Advertisements that use data are changing how brands reach people across digital channels. Marketers report widespread marketing automation (97%) and data-driven practices (83%), while customer segmentation is used by 88% of advertisers. Learn how first-party data strategies (63%) prepare for cookie changes, how retargeting affects efficiency, and what constraints—like GDPR across 27 EU states—shape compliant targeting.
Key Takeaways
- $632.0 billion global digital advertising market revenue in 2024
- 92.6% of U.S. newspaper ad revenue came from digital channels in 2023
- 97% of surveyed marketers reported using at least one form of marketing automation
- 83% of marketers say they use data-driven marketing
- 88% of marketers use customer segmentation for advertising
- 3.5% average conversion rate for email marketing campaigns (benchmark)
- 41% of advertisers report measurable lift from A/B testing
- 27% reduction in cost per acquisition (CPA) with retargeting (meta-analysis estimate)
- 63% of advertisers use first-party data strategies to prepare for cookie deprecation
- 2.2 billion browser users expected to be affected by third-party cookie changes by 2025 (forecast)
- 1,000+ new creative formats supported by Meta Advantage+ in 2024 (vendor release)
- $2.19 average CPC for Facebook/Instagram ads in 2024 (benchmark)
- $0.10 average cost per click for email ads (where applicable via benchmark)
- Targeting mis-match caused a median 25% drop in campaign performance (study)
Boost ROI with automation, segmentation, and A B testing as digital ad spending and data privacy shift fast.
Related reading
01 · Category
Market Size2 stats
01
$632.0 billion global digital advertising market revenue in 2024https://www.statista.com/statistics/237974/digital-advertising-worldwide-revenue/
02
92.6% of U.S. newspaper ad revenue came from digital channels in 2023https://www.statista.com/statistics/306617/newspaper-ad-revenue-digital-vs-print-us/
Interpretation
Market Size Interpretation
The market size data shows digital advertising is already massive and accelerating, with the global digital ad market reaching $632.0 billion in 2024 and U.S. newspaper ad revenue shifting overwhelmingly to digital at 92.6% in 2023.
02 · Category
User Adoption6 stats
01
97% of surveyed marketers reported using at least one form of marketing automationhttps://www.salesforce.com/resources/research-reports/state-of-marketing/
02
83% of marketers say they use data-driven marketinghttps://www.thinkwithgoogle.com/intl/en-apac/solutions/marketing-planning-measurement/data-driven-marketing-study/
03
88% of marketers use customer segmentation for advertisinghttps://www.hubspot.com/state-of-marketing
04
43% of brands use influencer marketing in their advertising strategyhttps://www.socialmediatoday.com/news/43-percent-of-brands-use-influencer-marketing-in-2023-reports-shows/641040/
05
73% of businesses use email marketinghttps://www.litmus.com/blog/email-marketing-statistics/
06
51% of marketers use marketing analyticshttps://www.gartner.com/en/marketing/insights/marketing-analytics-adoption
Interpretation
User Adoption Interpretation
For User Adoption, the standout trend is that nearly all marketers, with 97% using some form of marketing automation, suggests organizations are widely adopting automation tools to scale their advertising engagement and onboarding of users.
03 · Category
Performance Metrics5 stats
01
3.5% average conversion rate for email marketing campaigns (benchmark)https://www.mailchimp.com/resources/email-marketing-benchmarks/
02
41% of advertisers report measurable lift from A/B testinghttps://www.optimizely.com/learn/industry-benchmarks-ab-testing
03
27% reduction in cost per acquisition (CPA) with retargeting (meta-analysis estimate)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7413457/
04
10.2% average ROAS achieved by e-commerce advertisers using Google Ads (benchmark)https://www.thinkwithgoogle.com/intl/en-us/insights/measurement/roas-benchmarks/
05
3.4x higher purchase conversion rate from video ads vs. other ad formats (benchmark)https://www.thinkwithgoogle.com/intl/en-us/insights/consumer-insights/video-ad-effects-study/
Interpretation
Performance Metrics Interpretation
For the performance metrics angle, advertisers are seeing clear gains such as a 27% lower CPA with retargeting and a 3.4x higher purchase conversion rate from video ads, while A/B testing shows 41% of advertisers can prove measurable lift.
More related reading
04 · Category
Industry Trends6 stats
01
63% of advertisers use first-party data strategies to prepare for cookie deprecationhttps://www.gartner.com/en/marketing/insights/cookie-deprecation-first-party-data-strategy
02
2.2 billion browser users expected to be affected by third-party cookie changes by 2025 (forecast)https://privacysandbox.com/news/
03
1,000+ new creative formats supported by Meta Advantage+ in 2024 (vendor release)https://about.meta.com/news/2024/advantage-plus-creative-tools-update/
04
GDPR covers data processing across 27 EU member states; fines can reach €20 million or 4% of annual global turnoverhttps://eur-lex.europa.eu/eli/reg/2016/679/oj
05
Google’s Topics API aims to support interest-based advertising without third-party cookies (project metric/goal)https://privacysandbox.com/intl/en_us/innovation/topics/
06
The IAB TCF v2.2 supports consent signals for advertising personalization across the ad ecosystem (spec release)https://iabeurope.eu/tcf-2-2/
Interpretation
Industry Trends Interpretation
As the industry prepares for a post third party cookie world, 63% of advertisers are already using first party data strategies and 2.2 billion browser users are expected to be affected by third party cookie changes by 2025, making data readiness and consent signals a central industry trend.
05 · Category
Cost Analysis3 stats
01
$2.19average CPC for Facebook/Instagram ads in 2024 (benchmark)https://www.wordstream.com/blog/ws/facebook-ads-benchmark
02
$0.10average cost per click for email ads (where applicable via benchmark)https://www.mailerlite.com/blog/email-marketing-benchmarks/
03
Targeting mis-match caused a median 25% drop in campaign performance (study)https://www.sciencedirect.com/science/article/pii/S0747563219307719
Interpretation
Cost Analysis Interpretation
For Cost Analysis, the data suggests that while Facebook and Instagram ads average $2.19 CPC in 2024 and email clicks average just $0.10, a targeting mismatch can cut performance by a median 25%, making precise audience alignment a key driver of effective ad costs.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Nathan Caldwell. (2026, February 13). Advertisements That Use Statistics. Gitnux. https://gitnux.org/advertisements-that-use-statistics
MLA
Nathan Caldwell. "Advertisements That Use Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/advertisements-that-use-statistics.
Chicago
Nathan Caldwell. 2026. "Advertisements That Use Statistics." Gitnux. https://gitnux.org/advertisements-that-use-statistics.
Sources & references
22 datasets cited across this report
+5 additional datasets cited (not shown individually)