In 2024, people were already using social media at scale, with 79% of U.S. adults reporting they use it, and infographics were consistently pulled into those visual feeds as more than decoration. While 58% of marketers name video as the most valuable format, 34% say infographics are the most effective content for sharing, and the memory advantage is even starker with 80% retention for what we see versus 20% for what we read. By the time you connect those behavior signals to how often visuals outperform text on click-through and comprehension, the infographic strategy question stops being “should we use visuals” and becomes “which visuals and how measured.”
Key Takeaways
- 34% of marketers report that infographics are the most effective type of content for sharing
- 68% of marketing teams use visual content for social media promotion
- 49% of consumers need to see an ad 5 times or more before it influences them
- 58% of marketers say video is the most valuable content format, but infographics are frequently cited as a complementary format in visual content strategies
- In the UK, 62% of internet users use social media at least weekly (channel context for infographic sharing)
- The U.S. Bureau of Labor Statistics projects employment for graphic designers to decline by 3% from 2022 to 2032 (industry trend affecting supply and pricing)
- Users remember about 80% of what they see compared to 20% of what they read, underpinning infographic recall benefits
- An A/B test report found that using visual content increased click-through rate; specific infographic/visual creative tests showed higher engagement than text creatives
- Google data indicates that pages using images have higher average traffic than pages without images (supports visual format usage)
- The global content marketing software market was valued at $19.6 billion in 2023, supporting demand for content including infographics
- The global social media advertising market reached $158.2 billion in 2023, enabling distribution of infographic creatives
- The global infographic creation/visual design software spend is supported by the global market for design tools reaching tens of billions of dollars annually
- A typical mid-level infographic design project on Upwork lists hourly rates with a median around $40/hour for graphic design work (cost basis)
- Companies using data-driven marketing report improved ROI, supporting measurable infographic benefits; ROI measurement is enabled by analytics spend
- BLS reports a median hourly wage for graphic designers in the U.S. of $28.87 in May 2023 (rounded), supporting infographic production budgeting
Marketers cite infographics as top shareable content, and visuals boost recall and engagement while growing software and design demand.
Related reading
01 · Category
User Adoption3 stats
01
34% of marketers report that infographics are the most effective type of content for sharinghttps://www.hubspot.com/marketing-statistics
02
68% of marketing teams use visual content for social media promotionhttps://www.wyzowl.com/%20(omitted%E2%80%94disallowed%20domain
03
49% of consumers need to see an ad 5 times or more before it influences themhttps://www.thinkwithgoogle.com/%20(omitted%E2%80%94disallowed%20domain
Interpretation
User Adoption Interpretation
For user adoption, the data suggests you have a strong advantage when using visuals since 68% of marketing teams promote with visual content and 34% see infographics as the most effective for sharing, while 49% of consumers need to encounter an ad at least five times before it truly clicks.
02 · Category
Industry Trends4 stats
01
58% of marketers say video is the most valuable content format, but infographics are frequently cited as a complementary format in visual content strategieshttps://www.wyzowl.com/video-marketing-statistics/
02
In the UK, 62% of internet users use social media at least weekly (channel context for infographic sharing)https://www.ofcom.org.uk/__data/assets/pdf_file/0027/263765/uk-communicators-june-2024.pdf
03
The U.S. Bureau of Labor Statistics projects employment for graphic designers to decline by 3% from 2022 to 2032 (industry trend affecting supply and pricing)https://www.bls.gov/ooh/media-and-communication/graphic-designers.htm
04
The U.S. BLS projects employment for web developers to grow by 16% from 2022 to 2032 (relevant for interactive infographic builds)https://www.bls.gov/ooh/computer-and-information-technology/web-developers.htm
Interpretation
Industry Trends Interpretation
For the Industry Trends angle, it’s notable that while the U.S. Bureau of Labor Statistics projects graphic designer employment will fall 3% from 2022 to 2032, web developer roles are expected to rise 16% through 2032, reinforcing a shift toward more interactive infographic builds that complement video driven strategies where 58% of marketers prioritize video.
03 · Category
Performance Metrics5 stats
01
Users remember about 80% of what they see compared to 20% of what they read, underpinning infographic recall benefitshttps://www.seevolution.com/blog/80-20-memory-visual-vs-text/
02
An A/B test report found that using visual content increased click-through rate; specific infographic/visual creative tests showed higher engagement than text creativeshttps://www.optimizely.com/optimization-glossary/ab-testing/
03
Google data indicates that pages using images have higher average traffic than pages without images (supports visual format usage)https://www.thinkwithgoogle.com/intl/en-apac/insights/consumer-insights/visual-content/
04
A 2016 study found that people are more likely to share visual content; social sharing rates for infographics were higher than for text-only content in the studied samplehttps://doi.org/10.1016/j.chb.2016.05.006
05
A 2014 study reported that infographic interventions can reduce time-to-understanding in learning tasks compared with text-only materialshttps://doi.org/10.1016/j.compedu.2014.06.007
Interpretation
Performance Metrics Interpretation
For Performance Metrics, the data consistently shows that infographics outperform text by boosting engagement and understanding, such as users remembering 80% of what they see versus 20% of what they read and studies finding higher shares and faster time to understanding with visual content.
More related reading
04 · Category
Market Size12 stats
01
The global content marketing software market was valued at $19.6 billion in 2023, supporting demand for content including infographicshttps://www.globenewswire.com/news-release/2024/01/09/2812820/0/en/Content-Marketing-Software-Market-Size-to-Reach-USD-29-55-Billion-by-2030-at-a-CAGR-of-6-3.html
02
The global social media advertising market reached $158.2 billion in 2023, enabling distribution of infographic creativeshttps://www.businessofapps.com/data/social-media-advertising-statistics/
03
The global infographic creation/visual design software spend is supported by the global market for design tools reaching tens of billions of dollars annuallyhttps://www.idc.com/getdoc.jsp?containerId=US48580422
04
In 2023, Statista reported over 4.9 million infographic-related results on its platform, reflecting large-scale infographic content availability (count of resources)https://www.statista.com/search/?q=infographics
05
In 2016, the information visualization market reached $1.4 billion with rapid growth, indicating spending on visualization tools used for infographicshttps://www.marketsandmarkets.com/Market-Reports/information-visualization-market-144794201.html
06
The global data visualization software market is forecast to grow from $4.5 billion in 2021 to $8.6 billion by 2026 (growth enabling infographic tools)https://www.fortunebusinessinsights.com/data-visualization-market-103269
07
The global graphic design market is projected to register a CAGR of 4.5% from 2024 to 2032 (infographic production demand)https://www.precedenceresearch.com/graphic-design-market
08
The global e-learning market size was $399.3 billion in 2024, supporting infographic-based learning content use caseshttps://www.grandviewresearch.com/industry-analysis/elearning-market
09
In the U.S., 77.6% of adults use the internet (a key channel for infographic distribution and consumption)https://www.pewresearch.org/internet/fact-sheet/internet-broadband/
10
In the U.S., 79% of adults report using social media (distribution channel relevance for infographics)https://www.pewresearch.org/internet/fact-sheet/social-media/
11
As of 2024, there are 5.35 billion internet users worldwide, expanding the addressable audience for infographicshttps://www.itu.int/itu-d/reports/statistics/2024/
12
Video is the largest internet traffic category; visual formats including infographics benefit from the same consumption trend (video share of traffic)https://www.cisco.com/c/en/us/solutions/service-provider/vni-forecast.html%20(omitted%E2%80%94unstable%20/%20not%20infographic-specific
Interpretation
Market Size Interpretation
In 2023, market figures across content marketing software valued at $19.6 billion and social media advertising at $158.2 billion point to a large and growing market for infographic distribution and creation, further amplified by the data visualization software forecast of $4.5 billion in 2021 rising to $8.6 billion by 2026.
05 · Category
Cost Analysis8 stats
01
A typical mid-level infographic design project on Upwork lists hourly rates with a median around $40/hour for graphic design work (cost basis)https://www.upwork.com/resources/graphic-designer-cost
02
Companies using data-driven marketing report improved ROI, supporting measurable infographic benefits; ROI measurement is enabled by analytics spendhttps://www.gartner.com/en/newsroom/press-releases/2023-07-18-gartner-forecasts-worldwide-it-spending-to-amount-to-5-1-trillion-in-2024
03
BLS reports a median hourly wage for graphic designers in the U.S. of $28.87in May 2023 (rounded), supporting infographic production budgetinghttps://www.bls.gov/oes/current/oes273021.htm
04
Market research analysts’ median hourly wage was $39.34in May 2023 (relevant for infographic data/reporting work)https://www.bls.gov/oes/current/oes131051.htm
05
Software developers median hourly wage was $53.22in May 2023, relevant for interactive infographic developmenthttps://www.bls.gov/oes/current/oes151252.htm
06
In the U.S., the median hourly wage for marketers (advertising/marketing managers closely related) was $57.80in May 2023https://www.bls.gov/oes/current/oes112021.htm
07
The median hourly wage for art directors was $47.77in May 2023, relevant to infographic creative directionhttps://www.bls.gov/oes/current/oes271011.htm
08
The median hourly wage for web developers was $46.25in May 2023, relevant to publishing and interactive infographic build costshttps://www.bls.gov/oes/current/oes152071.htm
Interpretation
Cost Analysis Interpretation
For the cost analysis angle, infographic budgets typically stack up against median hourly pay rates, where graphic designers average about $28.87 per hour and interactive and creative work rises from roughly $46 to $53 per hour, while Upwork’s median $40/hour for mid-level infographic design underscores that costs often reflect a blend of design, data, and development rather than just graphics.
06 · Category
Engagement & Performance4 stats
01
Infographics can increase web traffic by up to 12% according to a reported benchmark in the UK’s Digital Marketing datahttps://www.charteredaccountants.ie/globalassets/documents/media/infographic-traffic-study.pdf
02
People consume information 30 times faster when it is presented in a visual format (compared with text-only)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6113120/
03
People remember 65% of information after 3 days when it is learned using visual aidshttps://www.ncbi.nlm.nih.gov/books/NBK14418/
04
Design elements and visual structure can reduce learning time; a meta-analysis reports improved comprehension with multimedia/visual information compared to text-onlyhttps://www.researchgate.net/publication/%20(omitted%E2%80%94non-credible/unstable%20deep%20link
Interpretation
Engagement & Performance Interpretation
For the Engagement & Performance angle, infographics can drive up to a 12% lift in web traffic while making information stick faster, with people consuming visuals 30 times quicker and retaining 65% after 3 days.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Infographics Statistics. Gitnux. https://gitnux.org/infographics-statistics
MLA
Gabrielle Fontaine. "Infographics Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/infographics-statistics.
Chicago
Gabrielle Fontaine. 2026. "Infographics Statistics." Gitnux. https://gitnux.org/infographics-statistics.
Sources & references
36 datasets cited across this report
+12 additional datasets cited (not shown individually)