GITNUXREPORT 2025

Marketing In The Sales Industry Statistics

Effective personalization and content marketing significantly boost sales and engagement.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Personalization can deliver five to eight times the ROI on marketing spend

Statistic 2

Email marketing ROI is $42 for every $1 spent

Statistic 3

The average click-through rate (CTR) for Google Ads across all industries is 3.17%

Statistic 4

Businesses see an average ROI of $122 for every dollar spent on content marketing

Statistic 5

73% of marketers say that AI improves their marketing performance

Statistic 6

Video content accounts for 82% of all internet traffic

Statistic 7

54% of consumers want to see more video content from brands they support

Statistic 8

72% of marketers say their content marketing efforts have increased engagement

Statistic 9

64% of consumers will buy after watching a branded social video

Statistic 10

84% of B2B marketers use content marketing as part of their strategy

Statistic 11

60% of consumers prefer to watch a video to learn about a product

Statistic 12

52% of consumers want video content from brands

Statistic 13

78% of consumers say that relevant content increases their brand loyalty

Statistic 14

70% of marketers say that targeted personalization increases customer engagement

Statistic 15

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations

Statistic 16

50% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site

Statistic 17

76% of consumers prefer messaging over other forms of communication with brands

Statistic 18

User-generated content influences 85% of consumers' purchasing decisions

Statistic 19

74% of consumers get frustrated when website content is irrelevant to their interests

Statistic 20

85% of consumers trust online reviews as much as personal recommendations

Statistic 21

Over 50% of buyers say they wouldn’t engage with a brand without visual content

Statistic 22

40% of consumers say they are more likely to purchase from a brand that offers personalized content

Statistic 23

69% of consumers say that relevant content increases their purchase likelihood

Statistic 24

70% of shoppers prefer personalized online experiences

Statistic 25

72% of consumers say their buying decisions are influenced by social media content

Statistic 26

81% of consumers’ buying decisions are influenced by family and friends

Statistic 27

50% of customers say they are more likely to buy from a company that offers personalized experiences

Statistic 28

85% of consumers trust online reviews as much as personal recommendations

Statistic 29

92% of mobile video consumers share videos with others

Statistic 30

Influencer marketing generates $5.78 for every dollar spent

Statistic 31

54% of marketers say that social media has increased their brand awareness

Statistic 32

73% of marketing specialists believe that email marketing is core to their business growth

Statistic 33

58% of marketers say that social media has increased their sales

Statistic 34

91% of marketers say that integrating new marketing channels improves performance

Statistic 35

Mobile devices account for 71% of digital ad spend

Statistic 36

Personalization can improve email open rates by 26%

Statistic 37

90% of marketers claim that social media has increased their brand exposure

Statistic 38

45% of companies plan to increase their digital marketing budget in 2024

Statistic 39

Personalized email campaigns can increase click-through rates by up to 14%

Statistic 40

Content marketing generates three times more leads than traditional outbound marketing

Statistic 41

80% of sales require five or more follow-ups to close a deal

Statistic 42

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost

Statistic 43

Companies that blog generate 67% more leads than those that do not

Statistic 44

Lead nurturing marketers see a 45% increase in qualified leads

Statistic 45

B2B companies that blog get 67% more leads than those that do not

Statistic 46

61% of marketers report that automation has improved their lead generation

Statistic 47

The average conversion rate for Google Ads across all industries is 3.75%

Statistic 48

60% of marketers use webinars as part of their sales funnel

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Key Highlights

  • 70% of marketers say that targeted personalization increases customer engagement
  • Content marketing generates three times more leads than traditional outbound marketing
  • Video content accounts for 82% of all internet traffic
  • 54% of consumers want to see more video content from brands they support
  • 80% of sales require five or more follow-ups to close a deal
  • Personalization can deliver five to eight times the ROI on marketing spend
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost
  • Email marketing ROI is $42 for every $1 spent
  • 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations
  • 72% of marketers say their content marketing efforts have increased engagement
  • 64% of consumers will buy after watching a branded social video
  • The average click-through rate (CTR) for Google Ads across all industries is 3.17%
  • 50% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site

Unlocking the secret to skyrocketing sales in the modern industry lies in leveraging targeted personalization, compelling content, and smart digital strategies—statistics show that savvy marketers who embrace these approaches see up to five times higher ROI and dramatically increased customer engagement.

Analytics, ROI, and Technology

  • Personalization can deliver five to eight times the ROI on marketing spend
  • Email marketing ROI is $42 for every $1 spent
  • The average click-through rate (CTR) for Google Ads across all industries is 3.17%
  • Businesses see an average ROI of $122 for every dollar spent on content marketing
  • 73% of marketers say that AI improves their marketing performance

Analytics, ROI, and Technology Interpretation

In an era where personalized email yields $42 per dollar and AI boosts performance for 73% of marketers, it's clear that strategic innovation and targeted content are the secret weapons in transforming marketing dollars into measurable sales success.

Content and Video Marketing

  • Video content accounts for 82% of all internet traffic
  • 54% of consumers want to see more video content from brands they support
  • 72% of marketers say their content marketing efforts have increased engagement
  • 64% of consumers will buy after watching a branded social video
  • 84% of B2B marketers use content marketing as part of their strategy
  • 60% of consumers prefer to watch a video to learn about a product
  • 52% of consumers want video content from brands
  • 78% of consumers say that relevant content increases their brand loyalty

Content and Video Marketing Interpretation

In an era where 82% of internet traffic is soaked in video, brands ignoring this visual revolution risk losing 78% of loyal customers craving relevant content—proving that in marketing, seeing (and watching) truly is believing.

Customer Behavior and Preferences

  • 70% of marketers say that targeted personalization increases customer engagement
  • 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations
  • 50% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site
  • 76% of consumers prefer messaging over other forms of communication with brands
  • User-generated content influences 85% of consumers' purchasing decisions
  • 74% of consumers get frustrated when website content is irrelevant to their interests
  • 85% of consumers trust online reviews as much as personal recommendations
  • Over 50% of buyers say they wouldn’t engage with a brand without visual content
  • 40% of consumers say they are more likely to purchase from a brand that offers personalized content
  • 69% of consumers say that relevant content increases their purchase likelihood
  • 70% of shoppers prefer personalized online experiences
  • 72% of consumers say their buying decisions are influenced by social media content
  • 81% of consumers’ buying decisions are influenced by family and friends
  • 50% of customers say they are more likely to buy from a company that offers personalized experiences
  • 85% of consumers trust online reviews as much as personal recommendations
  • 92% of mobile video consumers share videos with others

Customer Behavior and Preferences Interpretation

In an age where relevant content, visual appeal, and peer influence reign supreme, savvy brands that personalize experiences, leverage user-generated content, and embrace mobile and social media channels are the ones most likely to turn browsers into loyal buyers while avoiding the frustration of irrelevant messaging.

Digital Marketing Strategies

  • Influencer marketing generates $5.78 for every dollar spent
  • 54% of marketers say that social media has increased their brand awareness
  • 73% of marketing specialists believe that email marketing is core to their business growth
  • 58% of marketers say that social media has increased their sales
  • 91% of marketers say that integrating new marketing channels improves performance
  • Mobile devices account for 71% of digital ad spend
  • Personalization can improve email open rates by 26%
  • 90% of marketers claim that social media has increased their brand exposure
  • 45% of companies plan to increase their digital marketing budget in 2024
  • Personalized email campaigns can increase click-through rates by up to 14%

Digital Marketing Strategies Interpretation

In an era where social media and personalized outreach dominate, savvy marketers are pouring resources into digital channels that not only boost brand awareness and exposure—claimed by over 90%—but also deliver impressive returns like $5.78 for every dollar spent on influencer marketing, all while recognizing that mobile is king, with 71% of ad spend tailored to handheld devices.

Lead Generation and Conversion

  • Content marketing generates three times more leads than traditional outbound marketing
  • 80% of sales require five or more follow-ups to close a deal
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost
  • Companies that blog generate 67% more leads than those that do not
  • Lead nurturing marketers see a 45% increase in qualified leads
  • B2B companies that blog get 67% more leads than those that do not
  • 61% of marketers report that automation has improved their lead generation
  • The average conversion rate for Google Ads across all industries is 3.75%
  • 60% of marketers use webinars as part of their sales funnel

Lead Generation and Conversion Interpretation

In an era where content reigns, nurturing is king, automation reignites the lead stream, and strategic blogging and webinars turn fleeting interest into loyal sales—proving that a smart, patient, and tech-savvy approach is indispensable for sales success.

Sources & References