Market data
Marketing Advertising
Explore verified marketing advertising statistics and market research reports with sourced data and trend analysis.
Latest update:
Lars Eriksen
Business Blogging Statistics
Content performance is rising for 4 in 10 marketers, while 47% of buyers consume 3 to 5 pieces before they ever talk to a salesperson, making smart distribution feel like the real competitive edge for Business Blogging. With email reaching 4.2 billion users worldwide, video costing 4x more per piece than blog posts, and spend on content at 25% for high performers versus 17% for underperformers, this page shows exactly where blogging gets won and where it gets wasted.
Infographic Statistics
With 2.5 billion people on social media spending over two hours a day there, plus Core Web Vitals passing thresholds like LCP at just 2.5 seconds and INP at 200 milliseconds, this infographic makes a sharp case for speed and visual clarity. You will also see why B2B buyers consume content before sales, why video pages keep attention far longer, and how infographic clicks and mobile expectations turn attention into action.
Behavioral Targeting Statistics
With 73% of marketers still relying on third party cookies for targeting and personalization, the page examines what that practice costs and what it gains as regulators tighten consent rules and audits. You will see conversion and click lifts versus contextual ads, plus how targeting without third party cookies can shrink addressable audiences by 20% to 50% and still leave 56% of people doubting companies can keep personal data secure.
B2B Media Events Industry Statistics
Event marketers are squeezing measurable growth out of tighter funnels, with a 19% average attendance lift for trade shows that publish agendas online and only a 0.48 correlation between event reach and lead conversion, meaning visibility is not the same as pipeline. You will also see where budgets actually go, from 11.5% for content creation to 55% of teams betting on event tech analytics, plus what attendees now expect from demos, communities, and post event content.
B2B Email Marketing Statistics
Personalization is no longer a nice to have since personalized B2B emails deliver a 14.3% CTR compared with 6.5% without personalization, while properly segmented lists push CTR up to 3.6%. From case study storytelling and video thumbnails to automation that produces 320% more revenue, this page ties email tactics to measurable B2B outcomes.
Brand Safety Statistics
Brand Safety is no longer a “nice to have” as unsafe ad placements cost brands $20B every year and can trigger a 16% stock drop after an incident. See how consumers respond to safety lapses, from 75% avoiding brands with unsafe ads to 83% Gen Z prioritizing ethical, safety led advertising, and what controls brands and platforms are adopting to keep trust intact.
Social Selling Statistics
Sales teams using social media are 45% more likely to hit quotas and can spark 5 times more sales conversations than non social sellers, a gap too big to ignore. With LinkedIn still adding reach and B2B buyers consuming multiple content pieces before sales outreach, this page explains the measurable mechanics behind modern social selling.
Marketing Communications Industry Statistics
Email open rates are averaging 21.33% across industries in 2023 and voice search is projected to drive 50% of all queries by 2025, while attention spans have slipped to 8.25 seconds in the 2023 digital era. This page connects the dots between behavior and budget, showing exactly what is winning engagement across campaigns, from UGC and video to omnichannel loyalty and programmatic spend.
Social Networking Marketing Statistics
With 66.8% of social media users engaging daily, the real question is what content and targeting actually pay off, especially as ad costs shift and platforms ramp up live and influencer spend. This page collects the sharpest 2024 to 2025 signals on engagement, trustworthy news concerns, and market growth so you can spot where social networking is getting more expensive, more effective, or both.
Text Marketing Statistics
One wrong text can cost you fast since 10% of consumers unsubscribe after just 1 negative SMS message, yet SMS still delivers sharply higher results with 2 to 5 times better conversion rates than email. If you want to balance that upside with the rules behind it, this page pulls together 2023 SMS market size of $12.7 billion and the compliance reality of TCPA, PECR, and GDPR so you can plan campaigns that people actually opt into.
App Store Optimization Statistics
See how a full ASO stack delivers 130% YoY growth while keyword ASO alone boosts installs 27%, and why the top 10 chart apps earn 1M+ daily impressions through visibility and conversion tactics that paid UA cannot replicate. You will also get battle-tested benchmarks across iOS and Android and creative plus review mechanics that turn screenshots and localization into measurable ranking resilience and long term downloads.
Digital Signage Market Statistics
With digital signage revenue already projected to reach USD 45.7 billion by 2028 and hardware revenue still led by LCD at 60.2% share in 2023, this page pinpoints where the real momentum is shifting, from video walls valued at USD 4.5 billion in 2023 to LED growth at 11.5% CAGR from 2018 to 2023. You will also see what customers are actually buying, like 4K in 62% of new installations and bezel-less video walls chosen by 40% of buyers, alongside fast emerging formats such as MicroLED projected to hit USD 0.9 billion by 2028.
Dooh Advertising Statistics
With 6.6 billion impressions delivered across a cross media evaluation and evidence that out of home can move store visits, this Dooh Advertising statistics page pairs peer reviewed results with what marketers actually do next. You will also see why 10% improved cost efficiency from digital conversion, 65% location match measurement linkage, and QR and NFC ready smartphones used by 77% of U.S. adults are pushing DOOH toward addressable, data driven impact.
Product Sampling Statistics
Estimated global spending on sampling and promotional marketing services hits $8.7 billion in 2023, yet the real lever is trust and conversion, with sampling enabling peer experiences that lift trial to purchase by 6% to 14% and drive 12 month repeat rate gains of 5% to 10%. See how pressure from out of stocks, rising ad costs, and compliance sampling rules all shape what it takes to turn a free taste into measurable revenue.
Influencer Marketing Platform Industry Statistics
With the global influencer marketing platform market projected to soar to $22.4 billion by 2030 at a 41.1% CAGR, this page pinpoints exactly how platforms are rewiring performance, from 85% annual retention on leading tools to brands reporting 5.2x ROI versus traditional ads. You will see why micro and nano creators dominate rosters, how TikTok and Instagram engagement averages diverge, and what it means that 82% of marketers use platforms to find creators while 92% of ROI positive campaigns rely on platform analytics.
Network Marketing Industry Statistics
Direct selling is at $167.7 billion in 2022, yet the average participant loss rate still sits around 99% after expenses, with churn hovering at 50 to 70% annually. This page pulls together the biggest company scale and sales like Amway’s $8.1B and doTERRA’s 5M advocates with the sharp earnings reality, showing exactly why 70% of firms reported 10% plus growth while many sellers still fall behind.
Website Personalization Statistics
Personalization is reshaping what customers expect and what marketers can earn, from 72% of customers expecting companies to understand them to 78% of marketers reporting higher engagement. It is also a measurable operations play with 15% less call center volume in supported use cases and a market already at $6.7 billion for personalization software in 2024, plus fresh pressures like Chrome starting to phase out third-party cookies.
Storytelling Statistics
What if storytelling is less entertainment and more infrastructure for culture, learning, and connection, from 92% of Indigenous communities preserving heritage through oral traditions to 67% of teachers using stories for STEM engagement and boosting interest by 35%. Follow the thread from 2 million indexed tales and moral folktales across cultures to the science of why narratives tighten attention, sharpen memory, and even reduce loneliness.
Content Marketing Growth Statistics
See why content budgets keep climbing and ROI keeps jumping, with SEO-optimized content driving 14.6% of all website traffic in the latest studies and content marketing producing 443% average ROI for leading brands in 2023 benchmarks. Then compare the human side of growth, where 82% of marketers are still putting faith in content, video engagement can outpace static by 49%, and firms that publish more consistently see 3.5x higher ROI in lead nurturing.
Location Based Marketing Statistics
Location based marketing is projected to reach 32.1 billion by 2030 and outperform generic campaigns, with location triggered offers lifting redemption rates by 2.1x and retailers seeing a 20% average visit increase from geofencing plus push notifications. But the page also weighs the tradeoffs, from a potential 10 to 30% ad spend reduction through tighter geographic targeting to the real cost and risk of GDPR and consent compliance.