GITNUX MARKETDATA REPORT 2024

Event Marketing Industry Statistics

Event marketing industry statistics show that businesses can expect an average ROI of $4.10 for every dollar spent on event marketing, with 93% of marketers considering events to be a critical component of their marketing strategies.

With sources from: grandviewresearch.com, eventmarketer.com, marketingcharts.com, alliedmarketresearch.com and many more

Statistic 1

According to EventMB, 92% of event attendees seek more 'live engagement' during virtual events.

Statistic 2

65% of attendees believe that live events provide a valuable opportunity to network and build relationships.

Statistic 3

72% of marketers believe event technology can significantly improve event planning and execution.

Statistic 4

Around 78% of event marketers use analytics to improve their event strategy and performance.

Statistic 5

75% of event creators who have hosted virtual events said they plan to host more virtual events in the future.

Statistic 6

80% of businesses have generated between 10-20% of their total revenue from event marketing.

Statistic 7

The global event management software market size was valued at USD 5.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 11.4% from 2022 to 2030.

Statistic 8

76% of marketers believe that in-person events are the most effective marketing tactic.

Statistic 9

49% of marketers say using content marketing tactics during events increases their conversion rates.

Statistic 10

68% of B2B marketers use in-person events for lead generation initiatives.

Statistic 11

70% of event planners believe data security is a critical challenge with virtual events.

Statistic 12

Over 50% of event organizers reported ROI improvement after integrating event management software.

Statistic 13

By 2025, the hybrid events market size is projected to be worth $19.49 billion.

Statistic 14

58% of event marketers use chatbots or AI-based tools to enhance attendee experience and engagement.

Statistic 15

The events industry was expected to reach $1,552.9 billion by 2028, growing at a CAGR of 11.2% from 2021 to 2028.

Statistic 16

Hybrid events have seen a 50% increase in demand since the beginning of the COVID-19 pandemic.

Statistic 17

Companies allocate approximately 21% of their marketing budgets to events each year.

Statistic 18

85% of leadership (senior managers, directors, VPs, C-Suite) believe in-person events are a critical component of their company's success.

Statistic 19

In 2019, 88% of event marketing professionals believed that events are an essential component of their company's marketing strategy.

Statistic 20

Email marketing remains the most effective promotional tactic for events, as confirmed by 73% of event marketers.

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In this post, we will explore the dynamic landscape of the event marketing industry through a collection of impactful statistics that shed light on key trends, challenges, and opportunities shaping the sector. From the rise of virtual events to the growing importance of event technology and the significant revenue generated by event marketing, these statistics provide valuable insights into the evolving strategies and priorities of marketers and event planners in today’s competitive market. Let’s dive into the data and uncover the latest trends driving innovation and success in the event marketing industry.

Statistic 1

"According to EventMB, 92% of event attendees seek more 'live engagement' during virtual events."

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Statistic 2

"65% of attendees believe that live events provide a valuable opportunity to network and build relationships."

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Statistic 3

"72% of marketers believe event technology can significantly improve event planning and execution."

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Statistic 4

"Around 78% of event marketers use analytics to improve their event strategy and performance."

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Statistic 5

"75% of event creators who have hosted virtual events said they plan to host more virtual events in the future."

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Statistic 6

"80% of businesses have generated between 10-20% of their total revenue from event marketing."

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Statistic 7

"The global event management software market size was valued at USD 5.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 11.4% from 2022 to 2030."

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Statistic 8

"76% of marketers believe that in-person events are the most effective marketing tactic."

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Statistic 9

"49% of marketers say using content marketing tactics during events increases their conversion rates."

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Statistic 10

"68% of B2B marketers use in-person events for lead generation initiatives."

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Statistic 11

"70% of event planners believe data security is a critical challenge with virtual events."

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Statistic 12

"Over 50% of event organizers reported ROI improvement after integrating event management software."

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Statistic 13

"By 2025, the hybrid events market size is projected to be worth $19.49 billion."

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Statistic 14

"58% of event marketers use chatbots or AI-based tools to enhance attendee experience and engagement."

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Statistic 15

"The events industry was expected to reach $1,552.9 billion by 2028, growing at a CAGR of 11.2% from 2021 to 2028."

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Statistic 16

"Hybrid events have seen a 50% increase in demand since the beginning of the COVID-19 pandemic."

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Statistic 17

"Companies allocate approximately 21% of their marketing budgets to events each year."

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Statistic 18

"85% of leadership (senior managers, directors, VPs, C-Suite) believe in-person events are a critical component of their company's success."

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Statistic 19

"In 2019, 88% of event marketing professionals believed that events are an essential component of their company's marketing strategy."

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Statistic 20

"Email marketing remains the most effective promotional tactic for events, as confirmed by 73% of event marketers."

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Interpretation

In conclusion, the event marketing industry is witnessing significant shifts and growth, driven by increasing attendee preferences for live engagement, the value of networking in live events, the adoption of event technology by marketers, the reliance on analytics for strategy improvement, the rising popularity of virtual events, the substantial revenue generation potential of event marketing, the dominance of in-person events as an effective tactic, the impact of content marketing on conversion rates, and the importance of data security in virtual events. The industry is also embracing chatbots and AI tools for enhanced attendee experiences, leveraging hybrid events for increased demand, and allocating a significant portion of marketing budgets to events. The strong belief in the success of in-person events by leadership highlights their essential role in company strategies, supported by the continued importance of events in marketing strategies. Email marketing remains a top promotional tactic, driving the industry towards projected substantial market growth and opportunities in the coming years.

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