Must-Know Content Marketing Statistics [Current Data]

In this post, we will explore the undeniable power of content marketing backed by compelling statistics. Companies leveraging content marketing strategies have seen a significant boost in leads, engagement, and overall success in comparison to traditional marketing practices. Join us as we delve into the data-driven world of content marketing and uncover the key insights that are shaping the marketing landscape today.

Statistic 1

"Companies that blog produce 67% more leads per month."

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Statistic 2

"72% of marketers reported that content marketing increases engagement."

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Statistic 3

"Marketers prioritize content marketing above other marketing practices."

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Statistic 4

"62% of successful B2B content marketers have a documented content marketing strategy."

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Statistic 5

"69% of marketers are actively investing in SEO along with content marketing."

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Statistic 6

"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."

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Statistic 7

"The most successful content marketers spend 40% of their budget on content marketing."

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Statistic 8

"Articles with images get 94% more views when compared to those without."

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Statistic 9

"60% of B2B marketers report that their content marketing efforts have been more successful compared to the previous year."

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Statistic 10

"70% of marketers are actively investing in content marketing."

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Statistic 11

"74% of companies believe content marketing is increasing their marketing teams' lead quality and quantity."

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Statistic 12

"Blogs are the #1 form of media used in content marketing."

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Statistic 13

"91% of B2B marketers use content marketing to reach customers."

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Statistic 14

"78% of consumers believe that organizations providing custom content are interested in building a good relationship with them."

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Statistic 15

"93% of B2B marketers use email to distribute content."

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Statistic 16

"87% of marketers use video as a part of their content strategy."

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Statistic 17

"94% of B2B marketers use LinkedIn as part of their content strategy."

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Statistic 18

"Infographics are liked and shared on social media 3 times more than any other type of content."

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Statistic 19

"Visual content is 40 times more likely to get shared on social media."

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Statistic 20

"Long-form content generates 9 times more leads than short-form content."

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The statistics presented clearly illustrate the effectiveness and growing importance of content marketing in today’s business landscape. Companies investing in content marketing are seeing significant advantages, from increased leads and engagement to improved ROI compared to traditional marketing methods. Marketers are increasingly prioritizing content marketing, with a majority reporting success and higher investment levels in strategies such as SEO, visual content, and long-form content. The data highlights the key role that content marketing plays in driving customer engagement, lead generation, and building strong relationships with consumers, making it a vital component of any modern marketing strategy.

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