More than 2 hours and 21 minutes per day are now spent on social media on average worldwide, and that time is reshaping what audiences absorb first. While 53% of users look for an infographic before deciding, 53% of mobile users still abandon sites that load slower than 3 seconds, turning “good content” into a speed test. Let’s connect those gaps and see where visuals perform, where they fall short, and why the right infographic can do real conversion work.
Key Takeaways
- 6,500+ employees at large global digital experience platforms in 2023 averaged across top vendors (industry headcount benchmark)
- A 2014 peer-reviewed study found that visualizations can improve comprehension compared with text-only formats (study reports measurable gains; 2014)
- An experimental study reported that icon-based interfaces can reduce task completion time by 10% vs text-only in controlled settings (peer-reviewed, 2016)
- 75% of B2B buyers consume content during the first discovery stage (before speaking to sales)
- 58% of marketers say visuals are critical to their strategy (survey, 2022)
- 84% of marketing teams use visual content such as infographics or charts (2019–2020 visual marketing research)
- 2.8x more time spent on pages with video content than pages without video (Wyzowl research, 2023)
- 53% of mobile users abandon sites that take longer than 3 seconds to load (Google/industry study, 2019)
- 1.6x higher click-through rate for infographics embedded in articles vs. text-only (HubSpot analysis, 2017)
- 2.7 billion people worldwide used social media in 2023 (DataReportal, 2024 update)
- 53% of users view at least one infographic before making a decision (survey, 2021)
- 86% of B2B buyers consider website content important during purchase decisions (Gartner, 2023 survey)
- Average cost-per-lead in the US for marketing landing pages ranges from $25 to $50 (industry benchmark, 2023)
- Email marketing ROI averages 36:1 (Litmus and DMA benchmarks widely cited; 2024 benchmark compilation)
- The US federal government reported $3.5 billion spent on digital services across agencies in FY2023 (USAspending.gov dataset aggregate)
Infographics and video drive engagement and conversions, with fast loading and strong visuals boosting B2B decisions.
Related reading
01 · Category
Market Size5 stats
01
6,500+ employees at large global digital experience platforms in 2023 averaged across top vendors (industry headcount benchmark)
02
A 2014 peer-reviewed study found that visualizations can improve comprehension compared with text-only formats (study reports measurable gains; 2014)
03
An experimental study reported that icon-based interfaces can reduce task completion time by 10% vs text-only in controlled settings (peer-reviewed, 2016)
04
CiteSeerX-indexed research shows information visualization is among the top 10 visualization subfields by publication count in 2019–2021 (bibliometric study summary)
05
US adults with disabilities report a higher need for accessible visual communication; 18% reported vision difficulty in 2022 (CDC/NCHS)
Interpretation
Market Size Interpretation
The market for infographic and other visual communication is expanding and being validated by evidence, including studies showing measurable comprehension gains and a 10% faster task completion with icon-based interfaces, alongside demand signals such as 18% of US adults with disabilities reporting vision difficulty in 2022, indicating a strong and growing need for accessible visuals.
02 · Category
Industry Trends6 stats
01
75% of B2B buyers consume content during the first discovery stage (before speaking to sales)
02
58% of marketers say visuals are critical to their strategy (survey, 2022)
03
84% of marketing teams use visual content such as infographics or charts (2019–2020 visual marketing research)
04
2.5x as many people spend on social media after seeing video ads (video advertising effectiveness report, 2023)
05
Web Content Accessibility Guidelines (WCAG) are adopted by many public-sector policies; US Section 508 standards reference WCAG 2.0 Level AA (2017 update effective 2018)
06
GDPR allows fines up to €20 million or 4% of global annual turnover, whichever is higher (EU law, Article 83)
Interpretation
Industry Trends Interpretation
Industry Trends show that visual content is driving discovery and performance, with 75% of B2B buyers consuming content before sales and 58% of marketers calling visuals critical to their strategy.
03 · Category
Performance Metrics10 stats
01
2.8x more time spent on pages with video content than pages without video (Wyzowl research, 2023)
02
53% of mobile users abandon sites that take longer than 3 seconds to load (Google/industry study, 2019)
03
1.6x higher click-through rate for infographics embedded in articles vs. text-only (HubSpot analysis, 2017)
04
57% of users say they won’t recommend a business with poor mobile site performance (Google/industry research, 2019)
05
1 second improvement in load time can increase conversions by 7% (Google research, 2017)
06
Core Web Vitals: 75th-percentile thresholds for LCP are 2.5 seconds (Google documentation)
07
Core Web Vitals: 75th-percentile thresholds for INP are 200 milliseconds (Google documentation)
08
Core Web Vitals: 75th-percentile thresholds for CLS are 0.1 (Google documentation)
09
Google recommends using lazy-loading for offscreen images to improve page speed (web.dev guidance; no numeric, but measurable impact is documented with examples)
10
Core Web Vitals: Passing status requires LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1 at the 75th percentile (Google)
Interpretation
Performance Metrics Interpretation
For Performance Metrics, the data shows that speed and engagement are tightly linked, with a 1 second improvement in load time boosting conversions by 7% while 53% of mobile users abandon sites taking longer than 3 seconds to load.
04 · Category
User Adoption3 stats
01
2.7 billion people worldwide used social media in 2023 (DataReportal, 2024 update)
02
53% of users view at least one infographic before making a decision (survey, 2021)
03
86% of B2B buyers consider website content important during purchase decisions (Gartner, 2023 survey)
Interpretation
User Adoption Interpretation
With 2.7 billion people using social media in 2023 and 53% of users viewing at least one infographic before deciding, infographics are a proven user adoption hook, while 86% of B2B buyers valuing website content shows they also have strong purchase-stage influence.
More related reading
05 · Category
Cost Analysis8 stats
01
Average cost-per-lead in the US for marketing landing pages ranges from $25to $50 (industry benchmark, 2023)
02
Email marketing ROI averages 36:1 (Litmus and DMA benchmarks widely cited; 2024 benchmark compilation)
03
The US federal government reported $3.5 billion spent on digital services across agencies in FY2023 (USAspending.gov dataset aggregate)
04
$20.3 billion global IT spending on data visualization and reporting software in 2024 (vendor/market research, published 2024)
05
Data warehouse and analytics software spend reached $132.8 billion globally in 2023 (Gartner press release, 2024 coverage)
06
Average cost of producing a custom infographic can be $400–$1,500 (industry pricing benchmark, 2024)
07
Under WCAG 2.1, contrast ratio should be at least 4.5:1 for normal text (Success Criterion 1.4.3)
08
ADA Title II requires accessibility for state and local government services; DOJ guidance applies (2010 ADA Standards effective 2012)
Interpretation
Cost Analysis Interpretation
For a cost analysis focused on infographics, the biggest takeaway is that even with typical custom infographic production costing $400 to $1,500, US marketing landing page costs of $25 to $50 per lead and email ROI averaging 36 to 1 suggest strong potential to justify that spend through measurable lead and engagement returns.
06 · Category
Cognitive Impact1 stats
01
90% of information transmitted to the brain is visual, meaning visual input dominates how humans process information
Interpretation
Cognitive Impact Interpretation
With 90% of information reaching the brain through visual input, infographics strongly shape cognitive processing by letting people absorb and understand content mainly through what they see.
07 · Category
Market Adoption1 stats
01
In 2024, the average person spent 2 hours 21 minutes per day on social media globally, which increases the opportunity for infographic visibility
Interpretation
Market Adoption Interpretation
In 2024, people globally spent an average of 2 hours 21 minutes per day on social media, creating strong market adoption conditions for infographics to reach and engage more viewers.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Samuel Norberg. (2026, February 13). Infographic Statistics. Gitnux. https://gitnux.org/infographic-statistics
MLA
Samuel Norberg. "Infographic Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/infographic-statistics.
Chicago
Samuel Norberg. 2026. "Infographic Statistics." Gitnux. https://gitnux.org/infographic-statistics.
Sources & references
34 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)