Global marketing technology spending is projected to reach $1.1 trillion. This scale drives intense focus on performance, with 61% of marketers planning to increase automation budgets.
Key Takeaways
- $4.6 trillion global ad spend in 2022
- $9.5 billion market size for influencer marketing in 2021
- $21.1 billion influencer marketing market size forecast for 2025
- Global cloud spending by marketing and sales reached $115.2B in 2023 (forecast)
- Marketing leaders spent $1.3T worldwide on martech and media technologies in 2023 (estimate)
- 48% of marketers say personalization is their top marketing priority
- 73% of marketers say they use marketing automation
- 56% of B2B marketers say they use content marketing (documented in 2023 B2B trends survey)
- 89% of marketers report email marketing ROI is better than other channels
- Email marketing generates $36 for every $1 spent
- SEO conversion rates are 16% higher than paid search (benchmark statement)
- Marketing-qualified leads are 5x more likely to convert than non-qualified leads (study)
- Marketing teams spend an average of 26% of budget on digital marketing (share)
- Worldwide average marketing spend as % of revenue was 11% in 2022 (benchmark)
- The average cost of acquiring a customer (CAC) increased for e-commerce by 10% in 2023 (industry analysis)
Global digital marketing is rapidly expanding as ad spend and martech grow, with AI adoption and automation driving ROI.
Related reading
01 · Category
Market Size19 stats
01
$4.6 trillion global ad spend in 2022
02
$9.5 billion market size for influencer marketing in 2021
03
$21.1 billion influencer marketing market size forecast for 2025
04
$27.0 billion influencer marketing market size forecast for 2028
05
Global martech market size is projected to reach $1,132.9B in 2028
06
US marketing automation software market size is expected to reach $7.0B by 2028
07
$3.0 billion global email marketing software market size in 2022
08
$4.9 billion global email marketing software market size forecast for 2030
09
$9.3 billion global social media management software market size in 2022
10
$16.8 billion global social media management software market size forecast for 2030
11
$10.4 billion global SEO software market size in 2023
12
$20.7 billion global SEO software market size forecast for 2030
13
$1.3 billion global PPC management software market size in 2023
14
$2.9 billion global PPC management software market size forecast for 2030
15
$4.7 billion global content marketing software market size in 2023
16
$11.9 billion global content marketing software market size forecast for 2030
17
Global digital ad revenue for Meta was $113.9B in 2022
18
$31.6 billion TikTok advertising revenue forecast for 2024
19
$55.0 billion TikTok advertising revenue forecast for 2027
Interpretation
Market Size Interpretation
As influencer marketing grows from $9.5 billion in 2021 to $27.0 billion by 2028 and TikTok ad revenue rises from a projected $31.6 billion in 2024 to $55.0 billion by 2027, the digital marketing economy is clearly shifting toward larger creator and platform powered spending alongside rapid expansion in martech and adtech software.
02 · Category
Industry Trends11 stats
01
Global cloud spending by marketing and sales reached $115.2B in 2023 (forecast)
02
Marketing leaders spent $1.3T worldwide on martech and media technologies in 2023 (estimate)
03
48% of marketers say personalization is their top marketing priority
04
61% of marketers say they will increase spending on marketing automation within 12 months
05
72% of marketers say they plan to adopt generative AI for marketing use cases
06
92% of consumers use the internet
07
5.35 billion people globally used the internet in 2023
08
4.65 billion social media users worldwide in 2022
09
5.04 billion social media users worldwide in January 2024
10
3.8 billion email users worldwide in 2022 (projected)
11
4.6 billion social network users worldwide projected for 2025
Interpretation
Industry Trends Interpretation
With 72% of marketers planning to adopt generative AI and 61% planning to increase marketing automation spending within 12 months, digital marketing is clearly accelerating toward more personalized, AI-driven campaigns even as internet use tops 5.35 billion people in 2023.
03 · Category
User Adoption9 stats
01
73% of marketers say they use marketing automation
02
56% of B2B marketers say they use content marketing (documented in 2023 B2B trends survey)
03
89% of marketers report email marketing ROI is better than other channels
04
34% of marketers say they have a content marketing strategy documented
05
66% of marketers say video is essential for their marketing strategy
06
78% of marketers say they use customer segmentation
07
62% of marketers say they use marketing analytics tools
08
62% of marketers track campaign performance using marketing analytics
09
52% of marketers say their company uses marketing attribution
Interpretation
User Adoption Interpretation
With 73% of marketers already using marketing automation, the data suggests that digital growth in this category is being driven by increasingly data powered, segmented, and analytics guided campaign execution, while 89% report email marketing delivers the strongest ROI.
More related reading
04 · Category
Performance Metrics19 stats
01
Email marketing generates $36for every $1 spent
02
SEO conversion rates are 16% higher than paid search (benchmark statement)
03
Marketing-qualified leads are 5x more likely to convert than non-qualified leads (study)
04
Improving conversion rate from 1% to 2% can double revenue (CRO arithmetic benchmark)
05
Video marketing statistics: 64% of consumers are more likely to buy after watching a brand video
06
Retailers using personalization see 10%+ revenue lift (study finding)
07
2 seconds is the median page load time threshold for higher conversion (Akamai benchmark)
08
53% of people will abandon a website that takes longer than 3 seconds to load (survey)
09
Influencer marketing ROI is reported at $5.78per $1 spent (survey result)
10
85% of businesses believe influencer marketing is effective (survey)
11
Influencer marketing leads have a 37% higher conversion rate than other sources (study finding)
12
Content marketing generates 54% of demand through digital channels (industry metric)
13
Paid search advertising accounted for 31% of B2B marketing leads in 2022 (share)
14
Paid social accounted for 21% of B2B marketing leads in 2022 (share)
15
B2B email conversion rates averaged 1.2% in 2023 (benchmark)
16
B2B email unsubscribe rates averaged 0.2% (benchmark)
17
Average marketing email unsubscribe rates average 0.2% (benchmark)
18
Average spam complaint rate is 0.01% (benchmark)
19
Consumer advertising engagement via social media is 53% (survey)
Interpretation
Performance Metrics Interpretation
Across digital channels, the biggest growth lever is conversion-focused, with improving conversion rate from 1% to 2% able to double revenue while faster experiences matter as 53% of people abandon sites taking longer than 3 seconds to load.
05 · Category
Cost Analysis3 stats
01
Marketing teams spend an average of 26% of budget on digital marketing (share)
02
Worldwide average marketing spend as % of revenue was 11% in 2022 (benchmark)
03
The average cost of acquiring a customer (CAC) increased for e-commerce by 10% in 2023 (industry analysis)
Interpretation
Cost Analysis Interpretation
With teams dedicating 26% of their budgets to digital marketing while global marketing spend averages 11% of revenue and e-commerce CAC rose by 10% in 2023, the data suggests digital efforts are taking an outsized share of spend even as acquisition costs keep climbing.
Reference
Cite This Report
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APA
Priya Chandrasekaran. (2026, February 13). Digital Marketing Industry Growth Statistics. Gitnux. https://gitnux.org/digital-marketing-industry-growth-statistics
MLA
Priya Chandrasekaran. "Digital Marketing Industry Growth Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/digital-marketing-industry-growth-statistics.
Chicago
Priya Chandrasekaran. 2026. "Digital Marketing Industry Growth Statistics." Gitnux. https://gitnux.org/digital-marketing-industry-growth-statistics.
Sources & references
48 datasets cited across this report · attribution is report-level
business.instagram.com
akamai.com+21 additional datasets cited (not shown individually)