The Latest Sms Industry Statistics Explained
The forecasted revenue earned with the SMS market from 2021 to 2027 will be a cumulative total of around $80.7 billion.
The statistic suggests that the total revenue generated from the SMS market is forecasted to reach approximately $80.7 billion from the years 2021 through 2027. This figure represents the combined earnings expected from SMS services, such as marketing campaigns, notifications, and other communication activities, over the specified timeframe. The projection indicates a significant growth trend in the SMS market, potentially driven by increased reliance on mobile communication, expanding digital marketing strategies, and the ongoing evolution of technology. The forecasted revenue amount serves as an important metric for businesses, marketers, and industry stakeholders to understand the economic impact and potential opportunities within the SMS market.
Over 67% of mobile users worldwide are predicted to be SMS-enabled by 2023.
The statement indicates that by the year 2023, it is estimated that over two-thirds (67% or more) of mobile users around the world will have the capability to send and receive text messages (SMS) on their devices. This prediction highlights the increasing prevalence and importance of SMS communication as a means of staying connected in the digital era. With the widespread availability and usage of mobile phones globally, the ability to use SMS is becoming a standard feature for the majority of mobile users. This statistic underscores the continued relevance and popularity of SMS as a widely adopted form of communication among mobile users, pointing towards its ongoing significance in the realm of mobile technology.
The A2P (Application-to-Person) SMS market to be valued is valued 78 Billion USD by 2026.
The statistic “The A2P (Application-to-Person) SMS market is projected to be valued at 78 billion USD by 2026” indicates the anticipated total worth of the A2P SMS market by the year 2026. A2P SMS refers to the process of sending automated text messages from applications to mobile users, commonly used for notifications, alerts, marketing, and authentication purposes. The projected value of 78 billion USD reflects the estimated market size, encompassing the revenue generated from various sectors utilizing A2P SMS services. This statistic highlights the significant growth and demand for A2P SMS services as businesses increasingly leverage mobile communication for customer engagement and service delivery.
The average open rate of SMS messages surpasses 98%.
The statistic claiming that the average open rate of SMS messages surpasses 98% suggests that a vast majority of SMS messages are being opened by recipients. This is a remarkably high open rate compared to other forms of communication such as email or social media. The high open rate of SMS messages can be attributed to the immediate and personal nature of text messages, making them more likely to be noticed and read by recipients. This statistic highlights the effectiveness of SMS as a reliable and direct communication channel for businesses and organizations to connect with their target audience.
Approximately 90% of all text messages are read within 3 minutes.
This statistic indicates that the vast majority of text messages are quickly and promptly read by recipients. Specifically, it suggests that about 90% of all text messages are viewed within a short timeframe of 3 minutes after they are received. This quick response time highlights the high level of engagement and attention that text messages typically attract, making them an effective and efficient means of communication. This statistic also underscores the potential impact and reach of text messaging as a communication tool, especially in today’s fast-paced and digitally connected world where immediate responses are often expected.
70% of customers say that an SMS is a good way for an organization to get their attention.
This statistic indicates that a significant majority, specifically 70%, of customers believe that receiving a text message (SMS) is an effective method for organizations to capture their attention. This implies that SMS communication may be a preferred or favored means of communication for a majority of customers. Organizations can potentially leverage this insight to tailor their marketing or communication strategies to include SMS messaging as a way to engage with their target audience effectively and enhance customer engagement and satisfaction.
In 2017, roughly 5 billion people globally were sending and receiving SMS messages.
The statistic that in 2017, roughly 5 billion people globally were sending and receiving SMS messages highlights the widespread use and popularity of text messaging as a form of communication. This statistic indicates that a significant portion of the global population engaged in sending and receiving SMS messages during that year. The ubiquity of SMS messaging suggests that it is a preferred method of communication across various demographics and regions worldwide. Additionally, the sheer volume of users engaging in SMS messaging underscores the importance of this technology in facilitating connections and communication on a global scale.
SMS-based marketing events have a seven times greater response rate than email marketing events.
The statistic indicates that SMS-based marketing events receive a response rate that is seven times higher than that of email marketing events. This means that for every response generated by an email marketing event, there are seven responses generated by an SMS-based marketing event. A higher response rate suggests that SMS marketing is more effective in engaging with the target audience and driving desired actions compared to email marketing. This statistic highlights the potential of SMS marketing as a valuable tool for businesses looking to promote their products or services and engage with customers in a more efficient and impactful way.
61% of marketers still don’t use SMS.
This statistic states that 61% of marketers do not utilize SMS, or Short Message Service, as a marketing channel in their strategies. SMS is a powerful tool for communication, allowing businesses to reach their target audience directly through text messaging. The fact that a majority of marketers do not leverage SMS suggests a potential missed opportunity to engage with consumers in a more direct and personalized manner. Marketers who do not use SMS may be overlooking a cost-effective and efficient way to connect with their customers, potentially limiting their reach and impact in a competitive marketplace.
60% of consumers have said that they have received an SMS as part of a brand’s marketing strategy.
The statistic “60% of consumers have said that they have received an SMS as part of a brand’s marketing strategy” indicates that a majority of consumers have reported receiving text messages from companies as a form of marketing communication. This suggests that SMS marketing is a common strategy employed by brands to reach and engage with consumers. The high percentage of consumers acknowledging receipt of SMS messages highlights the effectiveness and prevalence of this marketing approach in connecting with audiences and promoting brand awareness or offers. The statistic implies a significant adoption and acceptance of SMS as a communication channel in marketing efforts.
As of 2020, over 3.5 billion people could send and receive SMS messages globally.
The statistic that as of 2020, over 3.5 billion people could send and receive SMS messages globally indicates the widespread use and accessibility of text messaging as a form of communication. This large number highlights the significant reach and impact of SMS technology in connecting individuals worldwide. The statistic underscores the importance of mobile communication in modern society, with billions of people relying on SMS messages for quick and convenient communication. It also suggests that SMS remains a popular and widely used method of communication despite the rise of alternative messaging platforms and technologies.
32% of recipients respond to SMS offers, with texted coupons redeemed 10 times more often than traditional coupons.
The statistic suggests that 32% of the recipients who receive SMS offers respond to them. Additionally, it indicates that texted coupons are redeemed 10 times more frequently compared to traditional coupons. This implies that SMS marketing is an effective strategy for engaging customers, as a significant portion of recipients are responsive to the offers they receive via text messages. Moreover, the higher redemption rate of texted coupons indicates that they are perceived as more valuable or convenient by consumers, leading to increased engagement and potentially higher sales for the businesses utilizing this marketing approach.
The country with the highest number of business SMS(sent and received) is China, followed by the United States and the United Kingdom.
The statistic indicates that China has the highest volume of business short message service (SMS) communication, both in terms of messages sent and received, when compared to other countries. Following China, the United States and the United Kingdom are the next two countries with significant business SMS activity. This information suggests that businesses in these countries heavily rely on SMS as a communication channel, likely due to its convenience, reach, and effectiveness in engaging customers and conducting business transactions. Analyzing the specific reasons behind the high usage of business SMS in these countries could provide valuable insights into their business communication strategies and consumer trends.
By 2020, 48.7 million consumers opted in to receive SMS from brands.
The statistic “By 2020, 48.7 million consumers opted in to receive SMS from brands” indicates that by the end of the year 2020, a significant number of individuals, specifically 48.7 million consumers, voluntarily chose to receive promotional text messages from businesses and organizations. This statistic highlights the growing trend of SMS marketing as a preferred communication channel for brands to reach their target audience directly. Opting in to receive SMS from brands suggests that consumers are interested in receiving relevant offers, updates, and promotions, showcasing a willingness to engage with brands on a more personalized level through their mobile devices.
Conclusion
With the rapid growth of mobile technology and the increasing popularity of SMS marketing, understanding the latest industry statistics is crucial for businesses looking to optimize their marketing strategies. By staying informed and utilizing data-driven insights, companies can effectively engage their target audience and drive successful SMS campaigns.
References
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