The trade show industry is a major economic force, with trade shows and conventions generating billions of dollars in revenue each year. But what do the numbers tell us about the industry? In this blog post, we’ll take a look at some of the most important trade show industry statistics, including attendance figures, spending trends, and more.
We’ll also explore how these numbers can help you make informed decisions about your trade show strategy. So, let’s dive in and see what the numbers have to say about the trade show industry.
Trade Show Industry: The Most Important Statistics
82% of attendees at trade shows have buying authority, which indicates that trade shows are a viable platform for businesses to reach potential customers.
81% of exhibitors use email to follow up with leads collected at a trade show.
Trade Show Industry Statistics Overview
97% of marketers predict an increase in hybrid events for trade shows, which is important for the trade show industry as it allows for more flexibility in how events are hosted and attended.
65% of planners want to hold more hybrid events due to wider audience reach, cost saving, easier planning and enhanced attendee engagement.
This shows that virtual events are becoming increasingly popular as a supplement to in-person trade shows, which could have a significant impact on the industry in the future.
92% of trade show attendees attend to see new products and services, and 72% believe it will help with purchasing decisions.
Trade show visitors spend an average of 8.3 hours looking at exhibits, which proves that visitors are engaging with the exhibits and taking the time to explore them.
82% of attendees at trade shows have buying authority, which indicates that trade shows are a viable platform for businesses to reach potential customers.
53% of exhibitors experienced the most success at regional shows, compared to 33% at national shows. Thus, exhibitors may be more successful at regional shows than national shows, which could influence them to focus more on regional shows when planning their trade show strategy.
70% of businesses generate new leads and create brand awareness when doing trade shows.
Trade shows are therefore an effective way for businesses to increase their customer base and build their brand. This is beneficial for businesses as it can help them to increase their sales and profits.
81% of exhibitors use email to follow up with leads collected at a trade show.
This demonstrates the importance of email as a tool for exhibitors to stay in contact with potential customers after a trade show. Email is a cost-effective and efficient way to reach out to leads and can help exhibitors maximize their return on investment from trade shows.
The US trade show industry generated a revenue of over US 6.5 billion in 2021.
This shows the success and growth of the US trade show industry, which is an important part of the economy. It also indicates that the industry is continuing to be a viable and profitable option for businesses, which can help to attract more investment and growth in the sector.
38% of event attendees visit the company’s website after the event.
Thus, events are an effective way to drive website traffic and increase brand awareness. It also suggests that events can be used to generate leads and build relationships with potential customers.
The global trade show market was valued at $34.4 billion in 2019.
Trade shows are a major economic force, generating billions of dollars in revenue each year. This figure also serves as a reminder of the importance of trade shows in connecting businesses and customers, and the potential for growth in the industry.
The US trade show industry represents 49% of the worldwide market for trade show exhibitions.
This highlights the importance of the US trade show industry and its impact on the worldwide market. This statistic is a powerful reminder of the US trade show industry’s importance and its potential to continue to grow and expand.
There were around 9,400 B2B trade shows in the United States in 2019.
Trade shows are a major part of the business landscape, providing a platform for companies to showcase their products and services to potential customers. It also highlights the importance of trade shows as a marketing tool, as they provide an opportunity for businesses to network and build relationships with other industry professionals.
Revenue of the U.S. trade show and conference industry is expected to fall by 64.3% in 2020.
This highlights the immense financial losses that have been incurred due to the cancellation of events and the lack of in-person attendance. This statistic serves as a reminder of the importance of the industry and the need for continued support and investment in order to ensure its recovery.
About 82% of trade show attendees have the power to make or influence purchasing decisions.
The majority of attendees have the ability to make or influence purchasing decisions, meaning that exhibitors have a great opportunity to make connections and generate sales. This statistic is a valuable insight for anyone looking to make the most of their trade show experience.
92% of trade show attendees indicate their main reason for attending trade shows is to see new products and stay up-to-date with industry trends.
The majority of attendees are there to stay informed and discover new products, which is a testament to the value of trade shows as a platform for networking and learning. This statistic is a great starting point for a blog post about Trade Show Industry Statistics, as it provides a snapshot of the motivations of trade show attendees and the importance of trade shows in the industry.
Approximately 50% of the largest 200 trade shows in the United States occur in just three cities: Las Vegas, Chicago, and Orlando.
This speaks to the concentration of resources and opportunities that these cities offer to exhibitors and attendees alike. It also highlights the potential for businesses to reach a large audience in a single location, making these cities attractive destinations for trade shows.
Face-to-face meetings at trade shows result in a 97% increase in propensity to purchase.
This demonstrates that face-to-face meetings at trade shows can be a highly effective way to increase the likelihood of customers making a purchase. This is an invaluable insight for businesses looking to maximize their return on investment from trade shows.
79% of attendees say their primary reason for attending a trade show is to evaluate products in-person and save time by meeting with several companies at once.
Trade shows are an efficient way for attendees to get a comprehensive overview of the products available in the market, and to make informed decisions about which products to purchase. This is an important insight for companies looking to maximize their return on investment in trade shows, as it demonstrates that trade shows are an effective way to reach potential customers.
77% of executive decision-makers found at least one new supplier at the last trade show they attended.
Attending a trade show can be a highly effective way for executive decision-makers to expand their supplier network and find new opportunities. This is an important statistic to consider when discussing the value of trade shows in the business world.
55% of U.S. companies planned to exhibit at international trade shows in 2019.
A majority of U.S. companies recognize the value of attending these events and are willing to invest in them. This is a clear indication that trade shows are a powerful tool for companies to reach new markets, build relationships, and gain exposure.
Conclusion
The trade show industry is a powerful and profitable industry that is constantly growing and evolving. With the right strategies and tactics, businesses can take advantage of the many opportunities that the trade show industry provides.
By understanding the trends and statistics, businesses can make informed decisions about their trade show investments and maximize their return on investment. With the right approach, businesses can leverage the power of the trade show industry to their advantage.
References
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