GITNUX MARKETDATA REPORT 2024

The Most Surprising Social Selling Statistics And Trends in 2024

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Social selling has become an increasingly popular tool for salespeople to reach their goals. With the rise of social media, it’s no surprise that more and more companies are turning to this method as a way to increase revenue and build relationships with customers. In order to understand how effective social selling can be, let’s take a look at some key statistics: 78% of salespeople engaged in social selling outsell their peers who don’t use social selling; Social sellers on LinkedIn have a 51% higher conversion rate than non-social sellers; 64% of sales teams using social selling met their quotas compared to 49% who didn’t use it; 61% of organizations consider it a priority; Top-performing salespeople cited LinkedIn as the most valuable platform for prospecting (93%); Sales reps engaging with content on platforms increased win rates by 5.4%; 50 %of revenue from strategies is influenced by efforts; 74 %of buyers consult before making decisions ; techniques are three times likely create positive ROI compared traditional tactics (70%) professionals think referral based is most effective type(31%), 79 %interact prospects clients once per day ($445k average yearly quota); 72.6 exceed while 23.4 not exceeding($215K) ,50%, 90%, 31%, 45%, 66%. These stats show just how powerful leveraging these tools can be when used correctly.

The Most Important Statistics
78% of salespeople engaged in social selling outsell their peers who don’t use social selling.

This statistic is a powerful testament to the effectiveness of social selling. It demonstrates that salespeople who engage in social selling are more likely to outsell their peers who don’t use social selling, making it an invaluable tool for any salesperson looking to increase their success rate.

Social sellers on LinkedIn have a 51% higher conversion rate than non-social sellers.

This statistic is a powerful testament to the effectiveness of social selling. It demonstrates that those who leverage the power of social media to reach potential customers have a significantly higher chance of converting them into paying customers. This is an invaluable insight for any business looking to maximize their sales and marketing efforts, and is an important statistic to consider when discussing the benefits of social selling.

Social Selling Statistics Overview

64% of sales teams using social selling met their quotas compared to 49% who didn’t use social selling.

This statistic is a powerful testament to the effectiveness of social selling. It shows that sales teams who use social selling are significantly more likely to meet their quotas than those who don’t. This is a compelling argument for why businesses should consider incorporating social selling into their sales strategies.

Sales reps who engage with content on social media platforms increased their win rates by 5.4%.

This statistic is a powerful testament to the effectiveness of social media in sales. It shows that engaging with content on social media platforms can have a tangible impact on win rates, making it an invaluable tool for sales reps. This statistic is a great example of the power of social selling and should be included in any blog post about Social Selling Statistics.

Social selling techniques are three times more likely to create a positive ROI compared to traditional sales tactics.

This statistic is a powerful testament to the effectiveness of social selling techniques. It demonstrates that investing in social selling can be a highly profitable endeavor, with the potential to generate a positive return on investment that far exceeds that of traditional sales tactics. This makes it an invaluable piece of information for anyone looking to maximize their sales success.

70% of professionals think referral-based selling is the most effective type of social selling.

This statistic is a powerful indicator of the effectiveness of referral-based selling in the realm of social selling. It demonstrates that the majority of professionals recognize the value of this approach, and that it is a reliable and successful way to engage with potential customers. This statistic is an important piece of evidence that can be used to support the argument that referral-based selling is the most effective type of social selling, and should be included in any blog post about social selling statistics.

Sales reps using social selling are 50% more likely to meet or exceed their sales quota.

This statistic is a powerful testament to the effectiveness of social selling. It demonstrates that sales reps who use social selling are more likely to achieve their goals and reach their desired outcomes. This is an important statistic to consider when discussing the benefits of social selling, as it shows that it can be a valuable tool for sales reps to increase their success.

90% of top-performing sales reps use social selling tools for social listening, networking, and relationship building.

This statistic is a powerful indicator of the effectiveness of social selling tools. It shows that the majority of top-performing sales reps are leveraging these tools to gain a competitive edge in their industry. This statistic is a testament to the power of social selling and its ability to help sales reps build relationships, network, and gain insights into their target market. It is a valuable piece of information for any blog post about social selling statistics, as it provides a clear indication of the success that can be achieved through the use of these tools.

Social sellers get 66% greater quota attainment than those that don’t use social selling.

This statistic is a powerful testament to the effectiveness of social selling. It demonstrates that those who use social selling are more successful in achieving their sales quotas than those who don’t. This statistic is a great example of the tangible benefits that social selling can bring to a business, and is an important point to consider when evaluating the potential of social selling.

Conclusion

Social selling is a powerful tool for salespeople to increase their success and reach higher quotas. The statistics presented in this blog post demonstrate the effectiveness of social selling, with 78% of salespeople who engage in it outselling those who don’t, 51% higher conversion rates than non-social sellers, 64% meeting or exceeding their quota compared to 49%, 61% considering it a priority, 93% having no formal training on using social media for sales yet still achieving 5.4 % win rate increases when engaging with content on these platforms; 50 % revenue influenced by social selling efforts; 74 % buyers consulting social media before making purchasing decisions; 3 times more likely ROI from traditional tactics through use of Social Selling techniques; 70 % professionals thinking referral based as most effective type of Social Selling ; 31 % B2B decision makers using SM to inform purchase processes and 79 percent interacting daily with prospects/clients. Additionally top performing reps cite LinkedIn as most valuable platform while 45 percent more opportunities are generated by those that do use SS versus not doing so along 66 percent greater attainment than non users . All together these stats show how important it is for companies and individuals alike to embrace the power of Social Selling if they want to stay competitive in today’s market place.

References

0. – https://www.postbeyond.com

1. – https://www.sellcoursesonline.com

2. – https://www.agorapulse.com

3. – https://www.peekandpoke.com

4. – https://www.kitedesk.com

5. – https://www.digitalmarketing.org

6. – https://www.smartkarrot.com

7. – https://www.salesforce.com

ZipDo, cited June 2023: Social Selling Statistics

FAQs

What is social selling?

Social selling is the strategy of using social media platforms to engage potential customers, build relationships, and ultimately convert them into customers. It involves sharing valuable content, engaging in conversations, and answering questions to demonstrate expertise and establish trust with potential clients.

What are some benefits of social selling?

Some benefits of social selling include increased sales, improved customer relationships, lead generation, increased brand awareness, and the ability to reach a larger and more diverse audience.

Which platforms are most commonly used for social selling?

The most commonly used platforms for social selling are LinkedIn, Twitter, Facebook, Instagram, and Pinterest. However, it's essential to identify which platform is best suited for your target audience and your specific goals.

How can a business measure the success of their social selling efforts?

Key performance indicators for measuring social selling success include the number of qualified leads generated, conversion rate from lead to customer, engagement rate on shared content, the number of new followers, and customer satisfaction ratings or feedback.

What are some best practices for social selling?

Best practices for social selling include creating and sharing high-quality, valuable content, targeting the right audience, personalizing communication with potential customers, staying active on your chosen social media platforms, and consistently tracking and analyzing your performance to make improvements.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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