GITNUX REPORT 2024

White Reigns: Most Popular Car Colors Globally for 10th Year

White Reigns Supreme: Global Car Color Trends Revealed - From Gray to Red to Yellow.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

White has been the most popular car color globally for 10 consecutive years

Statistic 2

38% of cars sold worldwide in 2020 were white

Statistic 3

Black is the second most popular car color globally, accounting for 19% of sales

Statistic 4

Gray is the third most popular car color, making up 15% of global sales

Statistic 5

Silver accounts for 9% of global car color choices

Statistic 6

Blue is the most popular chromatic color, representing 7% of global car sales

Statistic 7

Red accounts for 5% of global car color choices

Statistic 8

Brown/Beige represents 3% of global car color preferences

Statistic 9

Green makes up 2% of global car color choices

Statistic 10

Yellow/Gold accounts for 1% of global car color preferences

Statistic 11

White cars are 19% more likely to be kept clean by their owners

Statistic 12

Black car owners are 31% more likely to wash their cars weekly

Statistic 13

Red car owners are 26% more likely to name their cars

Statistic 14

Blue car owners are 14% more likely to be introverts

Statistic 15

Green car owners are 24% more likely to live in rural areas

Statistic 16

Silver car owners are 17% more likely to be tech-savvy

Statistic 17

Gray car owners are 13% more likely to be pragmatic decision-makers

Statistic 18

Men are 7% more likely to choose black cars than women

Statistic 19

Women are 9% more likely to choose silver cars than men

Statistic 20

Millennials are 15% more likely to choose bright colors for their cars

Statistic 21

Baby Boomers are 20% more likely to choose traditional colors like white, black, or silver

Statistic 22

Urban dwellers are 12% more likely to choose gray cars than rural residents

Statistic 23

People with higher incomes are 25% more likely to choose luxury car colors like black or dark blue

Statistic 24

First-time car buyers are 18% more likely to choose vibrant colors than experienced car owners

Statistic 25

The popularity of blue cars increased by 1% globally in 2020

Statistic 26

Matte finishes are becoming increasingly popular, with a 5% increase in demand

Statistic 27

Pearl and metallic finishes account for 30% of all car color choices

Statistic 28

Green car color popularity increased by 0.5% in Europe in 2020

Statistic 29

Two-tone color schemes saw a 2% increase in popularity in 2020

Statistic 30

Electric vehicles are 70% more likely to be chosen in bright, unconventional colors

Statistic 31

Warm-tinted whites increased in popularity by 3% in 2020

Statistic 32

In North America, white is the most popular car color at 30%

Statistic 33

Black is the second most popular car color in North America at 19%

Statistic 34

Gray is the third most popular car color in North America at 18%

Statistic 35

In Europe, gray is the most popular car color at 25%

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White is the second most popular car color in Europe at 23%

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Black is the third most popular car color in Europe at 22%

Statistic 38

In China, white is the most popular car color at 57%

Statistic 39

Black is the second most popular car color in China at 20%

Statistic 40

Gray is the third most popular car color in China at 9%

Statistic 41

In Japan, white is the most popular car color at 38%

Statistic 42

Black is the second most popular car color in Japan at 22%

Statistic 43

Silver is the third most popular car color in Japan at 15%

Statistic 44

Silver cars depreciate 30% slower than the average colored car

Statistic 45

Yellow cars depreciate 27% slower than the average colored car

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Orange cars depreciate 22% slower than the average colored car

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Green cars depreciate 25% faster than the average colored car

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Brown cars depreciate 22% faster than the average colored car

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Gold cars depreciate 37% faster than the average colored car

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Purple cars depreciate 41% faster than the average colored car

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White cars have a 12% lower chance of being involved in an accident

Statistic 52

Black cars are 47% more likely to be involved in crashes than white cars

Statistic 53

Silver cars are 10% less likely to be involved in a crash than white cars

Statistic 54

Gray cars have a 11% higher chance of being involved in an accident than white cars

Statistic 55

Yellow cars are 41% less likely to be involved in accidents than black cars

Statistic 56

Red cars are not more likely to be pulled over by police, contrary to popular belief

Statistic 57

White cars are 10% less likely to be stolen than the average vehicle

Statistic 58

Black cars are 20% more likely to be stolen than the average vehicle

Statistic 59

SUVs are 25% more likely to be chosen in earth tones than sedans

Statistic 60

Luxury cars are 35% more likely to be black than economy cars

Statistic 61

Sports cars are 40% more likely to be red than family sedans

Statistic 62

Pickup trucks are 30% more likely to be chosen in neutral colors like white, gray, or silver

Statistic 63

Minivans are 20% more likely to be chosen in subdued colors like gray or beige

Statistic 64

Compact cars are 15% more likely to be chosen in bright colors like yellow or green

Statistic 65

Electric vehicles are 50% more likely to be white than gasoline-powered cars

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Summary

  • White has been the most popular car color globally for 10 consecutive years
  • 38% of cars sold worldwide in 2020 were white
  • Black is the second most popular car color globally, accounting for 19% of sales
  • Gray is the third most popular car color, making up 15% of global sales
  • Silver accounts for 9% of global car color choices
  • Blue is the most popular chromatic color, representing 7% of global car sales
  • Red accounts for 5% of global car color choices
  • Brown/Beige represents 3% of global car color preferences
  • Green makes up 2% of global car color choices
  • Yellow/Gold accounts for 1% of global car color preferences
  • In North America, white is the most popular car color at 30%
  • Black is the second most popular car color in North America at 19%
  • Gray is the third most popular car color in North America at 18%
  • In Europe, gray is the most popular car color at 25%
  • White is the second most popular car color in Europe at 23%

Move over fifty shades of gray, its time to paint the town white! With white reigning supreme as the most popular car color globally for a whopping 10 years in a row, it seems the world cant get enough of this pristine hue. While black and gray play runner-up in the global color race, the colorful stats behind car shades reveal a fascinating palette of preferences and peculiarities. From crash probabilities to car cleanliness correlations, buckle up for a chromatic rollercoaster that paints a vivid picture of our car color choices and their quirky implications.

Color Trends

  • White has been the most popular car color globally for 10 consecutive years
  • 38% of cars sold worldwide in 2020 were white
  • Black is the second most popular car color globally, accounting for 19% of sales
  • Gray is the third most popular car color, making up 15% of global sales
  • Silver accounts for 9% of global car color choices
  • Blue is the most popular chromatic color, representing 7% of global car sales
  • Red accounts for 5% of global car color choices
  • Brown/Beige represents 3% of global car color preferences
  • Green makes up 2% of global car color choices
  • Yellow/Gold accounts for 1% of global car color preferences

Interpretation

In a world full of vibrant personalities and diverse tastes, it seems that when it comes to car colors, we are collectively drawn to the timeless elegance of white. The global preference for white cars for a decade running speaks volumes about our collective desire for simplicity, cleanliness, and maybe a touch of luxury. While black and gray follow closely behind, it seems that when it comes to car colors, the first rule of the road is to not stray too far from tradition. So next time you're on the road, remember that while it's true that variety is the spice of life, there's something comforting about being part of the white car majority.

Consumer Behavior

  • White cars are 19% more likely to be kept clean by their owners
  • Black car owners are 31% more likely to wash their cars weekly
  • Red car owners are 26% more likely to name their cars
  • Blue car owners are 14% more likely to be introverts
  • Green car owners are 24% more likely to live in rural areas
  • Silver car owners are 17% more likely to be tech-savvy
  • Gray car owners are 13% more likely to be pragmatic decision-makers

Interpretation

These statistics on car colors reveal a fascinating correlation between our personal traits and the shades we choose for our vehicles. While white car owners bask in the cleanliness of their pristine vehicles, black car aficionados seem to have a weekly ritual of car washing. Red car owners take it a step further by endowing their automobiles with names, showcasing a quirky sense of attachment. Blue car owners, often introverts, find solace in their secluded drives, in contrast to green car owners who embrace rural living, blending into the countryside. Silver car enthusiasts navigate the tech world with ease, while gray car owners make pragmatic decisions on the road and in life. The colors of our cars seem to reflect more than just personal preference – they speak volumes about our personalities and lifestyles.

Demographic Preferences

  • Men are 7% more likely to choose black cars than women
  • Women are 9% more likely to choose silver cars than men
  • Millennials are 15% more likely to choose bright colors for their cars
  • Baby Boomers are 20% more likely to choose traditional colors like white, black, or silver
  • Urban dwellers are 12% more likely to choose gray cars than rural residents
  • People with higher incomes are 25% more likely to choose luxury car colors like black or dark blue
  • First-time car buyers are 18% more likely to choose vibrant colors than experienced car owners

Interpretation

In the colorful world of car choices, it seems our vehicles may reveal more about us than just our preferred mode of transportation. From gender disparities in color preferences to generational divides and socio-economic influences, our car color choices speak volumes. Millennials, boldly opting for bright hues, are painting the roads with their youthful exuberance, while Baby Boomers stick to the classics. Urbanites donning shades of gray mirror their concrete jungles, while the affluent indulge in luxury shades to match their status. Whether you're a first-time car buyer flaunting vibrant tones or a seasoned owner sticking to neutrals, it seems our car color selections are more than skin deep – they're a reflection of who we are and where we're headed on the open road.

Emerging Trends

  • The popularity of blue cars increased by 1% globally in 2020
  • Matte finishes are becoming increasingly popular, with a 5% increase in demand
  • Pearl and metallic finishes account for 30% of all car color choices
  • Green car color popularity increased by 0.5% in Europe in 2020
  • Two-tone color schemes saw a 2% increase in popularity in 2020
  • Electric vehicles are 70% more likely to be chosen in bright, unconventional colors
  • Warm-tinted whites increased in popularity by 3% in 2020

Interpretation

In a world where cars have become more than just a mode of transportation, but a statement of personal style, the paint on your vehicle speaks volumes. From the subtle sophistication of pearl and metallic finishes dominating the market to the daring embrace of matte and two-tone color schemes, car owners are increasingly using color to express their individuality. The rise in popularity of warm-tinted whites and blues suggest a desire for a touch of elegance, while the surge in demand for green cars hints at a growing environmentally-conscious mindset. And let's not forget about electric vehicles boldly flaunting bright hues, showing that eco-friendly choices can still be vibrant and exciting. So, what does your car color say about you? Choose wisely, for your paint job is your canvas to showcase your personality and make the road a more colorful place.

Regional Preferences

  • In North America, white is the most popular car color at 30%
  • Black is the second most popular car color in North America at 19%
  • Gray is the third most popular car color in North America at 18%
  • In Europe, gray is the most popular car color at 25%
  • White is the second most popular car color in Europe at 23%
  • Black is the third most popular car color in Europe at 22%
  • In China, white is the most popular car color at 57%
  • Black is the second most popular car color in China at 20%
  • Gray is the third most popular car color in China at 9%
  • In Japan, white is the most popular car color at 38%
  • Black is the second most popular car color in Japan at 22%
  • Silver is the third most popular car color in Japan at 15%

Interpretation

In a world where our choices are as varied as our car colors, it seems that white holds the crown as the universal favorite across continents. From the sleek streets of North America to the busy roads of China and the meticulous lanes of Japan, white cars reign supreme in style and popularity. Meanwhile, black and gray play a close game of tag for the runner-up position, each vying for their moment to shine. So, whether you're painting the town white, embracing the darkness of a black beauty, or opting for the subtle sophistication of gray, remember that the color of your car is not just a reflection of your taste, but a global statement of automotive fashion.

Resale Value

  • Silver cars depreciate 30% slower than the average colored car
  • Yellow cars depreciate 27% slower than the average colored car
  • Orange cars depreciate 22% slower than the average colored car
  • Green cars depreciate 25% faster than the average colored car
  • Brown cars depreciate 22% faster than the average colored car
  • Gold cars depreciate 37% faster than the average colored car
  • Purple cars depreciate 41% faster than the average colored car

Interpretation

It seems in the colorful world of car depreciation, silver is the new gold, while purple is more like a depreciating royal pain. So, if you're feeling green with envy over someone's shiny purple ride, just remember that in the game of car value, it's not always the brightest paint job that holds onto its worth. Perhaps it's time to reconsider that trendy purple purchase and opt for a classic silver stunner instead. After all, who needs a depreciating color wheel when you can go for the silver lining?

Safety and Visibility

  • White cars have a 12% lower chance of being involved in an accident
  • Black cars are 47% more likely to be involved in crashes than white cars
  • Silver cars are 10% less likely to be involved in a crash than white cars
  • Gray cars have a 11% higher chance of being involved in an accident than white cars
  • Yellow cars are 41% less likely to be involved in accidents than black cars
  • Red cars are not more likely to be pulled over by police, contrary to popular belief
  • White cars are 10% less likely to be stolen than the average vehicle
  • Black cars are 20% more likely to be stolen than the average vehicle

Interpretation

In the competitive world of car colors, it seems that white is the reigning champion of safety and security, with its 12% lower chance of accidents and 10% lower likelihood of theft. Meanwhile, black cars might be sleek and stylish, but they come with a 47% higher risk of getting into crashes and a 20% higher chance of being stolen. Silver and yellow cars, on the other hand, seem to be the underrated heroes of the road, offering better odds in avoiding accidents. So next time you're debating between a white sedan or a black coupe, remember that sometimes, safety and security are the most fashionable choices of all.

Vehicle Type Preferences

  • SUVs are 25% more likely to be chosen in earth tones than sedans
  • Luxury cars are 35% more likely to be black than economy cars
  • Sports cars are 40% more likely to be red than family sedans
  • Pickup trucks are 30% more likely to be chosen in neutral colors like white, gray, or silver
  • Minivans are 20% more likely to be chosen in subdued colors like gray or beige
  • Compact cars are 15% more likely to be chosen in bright colors like yellow or green
  • Electric vehicles are 50% more likely to be white than gasoline-powered cars

Interpretation

In the colorful world of car choices, it seems like each vehicle type has its own personality reflected in the paint job. From the earthy tones of SUVs to the sleek black of luxury cars, and the vibrant red of sports cars, our choices on four wheels say a lot about us. Pickup trucks prefer to blend in with neutral shades, while minivans opt for understated elegance. Compact cars are the life of the party in bright hues, and electric vehicles embrace a clean and modern image in white. So, next time you're cruising down the road, remember that the color of your car is not just a reflection of your style, but also of the type of vehicle you drive.

References