GITNUX MARKETDATA REPORT 2024

Brand Safety Statistics: Market Report & Data

Statistic 1

"As per a recent survey, 70% of advertisers polled said that brand safety incidents impacted their campaigns."

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Statistic 2

"Nearly 65% of US digital ad buyers believe that User Generated Content on platforms poses a risk to brand safety."

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Statistic 3

"48% of brand representatives admit they worry about brand safety."

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Statistic 4

"Study shows that brands with significant safety issues saw an 8% drop in their stock prices."

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Statistic 5

"UK companies plan to spend more than 50% of their digital budgets to ensure brand safety."

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Statistic 6

"11% of display ad impressions in 2020 were found to be in a non-brand safe environment."

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Statistic 7

"The cost of ad misplacement due to brand safety at a global scale can be as high as $237 billion."

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Statistic 8

"61% of survey respondents said they wouldn't buy from a brand if they saw the brand's ads near questionable content."

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Statistic 9

"In 2019, worldwide advertising dollars wasted due to a lack of brand safety were estimated at $14.8 billion."

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Statistic 10

"67% of brands believe that they are taking a serious financial risk by not addressing brand safety online."

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Statistic 11

"Hacktivist and cyber-criminal activity affecting brand safety rose 93% in 2020."

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Statistic 12

"90% of marketing and advertising professionals believe that brand safety poses a significant risk to their business."

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Statistic 13

"37% of brands have experienced a brand safety issue."

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Statistic 14

"On average, brands are losing 20% of their ad spend on non-viewable ads which includes not being displayed in a brand-safe environment."

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Statistic 15

"58% of consumers said they would stop purchasing from a brand if they saw its ad next to unsafe content."

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Statistic 16

"26% of brand representatives believe that social media platforms are doing enough to protect brand safety."

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Statistic 17

"45% of marketers increased their budget for brand safety in 2020."

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Statistic 18

"26% of marketers would call out competitors for brand safety breaches."

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Statistic 19

"87% of businesses have reduced their ad spend on platforms that can't guarantee brand safety."

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