Summary
- • 65% of B2B marketers use infographics in their content marketing strategy
- • Infographics are liked and shared on social media 3x more than any other type of content
- • Infographics can increase web traffic by up to 12%
- • People following directions with text and illustrations do 323% better than people following directions without illustrations
- • 40% of marketers say that infographics and other original graphics perform best for their marketing goals
- • Videos on landing pages can increase conversion rates by 86%
- • 85% of businesses use video as a marketing tool
- • 54% of consumers want to see more video content from a brand or business they support
- • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
- • Social video generates 1200% more shares than text and images combined
- • 72% of customers would rather learn about a product or service by way of video
- • 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media
- • Posts with images produce 650% higher engagement than text-only posts
- • Tweets with images receive 150% more retweets than tweets without images
- • Facebook posts with images see 2.3X more engagement than those without images
Would you rather stare at a wall of text or feast your eyes on engaging visuals? The choice is clear, especially when you consider that 65% of B2B marketers have already hopped on the visual content marketing bandwagon by incorporating infographics into their strategy. From boosting web traffic to increasing conversion rates, the power of visual content speaks for itself. In a world where a picture is worth a thousand words (and potential customers), its no wonder that businesses are doubling down on the visual allure. Dive into the colorful stats and captivating insights of visual content marketing—its a feast for the eyes and the bottom line!
Content Creation
- 32% of marketers say visual images are the most important form of content for their business
- 51% of B2B marketers prioritize creating visual content assets
- 49% of marketers rate visual marketing as 'very important' to their marketing strategy
- Marketers who use video grow revenue 49% faster than non-video users
- 41% of marketers say original graphics (like infographics) perform best among their audience
- 84% of communications will be visual by 2023
- Presentations with visual aids are 43% more persuasive than those without
Interpretation
In a world flooded with content, it seems that a picture truly is worth a thousand words. From captivating visual images to engaging video content, marketers are increasingly recognizing the power of eye-catching visuals in capturing audience attention and boosting revenue. As we hurtle towards an era where 84% of communications will be visual by 2023, it's clear that the ability to create and leverage compelling visual assets will be a defining factor in the success of any marketing strategy. So, whether it's a snazzy infographic or a dynamic video presentation, remember that in the battle for consumer attention, a well-crafted visual element might just be your secret weapon.
E-commerce Visuals
- 67% of consumers say the quality of a product image is 'very important' in selecting and purchasing a product
- 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision
- Shoppers who view video are 1.81X more likely to purchase than non-viewers
- 360-degree product videos increase conversion rates by 17%
- Websites with beautiful design and photography are viewed as more credible by 75% of users
- Using product videos can increase product purchases by 144%
Interpretation
In a world where attention spans are shorter than a TikTok video, the power of visual content marketing reigns supreme. With consumers valuing product images as much as a well-crafted latte, it's no surprise that 93% of them are playing judge, jury, and shopping cart curator based on visual appearance alone. If a picture is worth a thousand words, then a video must be worth a million bucks, as shoppers who hit play are nearly twice as likely to splurge. The conversion magic doesn't stop there - throw in some 360-degree product videos and watch that purchase rate spike by 17%. Beauty isn't just skin deep in the digital realm, as websites boasting gorgeous design and photography are perceived as sanctuaries of credibility by 75% of users. So, dear marketers, heed the call of the pixelated gods and harness the visual voodoo, for with product videos, the power to increase purchases by 144% lies within your gaze. So, snap, loop, and spin your way to consumer hearts, wallets, and perhaps even a standing ovation from the realm of e-commerce.
Infographics
- 65% of B2B marketers use infographics in their content marketing strategy
- Infographics are liked and shared on social media 3x more than any other type of content
- Infographics can increase web traffic by up to 12%
- People following directions with text and illustrations do 323% better than people following directions without illustrations
- 40% of marketers say that infographics and other original graphics perform best for their marketing goals
Interpretation
In a world where attention spans are dwindling and information overload is the norm, infographics have emerged as the unsung heroes of content marketing. With a staggering 65% of B2B marketers utilizing infographics in their strategies, it's clear that visual storytelling is not just a trend but a powerful tool for engagement. Liked and shared on social media at a rate three times greater than any other type of content, infographics have the undeniable ability to capture the audience's interest and drive traffic. In fact, they have been shown to boost web traffic by up to 12%, proving that a picture is worth a thousand clicks. And let's not forget the practical benefits too – studies show that people following directions with both text and illustrations outperform those without by a whopping 323%. So, whether you're aiming to inform, persuade, or simply entertain, it's no wonder that 40% of marketers swear by infographics and original graphics as their go-to strategy for achieving marketing goals. In a world where visuals speak louder than words, the infographic reigns supreme as the king of content.
Social Media Visuals
- Posts with images produce 650% higher engagement than text-only posts
- Tweets with images receive 150% more retweets than tweets without images
- Facebook posts with images see 2.3X more engagement than those without images
- Instagram posts with at least one hashtag gain 12.6% more engagement
- LinkedIn posts with images receive 98% more comments than those without
- Pinterest users are 85% more likely to purchase a product after seeing a branded pin
Interpretation
In a digital age dominated by scroll-happy thumbs and fleeting attention spans, the power of visuals in capturing hearts, minds, and wallets cannot be overstated. From sparking conversations to sealing deals, the statistics don't lie: images are the VIP pass to the crowded party of online content. So, to all the wordsmiths out there, time to dust off that camera or design software and let your visuals do the talking—because in this game, a picture truly speaks a thousand likes, retweets, comments, and maybe even a few sales too.
Video Marketing
- Videos on landing pages can increase conversion rates by 86%
- 85% of businesses use video as a marketing tool
- 54% of consumers want to see more video content from a brand or business they support
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
- Social video generates 1200% more shares than text and images combined
- 72% of customers would rather learn about a product or service by way of video
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media
Interpretation
In a world where attention spans are shorter than a TikTok video, the power of visual content marketing shines brighter than a supernova. Videos on landing pages have the ability to work their magic and boost conversion rates by a whopping 86%, proving that a well-crafted visual story can be the golden ticket to capturing hearts and wallets alike. With 85% of businesses already harnessing the power of video as a marketing tool, it's safe to say that the future of marketing is looking pixel-perfect. So, to all the brands and businesses out there, take note: if a picture is worth a thousand words, a video is worth a million likes, shares, and conversions. #LightsCameraConversion
Visual Perception
- 90% of information transmitted to the brain is visual
- The human brain processes images 60,000 times faster than text
- People remember 80% of what they see and do, compared with just 20% of what they read
- Color visuals increase people's willingness to read a piece of content by 80%
- Visual content is 40X more likely to get shared on social media than other types of content
Interpretation
In a world inundated with information, the power of visual content marketing shines brighter than a neon sign in Times Square. With the human brain as the ultimate filter, processing images at lightning speed while sluggish text struggles to keep up, it's no wonder visuals are the VIPs of communication. From captivating colors that lure us in like bees to nectar, to the immersive experience of seeing and doing, visual content reigns supreme in the kingdom of memory retention and social sharing. In this visual battleground, where a single image can speak volumes louder than a thousand words, it's crystal clear that if a picture is worth a thousand words, a share-worthy visual is worth its weight in gold.
