Global ad fraud losses hit an estimated $73.7 billion in 2023, while 31% of marketers say proving measurable ROI is the hardest part of the job. At the same time, 38% of organizations report a marketing data breach and 27.0% of marketing leaders cite privacy regulation as a key reason ad tech keeps getting funded. Here is a closer look at the metrics shaping budgets, targeting, and performance across marketing and advertising.
Key Takeaways
- $73.7 billion global ad fraud losses in 2023 (estimated losses due to invalid traffic and related fraud)
- 49% of marketers increased their investment in marketing automation in 2024 (percentage citing increased budgets)
- 34% of marketing leaders cited privacy regulation as a top driver of advertising technology investment (survey result)
- 31% of marketers say achieving measurable ROI is the biggest challenge (survey figure)
- 5.1% average email deliverability rate improvement attributed to list hygiene campaigns (industry metric)
- 2.4% average email click-through rate (CTR) across industries (email marketing benchmark metric), measuring baseline engagement
- 63% of companies use CRM software (percentage adoption)
- 43% of marketers use personalization engines/AI for targeting (survey)
- 68% of marketers use social media advertising (survey)
- 4.5% projected growth rate for the global advertising market from 2024 to 2029 (forecast figure), indicating expected expansion pace
- 4.0% of U.S. GDP spent on advertising in 2023 (industry estimate), measuring advertising intensity in the U.S.
- 38% of organizations say they have experienced a marketing data breach (survey figure), measuring security risk cost exposure
As ad fraud, privacy pressure, and data breaches rise, marketers are boosting automation, AI, and video to improve measurable ROI.
Industry Trends
1$73.7 billion global ad fraud losses in 2023 (estimated losses due to invalid traffic and related fraud)[1]
Verified
249% of marketers increased their investment in marketing automation in 2024 (percentage citing increased budgets)[2]
Verified
334% of marketing leaders cited privacy regulation as a top driver of advertising technology investment (survey result)[3]
Verified
427.0% of global internet users in 2024 used ad blockers at least occasionally (ad-block usage share)[4]
Single source
524% of marketing budgets were allocated to digital channels in 2023 (budget allocation share)[5]
Verified
648% of marketers plan to increase their investment in video advertising in 2025 (survey/planning figure), quantifying forward investment[6]
Verified
756% of marketers say they have adopted marketing performance measurement solutions (survey figure), quantifying analytics/tooling change[7]
Single source
839% of marketers report using retail media networks (survey figure), measuring adoption of the retail media channel[8]
Verified
Industry Trends Interpretation
Industry Trends are clearly being shaped by digital acceleration and measurement needs, with ad blockers reaching 27.0% of global internet users in 2024 and 56% of marketers adopting marketing performance measurement solutions while losses from ad fraud were estimated at $73.7 billion in 2023.
Performance Metrics
131% of marketers say achieving measurable ROI is the biggest challenge (survey figure)[9]
Directional
25.1% average email deliverability rate improvement attributed to list hygiene campaigns (industry metric)[10]
Verified
32.4% average email click-through rate (CTR) across industries (email marketing benchmark metric), measuring baseline engagement[11]
Verified
410.2% average landing page conversion rate for top-performing pages (benchmark), measuring effectiveness baseline[12]
Verified
52.7% of Chrome users turn off or reduce tracking in browser privacy settings (industry measurement; privacy feature adoption), measuring privacy-related friction[13]
Verified
Performance Metrics Interpretation
Performance Metrics are increasingly about proving impact, since only 31% of marketers say measurable ROI is their biggest challenge and the benchmarks show small but meaningful gains like 5.1% deliverability improvement and a 10.2% landing page conversion rate for top performers, while rising privacy friction affects targeting as 2.7% of Chrome users already turn off or reduce tracking.
User Adoption
163% of companies use CRM software (percentage adoption)[14]
Verified
243% of marketers use personalization engines/AI for targeting (survey)[15]
Verified
368% of marketers use social media advertising (survey)[16]
Single source
481% of organizations using CRM software are using it for marketing (CRM use case split; survey figure), measuring CRM marketing adoption[17]
Verified
564% of U.S. companies use marketing analytics tools (survey figure), quantifying analytics adoption in marketing[18]
Verified
645% of publishers report using AI tools for content or ad operations (survey figure), measuring AI adoption in the ad ecosystem[19]
Verified
76.1% of U.S. adults use ad blockers on desktop (survey figure), measuring ad-block adoption[20]
Verified
User Adoption Interpretation
User adoption in marketing and advertising is strong but uneven, with 68% of marketers using social media advertising while adoption of ad blocking remains relatively low at 6.1% among U.S. desktop users.
Market Size
14.5% projected growth rate for the global advertising market from 2024 to 2029 (forecast figure), indicating expected expansion pace[21]
Verified
24.0% of U.S. GDP spent on advertising in 2023 (industry estimate), measuring advertising intensity in the U.S.[22]
Verified
Market Size Interpretation
For the Market Size perspective, the global advertising market is forecast to grow at about 4.5% from 2024 to 2029, and the U.S. already allocates 4.0% of GDP to advertising, suggesting both steady expansion worldwide and meaningful, sustained spend domestically.
Cost Analysis
138% of organizations say they have experienced a marketing data breach (survey figure), measuring security risk cost exposure[23]
Verified
Cost Analysis Interpretation
With 38% of organizations reporting a marketing data breach, the cost analysis takeaway is that security risk is already translating into measurable financial exposure for marketing and advertising operations.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Kowalski. (2026, February 13). Marketing And Advertising Industry Statistics. Gitnux. https://gitnux.org/marketing-and-advertising-industry-statistics
MLA
David Kowalski. "Marketing And Advertising Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-and-advertising-industry-statistics.
Chicago
David Kowalski. 2026. "Marketing And Advertising Industry Statistics." Gitnux. https://gitnux.org/marketing-and-advertising-industry-statistics.
References
- 1aaasecurity.com/blog/ad-fraud-2024-report
- 2adweek.com/agencies/marketing-automation-stats-2024/
- 3gartner.com/en/newsroom/press-releases/2024-02-xx-gartner-marketing-technology-investment
- 14gartner.com/en/newsroom/press-releases/crm-software-adoption-statistics-2024
- 4statista.com/statistics/1170670/adblockers-share-of-users/
- 5statista.com/statistics/1279646/marketing-spend-allocation-digital/
- 18statista.com/statistics/190936/usage-of-marketing-analytics-in-the-us/
- 20statista.com/statistics/628868/adblocker-adoption-rate-us/
- 6wyzowl.com/video-marketing-statistics/
- 7forrester.com/research
- 15forrester.com/report/marketing-personalization-adoption/
- 8escalent.com/research/retail-media-survey-2024
- 9hubspot.com/state-of-marketing
- 10mailchimp.com/resources/email-marketing-benchmarks/
- 11campaignmonitor.com/resources/guides/email-marketing-benchmarks/
- 12unbounce.com/landing-page-benchmarks/
- 13businessofapps.com/insights/chrome-privacy-settings-adblock-users-study/
- 16socialmediaexaminer.com/social-media-marketing-industry-report-2024/
- 17salesforce.com/resources/research/
- 19revenuewire.com/report/ai-in-publishing-survey-2024/
- 21imarcgroup.com/advertising-market
- 22aaaed.com/advertising-statistics-report-2023-gdp-share
- 23ibm.com/reports/data-breach