GITNUX MARKETDATA REPORT 2024

Cybersecurity In The Advertising Industry Statistics

Cybersecurity threats in the advertising industry are a growing concern, with 71% of firms experiencing at least one data breach in the past year.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

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In this post, we will explore the alarming statistics surrounding cybersecurity in the advertising industry. From the skyrocketing costs of cybercrime to the prevalence of phishing attacks and the challenges faced by businesses in detecting breaches, the data sheds light on the urgent need for robust cybersecurity measures in this sector.

Statistic 1

"Worldwide, the cost of cyber crime is projected to reach $10.5 trillion annually by 2025 (from $3 trillion in 2015)."

Statistic 2

"90% of corporate leaders feel they lack enough information to interpret a cybersecurity readout on their company."

Statistic 3

"About 68% of business leaders from various industries, including advertising, feel their cybersecurity risks are increasing."

Statistic 4

"62% of businesses experienced phishing & social engineering attacks in 2018."

Statistic 5

"It takes most businesses about 197 days to detect a breach on their network."

Statistic 6

"Only 5% of companies’ folders are properly protected,"

Statistic 7

"77% of devices operating on outdated operating systems are in the advertising industry."

Statistic 8

"Since COVID-19, the FBI reports a 300% increase in reported cyber crimes."

Statistic 9

"A hacker attacks every 39 seconds, on average 2,240 times a day."

Statistic 10

"Over 70% of advertising agencies have been affected by a data breach within the last 12 months."

Statistic 11

"Over 33% of companies in the advertising industry have already adopted artificial intelligence for bolstering cybersecurity."

Statistic 12

"6000 new phishing sites are launched each month in advertising and other industries."

Statistic 13

"More than 80% of organizations believe that they are targets for cyber attacks."

Statistic 14

"Cybersecurity in the advertising industry accounts for nearly 20% of all cybersecurity spending."

Statistic 15

"An estimated 91% of cyber attacks start with a phishing or spear-phishing email."

Statistic 16

"The global average cost of a data breach is $3.92 million as of 2019."

It is evident from the statistics presented that cybersecurity is a critical issue in the advertising industry and businesses are facing escalating risks of cyber attacks. The increasing number of phishing and social engineering attacks, coupled with the lack of cybersecurity readiness among corporate leaders, underscores the urgent need for improved cybersecurity measures. The statistics highlight the need for enhanced knowledge and action in the face of rising cyber threats, with a significant percentage of businesses being vulnerable to breaches and attacks. As cyber crime continues to rise globally, it is imperative for companies in the advertising industry to prioritize cybersecurity investments and adopt advanced technologies such as artificial intelligence to bolster their defenses.