GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Liquors

Highlights: Most Popular Liquors Statistics

  • The most popular liquor worldwide is baijiu, a Chinese spirit which makes up around 99.5% of all spirits consumed in China.
  • Whiskey is the third most consumed spirit in the U.S. in 2020, with a 24.1% market share.
  • Vodka is the leading spirit type in the U.S. accounting for 31.1% of all volume sales in 2020.
  • Tequila has seen a 15% growth in volume from 2016 to 2020 in the United States.
  • Rum represents 12% of total volume sales of all spirits in the United States in 2020.
  • Over one-third (36%) of all Indians aged 25-45 list whiskey as their favorite type of alcohol.
  • Americans consumed over 7.8 billion liters of beer in 2020, making it one of the most popular alcoholic beverages in the country.
  • Brandy has only a 1.7% market share of total spirits sales in the US in 2020.
  • In the UK, 2.4 billion British pounds was spent on wine in 2020, making it the most purchased alcoholic drink that year.
  • Gin sales in the UK reached 2.6 million 9-liter cases in 2019.
  • Vodka is the most consumed spirit in Russia, with an estimated sale of around 277 million 9-liter cases in 2017.
  • Bacardi is the highest selling rum brand in the world, with an estimated 17.8 million 9-liter cases sold in 2018.
  • Trends show that Mezcal sales are projected to grow at a CAGR of 13.3% by 2025, indicating its rising popularity.
  • Tequila made up 7% of the total liquor category sales in Canada in 2020.
  • As per consumption, Rum is the leading liquor of choice in Cuba.
  • In 2020, Arak, a clear grape-based liquor, was the most consumed alcohol in Lebanon.
  • Sake sales reduced by 8% in terms of volume in Japan from 2016 to 2019.
  • Pisco, a grape-based brandy, dominates the liquor market in Peru as of 2020.
  • In 2018, Soju, a distilled spirit, was consuming most by South Koreans.

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In a world filled with countless choices of alcoholic beverages, it can be fascinating to dive into the statistics of which liquors are the most popular among consumers. From spirited conversations at cocktail parties to the buzz surrounding trendy mixology bars, understanding the preferences of liquor enthusiasts can unveil intriguing insights into the global drinking landscape. In this blog post, we will explore the latest statistics on the most popular liquors worldwide, shedding light on consumer preferences, emerging trends, and historical favorites. So, grab your glass, and let’s embark on a data-driven journey through the world of popular liquors. Cheers.

The Latest Most Popular Liquors Statistics Explained

The most popular liquor worldwide is baijiu, a Chinese spirit which makes up around 99.5% of all spirits consumed in China.

This statistic suggests that baijiu, a type of Chinese spirit, is highly popular worldwide and dominates the liquor consumption within China. The data indicates that approximately 99.5% of all spirits consumed in China are baijiu. This highlights the significant preference for baijiu among the Chinese population and underscores its status as the most widely consumed liquor in the country.

Whiskey is the third most consumed spirit in the U.S. in 2020, with a 24.1% market share.

The statistic “Whiskey is the third most consumed spirit in the U.S. in 2020, with a 24.1% market share” indicates that whiskey is the third most popular type of alcoholic spirit consumed by individuals in the United States during the year 2020. This finding is based on the market share, which represents the proportion of total sales or consumption attributed to whiskey. Specifically, whiskey holds a 24.1% share, meaning that roughly a quarter of all spirit consumption in the U.S. is whiskey. This statistic highlights the significant preference for whiskey among consumers and its prominent position within the spirits industry.

Vodka is the leading spirit type in the U.S. accounting for 31.1% of all volume sales in 2020.

This statistic indicates that vodka is the most popular type of spirit consumed in the United States, with its sales accounting for 31.1% of the total volume of spirit sales in the year 2020. This implies that a significant portion of consumers in the U.S. prefer vodka over other types of spirits such as whiskey, rum, tequila, and gin. The high volume sales of vodka suggest its widespread popularity and demand among American consumers.

Tequila has seen a 15% growth in volume from 2016 to 2020 in the United States.

The statistic indicates that the volume of tequila consumed in the United States has experienced a growth rate of 15% between the years 2016 and 2020. This implies that the quantity of tequila sold or consumed within this period has increased by 15%. The growth in volume suggests a rising popularity and demand for tequila, potentially due to factors such as marketing efforts, changing consumer preferences, or an overall increase in the consumption of alcoholic beverages in the United States.

Rum represents 12% of total volume sales of all spirits in the United States in 2020.

In 2020, rum accounted for 12% of the total volume sales of all spirits in the United States. This means that out of every 100 units of spirits sold in the US, 12 units were rum. This statistic provides an indication of the popularity and market share of rum compared to other types of spirits in the country during that year.

Over one-third (36%) of all Indians aged 25-45 list whiskey as their favorite type of alcohol.

This statistic means that out of the total population of Indians between the ages of 25 and 45, more than one-third, specifically 36%, prefer whiskey as their preferred type of alcohol. This indicates that whiskey is a popular choice among this particular age group in India, suggesting that it holds a significant market share and consumer preference compared to other types of alcoholic beverages.

Americans consumed over 7.8 billion liters of beer in 2020, making it one of the most popular alcoholic beverages in the country.

The statistic states that in 2020, Americans collectively consumed a total of over 7.8 billion liters of beer, which indicates that beer is highly popular and widely consumed as an alcoholic beverage in the country. This staggering amount highlights the significant role that beer plays in American culture and social activities. It can be inferred that beer is a preferred choice among many individuals when it comes to alcoholic drinks, and its consumption is widespread throughout the nation. This statistic emphasizes the immense demand and popularity of beer among Americans.

Brandy has only a 1.7% market share of total spirits sales in the US in 2020.

The statistic indicates that Brandy, a type of spirit, accounted for only 1.7% of the total spirits sold in the United States in 2020. This implies that Brandy had a relatively small market share compared to other spirits, indicating that it was less popular or consumed less frequently than other types of alcoholic beverages within the country during that period.

In the UK, 2.4 billion British pounds was spent on wine in 2020, making it the most purchased alcoholic drink that year.

In 2020, consumers in the United Kingdom collectively spent a substantial amount of money, specifically 2.4 billion British pounds, on purchasing wine. This significant expenditure indicates that wine was the preferred alcoholic beverage among UK consumers during that year. This statistic highlights the popularity and demand for wine within the country, showcasing it as the most frequently bought alcoholic drink.

Gin sales in the UK reached 2.6 million 9-liter cases in 2019.

The statistic “Gin sales in the UK reached 2.6 million 9-liter cases in 2019” indicates the total number of 9-liter cases of gin that were sold in the United Kingdom during the year 2019. This figure highlights the popularity and demand for gin in the UK market, suggesting that it is a preferred alcoholic beverage among consumers. The statistic provides an important measure of the scale and growth of the gin industry, serving as an indicator of the overall economic performance and market dynamics within the UK alcohol sector during that particular year.

Vodka is the most consumed spirit in Russia, with an estimated sale of around 277 million 9-liter cases in 2017.

This statistic demonstrates the significant preference for vodka as the most popular alcoholic beverage in Russia. Based on estimated sales data from 2017, it is estimated that approximately 277 million cases, each containing 9 liters of vodka, were consumed in the country. This highlights the enormous consumption and widespread availability of vodka, suggesting that it holds a predominant position in the Russian market.

Bacardi is the highest selling rum brand in the world, with an estimated 17.8 million 9-liter cases sold in 2018.

The statistic indicates that Bacardi is the leading rum brand globally in terms of sales. In 2018, it is estimated that Bacardi sold approximately 17.8 million 9-liter cases of rum. This figure represents the total number of cases sold by the brand, suggesting its popularity and market dominance. The statistic highlights Bacardi’s significant position in the rum industry, showing it as the preferred choice for consumers worldwide.

Trends show that Mezcal sales are projected to grow at a CAGR of 13.3% by 2025, indicating its rising popularity.

This statistic suggests that the sales of Mezcal, a type of alcoholic beverage, are expected to increase consistently at a Compound Annual Growth Rate (CAGR) of 13.3% until the year 2025. This demonstrates a growing trend and rising popularity for Mezcal in the market. The CAGR is a measure used to estimate the average annual growth rate over a specific period, in this case, indicating the expected growth rate for Mezcal sales. These trends imply that more consumers are interested in and purchasing Mezcal, which could be attributed to various factors such as changing consumer preferences, increased marketing efforts, or greater availability of the product.

Tequila made up 7% of the total liquor category sales in Canada in 2020.

The statistic ‘Tequila made up 7% of the total liquor category sales in Canada in 2020’ indicates that Tequila accounted for 7% of all the sales within the broader liquor category in Canada during the year 2020. This means that out of all the different types of alcoholic beverages consumed in Canada, Tequila was responsible for a relatively small but significant proportion of the total purchases made by consumers, suggesting a moderate level of popularity for Tequila compared to other liquor types in the country.

As per consumption, Rum is the leading liquor of choice in Cuba.

The statistic “As per consumption, Rum is the leading liquor of choice in Cuba” indicates that among all types of alcoholic beverages consumed in Cuba, rum is the most preferred and consumed. This suggests that rum is the most popular liquor among the Cuban population, indicating a strong cultural preference for this particular type of alcohol. It implies that rum holds a significant market share in the liquor industry in Cuba and is likely to be more widely available and consumed than other types of liquor such as vodka, whiskey, or tequila.

In 2020, Arak, a clear grape-based liquor, was the most consumed alcohol in Lebanon.

The statistic “In 2020, Arak, a clear grape-based liquor, was the most consumed alcohol in Lebanon” means that during the year 2020, Arak was the alcoholic beverage that had the highest consumption rate in Lebanon. Arak is a type of liquor made from grapes and is known for its clear appearance. This statistic suggests that, out of all the different alcoholic beverages available in the country, Arak was the most popular choice among the Lebanese population in 2020.

Sake sales reduced by 8% in terms of volume in Japan from 2016 to 2019.

The statistic states that the volume of sake sales in Japan decreased by 8% between the years 2016 and 2019. This means that the amount of sake sold during this period was 8% less than what was sold in 2016. It indicates a decline in the quantity of sake purchased by consumers in Japan over the course of these three years.

Pisco, a grape-based brandy, dominates the liquor market in Peru as of 2020.

The statistic “Pisco, a grape-based brandy, dominates the liquor market in Peru as of 2020” means that Pisco, a type of brandy made from grapes, holds a significant market share and is the most popular choice among consumers in Peru. This suggests that Pisco is the preferred liquor option for Peruvian consumers, indicating its strong influence and presence in the market compared to other types of liquors. This statistic reflects the current state of the liquor industry in Peru and highlights the strong position of Pisco in terms of market dominance.

In 2018, Soju, a distilled spirit, was consuming most by South Koreans.

The statistic “In 2018, Soju, a distilled spirit, was consumed the most by South Koreans” indicates that out of all the types of alcoholic beverages consumed by South Koreans in 2018, Soju was the most popular choice. Soju is a distilled spirit that is commonly consumed in South Korea, and this statistic suggests that it was the preferred alcoholic beverage among South Koreans during that year.

Conclusion

In conclusion, analyzing the statistics of the most popular liquors has provided valuable insights into consumer preferences and trends. It is evident that certain liquors such as vodka, whiskey, and tequila have consistently remained popular choices among consumers. However, it is important to note that preferences may vary based on factors such as region, culture, and personal taste.

Furthermore, the rise in popularity of flavored liquors, particularly in the vodka category, suggests a shift towards more diverse and innovative options for consumers. This trend highlights the importance of adaptability and creativity in the liquor industry.

As we move forward, it will be interesting to observe how consumer preferences evolve and whether new contenders emerge among the traditional favorites. The statistical analysis presented in this blog post serves as a foundation for understanding the current market landscape and can provide valuable insights for industry professionals, marketers, and consumers alike.

Ultimately, staying informed about the most popular liquors is crucial for individuals and businesses looking to make informed decisions about their preferences, investments, or offerings. By keeping a pulse on the statistics and recognizing the underlying trends, we can adapt, diversify, and appreciate the ever-evolving world of liquor.

References

0. – https://www.www.japantimes.co.jp

1. – https://www.www.statista.com

2. – https://www.www.beveragedaily.com

3. – https://www.lebanesestudies.news.chass.ncsu.edu

4. – https://www.thedrinksbusiness.com

5. – https://www.www.barchart.com

6. – https://www.www.worldatlas.com

7. – https://www.www150.statcan.gc.ca

8. – https://www.www.koreatimes.co.kr

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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