GITNUX MARKETDATA REPORT 2024

Female Spending Statistics: Market Report & Data

Highlights: Female Spending Statistics

  • Women in the US control approximately $14 trillion in assets, an amount expected to rise to $22 trillion by 2020.
  • Globally, women's economic power was around $20 trillion in 2017 and expected to increase to $28 trillion by 2025.
  • In 2020, it was found that women accounted for 85% of all consumer purchases.
  • Working women spend 73% of their income on shopping, compared to78% for non-working women.
  • Women in the US spend an average of $313 per month on clothes, compared to $207 for men.
  • 45% of women's annual spending goes towards housing and utilities, while food purchases account for 13.4%.
  • Research suggests that millennial women, aged 18 to 34, are the biggest beauty buyers and spend an average of $466 annually.
  • The typical woman in the United States will spend approximately $15,000 on makeup in her lifetime.
  • Women aged over 50 in the US are expected to control a net worth of $19 trillion by 2030.

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Understanding the intricacies and patterns of spending behavior is an essential part of market research. When it comes to female consumer spending, the statistics reveal fascinating trends that greatly influence our modern economy. This blog post will delve into the various aspects of female spending habits, highlighting key statistics to present a comprehensive picture of women’s role in contemporary economic activity. This will shed light on the dynamic influence women exert commercially, thereby providing valuable insights for stakeholders, marketers, and decision-makers alike.

The Latest Female Spending Statistics Unveiled

Women in the US control approximately $14 trillion in assets, an amount expected to rise to $22 trillion by 2020.

In wrapping your mind around the riveting sphere of female spending statistics, let’s navigate through the arresting numbers indicating that women in the US helms roughly $14 trillion in assets, with a projection to balloon to a commanding $22 trillion by 2020. This paints a potent picture of the evolving dynamics in financial power and control, underscoring women’s increasing economic influence. As if holding the purse strings isn’t enough, this remarkable escalation highlights the expanding role of women as wealth creators, sustainers, and decision-makers. So, within these muscular numbers, lurk essential insights for marketers, policymakers, and businesses, shaping and tailoring products and services to cater to this powerful cohort of spending maestros. It’s a transformative shift, not just about the dollars – it’s about the collective clout they represent. A veritable monetary matriarchy in the making.

Globally, women’s economic power was around $20 trillion in 2017 and expected to increase to $28 trillion by 2025.

In a lively landscape of evolving consumer behavior, the revelation that women’s economic power was roughly $20 trillion in 2017—and is expected to soar to an astonishing $28 trillion by 2025—provides a vivid picture of the meteoric rise in female financial autonomy. This not only demonstrates the expanding influence of women in economic structures worldwide, but also highlights the potential for businesses and marketers to tap into this rapidly growing consumer cohort, inspiring new strategies and initiatives to cater to their diverse needs and preferences. Moreover, this ascendant trajectory underscores the imperative role women’s contributions play in the global economy, spotlighting it as a significant point of discourse in any comprehensive conversation on female spending statistics.

In 2020, it was found that women accounted for 85% of all consumer purchases.

Infusing these retail corridors with the vitality of the 2020 figures, it manifests a compelling narrative of women as resounding forces in consumer markets. The stunning statistic of women accounting for 85% of all consumer purchases is more than just a note of numerical significance; it constitutes the heartbeat of international commerce, a powerful testament to the rising economic capacity and decision-making domain of women. Such data lays bare the vital piece that women’s spending habits play in the financial ecosystem and provides a solid foundation for a blog post on Female Spending Statistics, empowering our readers with decrypted patterns of female consumption behavior and offering strategic insights for businesses to tap into this burgeoning market potential.

Working women spend 73% of their income on shopping, compared to78% for non-working women.

In a blog post delving deep into the intricacies of female spending patterns, the significant finding that working women allocate 73% of their income toward shopping in contrast to the more elevated 78% allocated by non-working women paints a revealing picture. This prompts into nuanced discussions about how employment status and income impact spending habits among women. Furthermore, it acts as a catalyst for further exploration such as discerning the types of purchases women are making, the economic factors at play, and the role of societal norms and attitudes in shaping these spending habits. Ultimately, the statistic provokes thought on the complex interplay between gender, work, and consumer behavior.

Women in the US spend an average of $313 per month on clothes, compared to $207 for men.

Examining the disparity between the average monthly spending on clothing by women and men in the US gives a stimulating insight into female spending habits. The striking difference – with women spending an average of $313 on clothes compared to men’s $207 – paints a vivid picture of the gender-based trends in the fashion industry. It underscores the economic power that women wield and emphasize their significant role as consumers. Therefore, this statistic is not only essential in helping retailers cater better to their target market but also highlights the potential for growth and change within women-oriented businesses.

45% of women’s annual spending goes towards housing and utilities, while food purchases account for 13.4%.

Unveiling the veil from women’s spending habits, we journey into numbers that narratively display the priorities in their expense journey. A striking 45% of women’s annual expenditures are channeled towards housing and utilities, eclipsing the 13.4% attributed to food purchases. Carving out a significant portion of their financial pie, these figures underscore the emphasis women place on securing comfortable, well-maintained living spaces. They also highlight the scale and relevance of housing costs in today’s economy while framing the importance of food expenses within their overall budgetary landscape. This enlightening perspective proffers a key lens through which we can navigate, understand, and perhaps even reshape women’s financial narratives in advancing discussions about their spending realities and preferences.

Research suggests that millennial women, aged 18 to 34, are the biggest beauty buyers and spend an average of $466 annually.

Painting an intriguing portrait of consumer trends, the statistic reveals that millennial women, aged 18 to 34, reign supreme as the chief beauty patrons, lavishing an average sum of $466 annually. This pivotal insight underlines the significant sway held by this demographic in the beauty market’s economic dance. Essentially, in the grand tapestry of female spending, the strands of millennial beauty expenditure prove vibrant and important, influencing market dynamics, product development priorities, and strategic advertising direction. Consequently, in the shifting landscape of female spending, the millennial woman’s spending habits on beauty products adds a fascinating layer of depth and complexity.

The typical woman in the United States will spend approximately $15,000 on makeup in her lifetime.

Unveiling the immense expenditure of American women on makeup, which roughly estimates to $15,000 in their lifetime, casts a vivid picture of the cosmetic industry’s influence on female consumers. It indicates the seismic role makeup plays in the everyday life of an average woman, substantiating their spending power and contributes to the economic vitality of the beauty sector. In terms of strategic insights for a blog post on Female Spending Statistics, this figure illuminates potential market opportunities, consumer trends, and underscores the importance of understanding female consumers’ spending habits within the cosmetic landscape.

Women aged over 50 in the US are expected to control a net worth of $19 trillion by 2030.

Illuminating the financial dynamism of women, the forecasted $19 trillion net worth that American women over 50 are set to control by 2030 represents a pivotal shift in purchasing power. Underscoring the impact of their burgeoning financial clout, it establishes women as pivotal market players whose spending habits will dramatically impact economy and commerce. This financial juggernaut is anticipated to influence not only the breadth of products and services offered, but also how they are advertised and sold, underscoring the importance of understanding and responding to the unique preferences, attitudes and behaviors of this demographic in the commercial space.

Conclusion

Overall, female spending statistics clearly demonstrate the significant purchasing power and influence women wield in all spheres of consumerism. Whether in education, healthcare, fashion, or technology, women consistently represent a commanding portion of the market. This suggests a need for businesses to strategically cater their products, services, and marketing efforts towards the female demographic. However, it also underscores a larger social narrative, emphasizing the importance of financial literacy and an understanding of the economic landscape amongst women to make informed decisions.

References

0. – https://www.www.bls.gov

1. – https://www.www.realsimple.com

2. – https://www.www.investopedia.com

3. – https://www.www.statista.com

4. – https://www.www.cnbc.com

5. – https://www.www.aarp.org

6. – https://www.www2.deloitte.com

7. – https://www.girlpowermarketing.com

8. – https://www.www.businessinsider.in

FAQs

How much do females typically spend on clothing annually?

The amount varies widely based on demographic factors and personal preferences, but according to the U.S Bureau of Labor Statistics, the average adult woman spent around $725 on apparel in 2020.

What percentage of their income do females generally allocate to personal care products?

According to a report by Bureau of Labor Statistics, women approximately spend about 1-3% of their income on personal care items, including products for hair, skin, and hygiene.

On average, how much do women in the U.S spend on cosmetics?

The Bureau of Labor Statistics reports that typical American women spend about $313 per year on cosmetics. However, this figure can vary widely depending on various factors such as age, income, and personal preference.

How does female spending on healthcare compare to male spending?

Generally, women tend to spend more on healthcare than men. The Agency for Healthcare Research and Quality found that in 2018, women spent an average of $5,442 per person for healthcare, compared to $4,230 for men.

What proportion of their income do women typically spend on food and groceries?

On average, women spend about 5-15% of their income on food and groceries. This can vary based on factors such as income level, geographical location, dietary preferences and family size.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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