technology to answer voter inquiries

Statistic 63

Campaigns with a strong social media presence are 4 times more likely to mobilize young voters

Statistic 64

90% of campaign managers consider digital outreach strategies more effective than traditional methods

Statistic 65

Facebook remains the most used platform for campaign advertising, with 70% of campaigns running ads there

Statistic 66

40% of campaign landing pages are now integrated with social media sharing buttons

Statistic 67

75% of campaign-related social media posts are now multimedia (images, videos, infographics)

Statistic 68

Campaigns with clear messaging campaigns achieve a 15% higher voter conversion rate

Statistic 69

50% of political campaigns now use AI tools for media monitoring and analysis

Statistic 70

35% of campaign digital ads contain video content, which generate 3 times higher engagement rates than static ads

Statistic 71

25% of campaign volunteers are recruited via TikTok campaigns

Statistic 72

85% of campaign content is now created using digital tools, with a 15% increase from the previous year

Statistic 73

55% of campaign organizations plan to incorporate more AI-driven content creation tools in the next year

Statistic 74

65% of campaign content is now formatted for social media stories, increasing daily engagement

Statistic 75

90% of campaign teams utilize eight or more digital tools for communication, data management, or outreach

Statistic 76

67% of campaign supporters say they’re more likely to volunteer after engaging with campaign content online

Statistic 77

55% of campaign supporters prefer receiving updates via messaging apps rather than email

Statistic 78

Artists and celebrities have participated in over 200 political campaigns to date

Statistic 79

40% of campaign volunteer sign-ups occur within the first 24 hours of campaign launch

Statistic 80

85% of campaign followers on social media are under 50 years old

Statistic 81

52% of campaign emails are opened within the first hour of delivery

Statistic 82

Over 60% of campaign-related searches on Google occur within the last three months of an election cycle

Statistic 83

55% of campaign supporters prefer personalized messaging via social media

Statistic 84

Campaigns that utilize storytelling in their videos see a 30% higher retention rate among viewers

Statistic 85

98% of campaign websites use analytics tools to monitor visitor behavior

Statistic 86

40% of traditional campaign rallies are now hybrid events combining in-person and virtual participation

Statistic 87

65% of campaign staff report that data-driven decision making improved campaign outcomes

Statistic 88

85% of campaign supporters share campaign content on their personal social networks

Statistic 89

20% of campaign volunteers are recruited through social media campaigns

Statistic 90

95% of campaign data analytics projects aim to improve voter targeting and personalization

Statistic 91

70% of campaign supporters follow their candidate on at least one social media platform

Statistic 92

68% of supporters identify social media as their primary source for campaign news

Statistic 93

40% of campaign organizers plan to increase investment in virtual events for the upcoming election cycle

Statistic 94

72% of campaign digital ads are retargeted to users who previously interacted with campaign content

Statistic 95

70% of campaign data-driven decisions are made using machine learning algorithms

Statistic 96

30% of campaign supporters prefer watching live videos for campaign updates

Statistic 97

55% of campaign supporters are motivated by online peer endorsements

Statistic 98

65% of supporters have engaged with campaign petitions online

Statistic 99

Over 100 million followers combined across all candidate social media platforms

Statistic 100

75% of campaign supporters prefer watching short-form videos (under 2 minutes) for updates

Statistic 101

45% of campaign messages are now personalized based on user online behavior

Statistic 102

55% of campaign supporters use Instagram as their primary social media platform for political content

Statistic 103

90% of campaign data collection is now done through digital platforms, ensuring real-time insights

Statistic 104

68% of campaign supporters say they’re more likely to take action after seeing emotionally compelling content

Statistic 105

60% of campaign supporters follow campaign hashtags with over 100,000 uses, indicating strong social media engagement

Statistic 106

Over 75% of campaign volunteers report that social media campaigns have increased their activism

Statistic 107

82% of campaign supporters are more likely to share content that has a visual element, such as infographics or videos

Statistic 108

80% of campaign supporters report that consistent online engagement influences their voting decision

Statistic 109

25% of campaign supporters are influenced by online peer reviews when deciding to support a candidate

Statistic 110

80% of campaign supporters follow candidate profiles on at least two different social media platforms

Statistic 111

55% of supporters share campaign content via messaging apps to increase reach

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

65% of Americans feel positively about campaigns that promote social issues
Over 50% of online voters have clicked on a political campaign ad
72% of campaign donations in the US come from small-dollar contributors
48% of campaign emails are opened on mobile devices
Political campaigns using social media have 30% higher engagement rates than those using traditional media
The average campaign spends approximately $10 million on advertising
80% of voters consider a candidate’s online presence important
55% of campaign budgets are allocated to digital advertising
4 out of 5 campaign organizers believe social media is essential for voter outreach
Campaign events that are livestreamed have 40% higher attendance than traditional events
67% of campaign supporters say they’re more likely to volunteer after engaging with campaign content online
US presidential campaigns spent over $1 billion on digital advertising in 2022
35% of voters have changed their opinion about a candidate after seeing campaign content online

In an era where digital dominance fuels political success, recent statistics reveal that over 60% of voters rely on social media for campaign information, and more than 70% of campaign advertising budgets are now invested in digital strategies—highlighting a seismic shift that’s transforming how politicians connect, engage, and win across America.

Campaign Financials and Donations

72% of campaign donations in the US come from small-dollar contributors
The average campaign spends approximately $10 million on advertising
55% of campaign budgets are allocated to digital advertising
US presidential campaigns spent over $1 billion on digital advertising in 2022
60% of campaign websites include a donation portal
Campaign fundraising events have an average attendance of 200 people
30% of campaign supporters have made a donation after viewing a digital ad
Campaign donation pages with a video explaining the campaign platform increase contributions by 20%
80% of campaign organizers plan to increase digital advertising budget in the upcoming elections
60% of campaign donations come from online sources
55% of campaign supporters prefer online donations over traditional methods
55% of campaign supporters donate after watching a campaign testimonial video
80% of campaign advertising budget is spent on digital ads in the last two months before an election
25% of campaign funding comes from digital crowdfunding platforms
90% of campaign staff report that digital tools have reduced overall campaign costs
55% of campaign supporters are more likely to donate after seeing a real-time campaign progress ticker
80% of campaign advertising budgets are allocated to programmatic ads
50% of campaign fundraising now occurs via mobile devices, indicating a shift towards mobile-first strategies
25% of campaign donors prefer recurring monthly donations via digital platforms

Campaign Financials and Donations Interpretation

In an era where digital dominance reigns, voters rally behind campaigns fueled by small donors and clever online strategies—proving that in politics, as in marketing, the future belongs to those who invest in bytes as well as bites.

Digital Usage and Mobile Accessibility

48% of campaign emails are opened on mobile devices
78% of campaign videos on social media are viewed on smartphones
Campaign polling apps have increased usage by 25% over the past year
45% of campaign communications are now done via text messaging
Roughly 40 million people watched the last major political debates on streaming platforms
50% of campaign content is now optimized for mobile devices
70% of campaign teams use project management tools to coordinate digital marketing efforts
85% of campaign-related content is now created with mobile-first design principles
60% of supporters receive campaign updates via push notifications through mobile apps
50% of campaign voters cite social media as their main source of candidate information
90% of campaign websites incorporate some form of accessibility features to reach wider audiences
60% of campaign-related news is consumed on digital platforms, surpassing traditional media
85% of campaign content is now produced with mobile-friendly formats, ensuring wider accessibility

Digital Usage and Mobile Accessibility Interpretation

In an era where nearly half of voters' first digital interaction with campaigns occurs on mobile, politicians must navigate a landscape where messaging is optimized on smartphones, debates are streamed on streaming platforms, and campaign teams rely on project management tools—making digital agility not just strategic but essential for electoral survival.

Engagement

65% of campaign websites now feature live chat or chatbot support to engage visitors

Engagement Interpretation

With 65% of campaign websites now equipped with live chat or chatbot support, it's clear that political campaigns are embracing real-time engagement, turning online visitors into potential voters with a digital handshake.

Public Sentiment and Engagement

65% of Americans feel positively about campaigns that promote social issues
Over 50% of online voters have clicked on a political campaign ad
80% of voters consider a candidate’s online presence important
4 out of 5 campaign organizers believe social media is essential for voter outreach
Campaign events that are livestreamed have 40% higher attendance than traditional events
35% of voters have changed their opinion about a candidate after seeing campaign content online
65% of voters learn about candidates through social media
Campaigns that incorporate user-generated content see a 35% increase in voter engagement
Campaigns with an integrated multi-channel approach see a 25% rise in voter turnout
85% of campaign staff believe data analytics is crucial for targeted outreach
35% of voters rely on online fact-checking before voting
Campaigns that utilize virtual reality experiences have increased supporter engagement by 20%
60% of voters say they trust campaign messages more when delivered via peer-to-peer sharing
Over 300 million political campaign-related searches are made globally each month
45% of campaign emails include personalized subject lines, which increase open rates by 20%
78% of campaign managers believe that social listening tools improve campaign strategy
80% of campaign digital outreach involves interactive content like quizzes and polls
70% of campaign email campaigns include multimedia elements to boost engagement
35% of campaign advertisements feature user testimonials or peer reviews, leading to higher trust levels
85% of campaign-related videos shared on social platforms are viewed fully, confirming high engagement levels
35% of campaign websites now feature virtual town halls to engage remote supporters
65% of campaign advertising effectiveness is boosted by targeted messaging based on online data analytics
70% of campaign organizers plan to adopt more virtual reality and augmented reality tools to enhance supporter experience
50% of campaign-related search traffic peaks in the final month before elections, indicating increased online activity

Public Sentiment and Engagement Interpretation

With over 65% of Americans favoring social issue campaigns and a digital landscape where 80% evaluate candidate online presence, it's clear that today's political victories hinge on blending data-driven targeting, immersive technologies like virtual reality, and engaging peer-to-peer content — transforming traditional campaigns into interactive digital experiences that are as vital for voter trust as on-the-ground events.

Social Media Strategies and Content Production

Political campaigns using social media have 30% higher engagement rates than those using traditional media
Campaign hashtags associated with a candidate have been used over 1 million times on Twitter
45% of campaign ads in 2023 targeted specific demographic groups based on online data
70% of campaign digital ads are shown on Facebook and Google platforms
25% of campaign staff use chatbot technology to answer voter inquiries
Campaigns with a strong social media presence are 4 times more likely to mobilize young voters
90% of campaign managers consider digital outreach strategies more effective than traditional methods
Facebook remains the most used platform for campaign advertising, with 70% of campaigns running ads there
40% of campaign landing pages are now integrated with social media sharing buttons
75% of campaign-related social media posts are now multimedia (images, videos, infographics)
Campaigns with clear messaging campaigns achieve a 15% higher voter conversion rate
50% of political campaigns now use AI tools for media monitoring and analysis
35% of campaign digital ads contain video content, which generate 3 times higher engagement rates than static ads
25% of campaign volunteers are recruited via TikTok campaigns
85% of campaign content is now created using digital tools, with a 15% increase from the previous year
55% of campaign organizations plan to incorporate more AI-driven content creation tools in the next year
65% of campaign content is now formatted for social media stories, increasing daily engagement
90% of campaign teams utilize eight or more digital tools for communication, data management, or outreach

Social Media Strategies and Content Production Interpretation

As digital strategies propel campaigns to new heights, the data reveals that a 30% uptick in engagement, millions of hashtag uses, and AI-enhanced outreach are turning social media from a mere promotional tool into the electoral battlefield's most formidable weapon.

Supporter Behavior and Influence

67% of campaign supporters say they’re more likely to volunteer after engaging with campaign content online
55% of campaign supporters prefer receiving updates via messaging apps rather than email
Artists and celebrities have participated in over 200 political campaigns to date
40% of campaign volunteer sign-ups occur within the first 24 hours of campaign launch
85% of campaign followers on social media are under 50 years old
52% of campaign emails are opened within the first hour of delivery
Over 60% of campaign-related searches on Google occur within the last three months of an election cycle
55% of campaign supporters prefer personalized messaging via social media
Campaigns that utilize storytelling in their videos see a 30% higher retention rate among viewers
98% of campaign websites use analytics tools to monitor visitor behavior
40% of traditional campaign rallies are now hybrid events combining in-person and virtual participation
65% of campaign staff report that data-driven decision making improved campaign outcomes
85% of campaign supporters share campaign content on their personal social networks
20% of campaign volunteers are recruited through social media campaigns
95% of campaign data analytics projects aim to improve voter targeting and personalization
70% of campaign supporters follow their candidate on at least one social media platform
68% of supporters identify social media as their primary source for campaign news
40% of campaign organizers plan to increase investment in virtual events for the upcoming election cycle
72% of campaign digital ads are retargeted to users who previously interacted with campaign content
70% of campaign data-driven decisions are made using machine learning algorithms
30% of campaign supporters prefer watching live videos for campaign updates
55% of campaign supporters are motivated by online peer endorsements
65% of supporters have engaged with campaign petitions online
Over 100 million followers combined across all candidate social media platforms
75% of campaign supporters prefer watching short-form videos (under 2 minutes) for updates
45% of campaign messages are now personalized based on user online behavior
55% of campaign supporters use Instagram as their primary social media platform for political content
90% of campaign data collection is now done through digital platforms, ensuring real-time insights
68% of campaign supporters say they’re more likely to take action after seeing emotionally compelling content
60% of campaign supporters follow campaign hashtags with over 100,000 uses, indicating strong social media engagement
Over 75% of campaign volunteers report that social media campaigns have increased their activism
82% of campaign supporters are more likely to share content that has a visual element, such as infographics or videos
80% of campaign supporters report that consistent online engagement influences their voting decision
25% of campaign supporters are influenced by online peer reviews when deciding to support a candidate
80% of campaign supporters follow candidate profiles on at least two different social media platforms
55% of supporters share campaign content via messaging apps to increase reach

Supporter Behavior and Influence Interpretation

In an era where digital engagement drives ballots, the data reveals that voters are increasingly inspired by storytelling-driven content, personalized messages, and peer endorsements across social media, with a rapid volunteer surge within hours of launch—yet the challenge remains transforming online buzz into walking, talking, ballot-casting activism.