GITNUX MARKETDATA REPORT 2024

Influencer Marketing Industry Statistics

The influencer marketing industry is expected to grow to a value of over $13 billion by 2022.

Statistic 1

"Businesses are making $5.20 for every $1 spent on influencer marketing."

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Statistic 2

"63% of marketers intend to increase their influencer marketing budget over the next 12 months."

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Statistic 3

"65% of marketers plan to use influencer marketing more in the coming year."

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Statistic 4

"49% of consumers depend on influencer recommendations before making a purchase."

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Statistic 5

"The average earned media value per $1 spent on influencer marketing was $5.78 in 2019."

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Statistic 6

"Influencer marketing on TikTok grew by 325% in 2020."

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Statistic 7

"Approximately 93% of marketers use influencer marketing."

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Statistic 8

"The majority of influencers charge between $250 to $500 per post."

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Statistic 9

"92% of marketers believe influencer marketing is an effective form of marketing."

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Statistic 10

"Only 27% of companies in the B2B sector utilize influencer marketing campaigns."

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Statistic 11

"Influencer marketing campaigns have an engagement rate of 3.21% on Instagram."

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Statistic 12

"Up to 30% of consumers are more likely to buy a product endorsed by a non-celebrity influencer."

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Statistic 13

"Instagram is the leading platform for influencer marketing, with 67% of brands planning to use it in 2021."

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Statistic 14

"Video content from influencers is twice as engaging as other types of content."

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Statistic 15

"86% of women use social media for purchasing advice."

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Statistic 16

"Around 67% of brands work with influencers on Instagram."

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Statistic 17

"The global influencer marketing industry was valued at $13.8 billion in 2021."

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Statistic 18

"71% of marketers believe that influencer partnerships drive higher quality traffic."

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Statistic 19

"Nano-influencers, those with fewer than 1,000 followers, have the highest engagement rates."

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Statistic 20

"89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels."

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