Push Notification Statistics: Market Report & Data

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Push notifications play a significant role in today’s digital communication landscape, serving as a direct line to users and encouraging on-demand engagement. This blog post delves into some crucial push notification statistics, providing an insight into their efficacy, performance, user interaction rates, and preferences. The data-driven analysis will aid marketers, app developers, and businesses to understand the current trends and leverage push notifications strategies for optimized engagement, retention, and conversion.

The Latest Push Notification Statistics Unveiled

Push notification open rates can hit 90%, while the average is around 47.8%

The revelation that push notification open rates can soar to a staggering 90%, with an average around 47.8%, serves as an emblematic beacon of the channel’s efficacy in the landscape of digital communication. Shouldering the responsibility of decline in email open rates, this hefty open rate invites marketers to shift gears and employ push notifications as an instrumental strategy to boost customer engagements. Enveloped within these figures is a whisper of reassurance that appropriate investment in push notifications could convert into remarkable visibility, ensuring your blog posts aren’t lost in the vast digital noise, thereby making them a formidable player in your digital marketing arsenal.

The median click rate for push notifications is 7.8%.

Shedding light on the influence of push notifications, the median click rate of 7.8% serves as a compelling benchmark for success in this digital communication channel. Within a blog post exploring Push Notification Statistics, this figure acts as a concrete indicator of engagement levels, illustrating the potential power of push notifications to drive user interaction. It offers a crystal-clear snapshot of current market performance for businesses investing in push notification strategies, enabling them to gauge their progress and refine their approaches if they fall short of or surpass this click-through rate.

Users who opted into push notifications are retained at nearly twice the rate of those who don’t.

In the pulsating digital landscape, the aforementioned statistical revelation serves as a substantial beacon, enlightening the path for bloggers to harness the power of push notifications. The data illustrating that users opting for push notifications are retained at nearly double the rate of those who decline, underscores the robust potential of this tool in securing enduring reader allegiance. It’s not just about attracting eyeballs, but about keeping them glued; and this golden statistic essentially nudges bloggers to exploit the magic of push notifications, thereby ensuring a thriving readership and a fortified digital presence.

Sending a series of three onboarding-related push messages increases retention by nearly 50%.

In the realm of push notifications, the impact of highlighted statistic is significant, particularly when surfacing a blog post about Push Notification Statistics. It demonstrates a compelling correlation between the use of a seemingly simple strategy – dispatching a trio of onboarding-related push messages – and a dramatic increase, nearly 50%, in user activity retention. This insight provides marketers, app developers, and businesses alike with an effective tool to not only engage and guide users during the crucial onboarding phase, but also substantially enhance retention, thereby underpinning ongoing engagement and ensuring a more robust user base.

Segmented push messages result in a 54% conversion rate.

In the vibrant cosmos of Push Notification Statistics, the intriguing realization that segmented push messages contribute to a 54% conversion rate stands as a beacon of its importance. Elucidating this data in a blog post illuminates the sheer potency of personalized communication, painting a vivid picture of conversion opportunities. It’s an invitation for marketers to harness this power, as it illustrates the undeniable impact of tailored messages that resonate with a specific audience segment, thereby leading to more conversions. Overall, it serves as a strategic compass directing towards the effective utilization of push notifications, enabling businesses to edge closer to their conversion goals.

iOS users have a reaction rate of 4.9% to push notifications.

In the realm of push notification intricacies, unearthing that iOS users exhibit a 4.9% reaction rate enlightens us on their digital behaviour, a valuable landmark in the map of strategic decision-making for marketers, app developers, or businesses. This substantial quantifier hangs a deep-seated implication about leveraging customer engagement, driving the indispensable conversation about optimising push notifications for increased effectiveness, consequently offering insightful strides to boost user interaction, and ultimately nurturing brand-user relationships through judicious, personalized communication. Delving into this percentage, thus provides enriching data-based insights, propelling marketing efficiency to a whole new level in the blog post about Push Notification Statistics.

Personalized Push Notifications have a 4X higher open rate.

The statistic indicating that personalized push notifications possess a quadruple higher open rate interjects a profound insight into the potential of customized content in engaging audiences. It serves as the numerical voice echoing the importance of personalization, highlighting it as a crucial factor that can significantly impact individuals’ interaction with push notifications, thereby creating an impressive open rate. Within the dynamism of the digital era, this finding delegates power to content creators and marketers to harness personalization, fostering higher interaction and engagement rates in a blog post context, therefore ultimately leading to optimized outcomes and success.

On average, 40% of users interact with an app’s push notification within an hour of receiving it.

Peeling back the layers of mobile engagement, a striking revelation emerges from the realm of push notifications. Envision approximately 40% of users, tackling their bustling digital landscapes, engaging with an app’s push notification within a mere 60 minutes of reception. This in turn uncovers an extraordinary, almost infectious, immediacy underscoring these notifications, adamantly selling the narrative of their potent effectiveness. In a blog post about Push Notification statistics, this average engagement rate offers a persuasive testament to the immense power and enticing allure that these notifications have within the crowded digital vanguard, enhancing not only the app-user interaction, but also potentially uplifting the app’s overall footprint in the competitive mobile market.

Push Notifications lead to a 16% increase in customer retention.

Illustrating the power of push notifications, the noteworthy statistic of a 16% uptick in customer retention serves as a wake-up call to all digital marketers and bloggers. Within the realm of a blog post about push notification statistics, this figure underscores the compelling influence of well-crafted, timely notifications in sustaining customer interest, fostering loyalty, and ultimately, fueling the retention rate. The striking 16% bounce reflects not a marginal, but a robust impact, a testament to push notifications being a formidable tool in the digital marketing toolkit worth mastering.

The best day to send push notifications is on Tuesday, with a conversion rate of 2.2%.

Delving into the world of Push Notification Statistics, the “optimal Tuesday” concept emerges as a touchstone. It signifies that Tuesday, with its peak conversion rate of 2.2%, is the gold-standard for push notification scheduling. This nugget of data isn’t merely a trivial finding. Instead, it paves the way for strategists aiming to maximize user response rates and engagement. The unrivaled performance of the second day of the working week stands as a beacon, guiding blog readers who wish to ensure their business messages aren’t lost in a sea of digital noise, but rather hit the mark with timely precision. Let’s raise a toast to the triumph of Tuesday, the undisputed champion of push notification efficiency.

Cart abandonment push notifications can bring back 11% of lost shoppers.

Playing a poignant role in the panorama of push notification statistics, the data around cart abandonment still offers a silver lining. It’s reminiscent of an electronic prod, nudging users gently back towards a string of would-be purchases through push notifications. An impressive 11% of lost shoppers can be reeled back in using this strategy. With this in hand, businesses are not merely casting their lines in the dark. Instead, they are strategically aiming at a sizeable portion of their audience likely to convert. In essence, this statistic lends credence to the necessity of an optimized push notification strategy in mitigating cart abandonment losses.

63% of marketers send out their push notifications at the wrong time.

Highlighting that 63% of marketers dispatch their push notifications at inopportune moments emphasizes a critical missed opportunity in the marketing landscape. In the grand orchestra of push notifications, timing plays a pivotal role and this statistic underscores a considerable gap in strategy. Proper timing can substantially increase engagement rates, boost customer retention, and amplify overall effectiveness. Viewed through this lens, recognizing and rectifying this pitfall could grant an essential competitive advantage and foster better digital communication with users, transforming how marketers orchestrate their push notification campaigns.

Mobile users in Asia have the highest reaction rate to push notifications at 8.4%.

Highlighting the 8.4% reaction rate to push notifications amongst mobile users in Asia dramatically underscores the growing importance of this region in the mobile marketing landscape. It illuminates the potential for marketers to engage better with their audience via well-crafted push notifications, leveraging the superior responsiveness noted among Asian users. In a blog post centered around push notification statistics, this fact simply cannot be ignored as it shifts focus towards the burgeoning digital economies in this part of the world, providing an element of geographical specificity to the pan-global discussion on push notification effectiveness.

29% of smartphone users respond immediately to a push notification.

Grasping the magnitude of the number ‘29% of smartphone users respond immediately to a push notification’ gives us a clearer lens to evaluate the potency of this marketing lever in the digital engagement landscape featured in our blog post about Push Notification Statistics. It underscores the influence of instant communication, revealing how almost one-third of smartphone users are not just receiving, but actively engaging with their push notifications in real time. This is significant food for thought for marketers scrutinizing the potency and reach of their digital strategies, illustrating the importance of optimizing push notifications to secure immediate interaction and drive consumer engagement.

There is 20% more engagement on push notifications sent on weekends.

Highlighting a significant 20% increase in engagement on push notifications sent during weekends uncloaks a crucial perspective for marketers in the realm of push notification strategies. It serves as a guiding star, illustrating that maximizing push notification impact may hinge on weekend deployment, opportune timing when recipients might have more leisure time to engage with these prompts. This insight can drive actionable strategy adjustments, consequently leading to augmented user engagement rates, higher content consumption, amplified brand visibility, and potentially improved conversions—an invaluable gem unearthed from the treasure trove of push notification statistics.


The analysis of various push notification statistics strongly suggests that these mobile alerts play a significant role in user engagement and retention. Their ability to drive traffic, enhance user experience, and increase retention rates underpins their effectiveness as a marketing tool. However, it’s crucial for businesses to strategize and personalize their notifications to avoid intrusion and annoyance. Hence, by leveraging these statistics and employing mindful practices, businesses can maximize the potential of push notifications to boost their growth and profitability.


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What is a push notification?

A push notification is a message that pops up on a mobile device or a desktop. App publishers can send them at any time, even if the users are not actively using the app. Push notifications are designed to engage the user by informing them of new messages, updated features, promotions, and more.

What is the average click-through rate (CTR) for push notifications?

The average click-through rate for push notifications can vary significantly depending on the industry, the content of the message, and timing, among other factors. However, on average, push notifications have a click-through rate of around 7.8%.

How does segmenting improve the effectiveness of push notifications?

Segmenting push notifications allows you to tailor your messages to specific user groups based on their behaviors, preferences, or demographic information. This generally results in higher engagement rates as the content is highly relevant to the recipient.

How frequently should push notifications be sent?

The frequency of push notifications should be determined based on the relevance and importance of the content, as well as user preferences. Overuse can lead to user annoyance and app uninstalls. Generally, a few notifications per week is considered acceptable by most users.

What is the impact of push notifications on user retention?

When used correctly, push notifications can significantly improve user retention rates. A study by Localytics found that users who have push notifications enabled on their devices had 3 times higher retention rates than those who did not. This is because reminders about the app can re-engage inactive users and encourage more frequent use.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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