GITNUX MARKETDATA REPORT 2024

Must-Know Mobile Marketing Statistics [Latest Report]

Statistic 1

"79% of smartphone users have made a purchase online using their mobile device in the last 6 months."

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Statistic 2

"57% of users say they won’t recommend a business with a poorly designed mobile website."

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Statistic 3

"Mobile devices accounted for over 53% of global website traffic in 2020."

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Statistic 4

"Push notifications can increase app engagement by up to 88%."

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Statistic 5

"52% of users say that a bad mobile experience made them less likely to engage with a company."

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Statistic 6

"Mobile marketing messages have a 98% open rate, compared to 20% for emails."

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Statistic 7

"Mobile ad spending worldwide is expected to reach $247.4 billion by 2022."

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Statistic 8

"72% of consumers are more likely to convert after seeing a mobile ad."

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Statistic 9

"88% of mobile searches for local businesses result in a call or visit within 24 hours."

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Statistic 10

"Mobile is the most effective channel for generating high consumer engagement."

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Statistic 11

"39% of users will stop engaging with a website if it takes too long to load."

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Statistic 12

"90% of mobile time is spent in apps."

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Statistic 13

"Users spend on average 69% of their media time on smartphones."

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Statistic 14

"70% of internet time is spent on mobile devices."

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Statistic 15

"Mobile video ad spend in the U.S. was projected to reach $45.2 billion in 2022."

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Statistic 16

"By the end of 2021, global mobile eCommerce sales are projected to account for 73% of total eCommerce sales."

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Statistic 17

"75% of Americans admit to bringing their mobile phones into the bathroom."

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Statistic 18

"50% of B2B inquiries are made on smartphones."

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Statistic 19

"Mobile coupons are redeemed 10 times more often than traditional coupons."

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Statistic 20

"Location-based mobile marketing is anticipated to grow to $29.5 billion by 2022."

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