GITNUX MARKETDATA REPORT 2024

Promotional Products Statistics: Market Report & Data

Statistic 1

"8 in 10 consumers own between 1 and 10 promotional products."

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Statistic 2

"89% of consumers received a promotional product in the last six months."

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Statistic 3

"6 in 10 people keep the promotional products they receive for up to two years."

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Statistic 4

"The promotional product that is kept the longest is umbrellas, for 14 months."

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Statistic 5

"78% of consumers believe that a promotional product is a great way to stand out from other advertising efforts."

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Statistic 6

"91% of consumers have at least one promotional product in their kitchen."

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Statistic 7

"The biggest product category for promotional items is wearables at 35%."

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Statistic 8

"Industry sales of promotional products in the U.S. were $23.3 billion in 2018."

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Statistic 9

"The cost per impression for promotional products can be as low as 1/10 of a cent."

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Statistic 10

"31% of U.S. consumers own a promotional bag."

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Statistic 11

"Promotional products score more impressions in the United States than any other form of advertising."

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Statistic 12

"Drinkware with logos is used on average 2-3 times per week."

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Statistic 13

"Promotional calendars are used daily and kept for all 12 months of the year by 76% of recipients."

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Statistic 14

"82% of consumers feel more positively about a brand after receiving promotional products from that brand."

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Statistic 15

"Promotional products represent a 20% market share of the entire advertising industry."

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