GITNUX MARKETDATA REPORT 2024

Smart Watch Industry Statistics

The smart watch industry is expected to continue its rapid growth with increasing demand from consumers for wearable technology.

Highlights: Smart Watch Industry Statistics

  • The global smartwatch market is expected to reach $96.31 billion by 2027 at a CAGR of 17.4%.
  • The value of smartwatch shipments hit $13 billion in 2020.
  • The average selling price of smartwatches increased by 2% in 2020.
  • In Q2 of 2021, 18.1 million units of smartwatches were shipped globally.
  • As of 2021, Apple, followed by Samsung and Huawei, were the leading vendors of smartwatches worldwide.
  • Fitness focused features such as Heart Rate Monitor and GPS tracking are the most sought-after features in a Smartwatch.
  • The Asia Pacific region is projected to exhibit a high CAGR of 20.5% during the forecast period in smartwatch market.
  • Standalone smartwatches will represent approximately 40% of all wrist-worn wearable devices by 2022.
  • 53% of global wearable technology sales were of the smartwatch category in 2020.
  • 63.17% of people who own a smartwatch or a wearable use it every day.
  • The number of connected wearable devices worldwide has more than doubled from 325 million in 2016 to 722 million in 2019.
  • Android Wear controls only 10% of the Smartwatch market.
  • The hybrid smartwatch segment in the smartwatch market is expected to grow at a CAGR of 16.42% during 2018-2022.
  • In China, more than 73% of respondents are interested in purchasing a smartwatch.
  • In 2020, approximately 92% of all smartwatches ran on Google's Wear OS, Apple's WatchOS, or Samsung's Tizen.
  • It is expected that 70 million people in America will use a smartwatch in 2021, which is more than 20% of the projected population.
  • The overall average price of a smartwatch is around $200, while the Apple Watch average price is about $500.

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The Latest Smart Watch Industry Statistics Explained

The global smartwatch market is expected to reach $96.31 billion by 2027 at a CAGR of 17.4%.

This statistic indicates the projected growth of the global smartwatch market, with an expected value of $96.31 billion by the year 2027. The Compound Annual Growth Rate (CAGR) of 17.4% reflects the rate at which the market is anticipated to expand over the specified period. This suggests a strong upward trend in the adoption and sales of smartwatches worldwide, driven by factors such as technological advancements, increasing consumer demand for wearable technology, and a growing emphasis on health and fitness tracking features within these devices. The forecasted market value and growth rate imply significant opportunities for businesses operating in the smartwatch industry and signal a potentially lucrative market for investment and innovation in the years to come.

The value of smartwatch shipments hit $13 billion in 2020.

The statistic “The value of smartwatch shipments hit $13 billion in 2020” represents the total monetary worth of smartwatches that were shipped and sold in the year 2020. This figure reflects the significant market demand and consumer interest in smartwatches, as well as the overall growth and expansion of the smartwatch industry. The $13 billion value highlights the economic impact of smartwatches as a popular and lucrative consumer electronic product, demonstrating the continued importance and relevance of wearable technology in today’s digital age.

The average selling price of smartwatches increased by 2% in 2020.

The statistic indicates that the average selling price of smartwatches, a popular consumer electronic device, rose by 2% in 2020 compared to the previous year. This suggests that consumers were potentially willing to pay slightly more for smartwatches, which could be due to factors such as advancements in technology leading to more feature-rich devices, increased demand for wearable tech, or changes in consumer preferences towards higher-end models. The rise in average selling price may also reflect shifts in the market towards more premium or luxury smartwatch options. Overall, this statistic highlights a trend of increasing prices in the smartwatch industry during the specified time period.

In Q2 of 2021, 18.1 million units of smartwatches were shipped globally.

In the second quarter of 2021, a total of 18.1 million smartwatch units were shipped worldwide. This statistic represents the number of smartwatches that were manufactured, packaged, and sent out for distribution during that specific three-month period. The significant volume of smartwatch shipments indicates a growing demand for wearable technology and reflects the increasing popularity of smartwatches among consumers. It also suggests a competitive market landscape with various brands and models vying for market share. This data point can be useful for analyzing trends in the wearable technology industry and understanding the overall market dynamics for smartwatches in the second quarter of 2021.

As of 2021, Apple, followed by Samsung and Huawei, were the leading vendors of smartwatches worldwide.

The statistic indicates that in 2021, Apple emerged as the top vendor of smartwatches globally, with Samsung and Huawei following closely behind. This suggests that Apple’s smartwatch products were the most popular among consumers, giving them a significant market share in the smartwatch industry. Samsung and Huawei also showed strong presence and competitiveness in the market, being ranked second and third, respectively. This ranking provides insight into the competitive landscape of the smartwatch sector, highlighting the dominance of these three companies in driving innovation, setting trends, and meeting consumer demand for wearable technology.

Fitness focused features such as Heart Rate Monitor and GPS tracking are the most sought-after features in a Smartwatch.

The statistic indicates that among the various features available in smartwatches, individuals are primarily interested in features that cater to fitness-focused activities such as heart rate monitoring and GPS tracking. This suggests that consumers place a high value on smartwatches that can help them track their physical activity levels, monitor their health metrics, and navigate their outdoor activities. The popularity of these features may stem from the increasing emphasis on health and wellness in society, as well as the desire for convenient and accessible tools to help individuals achieve their fitness goals. As such, smartwatch manufacturers may want to prioritize the development and enhancement of these fitness-focused features to meet the demands of the market.

The Asia Pacific region is projected to exhibit a high CAGR of 20.5% during the forecast period in smartwatch market.

The statement indicates that the Asia Pacific region is expected to experience a substantial Compound Annual Growth Rate (CAGR) of 20.5% in the smartwatch market over the forecast period. This suggests that the demand for smartwatches in Asia Pacific is anticipated to grow at a rapid pace compared to other regions, reflecting increasing adoption and use of smartwatch technology. Factors such as rising disposable incomes, technological advancements, and changing consumer preferences towards wearable tech are likely to drive the growth of the smartwatch market in the Asia Pacific region, making it an attractive market for manufacturers and investors.

Standalone smartwatches will represent approximately 40% of all wrist-worn wearable devices by 2022.

This statistic predicts that by the year 2022, standalone smartwatches will account for roughly 40% of all wrist-worn wearable devices in the market. This suggests a significant shift towards smartwatches that can function independently without needing to be connected to a smartphone or other external device for full functionality. This trend could reflect advancements in technology allowing for more features and capabilities to be housed within the smartwatch itself, making it a more attractive option for consumers looking for convenience and versatility in their wearable devices. Additionally, it may indicate a growing market demand for wearable devices that offer both style and functionality in a single device, driving the popularity of standalone smartwatches.

53% of global wearable technology sales were of the smartwatch category in 2020.

The statistic indicates that in 2020, smartwatches accounted for 53% of the total global sales in the wearable technology market. This suggests that smartwatches were the most popular category of wearable devices among consumers during that time period. The data reflects the growing popularity and adoption of smartwatches as they offer features beyond basic timekeeping, such as health tracking, notifications, and connectivity to other devices. This trend highlights the increasing demand for wearable technology products that offer both functionality and convenience, positioning smartwatches as a dominant player in the market.

63.17% of people who own a smartwatch or a wearable use it every day.

The statistic “63.17% of people who own a smartwatch or a wearable use it every day” suggests that a significant majority of individuals who possess a smartwatch or a wearable device utilize it on a daily basis. This finding indicates a high level of engagement and adoption among owners of these devices, emphasizing their perceived value and utility in daily life activities. It may also imply that smartwatch or wearable technology has successfully integrated into users’ daily routines, serving as a regular and essential tool for communication, health tracking, or other functions. Overall, this statistic highlights the widespread trend of daily usage among smartwatch and wearable owners, showcasing the popularity and importance of these devices in modern society.

The number of connected wearable devices worldwide has more than doubled from 325 million in 2016 to 722 million in 2019.

The statistic indicates a significant increase in the uptake of connected wearable devices globally over a three-year period, with the number growing from 325 million in 2016 to 722 million in 2019, more than doubling in size. This suggests a growing trend towards the adoption of wearable technology among consumers worldwide. The rise in connected wearable devices could be attributed to advancements in technology, increased awareness of health and fitness monitoring, and the integration of smart features in everyday gadgets. The statistic highlights a notable shift towards a more connected and tech-savvy society, with individuals embracing wearable devices for varying purposes such as health tracking, communication, and convenience.

Android Wear controls only 10% of the Smartwatch market.

The statistic “Android Wear controls only 10% of the Smartwatch market” suggests that out of all smartwatches on the market, only 10% of them operate using the Android Wear operating system. This indicates that Android Wear is not the dominant player in the smartwatch market, with the remaining 90% being comprised of other operating systems such as watchOS from Apple or proprietary systems from other manufacturers. This statistic highlights the competitive landscape of the smartwatch market and suggests that Android Wear may face challenges in gaining market share compared to its competitors.

The hybrid smartwatch segment in the smartwatch market is expected to grow at a CAGR of 16.42% during 2018-2022.

The statistic indicates that the hybrid smartwatch segment within the smartwatch market is projected to expand notably at a Compound Annual Growth Rate (CAGR) of 16.42% over the period from 2018 to 2022. This growth rate suggests a steady and significant increase in the market size and adoption of hybrid smartwatches, which combine traditional watch features with smart capabilities like fitness tracking, notifications, and connectivity. The positive CAGR highlights the rising consumer demand for hybrid smartwatches as a popular choice in the wearable technology market and underscores opportunities for manufacturers and retailers operating in this segment to capitalize on the growing trend and drive business growth.

In China, more than 73% of respondents are interested in purchasing a smartwatch.

The statistic stating that more than 73% of respondents in China are interested in purchasing a smartwatch indicates a high level of consumer interest in this technology within the Chinese market. This suggests a potential growth opportunity for companies operating in the smartwatch industry as it reflects a strong demand for wearable technology among Chinese consumers. The high percentage of respondents expressing interest in purchasing a smartwatch also highlights a shifting trend towards more tech-savvy and health-conscious consumer behaviors in China, which could influence market strategies and product development for businesses in this sector.

In 2020, approximately 92% of all smartwatches ran on Google’s Wear OS, Apple’s WatchOS, or Samsung’s Tizen.

The statistic indicates that the smartwatch market in 2020 was predominantly dominated by three main operating systems, specifically Google’s Wear OS, Apple’s WatchOS, and Samsung’s Tizen, collectively accounting for around 92% of all smartwatch devices. This suggests that the vast majority of smartwatch users were using devices powered by these three major operating systems, showcasing the strong market presence and competitiveness of these technology giants. The remaining 8% likely comprised smaller players or lesser-known operating systems in the smartwatch market landscape, highlighting the significant market share held by Google, Apple, and Samsung in the smartwatch industry during the year 2020.

It is expected that 70 million people in America will use a smartwatch in 2021, which is more than 20% of the projected population.

The statistic stating that 70 million people in America are expected to use a smartwatch in 2021, which represents more than 20% of the projected population, indicates a significant trend towards the adoption and integration of wearable technology in everyday life. This statistic suggests a growing reliance on smartwatches for various purposes such as fitness tracking, notifications, communication, and other applications. The fact that over 20% of the population is projected to use smartwatches highlights the increasing popularity and acceptance of this technology in American society, signifying a shift towards a more connected and tech-savvy population.

The overall average price of a smartwatch is around $200, while the Apple Watch average price is about $500.

This statistic highlights that the average price of smartwatches in general is approximately $200, indicating a range of prices across various brands and models. However, the average price of Apple Watches specifically is notably higher at around $500, suggesting that Apple Watches are positioned at a higher price point compared to other smartwatches. This information provides insight into the pricing dynamics within the smartwatch market, showcasing the premium pricing strategy adopted by Apple for its smartwatch products compared to the industry average.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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