GITNUX MARKETDATA REPORT 2024

Online Grocery Shopping Industry Statistics

The online grocery shopping industry is expected to grow rapidly, with global sales projected to reach over $335 billion by 2025.

Highlights: Online Grocery Shopping Industry Statistics

  • In 2019, the global online grocery market was valued at USD 190 billion.
  • The online grocery market is projected to reach USD 227 billion by 2025, growing at a CAGR of 14.5%.
  • 56% of Gen Z said they shop online for groceries.
  • 22% of U.S. adults buy their groceries online.
  • E-commerce accounts for 10.2% of all grocery sales.
  • Instacart, a leading platform in online grocery delivery, has over 500,000 active shoppers.
  • 63% of shoppers will continue to buy groceries online even after the pandemic.
  • In UK, 45% of all grocery sales were made online in January 2021.
  • The average online grocery basket size is $95.
  • Of those who buy groceries online, 77% still visit brick-and-mortar stores.
  • Online grocery shopping in Canada hit a record $1.1 billion in 2020.
  • By 2025, 70% of consumers will be grocery shopping online.
  • 68% of consumers feel online grocery shopping saves them time.
  • Millennials made up 30% of all online grocery shoppers in the U.S. in 2020.
  • Amazon holds about 30% of the online grocery market in the U.S.
  • In India, online grocery sales grew by 76% in 2020.
  • In China, 631 million people have shopped for groceries online in 2021.
  • 45% of online grocery shoppers are age 60 or older.
  • 37% of U.S. shoppers prefer a 'pure-play' online grocer.
  • In Australia, the online grocery industry saw a growth of 43% in 2020.

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The Latest Online Grocery Shopping Industry Statistics Explained

In 2019, the global online grocery market was valued at USD 190 billion.

The statistic “In 2019, the global online grocery market was valued at USD 190 billion” indicates the total estimated value of online grocery sales worldwide for that year. This figure reflects the substantial growth and increasing popularity of online grocery shopping as consumers have increasingly turned to digital platforms to purchase food and household goods. The data point also highlights the significant market potential and opportunities within the online grocery sector, with e-commerce platforms and traditional retailers alike investing in expanding their online grocery offerings to meet consumer demand and remain competitive in the evolving retail landscape.

The online grocery market is projected to reach USD 227 billion by 2025, growing at a CAGR of 14.5%.

This statistic indicates the anticipated growth of the online grocery market, with a projected value of USD 227 billion by the year 2025. The Compound Annual Growth Rate (CAGR) of 14.5% reflects the expected average annual growth rate of the market over the specified period. This projection suggests a significant expansion in the online grocery industry, driven by factors such as increasing consumer preference for convenience, technological advancements in e-commerce platforms, and shifts in shopping behavior influenced by the Covid-19 pandemic. The high CAGR indicates a robust growth trajectory for online grocery sales, highlighting a lucrative opportunity for businesses operating within this sector to capitalize on the evolving consumer landscape and digital shopping trends.

56% of Gen Z said they shop online for groceries.

The statistic that 56% of Gen Z individuals shop online for groceries indicates that a majority of this generation prefers to purchase their groceries through digital platforms rather than traditional brick-and-mortar stores. This shift towards online grocery shopping among Gen Z may be influenced by factors such as convenience, technology integration, and the trend towards digital shopping experiences. The percentage suggests a significant portion of Gen Z individuals are embracing e-commerce as a convenient and efficient way to fulfill their grocery needs, highlighting the evolving consumer behavior patterns in the digital age.

22% of U.S. adults buy their groceries online.

The statistic ‘22% of U.S. adults buy their groceries online’ indicates that nearly a quarter of the adult population in the United States utilizes online platforms for their grocery shopping needs. This data point highlights the increasing trend towards digital retail channels for essential goods, reflecting evolving consumer behaviors and preferences. Factors such as convenience, time-saving benefits, and a wider selection of products may contribute to the growing popularity of online grocery shopping among U.S. adults. This statistic underscores the importance for traditional brick-and-mortar grocery stores to adapt to the changing landscape of retail and explore strategies to remain competitive in the digital marketplace.

E-commerce accounts for 10.2% of all grocery sales.

The statistic ‘E-commerce accounts for 10.2% of all grocery sales’ indicates that a significant portion, specifically 10.2%, of total grocery sales are made through online platforms or e-commerce channels. This suggests a growing trend towards online shopping for groceries, as more consumers are opting to purchase their food items through digital platforms rather than traditional brick-and-mortar stores. The increasing popularity of e-commerce in the grocery industry could be attributed to factors such as convenience, wider product availability, and the rise of online grocery delivery services. Additionally, this statistic highlights the importance for grocery retailers to have a strong online presence and effective e-commerce strategies to cater to the evolving shopping preferences of consumers.

Instacart, a leading platform in online grocery delivery, has over 500,000 active shoppers.

The statistic ‘Instacart, a leading platform in online grocery delivery, has over 500,000 active shoppers’ indicates that the platform has a significant number of individuals actively working as shoppers to fulfill customer orders. This large pool of active shoppers suggests that Instacart has a wide network of individuals available to pick and deliver groceries to customers, potentially leading to faster and more efficient delivery services. The high number of active shoppers also implies that Instacart has captured a substantial market share in the online grocery delivery industry, attracting a large customer base that requires a large workforce to meet the demand.

63% of shoppers will continue to buy groceries online even after the pandemic.

The statistic states that 63% of shoppers plan to maintain their habit of purchasing groceries online even after the pandemic subsides. This implies a significant shift in consumer behavior towards online grocery shopping, suggesting that the convenience and benefits experienced during the pandemic have influenced long-term purchasing preferences. The statistic indicates a potential lasting impact on the retail industry, highlighting the importance for retailers to adapt their strategies to accommodate this evolving trend and capitalize on the growing demand for online grocery services.

In UK, 45% of all grocery sales were made online in January 2021.

The statistic states that in the UK, 45% of all grocery sales were conducted online in January 2021. This indicates a significant shift in consumer behavior towards online shopping for groceries. The high percentage suggests that a substantial portion of the population is now opting for the convenience and safety of ordering groceries online, likely driven by the Covid-19 pandemic and related restrictions on in-store shopping. This trend highlights the growing importance of e-commerce in the retail sector and underscores the need for grocery retailers to adapt and invest in their online services to meet changing consumer preferences.

The average online grocery basket size is $95.

The statistic “The average online grocery basket size is $95” indicates the typical total amount spent by customers on groceries when shopping online. This average amount, calculated across a given sample of online grocery transactions, reflects the average size of orders placed by customers. Understanding this statistic can provide insights into consumer behaviors and preferences in online grocery shopping, helping retailers to streamline their product offerings, pricing strategies, and marketing efforts to better cater to the needs and expectations of their customers.

Of those who buy groceries online, 77% still visit brick-and-mortar stores.

The statistic ‘Of those who buy groceries online, 77% still visit brick-and-mortar stores’ indicates that a significant portion of individuals who engage in online grocery shopping also continue to make purchases at physical stores. This suggests that even with the convenience and accessibility of online shopping, many consumers still value the experience of visiting traditional brick-and-mortar stores for their grocery needs. This statistic highlights the importance of maintaining a presence in both online and physical retail spaces for grocery retailers, as there is a considerable overlap in consumer behavior between online and offline shopping channels.

Online grocery shopping in Canada hit a record $1.1 billion in 2020.

The statistic that online grocery shopping in Canada hit a record $1.1 billion in 2020 indicates a significant increase in consumer spending on groceries through digital platforms during that year. This surge in online grocery shopping can be attributed to various factors such as the COVID-19 pandemic, which prompted consumers to shift towards convenient and contactless shopping methods. The substantial growth in online grocery sales also reflects the increasing reliance on e-commerce solutions for essential goods due to lockdowns and social distancing measures. The $1.1 billion figure serves as a testament to the transformation of consumer behavior towards digital shopping experiences, highlighting the evolving landscape of the retail industry in Canada.

By 2025, 70% of consumers will be grocery shopping online.

The statistic indicates that by 2025, a projected 70% of consumers will be engaging in the practice of grocery shopping online. This suggests a significant shift in consumer behavior towards digital channels for purchasing groceries, likely influenced by factors such as convenience, time efficiency, and technological advancements in e-commerce platforms. The increasing adoption of online grocery shopping could have widespread implications for the retail industry, prompting traditional brick-and-mortar stores to adapt their business models to compete in the evolving landscape of the digital marketplace. It highlights the importance for grocery retailers to invest in their online platforms and logistics capabilities to meet the growing demand for online grocery shopping and stay competitive in the market.

68% of consumers feel online grocery shopping saves them time.

The statistic ‘68% of consumers feel online grocery shopping saves them time’ indicates that a substantial majority of consumers perceive online grocery shopping as a time-saving activity. This suggests that a significant portion of consumers believe that by utilizing online grocery services, they are able to save time that would otherwise have been spent physically shopping at a store. This statistic reflects the growing trend towards digital shopping platforms and highlights the convenience and efficiency that consumers associate with online grocery shopping. It also underscores the importance of time-saving benefits in driving consumer behavior and decisions in the realm of grocery shopping.

Millennials made up 30% of all online grocery shoppers in the U.S. in 2020.

The statistic indicates that in 2020, Millennials comprised 30% of all individuals who engaged in online grocery shopping in the United States. This data highlights Millennials as a significant consumer group for the online grocery industry, suggesting that they are actively participating in this trend. The 30% figure demonstrates the large presence and purchasing power of Millennials in the online grocery market, which could have implications for retailers and marketers looking to target this demographic. Understanding the preferences and behaviors of Millennials in online grocery shopping can be crucial for businesses seeking to effectively engage and cater to this specific consumer segment in their marketing and product offerings.

Amazon holds about 30% of the online grocery market in the U.S.

The statistic that Amazon holds about 30% of the online grocery market in the U.S. indicates that Amazon has a significant share of the market compared to its competitors. This suggests that Amazon is a major player in the online grocery industry, leveraging its brand recognition, wide product offerings, and efficient delivery services to capture a sizable portion of consumer spending in this sector. With the increasing popularity and convenience of online grocery shopping, Amazon’s market share demonstrates its strong position as a leading provider of grocery products in the U.S. online market.

In India, online grocery sales grew by 76% in 2020.

The statistic ‘In India, online grocery sales grew by 76% in 2020’ indicates a significant increase in the online grocery sector within the country over the course of the year. This growth rate of 76% shows a surging trend of consumers shifting towards online platforms for their grocery shopping needs, likely influenced by factors such as the COVID-19 pandemic, convenience, and the increasing adoption of digital technologies. The sharp increase reflects the changing consumer behaviors and preferences towards e-commerce platforms, highlighting a potential shift in the retail landscape within the grocery industry in India.

In China, 631 million people have shopped for groceries online in 2021.

The statistic that 631 million people in China shopped for groceries online in 2021 indicates a substantial proportion of the population has embraced e-commerce for purchasing essential goods. This figure reflects the significant shift towards online shopping platforms for grocery shopping, driven by factors such as convenience, variety of options, and evolving consumer behaviors. The widespread adoption of online grocery shopping in China signals a growing trend in the retail industry, with implications for both consumers and businesses in terms of changing consumption patterns, market dynamics, and opportunities for innovation and growth in the e-commerce sector.

45% of online grocery shoppers are age 60 or older.

The statistic that 45% of online grocery shoppers are age 60 or older indicates a significant portion of the online grocery shopping population falls within the elderly demographic. This statistic suggests that a large share of individuals in the age group of 60 and above are embracing digital platforms for purchasing groceries, highlighting a potential shift in consumer behavior towards online shopping within this age bracket. Understanding this demographic trend can be valuable for online grocery retailers in tailoring their marketing strategies, user interfaces, and customer service to better accommodate the needs and preferences of older consumers in order to enhance their shopping experience and potentially increase market share within this demographic segment.

37% of U.S. shoppers prefer a ‘pure-play’ online grocer.

The statistic that 37% of U.S. shoppers prefer a ‘pure-play’ online grocer suggests that a significant proportion of consumers in the United States have a preference for grocery shopping from online-only retailers rather than traditional brick-and-mortar stores or hybrid models that offer both in-person and online options. This finding highlights the growing trend and acceptance of online grocery shopping among Americans, potentially driven by factors such as convenience, product selection, and the overall shopping experience provided by online grocers. As technology continues to advance and consumer behaviors evolve, this statistic underscores the importance for traditional grocers to adapt their strategies to meet the changing preferences of their customer base.

In Australia, the online grocery industry saw a growth of 43% in 2020.

The statistic that the online grocery industry in Australia experienced a growth of 43% in 2020 indicates a significant increase in the online purchasing behavior of consumers for grocery items. This suggests that more people in Australia opted to buy their groceries online instead of through traditional brick-and-mortar stores, likely due to factors such as convenience, safety concerns amid the COVID-19 pandemic, and advancements in e-commerce technology. This growth rate highlights the growing trend of online shopping in the grocery sector and underscores the need for businesses in the industry to adapt to the changing consumer preferences and digital landscape to remain competitive.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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