GITNUX MARKETDATA REPORT 2024

Content Marketing Industry Statistics

Content marketing industry is projected to grow exponentially, with businesses spending more on content creation and distribution to engage and retain customers.

Statistic 1

"Nearly 50% of companies have a content marketing strategy."

Sources Icon

Statistic 2

"60% of businesses that have a documented content strategy consider themselves to be highly effective in their content marketing."

Sources Icon

Statistic 3

"Companies that publish 16 or more blog posts per month get 4.5x more leads than those that publish 0 to 4."

Sources Icon

Statistic 4

"92% of marketers say that their company views content as a business asset."

Sources Icon

Statistic 5

"70% of B2B content marketers use LinkedIn as part of their content distribution strategy."

Sources Icon

Statistic 6

"The content marketing industry is expected to grow to $412.88 billion by 2025."

Sources Icon

Statistic 7

"Content marketing causes conversion rates to increase by up to 6x."

Sources Icon

Statistic 8

"70% of marketers are actively investing in content marketing."

Sources Icon

Statistic 9

"75% of B2B marketers use analytics tools to learn more about their audience."

Sources Icon

Statistic 10

"Email newsletters are used by 83% of B2B marketers for content distribution."

Sources Icon

Statistic 11

"77% of internet users read blogs regularly."

Sources Icon

Statistic 12

"67% of marketers report that content generates leads for them."

Sources Icon

Statistic 13

"88% of B2B marketers use content marketing as part of their marketing strategy."

Sources Icon

Statistic 14

"70% of marketers lack a consistent or integrated content strategy."

Sources Icon

Statistic 15

"76% of content marketers use organic traffic as a key metric to measure content success."

Sources Icon

Statistic 16

"Infographics are the most engaging form of content, with 65% of brands using them."

Sources Icon

Statistic 17

"Blog posts are the most popular format of content and are used by 86% of marketers."

Sources Icon

Statistic 18

"60% of people prefer to read content from brands than other sources."

Sources Icon

Statistic 19

"Video as a type of content marketing is used by 87% of content marketers."

Sources Icon

Statistic 20

"86% of very effective organizations have someone overseeing content strategy."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!