GITNUX MARKETDATA REPORT 2024

Emoji Usage Statistics: Market Report & Data

Highlights: Emoji Usage Statistics

  • On average, a stunning 5 billion emojis are used on Facebook Messenger every day.
  • In 2016, the most popular emoji was the person shrugging.
  • "Face with Tears of Joy" emoji accounted for 14.9% of all emojis used on Twitter in 2019.
  • A survey reveals that 92% of the online population uses emojis.
  • In the US, 86% of smartphone users frequently use emojis.
  • The average number of emojis shared per post on Facebook in 2020 was 3.5.
  • Women emoji users on Instagram are 11% higher than men.
  • As of 2021, there are 3304 emojis in the Unicode Standard.
  • Emoji usage has decreased on Facebook by 13% since 2017.
  • The average age of frequent emoji users is 25.
  • Only 4% of daily smartphone users do not use emojis.
  • "Crying laughing" and "red heart" emojis account for one in five of all emojis used in Snapchat messages.
  • 64% of millennials communicate regularly using emojis.
  • French users are most likely to include an emoji in their tweets, with over 20% of tweets containing at least one emoji.
  • Emoji usage is highest in WhatsApp with almost 70% of total use, followed by Facebook Messenger at 20%.
  • The first-ever World Emoji Day was celebrated on July 17, 2014.

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Emojis have transcended becoming mere playful icons to evolving into a universal language closely embedded in our digital communications. This article delves into the fascinating world of Emoji Usage Statistics, tracing the impact of these expressive symbols on our daily interactions. We weave through trends, patterns, and variances – trying to decode the popularity of certain emojis, demographic differences in usage, and how these colorful symbols influence our online communication. Gain a statistical insight into the world of emojis, where pictograms speak louder than words.

The Latest Emoji Usage Statistics Unveiled

On average, a stunning 5 billion emojis are used on Facebook Messenger every day.

Strikingly, the daily use of a colossal 5 billion emojis on Facebook Messenger paints a vivid picture of their deep penetration and integral role in today’s digital communication. The sheer volume underscores their undying popularity and frequency of use across diverse demographic ranges, as people continue to leverage them to express emotions, ideas and even culture. In a blog post about Emoji Usage Statistics, this number serves as a crucial benchmark, guiding observers to understand current trends, gauge the impact of emojis in online interaction and adjust forward-looking communication strategies.

In 2016, the most popular emoji was the person shrugging.

Analyzing the statistic that the most utilized emoji in 2016 was the person shrugging provides a compelling lens through which we can understand societal communication shifts occurring at the time. This nonchalant icon soared to prominence, indicating a possible trend towards more casual, succinct, and possibly even apathetic digital conversations. In a blog post exploring Emoji Usage Statistics, this statistic serves as a key artifact, suggestive of the broader context in which emojis operate, reflecting not just personal message content but potentially echoing broader, societal sentiments and norms of communication in that year.

“Face with Tears of Joy” emoji accounted for 14.9% of all emojis used on Twitter in 2019.

Highlighting the popularity and frequency of usage of the ‘Face with Tears of Joy’ emoji, which accounted for 14.9% of all emojis used on Twitter in 2019, provides a fascinating insight into the interactive language of the digital age. Its significant usage indicates how an emoji can transcend cultural and geographical boundaries to express mutual feelings. As part of a blog post on Emoji Usage Statistics, this provides a refreshing baseline for understanding the global emotional lexicon tapped into by social media users, shedding light on digital communication trends and showcasing how cyber expressions like emojis revolutionise and streamline the way we convey sentiments in a fast-paced, digital world.

A survey reveals that 92% of the online population uses emojis.

Unveiling an intriguing facet of the digital age, a recent survey chimes that a staggering 92% of the online populace is actively utilizing emojis. Implanting this statistic in the heart of a blog post about Emoji Usage Statistics not only strikes a colourful resonance but also underscores the pervasiveness of emojis as a pivotal form of communication in our increasingly virtual world. It’d be safe to articulate that this palpable statistic frames a compelling narrative and a testament to the dramatic immersion of our digital parlance, painting a vivid picture of the tacit power emojis hold in shaping and evolving our digital conversations.

In the US, 86% of smartphone users frequently use emojis.

The revelation that 86% of smartphone users in the US frequently engage with emojis paints a vibrant picture of our digital communication landscape, where emotion-laden icons are the new universal language. This compelling figure shines a light on a significant cultural shift and evidences the strength of visual communication in our age. It underscores how emojis are no longer a quirky accessory but an indispensable articulation tool, shaping and driving modern day conversations. Harnessing the power of emojis could influence language evolution, create new marketing paradigms and shape social media trends. This perspective offers valuable insight for bloggers who seek to expand their digital literacy and tap into this rapidly growing, dynamic trend.

The average number of emojis shared per post on Facebook in 2020 was 3.5.

Integrating the unique insight that “the average number of emojis shared per post on Facebook in 2020 was 3.5,” adds a vital perspective to the blog post about Emoji Usage Statistics. This statistic, quite intriguingly, showcases the ubiquity and growing prevalence of emojis in our digital communication, specifically on platforms like Facebook. It further deepens our understanding on how users accessorise their messages with expressive icons to embellish meaning while originating a unique communication trend. This measurable trend amplifies the substantial impact of emojis in online communication, offering rich context, and validating the evolving language of emojis in our digital dialogue.

Women emoji users on Instagram are 11% higher than men.

Highlighting that emoji usage among women on Instagram surpasses that of men by 11% underscores the gender nuances of digital communication. This divergence signifies that women might be leveraging emojis as an enhanced tool for making their messages more engaging and expressive. Such an insight can enlighten emoji developers and marketers about user preferences, influencing product development and tailoring marketing strategies accordantly. It might also provoke further inquiries into the communication styles across different genders, fostering enriching discussions around digital linguistics in our increasingly digitally connected world.

As of 2021, there are 3304 emojis in the Unicode Standard.

Highlighting the figure of 3304 emojis in the Unicode Standard in the context of a blog post about Emoji Usage Statistics serves as a testament to the immense variety and diversity of the visual language we use in digital communication. It underscores the fact that emojis have evolved far beyond basic smileys into a vast lexicon that can convey a broad spectrum of emotions, actions, and objects, aligning with cultural and social trends. Furthermore, this ever-expanding number of emojis allows us to gauge how our digital expressions are gaining complexity, expanding opportunities for nuanced and richly detailed communication in our digital age.

Emoji usage has decreased on Facebook by 13% since 2017.

In the chronicles of Emoji Usage Statistics, the downturn of emoji employment on Facebook by 13% since 2017 carves an intriguing edge to the narrative. This pivot in trend not only reveals shifting user mindsets and behavior on the platform, but also implies potential shifts in cyber communication culture. As the blog aims to dissect the intricate world of emoji usage, this regression serves as a significant highlight, painting a broader picture of evolving digital expression in the social media landscape.

The average age of frequent emoji users is 25.

Delving into the intriguing realm of emoji usage patterns, we find ourselves at an illuminating juncture. The salient detail that the mean age of regular emoji aficionados stands at a mere 25 years, unfolds an expansive panorama of insights. This nugget of information not only underscores the appeal and potency of emojis among the youthful demographic, it also underlines the socio-cultural bonding catalyst that emojis have become for generation Z. Savvy advertisers, educators, and tech-platforms interested in resonating with this vibrant, digitally-savvy segment can, therefore, glean the significance of integrating emojis into their interactions as a mode of fostering better rapport and engagement.

Only 4% of daily smartphone users do not use emojis.

Illuminating the expressive power of tiny digital icons, the statistic – ‘Only 4% of daily smartphone users do not use emojis’ – takes the center stage in our conversational landscape. This striking figure underscores the depth of emojis’ integration into our daily digital interactions, suggesting that a staggering 96% of smartphone users regularly employ emojis to punctuate, clarify, and convey emotions in their digital communications. So, in our exploration of Emoji Usage Statistics, this number signifies an undisputed influence of emojis in shaping the non-verbal component of digital communication, acting as a digital language enhancer across a spectrum of diverse global users.

“Crying laughing” and “red heart” emojis account for one in five of all emojis used in Snapchat messages.

Unveiling an enchanting landscape of human emotional expression, the statistic that “crying laughing” and “red heart” emojis account for one in five of all emojis used in Snapchat messages, draws striking insights for a blog post on Emoji Usage Statistics. These figures sit at the heart of our understanding of how these tiny symbols have evolved to become a global, universal lingo. This dominant preference for certain emojis underscores the significant role they play in conveying humor and love, emotions that text alone may not sufficiently capture. Furthermore, it illustrates the human tendency to gravitate towards positive expressions within digital communication, illuminating noteworthy patterns of behavior in our increasingly digital world.

64% of millennials communicate regularly using emojis.

Delving into the world of digital expression, we find ourselves faced with a striking figure: a remarkable 64% of millennials regularly incorporate emojis into their everyday communication. This musical interplay of emojis weaves a fascinating tapestry of the interaction landscape among the young, depicting an evolving language that has transcended the traditional confines of text. This metric not only emphasizes the prevalence of emojis among millennials, underlining their technological savvy and preference for succinct, visually-engaging messages, but also offers marketers, app developers, or anyone looking to connect with this tech-driven demographic, valuable insights into their communication trends, preferences and habits.

French users are most likely to include an emoji in their tweets, with over 20% of tweets containing at least one emoji.

Illuminating the vibrant tapestry of global emoji adoption, the finding that over 20% of tweets from French users incorporate at least one emoji provides a key insight into the linguistic habits and digital culture of this demographic. In unearthing the prominence of emoji utilization amongst the French, this fact enriches our understanding of emoji semantics, underscoring their integrative role in modern communication. Furthermore, it offers a unique facet of cultural comparison in the realm of expressive symbols, ultimately enriching a blog post that seeks to delve into the intriguing world of Emoji Usage Statistics.

Emoji usage is highest in WhatsApp with almost 70% of total use, followed by Facebook Messenger at 20%.

In a landscape that’s quickly becoming populated and influenced by digital communication, the striking revelation that emoji usage is towering on WhatsApp– accounting for nearly 70% of total use, overshadowing Facebook Messenger at a modest 20%, offers a rich contour for understanding the channels that emojis are shaping. It becomes evident that emojis, the universal language of emotion, have carved out a prominent niche in WhatsApp conversations, impacting how individuals express themselves and interpret messages. Their extensive use on this platform also underscores the role that emojis play in fostering a more engaging, interactive, and personal environment, painting a vivid picture of the current trend and vitality of emojis in our digital communication age.

The first-ever World Emoji Day was celebrated on July 17, 2014.

Dipping into the pool of historical trivia, the inaugural celebration of World Emoji Day on July 17, 2014, furnishes fascinating context for a blog post about Emoji Usage Statistics. Delving back to this momentous event not only offers perspective on the astounding ascendancy of emojis globally, but it also marks a symbolic timeline for readers, allowing them to marvel at the emoticon’s evolution and trace its ever-increasing integration into our digital communication. Indeed, the crystallization of this digital phenomena into a globally recognized event underscores the significance and relevance of emoji usage in today’s society, making the related statistics a compelling narrative and a valuable insight into our modern-day expression of thoughts and emotions.

Conclusion

Analysis of emoji usage statistics provides fascinating insights into how icon-based language is shaping our communication. The data reveals a significant increase in Emoji usage over the years, reflecting their key role in online and digital communication. Emojis are particularly prevalent amongst younger age groups, indicating a generational shift in socio-linguistic practices. However, emoji usage also varies widely based on cultural, contextual, and individual factors. As the language continues to evolve, keeping abreast of emoji usage statistics will be vital to understanding broader shifts in communication trends.

References

0. – https://www.www.wired.com

1. – https://www.blog.emojipedia.org

2. – https://www.www.cnn.com

3. – https://www.www.edisonresearch.com

4. – https://www.techcrunch.com

5. – https://www.adespresso.com

6. – https://www.emojipedia.org

7. – https://www.www.emarketer.com

8. – https://www.www.adweek.com

9. – https://www.brandwatch.com

10. – https://www.www.brandwatch.com

FAQs

Who uses emojis more, men or women?

According to several studies, women use emojis more than men. Emojis are popular among both genders but women are leading in its usage.

Which is the most frequently used emoji worldwide?

The 'Laughing Face with Tears of Joy' emoji is the most used the emoji globally, as it adequately expresses amusement.

How has the use of emojis impacted digital communication?

Emojis have revolutionized digital communication, allowing users to express emotions and sentiments more clearly and succinctly. They act as a replacement for non-verbal cues typically seen in face-to-face interactions.

Do older generations use emojis as much as younger ones?

No, the usage of emojis decreases with age. Younger generations, heavily engaged with social media and digital communication, tend to use emojis more frequently than older generations.

Are there cultural differences in emoji usage?

Yes, cultural differences significantly impact emoji usage. Different cultures may have various interpretations of the same emoji, and their usage also varies in frequency and context. For instance, the 'thumbs up' emoji might be seen as positive in the Western culture, whereas, in Middle Eastern cultures, it could be interpreted as offensive.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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