Online threats and digital habits are shifting fast, and the numbers in 2024 and 2023 make that tension hard to ignore. For example, phishing made up 36% of data breaches in 2024 while DDoS attacks climbed 24% year over year to 8.5 million in 2023. Add in how massive e-commerce and social media usage has become, and you get a clearer picture of why online risk and opportunity are now tightly linked.
Key Takeaways
- DDoS attacks increased 24% YoY to 8.5 million in 2023
- Global cybercrime costs projected to $10.5 trillion annually by 2025
- Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
- Global e-commerce sales reached $6.3 trillion in 2023, projected to $8.1 trillion by 2026
- Amazon holds 37.6% of US e-commerce market share in 2024
- Mobile commerce sales account for 60% of total e-commerce in 2024
- Global active social media users: 5.24 billion in 2024, 60.1% of world population
- YouTube has 2.7 billion monthly active users in 2024
- Facebook's daily active users average 3.05 billion in Q1 2024
- Globally, average daily internet use is 6 hours 40 minutes in 2024
- US adults spend 7 hours 3 minutes daily on connected devices excluding work
- Mobile internet usage accounts for 59% of total web traffic in 2024
- As of 2024, there are 5.44 billion internet users worldwide, representing 67.4% of the global population
- In 2023, 93.4% of South Korean adults used the internet daily, the highest rate globally
- Women make up 52% of global internet users as of 2024
Cyber threats are surging as ransomware, phishing, and DDoS attacks climb alongside rising online and mobile usage.
Related reading
01 · Category
Cybersecurity Threats19 stats
01
DDoS attacks increased 24% YoY to 8.5 million in 2023
02
Global cybercrime costs projected to $10.5 trillion annually by 2025
03
Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
04
Phishing accounts for 36% of data breaches in 2024
05
2,200 cyber attacks per day globally in 2023
06
Average data breach cost: $4.88 million in 2024
07
83% of organizations suffered more than one breach in 2023
08
Mobile malware samples grew to 12.7 million in 2023
09
Supply chain attacks up 42% in 2023
10
300,000 new malware variants daily in 2024
11
Healthcare breaches: 540 organizations in 2023
12
Cryptojacking incidents doubled to 80 million in 2023
13
95% of cybersecurity issues due to human error
14
Zero-day exploits used in 80% of breaches
15
Financial sector attacks: 20% of total in 2023
16
Password attacks: 815 billion attempts monthly
17
AI-powered attacks increased 50% in 2024
18
Retail breaches exposed 168 million records in 2023
19
Botnets launched 7.9 billion attacks in Q1 2024
Interpretation
Cybersecurity Threats Interpretation
In the cybersecurity threats landscape, ransomware surged 73% in 2023 with 2,241 publicly disclosed victims while phishing drove 36% of 2024 data breaches, underscoring how quickly attackers are scaling and exploiting the most common weaknesses.
02 · Category
E Commerce Statistics17 stats
01
Global e-commerce sales reached $6.3 trillion in 2023, projected to $8.1 trillion by 2026
02
Amazon holds 37.6% of US e-commerce market share in 2024
03
Mobile commerce sales account for 60% of total e-commerce in 2024
04
China’s e-commerce market size is $2.9 trillion in 2023
05
80% of Americans made an online purchase in 2023
06
Global online grocery sales hit $850 billion in 2024
07
Shopify powers 28% of US online stores
08
Average online shopping cart abandonment rate is 69.99% in 2024
09
India’s e-commerce market grows 25% YoY to $111 billion in 2024
10
57% of consumers prefer buy online pick up in-store (BOPIS)
11
Luxury goods e-commerce sales reach $91 billion globally in 2023
12
14.5% of retail sales worldwide are online in 2024
13
Walmart's online sales grew 22% to $100 billion in 2023
14
Voice commerce market projected to $40 billion by 2025
15
65% of millennials prefer online shopping over physical stores
16
UK online retail sales £118 billion in 2023
17
Social commerce sales hit $492 billion globally in 2023
Interpretation
E Commerce Statistics Interpretation
With global e-commerce sales climbing from $6.3 trillion in 2023 to a projected $8.1 trillion by 2026 and mobile commerce driving 60% of total e-commerce in 2024, the e-commerce landscape is growing fast and is increasingly shaped by mobile shopping.
More related reading
04 · Category
Usage Patterns19 stats
01
Globally, average daily internet use is 6 hours 40 minutes in 2024
02
US adults spend 7 hours 3 minutes daily on connected devices excluding work
03
Mobile internet usage accounts for 59% of total web traffic in 2024
04
Filipinos average 10 hours 24 minutes daily online, highest globally
05
Video streaming consumes 25% of global internet traffic in 2024
06
82% of internet users watch online videos daily
07
Average global social media use is 2 hours 25 minutes per day
08
Email accounts for 15% of online time for professionals
09
54% of global web traffic is from bots in 2024
10
South Africans spend 9 hours 51 minutes daily online
11
Gaming represents 10% of internet traffic
12
70% of internet users access news online daily
13
Average session duration on websites is 52 seconds
14
48% of users use voice search monthly
15
Kenya's average online time is 8 hours 58 minutes daily
16
HTTPS traffic is 85% of all web traffic
17
3.5 billion global search queries per day on Google
18
Brazil users average 9 hours 13 minutes online daily
19
Podcasts reach 42% of US internet users monthly
Interpretation
Usage Patterns Interpretation
Under the Usage Patterns lens, online time is climbing and video dominates, with Filipinos averaging 10 hours 24 minutes daily and video streaming taking up 25% of global traffic while 82% of internet users watch videos every day in 2024.
05 · Category
User Demographics20 stats
01
As of 2024, there are 5.44 billion internet users worldwide, representing 67.4% of the global population
02
In 2023, 93.4% of South Korean adults used the internet daily, the highest rate globally
03
Women make up 52% of global internet users as of 2024
04
In the US, 95% of adults use the internet, with 90% owning smartphones
05
Global internet penetration in rural areas stands at 57% in 2024, up from 45% in 2020
06
India's internet user base reached 902 million in 2024
07
62% of global internet users are aged 16-64
08
In 2023, 4.9 billion people used mobile internet, 90% of all internet users
09
Africa's internet penetration grew to 43% in 2024 from 28% in 2019
10
75% of US adults aged 65+ now use the internet, up from 45% in 2012
11
Brazil has 183 million internet users in 2024, 86% penetration
12
Global female internet users grew by 160 million in the last year to 2.8 billion
13
In China, 1.07 billion people use the internet, 75% of population
14
85% of Europeans use the internet weekly
15
Nigeria's internet users hit 122 million in 2024
16
68% of global internet users access via mobile broadband
17
Japan's internet penetration is 94%, with 119 million users
18
Urban internet penetration globally is 75%
19
In the UK, 97.1% of adults use the internet
20
Indonesia has 212 million internet users, 77% penetration
Interpretation
User Demographics Interpretation
With 5.44 billion internet users worldwide in 2024 and rural penetration rising to 57% from 45% in 2020, the user demographics of online access are broadening fastest beyond major cities, not just deepening among existing users.
report visual · Comparison
Online Risks: Attack Growth vs. Breach Impact
Recent cyber threats are accelerating while breach-related exposure remains widespread—highlighting the need for stronger defenses.
Average data breach cost: $4.88 million in 2024$4.88 million
Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
73%
Phishing accounts for 36% of data breaches in 2024
36%
DDoS attacks increased 24% YoY to 8.5 million in 2023
24%
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marie Larsen. (2026, February 13). Online Statistics. Gitnux. https://gitnux.org/online-statistics
MLA
Marie Larsen. "Online Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-statistics.
Chicago
Marie Larsen. 2026. "Online Statistics." Gitnux. https://gitnux.org/online-statistics.
Sources & references
44 datasets cited across this report · attribution is report-level
akamai.com
business.instagram.com