Video content is one of the most powerful marketing tools available today. It has the potential to reach a wide audience, engage viewers, and drive conversions. But what do the statistics say about video content?
In this blog post, we’ll take a look at the latest video content statistics and explore how businesses can use them to create more effective video marketing campaigns.
Video Content: The Most Important Statistics
89% of surveyed schools reported using video content for social media marketing purposes, with 34% using live video.
91% of consumers want to see more online video content from brands.
Video Content: Statistics Overview
83% of teachers recognize the benefits of students using digital media, and are more engaged when using video in the classroom.
This statistic shows that teachers are recognizing the value of video content in the classroom and are more engaged when using it, which can lead to better student outcomes.
89% of surveyed schools reported using video content for social media marketing purposes, with 34% using live video.
Video content is a popular choice for social media marketing among global schools. This indicates that video content is an effective way to reach potential students and other stakeholders, and should be considered when creating a social media marketing strategy.
65% of marketing professionals worldwide use videos on Facebook for marketing purposes, with YouTube (88%) and TikTok (33%) being the most commonly used platforms.
It shows the current trends in video content marketing, and how different platforms are being used by professionals. It can help marketers make informed decisions about which platforms to use for their video content campaigns.
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The global average for video consumption is 84 Minutes per day.
Video consumption is increasing each year, which is important for businesses to know when creating video content. It also shows that people are spending more time watching videos, which could be an indication of the growing popularity of video content. This statistic can help businesses understand how to create content that will be successful and engaging for their target audience.
Music videos recorded the highest category reach in the second quarter of 2022, with 50 percent of responding internet users reporting watching music videos online each week.
Music videos are the most popular type of video content worldwide. This information is valuable for marketers and content creators who want to maximize their reach and engagement with their audience. It also shows that video content is becoming increasingly popular and is an effective way to reach a wide audience.
Millennials watch more online video than any other age group, except for online news.
This shows that millennials are the most engaged with online video content, and should be the primary target for video content creators.
46% of parents are concerned about their child seeing bad language, violence or disturbing content on online content, compared to TV content.
Parents are more aware of the content their children are exposed to online, and are taking steps to ensure that their children are not exposed to inappropriate content. This highlights the importance of parental guidance when it comes to monitoring their children’s media use.
97.8% of US internet users aged between 18 and 24 consider themselves to be digital video viewers.
This helps to understand the preferences and habits of the younger internet user demographic, which is one of the most important demographics for marketers and content creators. It shows that this group of people are increasingly consuming video content online, and that they are becoming more digitally engaged. This statistic can help marketers and content creators to better understand the needs and preferences of the younger demographic and to create more effective video content that appeals to them.
A recent study shows that as many as 91% of consumers want to see more online video content from brands.
Businesses should focus on creating and distributing more video content in order to meet this demand and capitalize on the potential of video content. By creating more video content, businesses can increase their reach and engage with a larger audience. Additionally, it can create more opportunities for brands to promote their products and services, as well as build relationships with their customers.
86% of marketing professionals use video as a marketing tool.
This statistic shows the growing importance of video as a marketing tool. It demonstrates that marketers are recognizing the potential of video to engage audiences, attract more customers, and increase sales. Video content is becoming an increasingly popular and effective form of marketing, and this statistic reflects that trend. By understanding how other marketers are utilizing video, businesses can develop better strategies and maximize the potential of their video content.
92% of video marketers in 2023 say video gives them a good ROI.
It provides evidence that video marketing can be an effective and profitable form of content for businesses. It also provides an incentive for businesses to invest in video content and shows how video content can be a valuable asset for businesses. As video content continues to grow in popularity and become an increasingly popular form of content, this statistic will be even more important for businesses to take into account when making marketing decisions.
93% of marketers say they’ve landed a new customer thanks to a video on social media.
This shows the potential for businesses to reach and engage with potential customers using video content on social media. It demonstrates the effectiveness of video content in helping marketers reach their target audiences, build relationships, and ultimately drive sales. This statistic reinforces the importance of video content in digital marketing strategies, and encourages businesses to invest in creating quality video content that resonates with their target audiences.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
Video content is becoming increasingly popular among consumers, and that businesses should take note of this trend and consider how they can leverage video content to reach their target audience. Furthermore, this statistic serves as a reminder that video content is no longer a passing fad, but rather a powerful tool that can be used to engage and inform consumers.
In 2020, video content generated 63% of global web traffic.
Video content has become an integral part of the online experience, and its influence is only growing. This statistic is especially relevant to a blog post about Video Content Statistics, as it provides a clear snapshot of the current state of the industry.
YouTube has over 2 billion logged-in monthly users, who watch over 1 billion hours of video content daily.
YouTube is a major player in the world of video content, with billions of users logging in every month to watch an incredible amount of content. This statistic is a clear indication of the immense popularity of YouTube and its ability to engage viewers with its vast library of content.
According to a survey by Wyzowl, 86% of businesses used video content as a marketing tool in 2021.
The majority of businesses recognize the potential of video content to reach and engage their target audiences. This is an important point to consider when discussing the effectiveness of video content as a marketing tool, and it should be included in any blog post about video content statistics.
Mobile video consumption increased by 100% every year.
More and more people are turning to their phones and tablets to watch videos, and that this trend is only increasing. This is an important statistic to consider when discussing the future of video content, as it suggests that mobile video consumption will continue to grow in the coming years.
54% of people want to see more video content from brands and businesses they support.
A majority of people are interested in seeing more video content from the companies they support, which means that investing in video content could be a great way to engage customers and build loyalty. Furthermore, this statistic could be used to encourage businesses to create more video content, as it demonstrates that there is a large audience that is eager to consume it.
68% of people say they’d most prefer to learn about a new product or service by watching a short video
Video is the preferred medium for many people when it comes to learning about something new, and creating video content is a great way to engage potential customers.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Videos are an incredibly effective way to communicate a message, as viewers are far more likely to remember what they have seen than what they have read. This makes video content an invaluable tool for businesses looking to engage their audience and ensure their message is heard.
87% of video marketers say video has increased traffic to their website
Video marketers are seeing tangible results from their efforts, and that video content is an invaluable tool for increasing website visits. This is an important point to consider when discussing the value of video content in the context of content marketing.
Videos on social media generate 1200% more shares than text and image content combined.
Videos are far more likely to be shared than text and image content combined, making them an invaluable tool for businesses looking to increase their reach and engagement. With this in mind, it is clear that video content should be a key part of any social media strategy.
Facebook users watch over 8 billion videos daily.
Video content is a major draw for users, and that it is an effective way to engage with them. It also demonstrates the potential for businesses to reach a large audience through video content on the platform. This is an important statistic for anyone looking to create a successful video content strategy.
85% of videos on Facebook are watched without sound.
This highlights the need for content creators to ensure that their videos are visually engaging and that the message is clear even without audio. This is especially important for businesses and marketers who are looking to maximize the reach of their videos on social media platforms like Facebook.
78% of marketers say video has directly helped increase sales.
Video is a powerful tool for marketers to reach their target audience and increase their sales. This statistic is especially relevant to a blog post about video content statistics, as it provides evidence that video content can be a successful marketing strategy.
85% of video marketers use YouTube to promote their video content.
This highlights the importance of YouTube as a platform for video marketers. It shows that the majority of video marketers are utilizing YouTube to promote their video content, indicating that it is an effective and popular platform for video marketing. This statistic can be used to demonstrate the effectiveness of YouTube as a platform for video marketing and can be used to encourage other video marketers to consider using YouTube to promote their content.
People are 1.5 times more likely to watch video content on their mobile phones than on TV or computer.
This highlights the importance of creating content that is optimized for mobile devices, as it is the primary way people are accessing video content. This is an important factor to consider when creating a blog post about video content statistics, as it demonstrates the need to create content that is tailored to the mobile experience.
In a study, 64% of users said that watching a marketing video on Facebook has influenced their purchase decision.
Video content is an invaluable tool for marketers, as it has the potential to reach a large audience and drive sales. This statistic is a great starting point for a blog post about video content statistics, as it provides a strong foundation for further exploration into the impact of video content on consumer behavior.
Video content will continue to grow in popularity, with Cisco predicting that 1 million minutes of video will be moving across the internet every second by 2022.
Video content is becoming an increasingly popular form of communication, and that it is likely to continue to grow in the coming years. This is an important point to consider when discussing the current and future state of video content, as it shows that video content is here to stay and will continue to be a major part of the digital landscape.
Conclusion
Video content is becoming increasingly popular in the digital world, and it’s easy to see why. With its ability to engage audiences, increase brand awareness, and drive conversions, it’s no wonder that video content is becoming an essential part of any successful digital marketing strategy.
With the right strategy, video content can be an incredibly powerful tool for businesses of all sizes. By leveraging video content statistics, businesses can gain valuable insights into their target audiences, optimize their campaigns for maximum reach, and ultimately drive more conversions.
References
1 – https://www.boclips.com/blog/top-stats-you-should-know-about-video-in-the-classroom
2 – https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
3 – https://www.wyzowl.com/sovm-results-2021/
4 – https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
5 – https://thesocialshepherd.com/blog/video-marketing-statistics#the-global-average-for-video-consumption-is-84-minutes-per-day
6 – https://www.statista.com/statistics/1254810/top-video-content-type-by-global-reach/
7 – https://www.statista.com/topics/2725/mobile-video-in-the-united-states/
8 – https://www.ofcom.org.uk/__data/assets/pdf_file/0024/234609/childrens-media-use-and-attitudes-report-2022.pdf
9 – https://blog.hootsuite.com/instagram-statistics/
10 – https://datareportal.com/essential-facebook-stats
11 – https://www.oberlo.com/blog/video-marketing-statistics
12 – https://www.forbes.com
13 – https://www.oberlo.com
14 – https://www.hubspot.com
15 – https://www.wordstream.com
16 – https://animoto.com
17 – https://techcrunch.com
18 – https://www.impactplus.com
19 – https://www.cisco.com
20 – https://buffer.com
21 – https://www.wyzowl.com
22 – https://www.thinkwithgoogle.com
23 – https://digiday.com
24 – https://www.youtube.com
ZipDo, cited June 2023: Video Content Statistics
