GITNUXREPORT 2025

Marketing In The Hospitality Industry Statistics

Personalized, social media, and review-based marketing boost hotel bookings significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of travelers say they are more likely to book a hotel that has personalized marketing offers

Statistic 2

65% of potential customers are more likely to book a hotel if it offers personalized experiences

Statistic 3

54% of travelers have used a hotel’s mobile app during their stay

Statistic 4

Personalization can lead to a 10-15% increase in hotel revenue

Statistic 5

61% of travelers are willing to share their data if it leads to better personalized service

Statistic 6

Chatbots in the hospitality industry handle approximately 30% of guest inquiries

Statistic 7

40% of hoteliers believe customer reviews are the most important factor in marketing success

Statistic 8

67% of hoteliers say targeted email marketing increases guest engagement

Statistic 9

The average guest checks their phone 80 times a day, impacting hotel marketing strategies

Statistic 10

65% of hotel customers expect personalized emails based on their preferences

Statistic 11

80% of customers say that authenticity in marketing influences their booking decisions

Statistic 12

85% of hotel bookings are influenced by online reviews

Statistic 13

Mobile bookings in the hospitality industry account for over 50% of all reservations

Statistic 14

60% of hotel guests use their smartphones to research accommodations before booking

Statistic 15

Hotels that actively use email marketing see an average ROI of 42:1

Statistic 16

Hotel websites with high-quality photos see a 30% increase in conversions

Statistic 17

45% of hotel brands see increased direct bookings after launching a targeted digital marketing campaign

Statistic 18

The global online hotel booking market size was valued at over $140 billion in 2022

Statistic 19

70% of travelers rely on online platforms like TripAdvisor for hotel decisions

Statistic 20

48% of hotel guests prefer to book directly via hotel websites to avoid third-party fees

Statistic 21

Hotels that utilize voice search optimization see a 12% increase in bookings

Statistic 22

Video marketing increases conversion rates for hotels by up to 80%

Statistic 23

50% of hotel searches start on a mobile device

Statistic 24

55% of travelers are influenced by online deals and discounts

Statistic 25

82% of hoteliers plan to increase digital marketing budgets in the next year

Statistic 26

65% of hotels use data analytics to optimize marketing strategies

Statistic 27

Nearly 60% of hotel bookings are made within 24 hours of browsing

Statistic 28

78% of hotel guests read reviews before making a reservation

Statistic 29

54% of hotel bookings originate from mobile devices

Statistic 30

70% of travelers rely heavily on peer reviews when choosing accommodations

Statistic 31

Hotels that implement a comprehensive digital marketing strategy see 2x higher revenue growth

Statistic 32

80% of consumers are more likely to choose a hotel with positive recent reviews

Statistic 33

90% of hospitality marketing leaders plan to adopt new digital channels in the next year

Statistic 34

58% of travelers say mobile-friendly websites influence their decision to book

Statistic 35

75% of hotel brands plan to increase investment in digital marketing over the next 12 months

Statistic 36

The click-through rate for hospitality email campaigns averages around 2.5%

Statistic 37

The average spend on hospitality digital advertising is projected to reach $12 billion in 2024

Statistic 38

71% of travelers look for hotels with strong online reputations

Statistic 39

78% of travelers say that loyalty programs influence their hotel choices

Statistic 40

80% of hotel bookings come from repeat customers

Statistic 41

Hotel loyalty programs can increase revenue by 20%

Statistic 42

60% of hotel guests use loyalty programs to select accommodations

Statistic 43

63% of travelers prefer to engage with brands via social media

Statistic 44

56% of consumers say their hotel choice is impacted by social media influencer endorsements

Statistic 45

53% of hotel marketers see content marketing as their most effective strategy

Statistic 46

62% of hotel brands use social media channels for customer service

Statistic 47

The average guest spends 2.5 hours engaging with hotel content on social media per week

Statistic 48

69% of travelers plan to use social media to share their hotel experiences

Statistic 49

Social media advertising accounts for about 35% of total hotel marketing budgets

Statistic 50

59% of travelers prefer brands with eco-friendly marketing messages

Statistic 51

52% of travelers use social media to get tips and recommendations about hotels

Statistic 52

78% of hotel bookings are influenced by social media posts

Statistic 53

43% of hoteliers see an increase in direct bookings after implementing social media marketing

Statistic 54

84% of travelers say they are more likely to choose a hotel with active social media profiles

Statistic 55

Only 29% of hoteliers feel confident in their social media marketing strategies

Statistic 56

46% of hotel brands have invested in augmented reality marketing campaigns

Statistic 57

87% of travelers say that free Wi-Fi is a key factor in hotel choice

Statistic 58

Marketing automation in hospitality reduces customer acquisition costs by up to 30%

Statistic 59

The use of artificial intelligence in hospitality marketing is expected to grow at a CAGR of 23% through 2025

Statistic 60

45% of hospitality firms use virtual reality as part of their marketing efforts

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Key Highlights

72% of travelers say they are more likely to book a hotel that has personalized marketing offers
85% of hotel bookings are influenced by online reviews
63% of travelers prefer to engage with brands via social media
Mobile bookings in the hospitality industry account for over 50% of all reservations
60% of hotel guests use their smartphones to research accommodations before booking
Hotels that actively use email marketing see an average ROI of 42:1
78% of travelers say that loyalty programs influence their hotel choices
65% of potential customers are more likely to book a hotel if it offers personalized experiences
Hotel websites with high-quality photos see a 30% increase in conversions
56% of consumers say their hotel choice is impacted by social media influencer endorsements
45% of hotel brands see increased direct bookings after launching a targeted digital marketing campaign
The global online hotel booking market size was valued at over $140 billion in 2022
53% of hotel marketers see content marketing as their most effective strategy

In an industry where nearly 80% of travelers turn to online reviews and over half of reservations are now made via mobile, mastering personalized, data-driven marketing strategies has become the key to unlocking higher bookings and loyalty in the hospitality world.

Customer Engagement & Personalization Trends

72% of travelers say they are more likely to book a hotel that has personalized marketing offers
65% of potential customers are more likely to book a hotel if it offers personalized experiences
54% of travelers have used a hotel’s mobile app during their stay
Personalization can lead to a 10-15% increase in hotel revenue
61% of travelers are willing to share their data if it leads to better personalized service
Chatbots in the hospitality industry handle approximately 30% of guest inquiries
40% of hoteliers believe customer reviews are the most important factor in marketing success
67% of hoteliers say targeted email marketing increases guest engagement
The average guest checks their phone 80 times a day, impacting hotel marketing strategies
65% of hotel customers expect personalized emails based on their preferences
80% of customers say that authenticity in marketing influences their booking decisions

Customer Engagement & Personalization Trends Interpretation

In an era where 80% of guests frequently check their phones and 61% are willing to share data for personalized service, hoteliers ignoring targeted digital strategies risk missing out on up to 15% revenue growth, as authenticity and tailored experiences increasingly dictate consumers’ booking decisions.

Digital Marketing & Online Booking Behaviors

85% of hotel bookings are influenced by online reviews
Mobile bookings in the hospitality industry account for over 50% of all reservations
60% of hotel guests use their smartphones to research accommodations before booking
Hotels that actively use email marketing see an average ROI of 42:1
Hotel websites with high-quality photos see a 30% increase in conversions
45% of hotel brands see increased direct bookings after launching a targeted digital marketing campaign
The global online hotel booking market size was valued at over $140 billion in 2022
70% of travelers rely on online platforms like TripAdvisor for hotel decisions
48% of hotel guests prefer to book directly via hotel websites to avoid third-party fees
Hotels that utilize voice search optimization see a 12% increase in bookings
Video marketing increases conversion rates for hotels by up to 80%
50% of hotel searches start on a mobile device
55% of travelers are influenced by online deals and discounts
82% of hoteliers plan to increase digital marketing budgets in the next year
65% of hotels use data analytics to optimize marketing strategies
Nearly 60% of hotel bookings are made within 24 hours of browsing
78% of hotel guests read reviews before making a reservation
54% of hotel bookings originate from mobile devices
70% of travelers rely heavily on peer reviews when choosing accommodations
Hotels that implement a comprehensive digital marketing strategy see 2x higher revenue growth
80% of consumers are more likely to choose a hotel with positive recent reviews
90% of hospitality marketing leaders plan to adopt new digital channels in the next year
58% of travelers say mobile-friendly websites influence their decision to book
75% of hotel brands plan to increase investment in digital marketing over the next 12 months
The click-through rate for hospitality email campaigns averages around 2.5%
The average spend on hospitality digital advertising is projected to reach $12 billion in 2024
71% of travelers look for hotels with strong online reputations

Digital Marketing & Online Booking Behaviors Interpretation

In an era where 85% of hotel bookings are swayed by online reviews and over half of all reservations are made via mobile—with nearly 60% occurring within 24 hours—hoteliers who ignore data-driven digital strategies risk not just falling behind but missing the entire platform of modern hospitality bookings, proving that in today's industry, a high-quality online presence isn't just a luxury—it's the key to surviving and thriving.

Loyalty Programs & Customer Retention Strategies

78% of travelers say that loyalty programs influence their hotel choices
80% of hotel bookings come from repeat customers
Hotel loyalty programs can increase revenue by 20%
60% of hotel guests use loyalty programs to select accommodations

Loyalty Programs & Customer Retention Strategies Interpretation

With 78% of travelers swayed by loyalty programs and 80% of bookings stemming from repeat guests, the hospitality industry’s secret sauce is loyalty; after all, a night spent loyal is a night happily booked—and profitably so.

Social Media & Content Marketing Influence

63% of travelers prefer to engage with brands via social media
56% of consumers say their hotel choice is impacted by social media influencer endorsements
53% of hotel marketers see content marketing as their most effective strategy
62% of hotel brands use social media channels for customer service
The average guest spends 2.5 hours engaging with hotel content on social media per week
69% of travelers plan to use social media to share their hotel experiences
Social media advertising accounts for about 35% of total hotel marketing budgets
59% of travelers prefer brands with eco-friendly marketing messages
52% of travelers use social media to get tips and recommendations about hotels
78% of hotel bookings are influenced by social media posts
43% of hoteliers see an increase in direct bookings after implementing social media marketing
84% of travelers say they are more likely to choose a hotel with active social media profiles
Only 29% of hoteliers feel confident in their social media marketing strategies

Social Media & Content Marketing Influence Interpretation

With nearly three-quarters of travelers shaping their hotel choices through social media and a significant majority of hoteliers acknowledging the power of digital engagement—yet only 29% feeling confidently strategic—it's clear the hospitality industry is at a pivotal crossroads where embracing social media isn't just beneficial, but essential, for survival and success.

Technological Innovations & Future Hospitality Solutions

46% of hotel brands have invested in augmented reality marketing campaigns
87% of travelers say that free Wi-Fi is a key factor in hotel choice
Marketing automation in hospitality reduces customer acquisition costs by up to 30%
The use of artificial intelligence in hospitality marketing is expected to grow at a CAGR of 23% through 2025
45% of hospitality firms use virtual reality as part of their marketing efforts

Technological Innovations & Future Hospitality Solutions Interpretation

As the hospitality industry embraces cutting-edge tech—from virtual and augmented reality to AI-driven automation—hoteliers are not only enhancing guest experiences but also proving that innovation is the most profitable room in the house.