GITNUX MARKETDATA REPORT 2024

Diversity In The Ad Tech Industry Statistics

Ad tech companies have made some progress in improving diversity, but there is still a significant lack of representation among women and minority groups in the industry.

In this post, we explore the current landscape of diversity in the ad tech industry through a series of eye-opening statistics. From workforce representation to the effectiveness of diversity initiatives, these numbers shed light on the progress and challenges faced by companies in promoting inclusivity and belonging within their organizations.

Statistic 1

"Workforce surveys show that 55% of employees believe their company's diversity initiatives are effective."

Sources Icon

Statistic 2

"Only 25% of employees in the ad tech industry are women."

Sources Icon

Statistic 3

"The ad tech industry's diversity initiatives have increased retention rates by 15%."

Sources Icon

Statistic 4

"The representation of Black employees in ad tech remains under 6%."

Sources Icon

Statistic 5

"Asian employees make up approximately 13% of the ad tech workforce."

Sources Icon

Statistic 6

"60% of employees in the ad tech industry feel that diversity and inclusion are actively promoted within their companies."

Sources Icon

Statistic 7

"30% of ad tech firms have started implementing mentorship programs to support underrepresented groups."

Sources Icon

Statistic 8

"LGBTQ+ representation in ad tech industry leadership roles is below 5%."

Sources Icon

Statistic 9

"Companies with high diversity scores in the ad tech sector outperform their peers by 35% financially."

Sources Icon

Statistic 10

"The percentage of women in technical roles within ad tech companies is less than 12%."

Sources Icon

Statistic 11

"9% of ad tech industry boards include members from underrepresented ethnic groups."

Sources Icon

Statistic 12

"The majority of ad tech firms' executives (about 85%) are White."

Sources Icon

Statistic 13

"Over 70% of ad tech firms have acknowledged that there is still significant work to be done in terms of diversity."

Sources Icon

Statistic 14

"Gender diversity in leadership roles within ad tech is slowly increasing, with women filling 20% of executive positions."

Sources Icon

Statistic 15

"50% of ad tech companies offer training on unconscious biases to their employees."

Sources Icon

Statistic 16

"15% of ad tech companies have programs specifically aimed at increasing diversity and inclusion."

Sources Icon

Statistic 17

"Hispanic or Latino representation in ad tech firms is around 8%."

Sources Icon

Statistic 18

"About 18% of ad tech companies include diversity metrics in their performance evaluations."

Sources Icon

Statistic 19

"40% of ad tech companies report that they have seen improvements in company culture due to increased diversity initiatives."

Sources Icon

Statistic 20

"Only 3% of ad tech firms have a Chief Diversity Officer."

Sources Icon
In conclusion, the statistics reveal a mixed landscape of diversity in the ad tech industry. While some progress has been made with increased retention rates and acknowledgment of the importance of diversity and inclusion, there are clear disparities that need to be addressed. Challenges include underrepresentation of women, Black employees, LGBTQ+ individuals, and individuals from underrepresented ethnic groups in leadership roles and technical positions. The financial benefits of diversity are evident, with companies scoring high in diversity outperforming their peers. Moving forward, a more comprehensive approach that includes targeted mentorship programs, diversity metrics in performance evaluations, and the appointment of Chief Diversity Officers is necessary to drive meaningful change and create a more inclusive ad tech industry.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!