Summary
- • The average internet user spends 6 hours and 48 minutes per week watching online videos.
- • 87% of marketing professionals use video as a marketing tool.
- • 72% of customers would rather learn about a product or service through video.
- • 54% of consumers want to see more video content from a brand or business they support.
- • Companies using video enjoy 41% more web traffic from search than non-users.
- • Videos are shared 1200% more times than links and text combined.
- • 72% of customers would rather learn about a product or service through video.
- • Video content is predicted to account for 82% of all internet traffic by 2022.
- • 85% of videos on Facebook are watched without sound.
- • The average user spends over 16 minutes watching online video ads each month.
- • 64% of consumers purchase after watching branded social videos.
- • Over 50% of videos are viewed on mobile.
- • YouTube has over 2 billion logged-in monthly users.
- • Including a video on a landing page can increase conversion rates by 80%.
- • People spend on average 2.6x more time on pages with video than without.
With the average internet user spending nearly 7 hours a week glued to online videos, its no surprise that video content has become the ultimate marketing powerhouse. From driving web traffic to boosting conversions, video is the undisputed king of content. With stats like 41% more web traffic for companies using video, a 1200% increase in shares, and a whopping 82% predicted share of internet traffic by 2022, its clear that in the land of bytes, video reigns supreme. So grab your popcorn and get ready to dive into the world of video content – where every view counts and every frame tells a story worth clicking play for.
Consumer Preferences
- 72% of customers would rather learn about a product or service through video.
- 54% of consumers want to see more video content from a brand or business they support.
- 72% of customers would rather learn about a product or service through video.
- YouTube is the second most popular website after Google.
- 90% of consumers claim a video will help them make a purchasing decision.
- Four in five consumers believe that demo videos are helpful.
Interpretation
In a digital world where attention spans are shorter than a TikTok video, it's clear that video content reigns supreme. With 72% of customers preferring to learn about products through videos, brands better start rolling out the red carpet for their on-screen performances. Even the social media crowd is clamoring for more as 54% of consumers desire a steady stream of brand videos. YouTube, the silver medalist of websites, stands tall as the go-to platform for visual indulgence. It's no surprise that 90% of consumers turn to videos to guide their purchasing decisions, while demo videos, akin to the trusted sidekick, receive a resounding vote of confidence from four out of five consumers. So, lights, camera, action — the stage is set for brands to dazzle and sell in the blockbuster era of video marketing.
Marketing Trends
- 87% of marketing professionals use video as a marketing tool.
- Companies using video enjoy 41% more web traffic from search than non-users.
- Video content is predicted to account for 82% of all internet traffic by 2022.
- 64% of consumers purchase after watching branded social videos.
- Over 50% of videos are viewed on mobile.
- Including a video on a landing page can increase conversion rates by 80%.
- Mobile video consumption rises by 100% every year.
- Videos can increase organic search traffic by up to 157%.
- 96% of people say they have watched an explainer video to learn more about a product or service.
- 87% of businesses use video as a marketing tool.
- 92% of marketers say that video is an important part of their marketing strategy.
- By 2022, online videos will make up more than 82% of all consumer internet traffic.
- 85% of businesses use video as a marketing tool.
- 47% of viewers say they have watched a live stream from a brand or company.
- 59% of executives would rather watch a video than read text.
- Social video generates 1200% more shares than text and images combined.
- Video ads have an average click-through rate of 1.84%, higher than any other digital ad format.
- 81% of businesses use video as a marketing tool.
- 68% of people say they've used YouTube to help them make a purchase decision.
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
Interpretation
In a world where attention spans are shorter than a TikTok video, the power of video content reigns supreme. With statistics showing that 87% of marketing professionals are riding the video wave, it's no surprise that companies utilizing this tool are enjoying a 41% boost in web traffic and predicting that by 2022, video will dominate a staggering 82% of internet traffic. The evidence is crystal clear: from increasing conversion rates by 80% to driving up organic search traffic by 157%, videos are the Goliath in a world of Davids. So, if you still doubt the impact of video, just remember: even executives would rather watch a video than read text, and social video generates a mind-boggling 1200% more shares than text and images combined. In a digital landscape where video ads have a click-through rate higher than any other format, it's safe to say that in the game of marketing, video rules and the rest are just playing catch-up.
Social Media Impact
- YouTube has over 2 billion logged-in monthly users.
- 92% of mobile video viewers share videos with others.
- Video content gets 1200% more social shares than images and text combined.
- 92% of mobile video consumers share videos with others.
Interpretation
YouTube's 2 billion monthly users have firmly established it as the reigning king of online video content, with more people tuning in than the population of some countries. The fact that 92% of mobile video viewers can't resist hitting that 'share' button is proof that digital video has become the modern-day campfire where stories are shared and conversations ignited. And with video content garnering a whopping 1200% more social shares than images and text combined, it’s clear that in this digital age, a picture may be worth a thousand words, but a video is worth a million shares. So, grab your popcorn and get ready to click 'share' - your digital audience is waiting.
Video Engagement
- The average internet user spends 6 hours and 48 minutes per week watching online videos.
- Videos are shared 1200% more times than links and text combined.
- 85% of videos on Facebook are watched without sound.
- The average user spends over 16 minutes watching online video ads each month.
- People spend on average 2.6x more time on pages with video than without.
- On average, users spend 88% more time on websites with video.
- 78% of people watch online videos every week, and 55% view online videos every day.
- More than 500 million hours of videos are watched on YouTube every day.
- 78% of people watch online videos every week, and 55% view online videos every day.
- 59% of company decision-makers would rather watch a video than read an article or blog post.
Interpretation
In a world where attention spans are as fleeting as a meme's lifespan, online videos reign supreme as the reigning champions of engagement. From silent Facebook scrolls to mesmerizing YouTube binge sessions, the statistics speak volumes about the powerful allure of moving images. So, if you're still debating whether to incorporate video content into your digital strategy, just remember this: videos are not just content, they're culture. And in a world where 59% of company decision-makers prefer a video over a blog post, maybe it's time to start rolling the cameras and capturing those precious eyeballs.