Digital marketing is expanding as budgets shift toward data-driven channels, influencer reach, and smarter automation. On this page, you’ll see how spending signals momentum—from ad and cloud investment to martech adoption. We also connect audience priorities like personalization to funnel outcomes, including marketing-qualified lead conversion and email and SEO performance benchmarks. Finally, we look at what CRO improvements can do for revenue and how rising e-commerce CAC changes the measurement game.
Key Takeaways
- $4.6 trillion global ad spend in 2022
- $9.5 billion market size for influencer marketing in 2021
- $21.1 billion influencer marketing market size forecast for 2025
- Global cloud spending by marketing and sales reached $115.2B in 2023 (forecast)
- Marketing leaders spent $1.3T worldwide on martech and media technologies in 2023 (estimate)
- 48% of marketers say personalization is their top marketing priority
- 73% of marketers say they use marketing automation
- 56% of B2B marketers say they use content marketing (documented in 2023 B2B trends survey)
- 89% of marketers report email marketing ROI is better than other channels
- Email marketing generates $36 for every $1 spent
- SEO conversion rates are 16% higher than paid search (benchmark statement)
- Marketing-qualified leads are 5x more likely to convert than non-qualified leads (study)
- Marketing teams spend an average of 26% of budget on digital marketing (share)
- Worldwide average marketing spend as % of revenue was 11% in 2022 (benchmark)
- The average cost of acquiring a customer (CAC) increased for e-commerce by 10% in 2023 (industry analysis)
Digital marketing is booming, with surging ad spend and rapid growth in influencer, automation, and personalization.
Related reading
01 · Category
Market Size25 stats
01
$4.6 trillion global ad spend in 2022
02
$9.5 billion market size for influencer marketing in 2021
03
$21.1 billion influencer marketing market size forecast for 2025
04
$27.0 billion influencer marketing market size forecast for 2028
05
Global martech market size is projected to reach $1,132.9B in 2028
06
US marketing automation software market size is expected to reach $7.0B by 2028
07
$3.0 billion global email marketing software market size in 2022
08
$4.9 billion global email marketing software market size forecast for 2030
09
$9.3 billion global social media management software market size in 2022
10
$16.8 billion global social media management software market size forecast for 2030
11
$10.4 billion global SEO software market size in 2023
12
$20.7 billion global SEO software market size forecast for 2030
13
$1.3 billion global PPC management software market size in 2023
14
$2.9 billion global PPC management software market size forecast for 2030
15
$4.7 billion global content marketing software market size in 2023
16
$11.9 billion global content marketing software market size forecast for 2030
17
Global digital ad revenue for Meta was $113.9B in 2022
18
$31.6 billion TikTok advertising revenue forecast for 2024
19
$55.0 billion TikTok advertising revenue forecast for 2027
20
$9.5 billion influencer marketing market size in 2021 (global)
21
$13.7 billion influencer marketing market size in 2022 (global)
22
$15.9 billion influencer marketing market size in 2023 (global)
23
$18.9 billion influencer marketing market size in 2024 (global)
24
$27.0 billion influencer marketing market size in 2028 (global forecast)
25
$21.1 billion influencer marketing market size in 2025 (global forecast)
Interpretation
Market Size Interpretation
The market size signals strong, expanding momentum for digital marketing, with global ad spend reaching $4.6 trillion in 2022 alongside influencer marketing growing from $9.5 billion in 2021 to a forecast of $27.0 billion by 2028.
report visual · Projection
Influencer marketing market size is steadily expanding (Global)
Global influencer marketing market size rises each year, with the latest period (2024) leading the series and the gap widening versus earlier years.
9.5 USD billions
Start
+16.09%
CAGR · 7y
27 USD billions
Projected
20212028
source-verifiedglobenewswire.com2028
02 · Category
Industry Trends11 stats
01
Global cloud spending by marketing and sales reached $115.2B in 2023 (forecast)
02
Marketing leaders spent $1.3T worldwide on martech and media technologies in 2023 (estimate)
03
48% of marketers say personalization is their top marketing priority
04
61% of marketers say they will increase spending on marketing automation within 12 months
05
72% of marketers say they plan to adopt generative AI for marketing use cases
06
92% of consumers use the internet
07
5.35 billion people globally used the internet in 2023
08
4.65 billion social media users worldwide in 2022
09
5.04 billion social media users worldwide in January 2024
10
3.8 billion email users worldwide in 2022 (projected)
11
4.6 billion social network users worldwide projected for 2025
Interpretation
Industry Trends Interpretation
In Industry Trends, rapid investment in data-driven and AI-powered growth is clear, with marketing leaders spending $1.3T on martech and media technologies in 2023 alongside 72% of marketers planning to adopt generative AI for marketing use cases.
03 · Category
User Adoption9 stats
01
73% of marketers say they use marketing automation
02
56% of B2B marketers say they use content marketing (documented in 2023 B2B trends survey)
03
89% of marketers report email marketing ROI is better than other channels
04
34% of marketers say they have a content marketing strategy documented
05
66% of marketers say video is essential for their marketing strategy
06
78% of marketers say they use customer segmentation
07
62% of marketers say they use marketing analytics tools
08
62% of marketers track campaign performance using marketing analytics
09
52% of marketers say their company uses marketing attribution
Interpretation
User Adoption Interpretation
As user adoption rises across core digital tactics, 73% of marketers are already using marketing automation, showing that adoption is increasingly centered on tools and workflows that make engagement more scalable.
More related reading
04 · Category
Performance Metrics19 stats
01
Email marketing generates $36for every $1 spent
02
SEO conversion rates are 16% higher than paid search (benchmark statement)
03
Marketing-qualified leads are 5x more likely to convert than non-qualified leads (study)
04
Improving conversion rate from 1% to 2% can double revenue (CRO arithmetic benchmark)
05
Video marketing statistics: 64% of consumers are more likely to buy after watching a brand video
06
Retailers using personalization see 10%+ revenue lift (study finding)
07
2 seconds is the median page load time threshold for higher conversion (Akamai benchmark)
08
53% of people will abandon a website that takes longer than 3 seconds to load (survey)
09
Influencer marketing ROI is reported at $5.78per $1 spent (survey result)
10
85% of businesses believe influencer marketing is effective (survey)
11
Influencer marketing leads have a 37% higher conversion rate than other sources (study finding)
12
Content marketing generates 54% of demand through digital channels (industry metric)
13
Paid search advertising accounted for 31% of B2B marketing leads in 2022 (share)
14
Paid social accounted for 21% of B2B marketing leads in 2022 (share)
15
B2B email conversion rates averaged 1.2% in 2023 (benchmark)
16
B2B email unsubscribe rates averaged 0.2% (benchmark)
17
Average marketing email unsubscribe rates average 0.2% (benchmark)
18
Average spam complaint rate is 0.01% (benchmark)
19
Consumer advertising engagement via social media is 53% (survey)
Interpretation
Performance Metrics Interpretation
Across performance metrics, the biggest gains come when tactics turn attention into measurable outcomes, like email returning $36 for every $1 spent and conversion improvements doubling revenue when conversion rate rises from 1% to 2%.
05 · Category
Cost Analysis3 stats
01
Marketing teams spend an average of 26% of budget on digital marketing (share)
02
Worldwide average marketing spend as % of revenue was 11% in 2022 (benchmark)
03
The average cost of acquiring a customer (CAC) increased for e-commerce by 10% in 2023 (industry analysis)
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, marketing teams allocate 26% of their budget to digital marketing and global marketing spend sits at 11% of revenue in 2022, while the 10% CAC increase for e commerce in 2023 suggests customer acquisition is getting more expensive.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priya Chandrasekaran. (2026, February 13). Digital Marketing Industry Growth Statistics. Gitnux. https://gitnux.org/digital-marketing-industry-growth-statistics
MLA
Priya Chandrasekaran. "Digital Marketing Industry Growth Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/digital-marketing-industry-growth-statistics.
Chicago
Priya Chandrasekaran. 2026. "Digital Marketing Industry Growth Statistics." Gitnux. https://gitnux.org/digital-marketing-industry-growth-statistics.
Sources & references
49 datasets cited across this report · attribution is report-level
business.instagram.com
akamai.com+21 additional datasets cited (not shown individually)