Business Blogging Statistics in 2024

With sources from:,,, and many more

According to our research, small businesses with blogs experience 126% more lead growth and companies that blog have 434% more indexed pages. Market Data Report showcases a wealth of statistics on business blogging, from the impact of video content to the effectiveness of how-to headlines. With insi

Statistic 1

"Small businesses with blogs get 126% more lead growth."

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Statistic 2

"Blog posts that include video content attract 300% more traffic."

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Statistic 3

"Companies that blog have 434% more indexed pages."

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Statistic 4

"53% of marketers say blogging is their top content marketing priority."

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Statistic 5

"Blog posts with how-to headlines perform best with 2X more shares."

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"68% of consumers are likely to spend time reading content from a brand they are interested in."

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"Companies spend an average of 1-3 hours writing a blog post."

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Statistic 8

"Businesses that blog generate 67% more leads per month compared to those that don't."

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Statistic 9

"Article length of 1,600 words attracts the most readers."

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Statistic 10

"Companies that blog receive 97% more links to their website."

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Statistic 11

"70% of consumers say a blog affects their buying decisions."

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Statistic 12

"60% of marketers reuse blog content for other marketing channels."

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Statistic 13

"Businesses publishing 16+ blog posts per month get almost 3.5X more traffic."

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Statistic 14

"Blogs are the 5th most trusted source for accurate online information."

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Statistic 15

"Long-form blog posts generate 9 times more leads than short-form posts."

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"Over 2 million blog posts are published daily."

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Statistic 17

"Blog titles with 6-13 words attract the highest traffic."

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Statistic 18

"Blogging helps companies to attract 55% more website visitors."

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Statistic 19

"Blog posts with images get 94% more views."

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Statistic 20

"Marketers who prioritize blogging are 13x more likely to achieve ROI."

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Small businesses benefit significantly from blogging, with a 126% increase in lead growth. Furthermore, incorporating video content in blog posts can attract a remarkable 300% more traffic. Companies engaged in blogging see a substantial 434% increase in indexed pages, indicating enhanced online visibility. Notably, how-to headlines lead to double the shares, underscoring the importance of compelling content. Surprisingly, 68% of consumers show interest in brand content, potentially influencing

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