GITNUX MARKETDATA REPORT 2024

Cybersecurity In The Ad Tech Industry Statistics

Given the increasing threat of cyber attacks, 84% of ad tech professionals anticipate that cybersecurity will become a top priority for their industry in the next few years.

In this post, we shine a spotlight on the critical issue of cybersecurity within the ad tech industry. With statistics revealing a concerning landscape of cyber threats and vulnerabilities, it’s evident that cybersecurity is a top priority for ad tech firms. From ransomware attacks to phishing incidents and data breaches, the sector faces ongoing challenges in safeguarding sensitive information and maintaining consumer trust. Stay tuned as we dissect the latest statistics and trends shaping cybersecurity practices in the dynamic world of ad tech.

Statistic 1

"78% of ad tech firms have fallen victim to ransomware attacks within the last three years."

Sources Icon

Statistic 2

"60% of ad tech companies are planning to increase their cybersecurity budget over the next year."

Sources Icon

Statistic 3

"74% of organizations experienced phishing attacks in their advertising departments in 2021."

Sources Icon

Statistic 4

"Cybersecurity breaches in the ad tech sector have increased by 30% over the past two years."

Sources Icon

Statistic 5

"80% of marketers are concerned about the susceptibility of their digital advertising campaigns to fraud and other cyber threats."

Sources Icon

Statistic 6

"Distributed denial of service (DDoS) attacks against ad tech platforms rose by 25% in 2022."

Sources Icon

Statistic 7

"90% of digital ad buyers require transparency on data handling practices from ad tech providers."

Sources Icon

Statistic 8

"Only 46% of ad tech firms have a dedicated cybersecurity team."

Sources Icon

Statistic 9

"52% of ad tech companies use blockchain technology to enhance cybersecurity."

Sources Icon

Statistic 10

"The average cost of a data breach in the digital advertising industry is $3.86 million."

Sources Icon

Statistic 11

"40% of ad tech companies have been compromised due to third-party vendors’ cybersecurity weaknesses."

Sources Icon

Statistic 12

"Ad fraud is estimated to cost the industry over $42 billion annually."

Sources Icon

Statistic 13

"57% of ad tech companies report being impacted by malware attacks in the past year."

Sources Icon

Statistic 14

"55% of companies in ad tech have experienced fraudulent-click activities."

Sources Icon

Statistic 15

"45% of ad tech firms have implemented AI technologies to combat ad fraud."

Sources Icon

Statistic 16

"32% of ad tech companies have had incidents of unauthorized data access by insiders."

Sources Icon

Statistic 17

"68% of consumers have concerns about how their data is being used in digital advertising, driving demand for better cybersecurity."

Sources Icon

Statistic 18

"The global digital advertising market is projected to reach $526.17 billion by 2024, which highlights the vast amount of data being handled in ad tech."

Sources Icon

Statistic 19

"Cybersecurity compliance costs the ad tech industry an average of $2.4 million annually."

Sources Icon

Statistic 20

"77% of ad tech platforms use encryption to protect data in transit."

Sources Icon
In conclusion, the statistics presented underscore the critical need for enhanced cybersecurity measures within the ad tech industry. The prevalence of ransomware, phishing, DDoS attacks, and data breaches highlights the constant threat landscape faced by ad tech firms. The significant financial impact of cyber incidents, compounded by ad fraud costs, necessitates a proactive and robust approach to cybersecurity. While some progress is evident, with increasing cybersecurity budgets and adoption of technologies like blockchain and AI, more work is needed to address vulnerabilities stemming from third-party vendors, insider threats, and consumer data privacy concerns. The projected growth of the digital advertising market further emphasizes the urgency for comprehensive cybersecurity strategies to safeguard sensitive data and maintain consumer trust.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!