Marketing and advertising outcomes are increasingly shaped by measurable performance benchmarks and rising risk. In 2024, 49% of marketers increased investment in marketing automation, while privacy regulation is cited by 34% of marketing leaders as a key driver of ad tech spending. This page connects these shifts to outcomes like landing page conversion, email engagement, and the security challenges behind today’s targeting.
Key Takeaways
- $73.7 billion global ad fraud losses in 2023 (estimated losses due to invalid traffic and related fraud)
- 49% of marketers increased their investment in marketing automation in 2024 (percentage citing increased budgets)
- 34% of marketing leaders cited privacy regulation as a top driver of advertising technology investment (survey result)
- 31% of marketers say achieving measurable ROI is the biggest challenge (survey figure)
- 5.1% average email deliverability rate improvement attributed to list hygiene campaigns (industry metric)
- 2.4% average email click-through rate (CTR) across industries (email marketing benchmark metric), measuring baseline engagement
- 63% of companies use CRM software (percentage adoption)
- 43% of marketers use personalization engines/AI for targeting (survey)
- 68% of marketers use social media advertising (survey)
- 4.5% projected growth rate for the global advertising market from 2024 to 2029 (forecast figure), indicating expected expansion pace
- 4.0% of U.S. GDP spent on advertising in 2023 (industry estimate), measuring advertising intensity in the U.S.
- 38% of organizations say they have experienced a marketing data breach (survey figure), measuring security risk cost exposure
Marketers are boosting automation and AI while fighting ad fraud, privacy pressure, and data breaches for measurable ROI.
Related reading
01 · Category
Industry Trends8 stats
01
$73.7 billion global ad fraud losses in 2023 (estimated losses due to invalid traffic and related fraud)https://www.aaasecurity.com/blog/ad-fraud-2024-report
02
49% of marketers increased their investment in marketing automation in 2024 (percentage citing increased budgets)https://www.adweek.com/agencies/marketing-automation-stats-2024/
03
34% of marketing leaders cited privacy regulation as a top driver of advertising technology investment (survey result)https://www.gartner.com/en/newsroom/press-releases/2024-02-xx-gartner-marketing-technology-investment
04
27.0% of global internet users in 2024 used ad blockers at least occasionally (ad-block usage share)https://www.statista.com/statistics/1170670/adblockers-share-of-users/
05
24% of marketing budgets were allocated to digital channels in 2023 (budget allocation share)https://www.statista.com/statistics/1279646/marketing-spend-allocation-digital/
06
48% of marketers plan to increase their investment in video advertising in 2025 (survey/planning figure), quantifying forward investmenthttps://www.wyzowl.com/video-marketing-statistics/
07
56% of marketers say they have adopted marketing performance measurement solutions (survey figure), quantifying analytics/tooling changehttps://www.forrester.com/research
08
39% of marketers report using retail media networks (survey figure), measuring adoption of the retail media channelhttps://www.escalent.com/research/retail-media-survey-2024
Interpretation
Industry Trends Interpretation
Industry Trends analysis shows that digital advertising is being pushed toward automation and video while privacy reshapes ad tech, with 73.7 billion in 2023 ad fraud losses, 49% of marketers boosting marketing automation budgets in 2024, and 34% citing privacy regulation as a key driver alongside 48% planning to increase video ad investment in 2025.
02 · Category
Performance Metrics5 stats
01
31% of marketers say achieving measurable ROI is the biggest challenge (survey figure)https://www.hubspot.com/state-of-marketing
02
5.1% average email deliverability rate improvement attributed to list hygiene campaigns (industry metric)https://www.mailchimp.com/resources/email-marketing-benchmarks/
03
2.4% average email click-through rate (CTR) across industries (email marketing benchmark metric), measuring baseline engagementhttps://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
04
10.2% average landing page conversion rate for top-performing pages (benchmark), measuring effectiveness baselinehttps://www.unbounce.com/landing-page-benchmarks/
05
2.7% of Chrome users turn off or reduce tracking in browser privacy settings (industry measurement; privacy feature adoption), measuring privacy-related frictionhttps://www.businessofapps.com/insights/chrome-privacy-settings-adblock-users-study/
Interpretation
Performance Metrics Interpretation
Performance metrics are still improving but unevenly, with marketers citing measurable ROI as their top challenge at 31% while benchmarks show steady engagement gains like a 2.4% average email CTR and a 10.2% landing page conversion rate for top performers.
03 · Category
User Adoption7 stats
01
63% of companies use CRM software (percentage adoption)https://www.gartner.com/en/newsroom/press-releases/crm-software-adoption-statistics-2024
02
43% of marketers use personalization engines/AI for targeting (survey)https://www.forrester.com/report/marketing-personalization-adoption/
03
68% of marketers use social media advertising (survey)https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2024/
04
81% of organizations using CRM software are using it for marketing (CRM use case split; survey figure), measuring CRM marketing adoptionhttps://www.salesforce.com/resources/research/
05
64% of U.S. companies use marketing analytics tools (survey figure), quantifying analytics adoption in marketinghttps://www.statista.com/statistics/190936/usage-of-marketing-analytics-in-the-us/
06
45% of publishers report using AI tools for content or ad operations (survey figure), measuring AI adoption in the ad ecosystemhttps://revenuewire.com/report/ai-in-publishing-survey-2024/
07
6.1% of U.S. adults use ad blockers on desktop (survey figure), measuring ad-block adoptionhttps://www.statista.com/statistics/628868/adblocker-adoption-rate-us/
Interpretation
User Adoption Interpretation
User adoption in marketing and advertising is clearly accelerating with CRM use leading the way, since 63% of companies use CRM and 81% of those use it for marketing, while 68% of marketers already use social media advertising and 64% of U.S. companies use marketing analytics tools.
More related reading
04 · Category
Market Size2 stats
01
4.5% projected growth rate for the global advertising market from 2024 to 2029 (forecast figure), indicating expected expansion pacehttps://www.imarcgroup.com/advertising-market
02
4.0% of U.S. GDP spent on advertising in 2023 (industry estimate), measuring advertising intensity in the U.S.https://www.aaaed.com/advertising-statistics-report-2023-gdp-share
Interpretation
Market Size Interpretation
For the Market Size angle, the global advertising market is projected to grow at a steady 4.5% from 2024 to 2029, while the United States continues to allocate about 4.0% of GDP to advertising, underscoring sustained demand on both global and domestic scales.
05 · Category
Cost Analysis1 stats
01
38% of organizations say they have experienced a marketing data breach (survey figure), measuring security risk cost exposurehttps://www.ibm.com/reports/data-breach
Interpretation
Cost Analysis Interpretation
Cost analysis shows that 38% of marketing and advertising organizations report a marketing data breach, indicating security risk exposure is becoming a measurable financial cost concern rather than a purely technical issue.
Reference
Cite This Report
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APA
David Kowalski. (2026, February 13). Marketing And Advertising Industry Statistics. Gitnux. https://gitnux.org/marketing-and-advertising-industry-statistics
MLA
David Kowalski. "Marketing And Advertising Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-and-advertising-industry-statistics.
Chicago
David Kowalski. 2026. "Marketing And Advertising Industry Statistics." Gitnux. https://gitnux.org/marketing-and-advertising-industry-statistics.
Sources & references
23 datasets cited across this report
+5 additional datasets cited (not shown individually)