GITNUX MARKETDATA REPORT 2024

E-Commerce Industry Statistics

The E-Commerce industry continues to grow rapidly, with mobile commerce playing an increasingly significant role in consumer transactions.

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Highlights: E-Commerce Industry Statistics

  • In 2020, e-commerce sales worldwide amounted to $4.28 trillion.
  • By 2023, the global e-commerce market (B2C) sales are expected to reach $6.3 trillion.
  • As of 2021, Amazon is the leading e-commerce retailer with e-commerce net revenue of $365.8 billion.
  • In Q2 2021, e-commerce accounted for 13.3% of total retail sales in the United States.
  • The fashion and apparel industry accounts for 27.19% of the global e-commerce market.
  • There are over 2 billion digital buyers worldwide, which is 26.28% of the world's population.
  • Mobile e-commerce sales are expected to reach $3.56 trillion in 2021.
  • By 2021, global mobile e-commerce could rake in some $3.5 trillion and make up almost 73% of e-commerce sales.
  • In 2020, the number of digital buyers in China stood at 782.6 million.
  • 50% of online purchases worldwide are made through a marketplace, not a retail website.
  • It's predicted that by 2021, there'll be about 2.14 billion individuals purchasing goods and services online.
  • 63% of shopping occasions begin online.
  • It's estimated that there were over 3.53 billion e-commerce users in 2019.
  • 53.9% of all retail e-commerce is expected to be generated via m-commerce by 2021.
  • China has the largest e-commerce market in the world, with an estimated $672 billion in revenue.
  • In 2019, the average revenue per user (ARPU) in the online food delivery segment amounted to $189.27.
  • The revenue of the e-commerce market is projected to reach US$2,723,991m in 2021.
  • The average basket value for online fashion shoppers globally was $103 in Q2 2020.
  • It is estimated that 95% of purchases will be made online by 2040.
  • By 2023, over 91% of the population in UK is expected to be shopping online.

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The Latest E-Commerce Industry Statistics Explained

In 2020, e-commerce sales worldwide amounted to $4.28 trillion.

The statistic states that in 2020, the total amount of sales generated from e-commerce globally reached $4.28 trillion. This figure represents the total revenue generated by online transactions across various industries and products, capturing the growing trend of consumers shifting towards online shopping. The significant increase in e-commerce sales can be attributed to factors such as the convenience, accessibility, and variety offered by online shopping platforms, as well as the impact of the COVID-19 pandemic, which accelerated the adoption of online shopping as physical stores faced restrictions and closures. This statistic highlights the substantial economic impact and potential of e-commerce as a major driver of global retail and business operations.

By 2023, the global e-commerce market (B2C) sales are expected to reach $6.3 trillion.

The statistic states that the global e-commerce market sales specifically targeted at business-to-consumer transactions are projected to hit $6.3 trillion by the year 2023. This figure signifies a significant growth in online retail activities, reflecting the increasing trend towards digital shopping platforms worldwide. The notable surge in e-commerce sales can be attributed to factors such as the widespread adoption of internet connectivity, mobile devices, and online payment systems, along with evolving consumer preferences favoring convenience, variety, and competitive pricing offered by online retailers. The projected value implies a substantial opportunity for businesses to capitalize on the e-commerce market, emphasizing the importance of adapting to the digital landscape to remain competitive and meet consumer demands in the coming years.

As of 2021, Amazon is the leading e-commerce retailer with e-commerce net revenue of $365.8 billion.

The statistic ‘As of 2021, Amazon is the leading e-commerce retailer with e-commerce net revenue of $365.8 billion’ indicates that Amazon holds the top position in the e-commerce industry in terms of revenue generated through online sales. With a net revenue of $365.8 billion, Amazon’s e-commerce business significantly outperforms its competitors, showcasing the company’s dominance in the online retail market. This statistic highlights Amazon’s immense success in capitalizing on the growing trend of e-commerce, solidifying its position as a key player in the industry and a leading choice for consumers looking to shop online.

In Q2 2021, e-commerce accounted for 13.3% of total retail sales in the United States.

In the second quarter of 2021, e-commerce sales represented 13.3% of the overall retail sales in the United States. This indicates the proportion of total retail activity that occurred through online channels during that period. The statistic suggests a significant and growing presence of e-commerce within the retail industry, reflecting the increasing popularity and adoption of online shopping by consumers. E-commerce’s share of total retail sales is an important metric to track as it provides insight into the evolving consumer behavior and retail landscape, highlighting the shift towards digital transactions and the importance of online platforms for businesses to reach and engage with customers.

The fashion and apparel industry accounts for 27.19% of the global e-commerce market.

The statistic stating that the fashion and apparel industry accounts for 27.19% of the global e-commerce market indicates the significant presence and impact of this sector within the online retail space. This percentage represents the share of total e-commerce sales generated by fashion and apparel products in comparison to other industries. The statistic highlights the popularity and consumer demand for fashion items through online channels, emphasizing how important this industry is within the digital marketplace. This data could be useful for businesses, investors, and policymakers looking to understand the dynamics and opportunities within the global e-commerce landscape, particularly in relation to the fashion and apparel sector.

There are over 2 billion digital buyers worldwide, which is 26.28% of the world’s population.

The statistic that there are over 2 billion digital buyers worldwide, representing 26.28% of the world’s population, highlights the widespread adoption of online shopping and digital transactions. This data indicates a significant portion of the global population engages in e-commerce activities, reflecting the increasing reliance on technology for purchasing goods and services. The sheer number of digital buyers suggests a robust market for online businesses and underscores the importance of digital platforms in modern consumer behavior. As more people turn to digital channels for their shopping needs, businesses have an opportunity to expand their reach and leverage online tools to connect with a global customer base.

Mobile e-commerce sales are expected to reach $3.56 trillion in 2021.

The statistic “Mobile e-commerce sales are expected to reach $3.56 trillion in 2021” indicates the projected total revenue generated from electronic commerce transactions conducted through mobile devices. This figure reflects a growing preference for online shopping through smartphones and tablets, highlighting the increasing significance of mobile platforms in driving consumer purchasing behavior. The substantial market value underscores the significant potential of mobile e-commerce as a key driver of economic activity and reflects the ongoing shift towards digital shopping experiences. This statistic serves as a key indicator of the rapidly expanding mobile commerce sector’s contribution to global retail sales and overall economic growth.

By 2021, global mobile e-commerce could rake in some $3.5 trillion and make up almost 73% of e-commerce sales.

The statistic reported states that by the year 2021, the global mobile e-commerce industry is projected to generate approximately $3.5 trillion in revenue, constituting almost 73% of total e-commerce sales. This indicates a significant shift towards mobile platforms as the preferred method for online shopping activities. Factors contributing to this growth may include the increasing prevalence of smartphones and tablets, improved mobile user experiences, and evolving consumer behavior patterns towards mobile shopping. The $3.5 trillion forecast underscores the immense economic impact of mobile e-commerce on global retail industries and highlights the importance of businesses adapting to and optimizing for the mobile shopping environment to remain competitive in the evolving digital marketplace.

In 2020, the number of digital buyers in China stood at 782.6 million.

The statistic states that in 2020, there were 782.6 million digital buyers in China, indicating a significant portion of the Chinese population engaging in online purchasing activities. This figure underscores the widespread adoption of e-commerce platforms and online shopping in the country, reflecting the increasing trend of digitalization and consumer preferences shifting towards online retail channels. The high number of digital buyers highlights the immense potential and market size for businesses looking to tap into the Chinese e-commerce market, emphasizing the importance of digital marketing strategies and online presence for reaching and engaging with this large consumer base.

50% of online purchases worldwide are made through a marketplace, not a retail website.

This statistic indicates that half of online purchases globally are conducted through online marketplaces rather than traditional retail websites. Online marketplaces provide a platform for multiple sellers to list their products, offering customers a wide range of options to choose from in a single location. This trend highlights the increasing popularity and convenience of marketplaces such as Amazon, eBay, and Alibaba, which have revolutionized the way people shop online by providing a centralized hub for buyers and sellers to connect and transact. The statistic emphasizes the significant impact that online marketplaces have had on the e-commerce landscape, reshaping consumer behavior and redefining the online shopping experience.

It’s predicted that by 2021, there’ll be about 2.14 billion individuals purchasing goods and services online.

The statistic that predicts 2.14 billion individuals purchasing goods and services online by 2021 indicates a significant trend towards e-commerce globally. This estimate highlights the increasing popularity and acceptance of online shopping as a preferred method of purchasing products and services. The figure suggests a growing consumer base that is shifting towards digital platforms for their shopping needs, driven by factors such as convenience, a wide variety of choices, and competitive pricing. This statistic is important for businesses to take note of as it underscores the importance of establishing a strong online presence and implementing effective digital marketing strategies to tap into this vast market of online consumers.

63% of shopping occasions begin online.

The statistic “63% of shopping occasions begin online” implies that the majority of consumer shopping activities are initiated through online platforms. This suggests that a significant portion of individuals turn to the internet to gather information, compare products, and make purchasing decisions. The high percentage highlights the increasing importance of online channels in the retail sector and underscores the need for businesses to prioritize their online presence and digital marketing strategies to effectively reach and engage with consumers during the initial stages of their shopping journey.

It’s estimated that there were over 3.53 billion e-commerce users in 2019.

The statistic ‘It’s estimated that there were over 3.53 billion e-commerce users in 2019’ indicates that in the year 2019, there were approximately 3.53 billion individuals globally who engaged in online shopping activities. This figure highlights the widespread adoption and popularity of e-commerce platforms, with a significant portion of the global population utilizing the internet for purchasing goods and services. The increasing number of e-commerce users signifies a shift towards online retail as a preferred shopping method, driven by factors such as convenience, accessibility, and a growing digital economy. This statistic underscores the importance of e-commerce in modern consumer behavior and the significant opportunities it presents for businesses to reach a vast global audience.

53.9% of all retail e-commerce is expected to be generated via m-commerce by 2021.

This statistic suggests that over half of all retail e-commerce transactions are projected to be conducted through mobile devices (m-commerce) by the year 2021. This trend indicates a significant shift towards mobile platforms as a preferred method for online shopping. Factors such as increased smartphone usage, improved mobile payment systems, and the convenience of shopping on-the-go may contribute to this expected rise in m-commerce activity. Retailers and businesses should consider optimizing their online platforms for mobile devices to capitalize on this growing segment of e-commerce transactions and cater to the preferences of tech-savvy consumers.

China has the largest e-commerce market in the world, with an estimated $672 billion in revenue.

The statistic that China has the largest e-commerce market in the world, generating an estimated $672 billion in revenue, highlights the immense scale and dominance of China’s online retail sector. This figure not only underscores the country’s economic strength and technological advancement but also reflects the rapid growth and widespread adoption of e-commerce platforms among Chinese consumers. The size of China’s e-commerce market not only signifies a significant opportunity for businesses looking to tap into this lucrative market but also demonstrates the shifting consumer preferences towards online shopping, making China a key player in the global e-commerce landscape.

In 2019, the average revenue per user (ARPU) in the online food delivery segment amounted to $189.27.

In 2019, the average revenue per user (ARPU) in the online food delivery segment was $189.27, indicating the average amount of money generated by each individual user who utilized online food delivery services during that year. This statistic represents the average total revenue generated by the segment divided by the total number of users. A higher ARPU suggests that users are spending more money on online food delivery services, which could be due to factors such as increased usage frequency, higher average order values, or a larger customer base. Understanding ARPU is important for businesses in this industry as it allows them to assess their revenue generation per user and track changes in purchasing behavior over time.

The revenue of the e-commerce market is projected to reach US$2,723,991m in 2021.

The statistic states that the revenue of the e-commerce market is expected to reach US$2,723,991 million in the year 2021. This projection indicates the total amount of money that is anticipated to be generated through online retail sales during that year. This figure serves as a key indicator of the growth and size of the e-commerce industry, reflecting the increasing trend of consumers shifting towards online shopping channels. The projection suggests a significant market potential and opportunity for businesses operating in the e-commerce sector to capitalize on this growing market and potentially expand their operations to capture a portion of this revenue.

The average basket value for online fashion shoppers globally was $103 in Q2 2020.

The statistic indicates that, on average, online fashion shoppers worldwide spent $103 per purchase during the second quarter of 2020. This figure reflects the total value of items purchased in a single shopping transaction, suggesting that consumers were willing to spend this amount, on average, when shopping for fashion products online. This statistic provides insights into consumer behavior and spending patterns within the fashion retail sector during the specified period, highlighting the average level of expenditure among online shoppers globally.

It is estimated that 95% of purchases will be made online by 2040.

The statistic suggests that the percentage of purchases made online is projected to increase significantly, with an estimated 95% of all purchases expected to be conducted through online platforms by the year 2040. This indicates a significant shift in consumer behavior towards e-commerce channels. Factors contributing to this trend may include advancements in technology, changing consumer preferences, convenience, accessibility, and potentially even shifts in the retail landscape. The statistic implies a growing reliance on online shopping as the preferred method for conducting transactions, signifying the increasing importance of digital platforms in the retail industry and the need for businesses to adapt and invest in their online presence to remain competitive in the evolving marketplace.

By 2023, over 91% of the population in UK is expected to be shopping online.

The statistic “By 2023, over 91% of the population in the UK is expected to be shopping online” suggests a significant shift towards online retail behavior among the UK population. This projection reflects a growing trend in e-commerce adoption, driven by factors such as convenience, access to a wider range of products, and the impact of the COVID-19 pandemic on consumer shopping habits. The high percentage indicates a strong preference for online shopping platforms over traditional brick-and-mortar stores, highlighting the importance for businesses to have a strong online presence to cater to the evolving consumer preferences and behaviors in the digital age.

Conclusion

Based on the latest E-Commerce Industry Statistics presented in this blog post, it is evident that the e-commerce sector is experiencing significant growth and evolution. With increasing online shopping trends, advancements in technology, and changing consumer behaviors, businesses in this industry have great opportunities for expansion and success. Staying informed and leveraging these statistics can empower e-commerce professionals to make informed decisions and stay ahead of the competition.

References

0. – https://www.www.nasdaq.com

1. – https://www.www.oberlo.com

2. – https://www.www.statista.com

3. – https://www.www.thinkwithgoogle.com

4. – https://www.www.emarketer.com

5. – https://www.www.digitalcommerce360.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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