GITNUX MARKETDATA REPORT 2024

Affiliate Marketing Industry Statistics

The affiliate marketing industry is expected to continue growing, with global affiliate marketing spending projected to reach $8.2 billion by 2022.

Statistic 1

"Approximately 15% of all digital media revenue is attributed to affiliate marketing."

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Statistic 2

"The share of affiliate marketing in online sales was projected to rise by 10% annually."

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Statistic 3

"Affiliate marketing generates 16% of all e-commerce sales in the United States and Canada."

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Statistic 4

"Consumers exposed to affiliate marketing are 5 times more likely to convert."

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Statistic 5

"Affiliate marketing is responsible for driving 16% of all online orders in the U.S."

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Statistic 6

"The average business spends about 10% of their marketing budget on affiliates."

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Statistic 7

"48% of affiliate marketers consider expertise in data analysis essential for their job."

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Statistic 8

"44% of affiliate marketers see social media engagement as crucial for their success."

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Statistic 9

"Pay per Sale (PPS) 80%, Cost per Acquisition (CPA) 8%, Cost per Click (CPC) 5%, and Cost per Impression (CPI) 7%."

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Statistic 10

"Affiliate marketing is the top customer acquisition channel for 40% of U.S. retailers."

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Statistic 11

"Influencers contribute to approximately 9% of the overall affiliate marketing sales share."

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Statistic 12

"74% of affiliate marketers use SEO as their primary promotional method."

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Statistic 13

"Over 80% of brands utilize affiliate marketing programs."

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Statistic 14

"74% of U.S. online shoppers use multiple affiliate marketing channels to buy."

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Statistic 15

"Mobile devices account for 65% of affiliate-referred traffic."

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Statistic 16

"Content marketing generates three times more leads than outbound marketing and costs 62% less."

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Statistic 17

"Affiliate marketing is expected to grow to a $12 billion industry by 2022."

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Statistic 18

"38% of marketers call affiliate marketing one of the top customer acquisition methods."

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Statistic 19

"Businesses make an average of $6.50 for every $1 spent on affiliate marketing."

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Statistic 20

"81% of brands and 84% of publishers leverage the power of affiliate marketing."

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