GITNUX MARKETDATA REPORT 2024

Trade Show Industry Statistics [Fresh Research]

With sources from: 1 – fair-point.com/de/blog/35-interesting-trade-fair-statistics-and-facts/, 2 – steelheadproductions.com/blog/what-can-recent-stats-teach-us-about-the-trade-show-industry, 3 – fair-point.com/de/blog/35-interesting-trade-fair-statistics-and-facts/, 4 – writersblocklive.com/blog/trade-show-statistics/ and many more

Statistic 1

81% of exhibitors use email to follow up with leads collected at a trade show.

Statistic 2

92% of trade show attendees attend to see new products and services, and 72% believe it will help with purchasing decisions.

Statistic 3

70% of businesses generate new leads and create brand awareness when doing trade shows.

Statistic 4

81% of exhibitors use email to follow up with leads collected at a trade show.

Statistic 5

The US trade show industry generated a revenue of over US 6.5 billion in 2021.

Statistic 6

38% of event attendees visit the company’s website after the event.

Statistic 7

The global trade show market was valued at $34.4 billion in 2019.

Statistic 8

The US trade show industry represents 49% of the worldwide market for trade show exhibitions.

Statistic 9

There were around 9,400 B2B trade shows in the United States in 2019.

Statistic 10

Revenue of the U.S. trade show and conference industry is expected to fall by 64.3% in 2020.

Statistic 11

About 82% of trade show attendees have the power to make or influence purchasing decisions.

Statistic 12

92% of trade show attendees indicate their main reason for attending trade shows is to see new products and stay up-to-date with industry trends.

Statistic 13

Approximately 50% of the largest 200 trade shows in the United States occur in just three cities: Las Vegas, Chicago, and Orlando.

Statistic 14

Face-to-face meetings at trade shows result in a 97% increase in propensity to purchase.

Statistic 15

77% of executive decision-makers found at least one new supplier at the last trade show they attended.

Statistic 16

55% of U.S. companies planned to exhibit at international trade shows in 2019.

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In this post, we will explore key statistics that shed light on the trade show industry’s impact and significance. From the use of email for lead follow-ups to the revenue generated by trade shows, these figures provide valuable insights into attendees’ motivations, exhibitors’ strategies, and the overall market landscape. Let’s dive into the numbers to better understand the dynamics of this dynamic industry.

Statistic 1

"81% of exhibitors use email to follow up with leads collected at a trade show."

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Statistic 2

"92% of trade show attendees attend to see new products and services, and 72% believe it will help with purchasing decisions."

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Statistic 3

"70% of businesses generate new leads and create brand awareness when doing trade shows."

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Statistic 4

"81% of exhibitors use email to follow up with leads collected at a trade show."

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Statistic 5

"The US trade show industry generated a revenue of over US 6.5 billion in 2021."

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Statistic 6

"38% of event attendees visit the company’s website after the event."

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Statistic 7

"The global trade show market was valued at $34.4 billion in 2019."

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Statistic 8

"The US trade show industry represents 49% of the worldwide market for trade show exhibitions."

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Statistic 9

"There were around 9,400 B2B trade shows in the United States in 2019."

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Statistic 10

"Revenue of the U.S. trade show and conference industry is expected to fall by 64.3% in 2020."

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Statistic 11

"About 82% of trade show attendees have the power to make or influence purchasing decisions."

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Statistic 12

"92% of trade show attendees indicate their main reason for attending trade shows is to see new products and stay up-to-date with industry trends."

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Statistic 13

"Approximately 50% of the largest 200 trade shows in the United States occur in just three cities: Las Vegas, Chicago, and Orlando."

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Statistic 14

"Face-to-face meetings at trade shows result in a 97% increase in propensity to purchase."

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Statistic 15

"77% of executive decision-makers found at least one new supplier at the last trade show they attended."

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Statistic 16

"55% of U.S. companies planned to exhibit at international trade shows in 2019."

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Interpretation

Overall, the statistics presented highlight the significant impact and potential of the trade show industry for businesses. From the high percentage of exhibitors utilizing email for lead follow-ups to the revenue generated and the influence on purchasing decisions, trade shows continue to be a valuable platform for generating leads, creating brand awareness, and fostering business relationships. The data also underscores the importance of new product showcases and industry trends at trade shows, as well as the positive outcomes of face-to-face interactions in driving purchasing decisions. Despite the challenges faced in 2020, the statistics indicate a resilient industry that remains a crucial component for companies looking to expand their reach and drive growth.

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