The Latest Greeting Card Industry Statistics Explained
In 2019, the greeting card industry in the US achieved a revenue of around 7.27 billion U.S. dollars.
The statistic about the greeting card industry in the US achieving a revenue of around 7.27 billion U.S. dollars in 2019 indicates the substantial economic impact of this sector. This figure represents the total sales generated by companies involved in producing and selling greeting cards to consumers throughout the United States. The high revenue suggests that sending and receiving greeting cards remains a popular cultural practice despite the rise of digital communication. This statistic also reflects the industry’s ability to adapt and innovate to meet consumer preferences and demands, ultimately contributing significantly to the overall economy.
As per 2017 research, 6.5 billion greeting cards are purchased each year in the U.S.
The statistic refers to the findings from a research study conducted in 2017 that reported an estimated 6.5 billion greeting cards being purchased annually in the United States. This figure highlights the significant cultural and social practice of exchanging greeting cards for various occasions such as birthdays, holidays, and special events. The statistic indicates a widespread tradition of sending cards as a means of expressing well wishes, gratitude, and celebration among individuals across the country. The large number of greeting cards purchased each year illustrates the enduring popularity and importance of this traditional form of communication and connection in American society.
20% of all cards sold in the US are birthday cards.
The statistic stating that 20% of all cards sold in the US are birthday cards indicates that one-fifth of all card purchases in the country are specifically for birthdays. This information highlights the significant consumer demand for birthday cards compared to other types of cards, such as holiday cards or thank-you notes. Understanding this statistic can be valuable for card manufacturers, retailers, and marketers to better target their products and promotions towards the specific occasion that drives a substantial portion of their sales. Furthermore, this statistic may also suggest the cultural importance and tradition of celebrating birthdays in the United States, leading to a consistent market for birthday cards.
Seasonal cards make up 50% of total card sales, with Christmas being the most popular holiday.
The statistic indicates that seasonal cards collectively account for half of the total card sales, with Christmas being the most popular holiday among consumers purchasing cards. This suggests that a significant portion of consumers are likely to purchase cards for specific holidays rather than generic occasions, with Christmas standing out as the primary holiday driving card sales. Understanding this trend can be valuable for card retailers and manufacturers in terms of inventory management, marketing strategies, and seasonal promotions to capitalize on the consumer preference for holiday-themed cards, particularly during peak periods like Christmas.
As of 2019, 75% of all cards are purchased by women.
The statistic states that in the year 2019, women accounted for 75% of all card purchases. This indicates that a significant majority of card transactions were made by women as opposed to men. This information can be valuable for businesses and marketers to understand their target audience and tailor their marketing strategies towards women who appear to be the primary consumers of cards. It could also suggest opportunities for businesses to further cater to women’s preferences and behaviors in the card industry.
As of 2020, there were 3099 greeting card establishments in the US.
The statistic indicates that in 2020, there were a total of 3,099 greeting card establishments operating in the United States. This figure represents the number of physical locations, such as stores and boutiques, where greeting cards are sold. The presence of a significant number of greeting card establishments suggests a continuing demand for traditional forms of communication and expressions of sentiment despite advances in digital technology. The existence of these establishments highlights the enduring popularity and appeal of greeting cards as a means of conveying emotions and messages for various occasions such as birthdays, holidays, and special events. Additionally, the statistic may also reflect the economic significance of the greeting card industry, which generates revenue and supports jobs within the country.
Almost 2,000 greeting card publishers in the U.S. are members of the Greeting Cards Association.
The statistic suggests that there is a significant number of greeting card publishers in the United States, as indicated by the approximately 2,000 members of the Greeting Cards Association. This data highlights the substantial presence of the greeting card industry within the country, showcasing the diversity and competitiveness within the market. The high number of publishers also indicates that there is a strong interest and participation in the industry, with a variety of companies contributing to the creation and distribution of greeting cards. Additionally, being members of the association suggests that these publishers are likely invested in networking, industry standards, and professional development opportunities within the greeting card sector.
90% of all U.S. households buy greeting cards, with the average household purchasing 30 cards a year.
The statistic that 90% of all U.S. households buy greeting cards, with the average household purchasing 30 cards a year, indicates a high level of consumer engagement with the greeting card industry in the United States. The fact that 90% of households participate in this market suggests a widespread cultural practice of sending greeting cards for various occasions. Furthermore, the average purchase quantity of 30 cards per year per household highlights the frequency of card-buying behavior, showing that households are likely purchasing cards for multiple occasions throughout the year. This statistic underscores the significance of the greeting card industry as a popular and well-utilized form of communication and celebration within American society.
As of 2018, greeting card industry employment in the U.S. was reported to be 27,227.
The statistic ‘As of 2018, greeting card industry employment in the U.S. was reported to be 27,227’ indicates the total number of individuals employed within the greeting card industry in the United States during the year 2018. This figure represents the sum of all jobs directly related to the production, distribution, and sale of greeting cards across the country. The employment data reflects the workforce dedicated to various roles within the industry, including designers, manufacturers, marketers, sales representatives, and administrative staff. The statistic serves as a snapshot of the labor force supporting the greeting card industry at a specific point in time, providing valuable insights into the industry’s contribution to the overall economy and labor market in the U.S.
Americans spend $860 million on greeting cards during the Valentine’s Day holiday season.
The statistic that Americans spend $860 million on greeting cards during the Valentine’s Day holiday season indicates the considerable financial impact of this tradition within the United States. Greeting cards have long been a popular way for individuals to express their love and affection to partners, family members, and friends on Valentine’s Day. The significant amount spent on greeting cards reflects the cultural emphasis placed on celebrating love and relationships during this particular holiday season. This statistic not only highlights the economic significance of the greeting card industry but also serves as a testament to the enduring tradition of exchanging heartfelt sentiments through cards during Valentine’s Day.
The typical employee in the greeting card industry earns an average annual wage of $53,000.
This statistic indicates that the average annual wage of employees in the greeting card industry is $53,000. This means that if you were to take all the wages of employees in the industry and divide it by the total number of employees, the resulting average would be $53,000. It’s important to note that this figure represents a typical or average wage, so some employees may earn more or less than this amount. Understanding the average wage can provide insight into the earning potential within the industry and can be useful for comparing salaries or assessing overall financial health.
In 2016, the global greeting cards market was valued at approximately 21.9 billion U.S. dollars.
The statistic states that in 2016, the global greeting cards market had a total estimated worth of around 21.9 billion U.S. dollars. This figure signifies the value of all greeting cards sold worldwide within that year. The market value reflects the amount of money exchanged for these products, indicating the significant economic impact and demand for greeting cards globally during that period. Factors contributing to this value may include consumer preferences, cultural traditions, special occasions, and marketing strategies employed by greeting card companies to attract customers. This statistic serves as a key indicator of the industry’s size and potential growth, offering insights into consumer behavior and market trends within the greeting card sector.
Greeting card prices generally range from 50 cents to $10, with the average being between $2 and $4.
This statistic suggests that the prices of greeting cards vary widely, typically falling within the range of 50 cents to $10. The average price range is reported to be between $2 and $4, indicating that the majority of greeting cards in the market are priced within this bracket. The wide range of prices reflects factors such as the design, quality, and occasion for which the cards are intended. Consumers have choices at various price points, allowing them to select a card that matches their preferences and budget. The average price range serves as a useful reference point for consumers looking to make an informed decision when purchasing greeting cards.
On average, people spend more than $25 annually on greeting cards.
The statistic “on average, people spend more than $25 annually on greeting cards” suggests that when looking at the general population, the average amount of money individuals spend on greeting cards is over $25 per year. This average takes into account the diverse spending habits of different people, indicating that some individuals may spend more while others may spend less. It implies that greeting cards are a significant expenditure for many people and contribute to the overall consumer spending in this category. Understanding this statistic can provide insights into consumer behavior, preferences, and the importance of occasions such as birthdays, holidays, and special events where greeting cards are commonly exchanged.
The global greeting cards market is expected to grow at a compound annual growth rate of 3% between (2021-2026).
The statistic regarding the global greeting cards market forecasts an estimated compound annual growth rate (CAGR) of 3% from 2021 to 2026. This indicates the anticipated average annual growth percentage over the specified period. A CAGR of 3% suggests a gradual but steady expansion in the market size for greeting cards, driven by factors such as changing consumer trends, increased demand for personalized and unique greetings, and the growing popularity of e-commerce platforms for purchasing such products. This projection implies that the global greeting cards industry is poised for modest growth in the coming years, potentially presenting opportunities for businesses operating within this sector to capitalize on the expanding market landscape.
Hallmark Cards, Inc., and American Greetings are the largest producers of greeting cards in the U.S.
The statistic that Hallmark Cards, Inc., and American Greetings are the largest producers of greeting cards in the U.S. indicates that these two companies hold a significant market share within the greeting card industry. As industry leaders, Hallmark and American Greetings likely have a strong brand presence, extensive distribution networks, and a wide product range to cater to various consumer needs. This statistic suggests that consumers are more likely to encounter products from these companies while shopping for greeting cards, highlighting their dominance and influence within the market. Furthermore, it reflects the competitive landscape of the greeting card industry, where these two companies stand out as the major players in terms of production and sales volume.
In 2019, the average cost of a greeting card was reported to be $3.33.
The statistic “In 2019, the average cost of a greeting card was reported to be $3.33” indicates that across all greeting card purchases in 2019, the average price paid per card was $3.33. This could be calculated by adding up the total amount spent on greeting cards in 2019 and dividing it by the total number of cards purchased. This statistic provides a snapshot of the typical cost that consumers can expect to pay for a greeting card in that year. It is important to note that this average may be influenced by factors such as the types of cards included in the analysis (e.g., special occasion cards versus general well-wishes) and the range of prices available in the market.
Hallmark has more than 2,000 retail stores in the U.S., making them the largest specialty retailer of greeting cards.
The statistic that Hallmark has more than 2,000 retail stores in the U.S., making them the largest specialty retailer of greeting cards, highlights the significant market presence and dominance of Hallmark in the greeting card industry. With over 2,000 retail stores across the country, the brand has established a widespread physical footprint, enabling easy accessibility for customers seeking greeting cards and related products. The sheer number of stores signifies a strong commitment to the industry and a deep understanding of consumer preferences. Additionally, being the largest specialty retailer of greeting cards further solidifies Hallmark’s position as a leader in the market, indicating a high level of brand recognition and trust among consumers seeking quality greeting card products for various occasions.
References
0. – https://www.datausa.io
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2. – https://www.corporate.hallmark.com
3. – https://www.www.statista.com
4. – https://www.www.greetingcard.org
5. – https://www.www.expertmarketresearch.com
6. – https://www.www.reference.com
7. – https://www.www.usatoday.com
8. – https://www.www.creditcards.com
