GITNUX MARKETDATA REPORT 2024

Retail Media Industry Statistics

Retail media industry is expected to grow rapidly, with a projected market size of over $30 billion by 2025.

With sources from: emarketer.com, businessinsider.com, statista.com, forbes.com and many more

Statistic 1

Walmart's retail media network witnessed a 53% rise in year-over-year ad revenue in 2021.

Statistic 2

On average, shoppers use retail media ads on six different platforms during their purchasing journey.

Statistic 3

66% of brands found a significant boost in customer engagement through retail media advertising.

Statistic 4

Target’s Roundel Retail Media Network increased its ad revenue by 40% in 2021.

Statistic 5

Retail media ad CPMs (cost per thousand impressions) have increased by 25% year over year.

Statistic 6

Retail media is forecasted to be a $100 billion global industry by 2026.

Statistic 7

On average, 55% of marketing budgets for eCommerce brands are allocated to retail media.

Statistic 8

90% of top CPG (Consumer Packaged Goods) brands leverage retail media networks.

Statistic 9

Retail media networks accounted for 14.9% of total digital ad spend in the U.S. in 2021.

Statistic 10

80% of digital marketers claim retail media networks are essential for their marketing strategy.

Statistic 11

85% of brands use retail media networks for targeted digital advertising.

Statistic 12

Retail media campaigns show an average click-through rate of 3.5%.

Statistic 13

Retailers’ own media network ad revenue is projected to grow by 19% in 2022.

Statistic 14

Over 70% of consumers discover new products via retail media ads.

Statistic 15

Brands see a 20% increase in ROI from investments in retail media compared to traditional media.

Statistic 16

U.S. digital retailer media ad spend crossed $30 billion in 2021.

Statistic 17

The global retail media advertising spending is expected to reach $41 billion by 2022.

Statistic 18

Retail media networks have a 30% higher conversion rate compared to social media ads.

Statistic 19

Amazon contributed to 77.7% of the U.S. retail media ad spend in 2021.

Statistic 20

60% of brand marketers increased their retail media ad spend in 2021.

Sources Icon Sources

In this post, we will explore the dynamic landscape of the retail media industry through a compilation of key statistics that showcase the significant impact and growth of retail media networks in the digital marketing realm. From the remarkable rise in ad revenue for giants like Walmart and Target to the increasing adoption by brands and consumers alike, these statistics shed light on the thriving market and evolving strategies within the retail media ecosystem.

Statistic 1

"Walmart's retail media network witnessed a 53% rise in year-over-year ad revenue in 2021."

Sources Icon

Statistic 2

"On average, shoppers use retail media ads on six different platforms during their purchasing journey."

Sources Icon

Statistic 3

"66% of brands found a significant boost in customer engagement through retail media advertising."

Sources Icon

Statistic 4

"Target’s Roundel Retail Media Network increased its ad revenue by 40% in 2021."

Sources Icon

Statistic 5

"Retail media ad CPMs (cost per thousand impressions) have increased by 25% year over year."

Sources Icon

Statistic 6

"Retail media is forecasted to be a $100 billion global industry by 2026."

Sources Icon

Statistic 7

"On average, 55% of marketing budgets for eCommerce brands are allocated to retail media."

Sources Icon

Statistic 8

"90% of top CPG (Consumer Packaged Goods) brands leverage retail media networks."

Sources Icon

Statistic 9

"Retail media networks accounted for 14.9% of total digital ad spend in the U.S. in 2021."

Sources Icon

Statistic 10

"80% of digital marketers claim retail media networks are essential for their marketing strategy."

Sources Icon

Statistic 11

"85% of brands use retail media networks for targeted digital advertising."

Sources Icon

Statistic 12

"Retail media campaigns show an average click-through rate of 3.5%."

Sources Icon

Statistic 13

"Retailers’ own media network ad revenue is projected to grow by 19% in 2022."

Sources Icon

Statistic 14

"Over 70% of consumers discover new products via retail media ads."

Sources Icon

Statistic 15

"Brands see a 20% increase in ROI from investments in retail media compared to traditional media."

Sources Icon

Statistic 16

"U.S. digital retailer media ad spend crossed $30 billion in 2021."

Sources Icon

Statistic 17

"The global retail media advertising spending is expected to reach $41 billion by 2022."

Sources Icon

Statistic 18

"Retail media networks have a 30% higher conversion rate compared to social media ads."

Sources Icon

Statistic 19

"Amazon contributed to 77.7% of the U.S. retail media ad spend in 2021."

Sources Icon

Statistic 20

"60% of brand marketers increased their retail media ad spend in 2021."

Sources Icon

Interpretation

The statistics presented demonstrate the rapid growth and significant impact of the retail media industry on digital advertising and consumer engagement. Brands are increasingly leveraging retail media networks to drive customer engagement, boost ad revenue, and achieve a higher return on investment compared to traditional media channels. With notable increases in ad revenue, consumer discovery, and conversion rates, it is clear that retail media has become a crucial component of marketing strategies for eCommerce brands and top CPG companies. As the industry continues to expand and evolve, it is poised to reach $100 billion globally by 2026, highlighting the immense potential and opportunities within the retail media landscape.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

Submit Your Own Statistic Data

Would you like to submit your own researched statistics on this topic? You are welcome to use the form below and submit your suggestion to us. We will check the source and approve it if necessary.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!