From the billions scrolling on smartphones to the trillions spent in digital marketplaces, our world is now fundamentally wired, as revealed by the staggering fact that over 5.44 billion people—67.4% of the global population—are now active internet users.
Key Takeaways
- As of 2024, there are 5.44 billion internet users worldwide, representing 67.4% of the global population
- In 2023, 93.4% of South Korean adults used the internet daily, the highest rate globally
- Women make up 52% of global internet users as of 2024
- Globally, average daily internet use is 6 hours 40 minutes in 2024
- US adults spend 7 hours 3 minutes daily on connected devices excluding work
- Mobile internet usage accounts for 59% of total web traffic in 2024
- Global e-commerce sales reached $6.3 trillion in 2023, projected to $8.1 trillion by 2026
- Amazon holds 37.6% of US e-commerce market share in 2024
- Mobile commerce sales account for 60% of total e-commerce in 2024
- Global active social media users: 5.24 billion in 2024, 60.1% of world population
- YouTube has 2.7 billion monthly active users in 2024
- Facebook's daily active users average 3.05 billion in Q1 2024
- DDoS attacks increased 24% YoY to 8.5 million in 2023
- Global cybercrime costs projected to $10.5 trillion annually by 2025
- Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
The internet's global reach continues to grow rapidly, reshaping communication, commerce, and daily life.
Cybersecurity Threats
1DDoS attacks increased 24% YoY to 8.5 million in 2023
Verified2Global cybercrime costs projected to $10.5 trillion annually by 2025
Verified3Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
Verified4Phishing accounts for 36% of data breaches in 2024
Directional52,200 cyber attacks per day globally in 2023
Single source6Average data breach cost: $4.88 million in 2024
Verified783% of organizations suffered more than one breach in 2023
Verified8Mobile malware samples grew to 12.7 million in 2023
Verified9Supply chain attacks up 42% in 2023
Directional10300,000 new malware variants daily in 2024
Single source11Healthcare breaches: 540 organizations in 2023
Verified12Cryptojacking incidents doubled to 80 million in 2023
Verified1395% of cybersecurity issues due to human error
Verified14Zero-day exploits used in 80% of breaches
Directional15Financial sector attacks: 20% of total in 2023
Single source16Password attacks: 815 billion attempts monthly
Verified17AI-powered attacks increased 50% in 2024
Verified18Retail breaches exposed 168 million records in 2023
Verified19Botnets launched 7.9 billion attacks in Q1 2024
DirectionalCybersecurity Threats Interpretation
If this alarming cybercrime data were a medical chart, the patient—our global digital ecosystem—would be in critical condition, and the prognosis is that the bill will bankrupt us all.
E-commerce Statistics
1Global e-commerce sales reached $6.3 trillion in 2023, projected to $8.1 trillion by 2026
Verified2Amazon holds 37.6% of US e-commerce market share in 2024
Verified3Mobile commerce sales account for 60% of total e-commerce in 2024
Verified4China’s e-commerce market size is $2.9 trillion in 2023
Directional580% of Americans made an online purchase in 2023
Single source6Global online grocery sales hit $850 billion in 2024
Verified7Shopify powers 28% of US online stores
Verified8Average online shopping cart abandonment rate is 69.99% in 2024
Verified9India’s e-commerce market grows 25% YoY to $111 billion in 2024
Directional1057% of consumers prefer buy online pick up in-store (BOPIS)
Single source11Luxury goods e-commerce sales reach $91 billion globally in 2023
Verified1214.5% of retail sales worldwide are online in 2024
Verified13Walmart's online sales grew 22% to $100 billion in 2023
Verified14Voice commerce market projected to $40 billion by 2025
Directional1565% of millennials prefer online shopping over physical stores
Single source16UK online retail sales £118 billion in 2023
Verified17Social commerce sales hit $492 billion globally in 2023
VerifiedE-commerce Statistics Interpretation
While the world is busy filling carts and abandoning nearly 70% of them, e-commerce is rapidly becoming a trillion-dollar conversation where convenience is king, Amazon holds court, and the entire globe is simply logging on to shop.
Usage Patterns
1Globally, average daily internet use is 6 hours 40 minutes in 2024
Verified2US adults spend 7 hours 3 minutes daily on connected devices excluding work
Verified3Mobile internet usage accounts for 59% of total web traffic in 2024
Verified4Filipinos average 10 hours 24 minutes daily online, highest globally
Directional5Video streaming consumes 25% of global internet traffic in 2024
Single source682% of internet users watch online videos daily
Verified7Average global social media use is 2 hours 25 minutes per day
Verified8Email accounts for 15% of online time for professionals
Verified954% of global web traffic is from bots in 2024
Directional10South Africans spend 9 hours 51 minutes daily online
Single source11Gaming represents 10% of internet traffic
Verified1270% of internet users access news online daily
Verified13Average session duration on websites is 52 seconds
Verified1448% of users use voice search monthly
Directional15Kenya's average online time is 8 hours 58 minutes daily
Single source16HTTPS traffic is 85% of all web traffic
Verified173.5 billion global search queries per day on Google
Verified18Brazil users average 9 hours 13 minutes online daily
Verified19Podcasts reach 42% of US internet users monthly
DirectionalUsage Patterns Interpretation
We are a species that has meticulously built a digital wonderland, only to spend nearly half our waking lives wandering its halls, largely talking to bots and watching videos while occasionally remembering to check our email.
User Demographics
1As of 2024, there are 5.44 billion internet users worldwide, representing 67.4% of the global population
Verified2In 2023, 93.4% of South Korean adults used the internet daily, the highest rate globally
Verified3Women make up 52% of global internet users as of 2024
Verified4In the US, 95% of adults use the internet, with 90% owning smartphones
Directional5Global internet penetration in rural areas stands at 57% in 2024, up from 45% in 2020
Single source6India's internet user base reached 902 million in 2024
Verified762% of global internet users are aged 16-64
Verified8In 2023, 4.9 billion people used mobile internet, 90% of all internet users
Verified9Africa's internet penetration grew to 43% in 2024 from 28% in 2019
Directional1075% of US adults aged 65+ now use the internet, up from 45% in 2012
Single source11Brazil has 183 million internet users in 2024, 86% penetration
Verified12Global female internet users grew by 160 million in the last year to 2.8 billion
Verified13In China, 1.07 billion people use the internet, 75% of population
Verified1485% of Europeans use the internet weekly
Directional15Nigeria's internet users hit 122 million in 2024
Single source1668% of global internet users access via mobile broadband
Verified17Japan's internet penetration is 94%, with 119 million users
Verified18Urban internet penetration globally is 75%
Verified19In the UK, 97.1% of adults use the internet
Directional20Indonesia has 212 million internet users, 77% penetration
Single sourceUser Demographics Interpretation
The internet has gone from a digital gentlemen's club to a truly global town square, but the sign on the door now says 'Almost Everyone Welcome, Please Mind the Connectivity Gap.'
Sources & References
- Reference 1DATAREPORTALdatareportal.comVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3PEWRESEARCHpewresearch.orgVisit source
- Reference 4ITUitu.intVisit source
- Reference 5GSMAgsma.comVisit source
- Reference 6INTERNETWORLDSTATSinternetworldstats.comVisit source
- Reference 7CNNICcnnic.net.cnVisit source
- Reference 8ECec.europa.euVisit source
- Reference 9ONSons.gov.ukVisit source
- Reference 10EMARKETERemarketer.comVisit source
- Reference 11SANDVINEsandvine.comVisit source
- Reference 12RESCUETIMErescuetime.comVisit source
- Reference 13IMPERVAimperva.comVisit source
- Reference 14AKAMAIakamai.comVisit source
- Reference 15THINKWITHGOOGLEthinkwithgoogle.comVisit source
- Reference 16NETCRAFTnetcraft.comVisit source
- Reference 17INTERNETLIVESTATSinternetlivestats.comVisit source
- Reference 18EDISONRESEARCHedisonresearch.comVisit source
- Reference 19BUILTWITHbuiltwith.comVisit source
- Reference 20BAYMARDbaymard.comVisit source
- Reference 21IBEFibef.orgVisit source
- Reference 22MCKINSEYmckinsey.comVisit source
- Reference 23BAINbain.comVisit source
- Reference 24CORPORATEcorporate.walmart.comVisit source
- Reference 25PWCpwc.comVisit source
- Reference 26INVESTORinvestor.fb.comVisit source
- Reference 27BUSINESSbusiness.instagram.comVisit source
- Reference 28INVESTORinvestor.snap.comVisit source
- Reference 29NEWSnews.linkedin.comVisit source
- Reference 30INVESTORinvestor.pinterestinc.comVisit source
- Reference 31INVESTORinvestor.redditinc.comVisit source
- Reference 32CLOUDFLAREcloudflare.comVisit source
- Reference 33CYBERSECURITYVENTUREScybersecurityventures.comVisit source
- Reference 34SOPHOSsophos.comVisit source
- Reference 35VERIZONverizon.comVisit source
- Reference 36IBMibm.comVisit source
- Reference 37PONEMONponemon.orgVisit source
- Reference 38SECURELISTsecurelist.comVisit source
- Reference 39CROWDSTRIKEcrowdstrike.comVisit source
- Reference 40AV-TESTav-test.orgVisit source
- Reference 41HIPAAJOURNALhipaajournal.comVisit source
- Reference 42STANLEYFORDstanleyford.comVisit source
- Reference 43MANDIANTmandiant.comVisit source
- Reference 44UPGUARDupguard.comVisit source
