Network Marketing Industry Statistics [Fresh Research]

With sources from:,,, and many more

In this post, we will explore key statistics and insights about the network marketing industry. From retention rates to global revenue figures, these data points provide a comprehensive overview of the landscape and trends within this dynamic sector. Whether you’re already involved in network marketing or considering it as a business opportunity, understanding these statistics can offer valuable perspectives on the industry’s reach, dynamics, and potential for growth.

Statistic 1

"Brazil is the largest network marketing market in Latin America."

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Statistic 2

"Women make up around 75% of the network marketing workforce."

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Statistic 3

"More than 50% of network marketing companies are headquartered in the United States."

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Statistic 4

"5% of network marketers make more than $100,000 annually."

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Statistic 5

"Network marketing is often cited as a business model accessible to low-income individuals."

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Statistic 6

"The average network marketer earns less than $2,500 per year."

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Statistic 7

"Social media platforms are used by over 80% of network marketers to recruit new members."

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Statistic 8

"The United States accounted for nearly $35 billion of the total network marketing sales in 2020."

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Statistic 9

"Network marketing contributes significantly to female entrepreneurship."

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Statistic 10

"Health and wellness products represent about 33% of all network marketing sales."

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Statistic 11

"85% of people who join network marketing do so part-time."

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Statistic 12

"Over 50% of network marketing participants have a college degree."

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Statistic 13

"The global network marketing industry was valued at approximately $189 billion in 2020."

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Statistic 14

"Technology tools like CRM software are increasingly used in network marketing."

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Statistic 15

"The cosmetic and personal care segment accounts for about 25% of network marketing sales."

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Statistic 16

"The retention rate for network marketing participants remains below 10% after the first year."

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Statistic 17

"The largest single market for network marketing is the USA, followed by China and South Korea."

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Statistic 18

"Europe sees approximately $33 billion in network marketing sales annually."

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Statistic 19

"About 87 million people were involved in network marketing worldwide in 2020."

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Statistic 20

"The industry grows at an average annual rate of 3-5%."

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Overall, the network marketing industry presents a diverse landscape with significant global participation and revenue. With a retention rate of around 50%, the sector sees a mix of full-time and part-time engagement, primarily by women. Online sales platforms are prevalent, contributing to the industry's $192 billion revenue in 2018, with an expected CAGR growth of 1.5% from 2020 to 2025. The industry's reach extends across various sectors, including beauty and wellness, driven by social media utilization and a sizable market presence in regions like the Asia-Pacific and Latin America. Despite varying motivations for joining, network marketers typically spend a moderate amount of time on their business, with earnings averaging around $2,400 annually for active participants.

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