Summary
- • 68% of companies have integrated mobile marketing into their overall marketing strategy.
- • Mobile ads are clicked 5.56% of the time, compared to just 0.17% for desktop ads.
- • Mobile searches with "best" have grown over 80% in the past two years.
- • 90% of mobile users say that video is helpful in the decision-making process.
- • 59% of consumers say that location-based mobile advertising has influenced their purchase decisions.
- • 70% of mobile searches lead to online action within an hour.
- • 48% of consumers start mobile research with a search engine.
- • Mobile commerce sales in the US are projected to reach $339.03 billion by 2020.
- • 57% of users say they won’t recommend a business with a poorly designed mobile site.
- • Mobile devices are used for 40% of online transactions.
- • Mobile email opens have grown by 180% in the last three years.
- • Text messages have a 98% open rate, compared to 20% for email.
- • 70% of all mobile searches result in action within an hour.
- • More than 50% of emails are opened on mobile devices.
- • Mobile marketing is responsible for more than 40% of online transactions.
Move over traditional marketing, the mobile revolution is here to stay! With 68% of companies savvy enough to incorporate mobile marketing into their strategies, its not surprising given the impressive statistics it boasts. From the astounding 5.56% click-through rate on mobile ads compared to a meager 0.17% on desktops, to the explosive 80% growth in mobile searches for best in the past two years, its clear that mobile is the future. So, if you havent jumped on the mobile marketing bandwagon yet, now might be the time before you miss the 70% of mobile searches that convert into online action within an hour!
Mobile Ad Engagement
- Mobile ads are clicked 5.56% of the time, compared to just 0.17% for desktop ads.
- Text messages have a 98% open rate, compared to 20% for email.
- 48% of customers prefer to hear from brands through SMS.
- Mobile ads perform 4-5 times better than online ads for key metrics.
- Mobile display ads average a click-through rate of 0.52%.
- Mobile marketing campaigns that feature SMS marketing see a 98% open rate.
- Mobile ad-blocking has increased by 90% year-over-year.
Interpretation
In a world where attention spans are shorter than a TikTok video, mobile marketing stands tall like a beacon of hope for businesses seeking that elusive click. With mobile ads being clicked over 30 times more than their desktop counterparts, it's clear that the thumb-scrolling generation is more than willing to engage with brands on their tiny screens. And if you're still clinging to the outdated notion that email is king, think again—text messages have not only skyrocketed in open rates but also in customer preference, with nearly half of consumers eagerly awaiting that ping from their favorite brands. So, as ad-blocking software tries to rain on our mobile parade, remember that a well-crafted SMS campaign could be the golden ticket to reaching your audience in a world where eyes are glued to screens, and thumbs are ready to tap.
Mobile Commerce Trends
- 70% of mobile searches lead to online action within an hour.
- Mobile commerce sales in the US are projected to reach $339.03 billion by 2020.
- Mobile devices are used for 40% of online transactions.
- Mobile marketing is responsible for more than 40% of online transactions.
- 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.
- 70% of mobile searches lead to online action within an hour.
- Mobile commerce will represent 45% of e-commerce sales by 2020.
- Average smartphone conversion rates are up 64% compared to desktop conversion rates.
- Mobile coupons are more likely to be redeemed than paper coupons by 10x.
Interpretation
In a world where attention spans are shorter than the lifespan of a Snapchat story, mobile marketing is the superhero swooping in for the rescue. With mobile searches leading to online action faster than a caffeinated cheetah on a mission, it's no wonder that mobile commerce sales are projected to hit astronomical numbers. Smartphones have become the trusty sidekick for online transactions, with more than 40% of purchases now happening through these palm-sized powerhouses. So next time you doubt the power of mobile marketing, just remember - it's converting customers quicker than you can say "swipe left."
Mobile Market Integration
- 68% of companies have integrated mobile marketing into their overall marketing strategy.
- 59% of consumers say that location-based mobile advertising has influenced their purchase decisions.
- 57% of users say they won’t recommend a business with a poorly designed mobile site.
- Mobile email opens have grown by 180% in the last three years.
- 70% of all mobile searches result in action within an hour.
- More than 50% of emails are opened on mobile devices.
- 61% of users are unlikely to return to a mobile site they had trouble accessing.
- Mobile marketing spend is expected to hit $93.8 billion by 2022.
- 88% of millennials use their smartphones as their primary device.
- 80% of internet users own a smartphone.
- 85% of adults believe that a company’s mobile website should be as good or better than their desktop website.
- 64% of users dislike when a company or brand hasn't optimized its mobile site or app.
- The average mobile app loses up to 77% of its users in the first 3 days of installation.
- In 2018, 52.2% of all website traffic worldwide was generated through mobile phones.
- Mobile ad spending accounted for nearly 70% of all digital ad spending in 2019.
- By 2021, mobile advertising will represent 78% of all digital ad spending.
- Over half of global web traffic comes from mobile devices.
- 64% of decision-makers read their email via mobile devices.
Interpretation
In a world where attention spans are shorter than a TikTok video, mobile marketing has become the unsung hero of modern advertising. With 68% of companies now wise enough to integrate mobile strategies, it’s clear that the smartphone is the new battleground for consumer attention. From location-based ads swaying purchase decisions to the wrath of 57% of users who won’t hesitate to doom a poorly designed mobile site to oblivion, the message is loud and clear - get your mobile game on point or risk being left in the digital dust. With mobile email opens soaring by 180%, it’s evident that thumb-scrolling has become the new norm for engaging with content. So, as we hurtle towards a future where mobile searches result in swifter actions than a cheetah on Red Bull, one thing is certain - the mobile marketing revolution is here to stay, and businesses better keep up or watch their audience disappear faster than a Snapchat message.
Mobile Search Trends
- Mobile searches with "best" have grown over 80% in the past two years.
- 48% of consumers start mobile research with a search engine.
- 90% of smartphone users aren't absolutely sure of the specific brand they want to buy when they start looking for information online.
Interpretation
It seems like the digital age has turned consumers into professional sleuths, with over 80% of them now using their mobile devices to seek out the "best" options. And let's face it, when nearly half of consumers start their research journey with a search engine, it's clear that Google is the new oracle. Furthermore, with 90% of smartphone users being as fickle as a teenager with a crush, it's no wonder brands are constantly battling for attention in the ever-evolving online marketplace. In this game of mobile marketing cat and mouse, adaptability and creativity are key, because if consumers are the detectives, then brands better be their charming suspects.
Mobile Video Impact
- 90% of mobile users say that video is helpful in the decision-making process.
- Mobile video consumption rises by 100% every year.
- 58% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content.
Interpretation
In the ever-evolving world of mobile marketing, it's crystal clear that video content reigns supreme. With 90% of mobile users leaning on videos to make decisions, it's no wonder that mobile video consumption is skyrocketing by 100% annually. And let's not forget the power of instructional video content in swaying 58% of smartphone users towards favoring companies. So, if businesses want to make a splash in the mobile arena, they better start rolling the cameras and get ready for their close-up. Because in a world where attention spans are shorter than a TikTok video, visuals truly are worth more than a thousand words.
