GITNUX MARKETDATA REPORT 2024

Visual Content Marketing Statistics [Fresh Research]

Highlights: The Most Important Visual Content Marketing Statistics

  • Visual content is 40 times more likely to be shared on social media than other types of content.
  • Articles that contain images get 94% more views.
  • Video content generates 1200% more shares than text and image content combined.
  • Infographics can increase web traffic by up to 12%.
  • 60% of marketers predict that the use of infographics will increase in 2021 compared to 2020.
  • 95% of B2B buyers prefer short, visual content.
  • 74% of marketers say that more than 70% of their content contains visual elements.
  • Tweets with images receive 150% more retweets than those without.
  • 54% of consumers want to see more video content from a brand or business they support.
  • Facebook posts with images see 2.3 times more engagement than those without images.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 85% of businesses now use video as a marketing tool.
  • 72% of marketer respondents said video content converts more than written content.
  • Blog posts with visual elements hold reader attention for longer, with an average of 37 seconds compared to 28 seconds without visuals.
  • The search volume for “infographic” increased by 800% between 2010 and 2012.
For students, scientists and academics

Would you like to write scientific papers faster?

Jenni's AI-powered text editor helps you write, edit, and cite with confidence. Save hours on your next paper.

Table of Contents

Boost your content and audience engagement with visual marketing. Visual assets get 40 times more shares, articles with images receive 94% more views, and videos result in 1200% more shares. About 80% of marketers use visuals, infographics increase traffic by up to 12%, and 60% predict more infographic use.

Visuals grab attention and help comprehension, as 90% of information processed is visual and 65% of people are visual learners. Around 95% prefer short videos for purchase decisions, and 74% of content has imagery or graphics. Tweets with images get 150% higher retweets, and Facebook posts with pictures see 2.3x engagement.

Videos are used by 85% for promotion and 72% believe they convert better. Visuals in blog posts hold attention 37 seconds longer, and emails with images have 46% higher click-through rates. Infographics are shared 3 times faster, with search volume increasing 800% from 2010 to 2012.

The Most Important Statistics
Visual content is 40 times more likely to be shared on social media than other types of content. This statistic is a powerful reminder of the importance of visual content in marketing. It highlights the potential of visual content to reach a wide audience and make an impact on social media. This makes it an essential element of any successful content marketing strategy, and a key point to consider when creating blog posts about visual content marketing statistics. Articles that contain images get 94% more views. This statistic is a powerful reminder of the importance of visuals when it comes to content marketing. It shows that including images in blog posts can have a significant impact on the number of views, making it a key factor in the success of any content marketing strategy.

Visual Content Marketing Statistics Overview

Video content generates 1200% more shares than text and image content combined.

This statistic is a powerful testament to the power of visual content marketing. It demonstrates that video content is far more likely to be shared than text and image content combined, making it an invaluable tool for marketers looking to reach a wider audience. By leveraging the power of video content, marketers can ensure that their message is seen and shared by a much larger audience.

Infographics can increase web traffic by up to 12%.

This statistic is a powerful reminder of the potential of infographics to drive web traffic. With the right visuals, marketers can leverage the power of infographics to draw in more visitors and increase their website’s visibility. This statistic is a great example of the impact visual content can have on a business’s online presence.

60% of marketers predict that the use of infographics will increase in 2021 compared to 2020.

This statistic is a testament to the power of visual content marketing, as it shows that marketers are increasingly recognizing the potential of infographics to engage audiences and drive conversions. It is a clear indication that visual content marketing is becoming an increasingly important part of the marketing mix, and that marketers are investing more resources into creating and leveraging infographics to reach their target audiences. This statistic is a valuable insight for any blog post about visual content marketing statistics, as it provides readers with a clear indication of the current trends in the industry.

65% of people are visual learners.

This statistic is a crucial piece of information when it comes to Visual Content Marketing Statistics, as it highlights the importance of visual content in reaching a large portion of the population. Knowing that 65% of people are visual learners, it is essential for marketers to create content that appeals to this demographic in order to maximize their reach and engagement.

95% of B2B buyers prefer short, visual content.

This statistic is a powerful reminder of the importance of visual content in B2B marketing. It highlights the need for businesses to create content that is both concise and visually appealing in order to capture the attention of their target audience. This statistic is especially relevant for a blog post about Visual Content Marketing Statistics, as it provides a clear indication of the effectiveness of visual content in B2B marketing.

74% of marketers say that more than 70% of their content contains visual elements.

This statistic is a testament to the power of visual content marketing. It shows that the majority of marketers recognize the importance of visuals in their content, and are actively incorporating them into their strategies. This statistic is a great starting point for a blog post about visual content marketing statistics, as it demonstrates the prevalence of visuals in content marketing and provides a foundation for further exploration.

Tweets with images receive 150% more retweets than those without.

This statistic is a powerful reminder of the importance of visuals in content marketing. It highlights the fact that visuals can be a powerful tool for increasing engagement and reach, and that incorporating visuals into content can be a great way to boost the success of a marketing campaign.

54% of consumers want to see more video content from a brand or business they support.

This statistic is a powerful reminder of the importance of visual content marketing. It shows that a majority of consumers are interested in seeing more video content from the brands and businesses they support. This indicates that video content is an effective way to engage with customers and build relationships with them. As such, it is essential for businesses to incorporate video content into their marketing strategies in order to maximize their reach and engagement.

Facebook posts with images see 2.3 times more engagement than those without images.

This statistic is a powerful reminder of the importance of visuals when it comes to content marketing. Images can be a powerful tool to draw in readers and increase engagement, making them an essential part of any successful content marketing strategy. This statistic highlights the potential of visuals to boost engagement and make content more effective.

Marketers who use video grow revenue 49% faster than non-video users.

This statistic is a powerful testament to the effectiveness of video in visual content marketing. It demonstrates that marketers who leverage video as part of their content strategy can expect to see a significant boost in their revenue growth. This is an invaluable insight for any marketer looking to maximize their return on investment in visual content marketing.

85% of businesses now use video as a marketing tool.

This statistic is a testament to the power of visual content marketing. It shows that the majority of businesses recognize the value of using video as a marketing tool, and are taking advantage of its potential to reach and engage their target audiences. This statistic is an important reminder that visual content marketing is an essential part of any successful marketing strategy.

72% of marketer respondents said video content converts more than written content.

This statistic is a powerful testament to the effectiveness of video content in converting viewers into customers. It highlights the importance of visual content marketing and the potential it has to drive sales and engagement. This statistic is a valuable insight for marketers looking to maximize their return on investment and should be taken into consideration when creating content strategies.

Blog posts with visual elements hold reader attention for longer, with an average of 37 seconds compared to 28 seconds without visuals.

This statistic is a powerful testament to the impact visuals can have on blog posts. It demonstrates that readers are more likely to stay engaged with content that includes visuals, and that visuals can be a powerful tool for capturing and maintaining reader attention. This is especially relevant in the context of Visual Content Marketing Statistics, as it shows that visuals can be a powerful tool for conveying information and making it more engaging and memorable.

The search volume for “infographic” increased by 800% between 2010 and 2012.

This statistic is a powerful testament to the power of visual content marketing. It shows that in just two years, the demand for infographics skyrocketed, indicating that more and more people are recognizing the value of visual content in conveying information. This is an important trend to note for any blog post about visual content marketing statistics, as it demonstrates the potential of this type of content to reach a wide audience.

Conclusion

The statistics presented in this blog post demonstrate the immense power of visual content marketing. From increased social media shares to higher click-through rates, it is clear that visuals are essential for any successful digital marketing strategy. Visuals can help capture attention and engage audiences more effectively than text alone, making them an invaluable asset for businesses looking to reach their target audience. With so many benefits associated with using visuals in your content marketing efforts, there’s no reason not to take advantage of these powerful tools.

References

0. – https://www.wyzowl.com

1. – https://www.digitalmarketinginstitute.com

2. – https://www.forbes.com

3. – https://www.blog.bufferapp.com

4. – https://www.hubspot.com

5. – https://www.smartinsights.com

6. – https://www.smallbizgenius.net

7. – https://www.vidyard.com

8. – https://www.demandgenreport.com

9. – https://www.jeffbullas.com

10. – https://www.huffpost.com

11. – https://www.venngage.com

12. – https://www.socialmediatoday.com

13. – https://www.buzzsumo.com

ZipDo, cited June 2023: Visual Content Marketing Statistics

FAQs

What is the importance of visual content in marketing strategies?

Visual content is crucial in marketing strategies as it increases engagement, conveys information more effectively, and helps in retaining information. It also drives more traffic, generates leads, and boosts brand awareness by making content more shareable and appealing.

What are the key components of visual content marketing?

The key components include images, videos, infographics, GIFs, data visualization, memes, slideshows, and interactive content like quizzes, polls, or clickable infographics, which are tailored to resonate with target audiences and reinforce brand identity.

How does the use of visual content affect consumer behavior?

Visual content influences consumer behavior by increasing attention, eliciting emotional responses, enhancing message comprehension, and persuading customers to make purchasing decisions. It also fosters trust and credibility, since visuals can help in showcasing products and services more realistically.

What tools and resources can be used to create high-quality visual content?

There are several tools and resources available for creating visual content, such as Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), Canva, Piktochart, Venngage, Giphy, Visme, and various mobile applications like Snapseed or VSCO for editing images and videos.

How can businesses measure the success of their visual content marketing efforts?

Success can be measured through key performance indicators (KPIs) such as engagement metrics (likes, shares, comments), click-through rates, conversion rates, time spent on page, and the number of views on visual content. Businesses can also track the ROI of their visual content marketing campaigns by analyzing the direct impact on sales, lead generation, or brand awareness.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents