The global digital advertising market reached $632.0 billion in 2024, but results are shifting unevenly across channels. Retargeting has been linked to a 27% reduction in cost per acquisition, while targeting mismatches are tied to a median 25% drop in campaign performance. The statistics and adoption figures below show how advertisers use data and where that use either cuts costs or wastes spend.
Key Takeaways
- $632.0 billion global digital advertising market revenue in 2024
- 92.6% of U.S. newspaper ad revenue came from digital channels in 2023
- 97% of surveyed marketers reported using at least one form of marketing automation
- 83% of marketers say they use data-driven marketing
- 88% of marketers use customer segmentation for advertising
- 3.5% average conversion rate for email marketing campaigns (benchmark)
- 41% of advertisers report measurable lift from A/B testing
- 27% reduction in cost per acquisition (CPA) with retargeting (meta-analysis estimate)
- 63% of advertisers use first-party data strategies to prepare for cookie deprecation
- 2.2 billion browser users expected to be affected by third-party cookie changes by 2025 (forecast)
- 1,000+ new creative formats supported by Meta Advantage+ in 2024 (vendor release)
- $2.19 average CPC for Facebook/Instagram ads in 2024 (benchmark)
- $0.10 average cost per click for email ads (where applicable via benchmark)
- Targeting mis-match caused a median 25% drop in campaign performance (study)
Digital advertising is increasingly data driven, boosting performance through automation, segmentation, and measurable testing.
Related reading
01 · Category
Market Size2 stats
01
$632.0 billion global digital advertising market revenue in 2024
02
92.6% of U.S. newspaper ad revenue came from digital channels in 2023
Interpretation
Market Size Interpretation
For the Market Size angle, the data shows digital advertising is already massive, with the global digital ad market reaching $632.0 billion in 2024 and 92.6% of U.S. newspaper ad revenue shifting to digital channels by 2023.
02 · Category
User Adoption6 stats
01
97% of surveyed marketers reported using at least one form of marketing automation
02
83% of marketers say they use data-driven marketing
03
88% of marketers use customer segmentation for advertising
04
43% of brands use influencer marketing in their advertising strategy
05
73% of businesses use email marketing
06
51% of marketers use marketing analytics
Interpretation
User Adoption Interpretation
For user adoption, marketers are overwhelmingly leaning on automated and data-led tactics, with 97% using marketing automation and 83% adopting data-driven marketing, signaling that getting customers to take action increasingly depends on smarter, measurable workflows.
03 · Category
Performance Metrics5 stats
01
3.5% average conversion rate for email marketing campaigns (benchmark)
02
41% of advertisers report measurable lift from A/B testing
03
27% reduction in cost per acquisition (CPA) with retargeting (meta-analysis estimate)
04
10.2% average ROAS achieved by e-commerce advertisers using Google Ads (benchmark)
05
3.4x higher purchase conversion rate from video ads vs. other ad formats (benchmark)
Interpretation
Performance Metrics Interpretation
Across performance metrics, advertisers are seeing stronger measurable outcomes, including a 27% CPA reduction from retargeting and a 3.4x higher purchase conversion rate from video ads, suggesting that optimizing campaigns with targeted strategies and A/B testing can materially improve results.
More related reading
04 · Category
Industry Trends6 stats
01
63% of advertisers use first-party data strategies to prepare for cookie deprecation
02
2.2 billion browser users expected to be affected by third-party cookie changes by 2025 (forecast)
03
1,000+ new creative formats supported by Meta Advantage+ in 2024 (vendor release)
04
GDPR covers data processing across 27 EU member states; fines can reach €20 million or 4% of annual global turnover
05
Google’s Topics API aims to support interest-based advertising without third-party cookies (project metric/goal)
06
The IAB TCF v2.2 supports consent signals for advertising personalization across the ad ecosystem (spec release)
Interpretation
Industry Trends Interpretation
Industry Trends show advertisers are accelerating cookie-proof strategies, with 63% using first-party data approaches ahead of third party cookie changes that could affect 2.2 billion browser users by 2025.
05 · Category
Cost Analysis3 stats
01
$2.19average CPC for Facebook/Instagram ads in 2024 (benchmark)
02
$0.10average cost per click for email ads (where applicable via benchmark)
03
Targeting mis-match caused a median 25% drop in campaign performance (study)
Interpretation
Cost Analysis Interpretation
For cost analysis, the data suggests that while Facebook and Instagram ads average $2.19 CPC and email ads are about $0.10 per click, a targeting mismatch can cut campaign performance by a median 25%, showing that getting the right audience is as crucial to controlling costs as the platform benchmarks themselves.
report visual · Comparison
How advertisers use statistics to improve results
Most marketers report using data-driven marketing and segmentation, while analytics and experimentation are also common—showing statistics are central to modern advertising decisions.
88% of marketers use customer segmentation for advertising88%
83% of marketers say they use data-driven marketing
83%
51% of marketers use marketing analytics
51%
41% of advertisers report measurable lift from A/B testing
41%
source-verifiedthinkwithgoogle.com · hubspot.com · gartner.com · optimizely.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Nathan Caldwell. (2026, February 13). Advertisements That Use Statistics. Gitnux. https://gitnux.org/advertisements-that-use-statistics
MLA
Nathan Caldwell. "Advertisements That Use Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/advertisements-that-use-statistics.
Chicago
Nathan Caldwell. 2026. "Advertisements That Use Statistics." Gitnux. https://gitnux.org/advertisements-that-use-statistics.
Sources & references
22 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)