GITNUX MARKETDATA REPORT 2024

Push Notification Statistics: Market Report & Data

Statistic 1

"Push notifications can increase app engagement by 88%."

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Statistic 2

"40% of users interact with a push notification within an hour of receiving it."

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Statistic 3

"25% of app users abandon apps after a single use if push notifications are not used."

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Statistic 4

"Opt-in rates for push notifications can be as high as 91% in industries like travel, ride-sharing, and airline apps."

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Statistic 5

"The average lifespan of a disengaged app user is reduced from 6 days to 2.4 days without push notifications."

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Statistic 6

"Push notifications can improve retention rates by 3-10 times."

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Statistic 7

"Sending push notifications at customized times based on user behavior increases engagement by 40%."

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Statistic 8

"65% of users return to an app within 30 days when push notifications are enabled."

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Statistic 9

"Click-through rates (CTR) for push notifications are 7 times higher than email."

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Statistic 10

"Users opt into push notifications more frequently on apps that are categorized as "Shopping" or "Finance"."

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Statistic 11

"Push notifications are opened at a rate of 57%, whereas email is only opened at a rate of 20%."

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Statistic 12

"Push notifications can lead to a 171% increase in app engagement."

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Statistic 13

"64% of users prefer to receive personalized communications."

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Statistic 14

"Personalized push notifications see a 4x increase in open rates."

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Statistic 15

"The average opt-in rate for push notifications is 67.5% on Android and 43.9% on iOS."

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Statistic 16

"52% of smartphone users have push notifications enabled on their devices."

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Statistic 17

"70% of app users say that push notifications are useful if they feature relevant content."

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Statistic 18

"Push notifications can boost customer retention by 10x when compared to users who are not targeted with push notifications."

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Statistic 19

"Usage of push notifications leads to 54% of mobile users making a purchase compared to 31% of users who do not receive push notifications."

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Statistic 20

"iOS users are 50% more likely to open push notifications compared to Android users."

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