GITNUX REPORT 2024

Eye-opening Infographics Statistics: Visual Contents Impact on Engagement and Traffic

Infographics: The Power of Visual Data Revealed - Statistics Show Why They Are Essential

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Infographics are 30 times more likely to be read than text articles

Statistic 2

Posts with infographics produce 650% higher engagement than text-only posts

Statistic 3

Infographics can improve reading comprehension by 50%

Statistic 4

94% of content with visuals like infographics get more total views

Statistic 5

Articles with infographics get 72% more views than articles without

Statistic 6

Infographics are 30x more likely to be read than text articles

Statistic 7

Posts with infographics produce 650% higher engagement than text-only posts

Statistic 8

Infographics can improve reading comprehension by 50%

Statistic 9

94% of content with visuals like infographics get more total views

Statistic 10

Articles with infographics get 72% more views than articles without

Statistic 11

Infographics are 30x more likely to be read than text articles

Statistic 12

People are 30% more likely to read infographics than text articles

Statistic 13

Infographics receive 94% more total views on average than other content forms

Statistic 14

Infographics are 30 times more likely to be read than text articles

Statistic 15

Posts with infographics produce 650% higher engagement than text-only posts

Statistic 16

Infographics can improve reading comprehension by 50%

Statistic 17

94% of content with visuals like infographics get more total views

Statistic 18

65% of brands use infographics for marketing

Statistic 19

67% of B2B marketers use infographics in their content marketing

Statistic 20

Infographics are the fourth most used type of content marketing

Statistic 21

65% of brands use infographics for marketing

Statistic 22

67% of B2B marketers use infographics in their content marketing

Statistic 23

Infographics are the fourth most used type of content marketing

Statistic 24

55% of B2C marketers use infographics in their content marketing

Statistic 25

37% of marketers say visual marketing is the most important form of content for their business

Statistic 26

65% of brands use infographics for marketing

Statistic 27

40% of marketers said original graphics (like infographics) performed best

Statistic 28

Infographics can increase profits by 80%

Statistic 29

41.5% of marketers said infographics and original graphics were the most engaging

Statistic 30

Infographics can increase profits by 80%

Statistic 31

41.5% of marketers said infographics and original graphics were the most engaging

Statistic 32

Infographics can lead to an 82% increase in brand awareness

Statistic 33

Infographics can increase customer conversions by 86%

Statistic 34

42% of marketers say infographics and other original graphics are their most engaging content

Statistic 35

Infographics can increase brand awareness by up to 82%

Statistic 36

Infographics are liked and shared on social media 3X more than any other type of content

Statistic 37

Infographics are shared 3x more than documents on LinkedIn

Statistic 38

Infographics are 40 times more likely to be shared on social media than other types of content

Statistic 39

Infographics are liked and shared on social media 3x more than documents

Statistic 40

Infographics are shared 3x more than documents on LinkedIn

Statistic 41

Infographics are liked and shared on social media 3x more than documents

Statistic 42

Infographics are shared 2x more than presentations on SlideShare

Statistic 43

Infographics are 40x more likely to be shared on social networks than other content types

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Infographics are shared 3x more on Twitter than other image types

Statistic 45

Infographics are liked and shared on social media 3x more than any other type of content

Statistic 46

Infographics are shared 3x more than documents on LinkedIn

Statistic 47

90% of information transmitted to the brain is visual

Statistic 48

People following directions with text and illustrations do 323% better than those following directions without illustrations

Statistic 49

The brain processes visual information 60,000 times faster than text

Statistic 50

Viewers spend an average of 2.6 seconds looking at each element on a website

Statistic 51

Color visuals increase willingness to read by 80%

Statistic 52

Eye-tracking studies show internet readers pay close attention to information-carrying images

Statistic 53

People remember 80% of what they see and do compared to just 20% of what they read

Statistic 54

People following directions with text and illustrations do 323% better than people following directions without illustrations

Statistic 55

People retain 65% of information when paired with relevant images after three days

Statistic 56

90% of information transmitted to the brain is visual

Statistic 57

65% of people are visual learners

Statistic 58

People remember 80% of what they see, compared to 20% of what they read

Statistic 59

40% of people will respond better to visual information than plain text

Statistic 60

Infographics can increase web traffic by up to 12%

Statistic 61

Businesses that publish infographics grow their traffic an average of 12% more than those that don't

Statistic 62

Infographics can increase web traffic by up to 12%

Statistic 63

Using infographics can increase website traffic by 12%

Statistic 64

Websites using infographics grow traffic 12% faster than those that don't

Statistic 65

Infographics can increase web traffic by up to 12%

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Summary

  • 90% of information transmitted to the brain is visual
  • People following directions with text and illustrations do 323% better than those following directions without illustrations
  • The brain processes visual information 60,000 times faster than text
  • Viewers spend an average of 2.6 seconds looking at each element on a website
  • Color visuals increase willingness to read by 80%
  • Infographics are liked and shared on social media 3X more than any other type of content
  • Infographics can increase web traffic by up to 12%
  • Infographics are 30 times more likely to be read than text articles
  • 65% of brands use infographics for marketing
  • 40% of marketers said original graphics (like infographics) performed best
  • Infographics are shared 3x more than documents on LinkedIn
  • Posts with infographics produce 650% higher engagement than text-only posts
  • Eye-tracking studies show internet readers pay close attention to information-carrying images
  • Infographics can improve reading comprehension by 50%
  • Businesses that publish infographics grow their traffic an average of 12% more than those that don't

Step right up, visual voyagers! Did you know that a whopping 90% of information sent to your brain is visual? Thats right, your brain is working hard behind the scenes, processing visual data a staggering 60,000 times faster than plain text. So, buckle up and dive into this colorful world of statistics where infographics reign supreme, leading the charge in engagement, comprehension, and traffic-boosting magic! From skyrocketing web traffic to increasing brand awareness, these eye-catching graphics are not just a pretty picture—theyre the secret sauce to online success.

Content Engagement

  • Infographics are 30 times more likely to be read than text articles
  • Posts with infographics produce 650% higher engagement than text-only posts
  • Infographics can improve reading comprehension by 50%
  • 94% of content with visuals like infographics get more total views
  • Articles with infographics get 72% more views than articles without
  • Infographics are 30x more likely to be read than text articles
  • Posts with infographics produce 650% higher engagement than text-only posts
  • Infographics can improve reading comprehension by 50%
  • 94% of content with visuals like infographics get more total views
  • Articles with infographics get 72% more views than articles without
  • Infographics are 30x more likely to be read than text articles
  • People are 30% more likely to read infographics than text articles
  • Infographics receive 94% more total views on average than other content forms
  • Infographics are 30 times more likely to be read than text articles
  • Posts with infographics produce 650% higher engagement than text-only posts
  • Infographics can improve reading comprehension by 50%
  • 94% of content with visuals like infographics get more total views

Interpretation

In a world where attention spans are shorter than a soundbite, infographics emerge as the superheroes of communication, swooping in to save the day with their visually appealing powers. These data-packed visuals are not just pretty pictures - they boast some serious stats to back up their effectiveness. From boosting engagement to enhancing comprehension, infographics are the David to text articles' Goliath, proving that sometimes a picture truly is worth a thousand words, and then some. So next time you're contemplating how to convey information, remember: a well-crafted infographic might just be the viral potion your content needs to conquer the digital realm.

Marketing Adoption

  • 65% of brands use infographics for marketing
  • 67% of B2B marketers use infographics in their content marketing
  • Infographics are the fourth most used type of content marketing
  • 65% of brands use infographics for marketing
  • 67% of B2B marketers use infographics in their content marketing
  • Infographics are the fourth most used type of content marketing
  • 55% of B2C marketers use infographics in their content marketing
  • 37% of marketers say visual marketing is the most important form of content for their business
  • 65% of brands use infographics for marketing

Interpretation

In a world where attention spans are shorter than a TikTok video, infographics are the unsung heroes of content marketing, with 65% of brands embracing them like a hot cup of coffee on a Monday morning. The stats speak for themselves: 67% of B2B marketers are hopping on the infographic bandwagon faster than you can say "engagement." It seems that in the battle for eyeballs, infographics are wielding their visual charm as the fourth most popular form of content marketing, leaving behind traditional text like a boss. With 55% of B2C marketers also jumping on board, it's clear that in the realm of marketing, a picture truly is worth a thousand words. And for the 37% of savvy marketers who recognize visual marketing as the holy grail of content, perhaps it's time for the rest to hop on the infographic express before it leaves the station.

Marketing Effectiveness

  • 40% of marketers said original graphics (like infographics) performed best
  • Infographics can increase profits by 80%
  • 41.5% of marketers said infographics and original graphics were the most engaging
  • Infographics can increase profits by 80%
  • 41.5% of marketers said infographics and original graphics were the most engaging
  • Infographics can lead to an 82% increase in brand awareness
  • Infographics can increase customer conversions by 86%
  • 42% of marketers say infographics and other original graphics are their most engaging content
  • Infographics can increase brand awareness by up to 82%

Interpretation

In today's fast-paced digital landscape, infographics are the unsung heroes of marketing, wielding a powerful influence on consumer engagement, brand recognition, and ultimately, the holy grail of any business – profitability. With statistics showing that 40% of marketers swear by the magic of original graphics, and the potential to boost profits by a whopping 80%, it's clear that infographics are not just pretty pictures but powerful tools in the hands of savvy marketers. So, if you want to stand out in the crowded online space, grab your virtual paintbrush and start creating those eye-catching infographics that can lead to an 82% spike in brand awareness and an impressive 86% increase in customer conversions. Trust me, in the age of information overload, a well-designed infographic is worth a thousand words – and potentially a hefty increase in your bottom line!

Social Media Impact

  • Infographics are liked and shared on social media 3X more than any other type of content
  • Infographics are shared 3x more than documents on LinkedIn
  • Infographics are 40 times more likely to be shared on social media than other types of content
  • Infographics are liked and shared on social media 3x more than documents
  • Infographics are shared 3x more than documents on LinkedIn
  • Infographics are liked and shared on social media 3x more than documents
  • Infographics are shared 2x more than presentations on SlideShare
  • Infographics are 40x more likely to be shared on social networks than other content types
  • Infographics are shared 3x more on Twitter than other image types
  • Infographics are liked and shared on social media 3x more than any other type of content
  • Infographics are shared 3x more than documents on LinkedIn

Interpretation

In a world where information overload is the norm and attention spans are fleeting, infographics stand out as the unsung superheroes of social media content – loved, liked, and shared three times more than any other type of material. With LinkedIn sharing rates that put plain documents to shame and a social media presence that outshines even the fanciest presentations on SlideShare, it's clear that infographics are the undisputed champions of the digital realm. So next time you need to convey a message, skip the long-winded reports and opt for the colorful, engaging power of the infographic – because in a sea of content, being visually captivating is the key to being shared, liked, and remembered.

Visual Processing

  • 90% of information transmitted to the brain is visual
  • People following directions with text and illustrations do 323% better than those following directions without illustrations
  • The brain processes visual information 60,000 times faster than text
  • Viewers spend an average of 2.6 seconds looking at each element on a website
  • Color visuals increase willingness to read by 80%
  • Eye-tracking studies show internet readers pay close attention to information-carrying images
  • People remember 80% of what they see and do compared to just 20% of what they read
  • People following directions with text and illustrations do 323% better than people following directions without illustrations
  • People retain 65% of information when paired with relevant images after three days
  • 90% of information transmitted to the brain is visual
  • 65% of people are visual learners
  • People remember 80% of what they see, compared to 20% of what they read
  • 40% of people will respond better to visual information than plain text

Interpretation

In a world where attention spans are shorter than a goldfish's, these statistics paint a vivid picture of the power of visuals in conveying information effectively. With the brain processing visual cues at lightning speed compared to text, it's no wonder that colorful visuals can increase our willingness to engage by 80%. From following directions to retaining information, it's clear that our eyes hold the key to unlocking better understanding and retention. So, next time you find yourself lost in a sea of text, remember: a picture is worth not just a thousand words, but also a significant improvement in comprehension and memory.

Website Performance

  • Infographics can increase web traffic by up to 12%
  • Businesses that publish infographics grow their traffic an average of 12% more than those that don't
  • Infographics can increase web traffic by up to 12%
  • Using infographics can increase website traffic by 12%
  • Websites using infographics grow traffic 12% faster than those that don't
  • Infographics can increase web traffic by up to 12%

Interpretation

In a digital landscape overflowing with content, infographics are the unsung heroes that wield a 12% increase in web traffic like a magic wand. In a world where attention spans are shorter than a TikTok video, businesses embracing these visual storytellers are strutting down the digital highway while their competition is stuck in a traffic jam of text-heavy monotony. So, if you want to join the fast lane to success, buckle up and let infographics be your turbo boost to a 12% increase in website traffic.

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