GITNUX MARKETDATA REPORT 2024

Marketing Services Industry Statistics

The marketing services industry is expected to continue growing as businesses increasingly rely on marketing strategies to reach and engage with customers in the digital age.

Statistic 1

"47% of smaller businesses (10-200 employees) allocate between $10,000-$50,000 annually to marketing."

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Statistic 2

"The global chatbot market is expected to reach $9.4 billion by 2024 as part of marketing automation services."

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Statistic 3

"Video marketing is used by 86% of businesses as part of their marketing strategy."

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Statistic 4

"Content marketing generates over three times as many leads as traditional outbound marketing while costing 62% less."

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Statistic 5

"In 2022, SEO (Search Engine Optimization) investment was forecasted to reach $80 billion."

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Statistic 6

"The global marketing services industry is estimated to be worth $475 billion."

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Statistic 7

"Digital marketing services accounted for 54% of the total marketing services industry revenue in 2021."

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Statistic 8

"72% of marketers believe that the traditional marketing model is no longer sufficient and are shifting toward digital and hybrid strategies."

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Statistic 9

"Around 63% of businesses increased their digital marketing budgets for 2021."

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Statistic 10

"An estimated 46% of the total global marketing services industry revenue comes from the U.S."

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Statistic 11

"Marketing technology spending is predicted to reach $122 billion in 2022."

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Statistic 12

"Marketers using omni-channel strategies have seen an estimated 250% higher engagement and purchase rates."

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Statistic 13

"The average company spends about 11% of its total budget on marketing."

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Statistic 14

"A significant 80% of businesses recommend implementing AI-based marketing services within the next five years."

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Statistic 15

"Customer data platform (CDP) software market, vital for targeted marketing services, was valued at $2.4 billion in 2021."

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Statistic 16

"Email marketing's ROI is estimated to be 4,400% ($44 return for every $1 spent)."

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Statistic 17

"Global spend on influencer marketing was expected to reach $13.8 billion in 2021."

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Statistic 18

"In 2020, global spending on social media advertising was estimated at $98 billion."

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Statistic 19

"The ROI for pay-per-click advertising in the marketing services industry stands around 200%."

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Statistic 20

"82% of businesses leverage content marketing strategies as a fundamental part of their overall marketing strategy."

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